Hello, I’m Alison J Prince

My husband was in school studying physical therapy and we’d just had our first baby—I got darn good at budgeting, saving, and finding all the good deals. After all, we were living on my public-school-teacher salary—which imagine my surprise when I discovered that $28k income qualified our little family of three for government assistance!

Once my hubs was out of school and working full time, I got the privilege of staying home with our kids! It was my dream come true to be a stay-at-home mom, BUT I also wanted an outlet for myself, and I wanted to help contribute financially to our family’s bottom line—whhiiiiich sounds a lot easier than it actually was.

I started a blog with friends but it wasn’t bringing in much money yet*, I started to feel like the only way to make money was to get a part-time job outside my home that kept me away from my kiddos—exactly NOT what I wanted.

Nestled in the corner of my office, sat a pile of craft supplies leftover from a few projects I’d done. It was a bunch of leftover vinyl, and I had zero use for it—but even though I was willing to toss it, it wasn’t exactly trash. 

And so, one-handed while breastfeeding my youngest baby, I listed that “trash” online to see if I could turn it into cash. If you could’ve only HEARD the thoughts running through my mind. I clicked my index finger to release them into the world, and then I all but RAN away from my computer to begin our family’s morning routine. *ding* … *ding* … *DING DING DING DING* 

Whatever toy was malfunctioning somewhere in my home was getting annoying—but I didn’t have time to find it. “What’s that dinging?!” I asked my innocent husband. He took off to investigate. It wasn’t a toy—it was sales. 

“That ding is people buying your stuff!” 

I burst into tears. It had worked. I had made money from home while caring for my kiddos. But, ummm .. NOW WHAT?

Over the next few years, I taught myself how to grow that first business into multi-million in revenue.  Yes, the one that I started by selling stuff from around my house.   I was helping to provide for my family—and I was having FUN!  By this time, my blog was picking up the pace and we'd reached over a million in revenue as well.  Then I knew it was time.  I launched my 3rd business because I'd realized there was a way to work where I didn’t have to give up my whole day, or even work when I didn’t want to (except I usually wanted to!) instead, I could balance my work between nap times, school and our other family commitments.  

That 3rd business is also how I decided to test my one(ish)-hit-wonder fears. 

I started selling pillows without telling anyone but my husband—when it hit a million in sales, I knew I’d found a system that worked and could be replicated  … I realized that everything I’d built—what I’d accomplished was something I could TEACH— except instead of science and math, this time I could teach people just like me to change their LIVES. 

Buttttt, an issue arose.  My other businesses allowed me to hang out behind the screen.  Teaching online and becoming the face of the company so I could start educating kept me from hitting the publish button for about two years.  

Because it’s the kind of *cool* parents we are … Jared and I entered into negotiations with our 10- and 13-year-old daughters, Bridges and Makayla. It was time they started getting their tushes out of bed before noon on the weekends and doing something productive—so we offered them an excellent deal: they could do more chores, start their own business or they could move out. 😉 

They’d helped me pack & ship orders, celebrate sales & big goals, and they’d even seen a few of my biggest mistakes—but when it came to doing it themselves, they had their doubts. But, faced with the alternative of more chores or moving out of Mom and Dad’s house, they decided to take the deal. (Pssst. Thank goodness they didn’t call our bluff on the moving out!!!)

We believed they could do it, so we loaned them a cool $200 to buy their starting inventory and coached them through the whole thing.  9 months later—they’d made $100K!

Our KIDS had done it, too! And virtually all by themselves—after all, I was busy running a few businesses of my own. They HAD to do it on their own.

Sure, I’d taught them the methods, but they’d put in the work. This was their money, and short of paying back our investment—with interest!—they got to put it in their pockets (and bank accounts) where it belonged.

After my girls, I shared first with my sister when she asked me to teach her the process and made $120k in 9 months—enough to adopt her baby. Friends I saw at a craft show where they made only $80 used my system to earn $35.5k in their first 3 weeks—and have since gone on to hit the multi-million dollar level in biz. 

I knew that the knowledge I had been given was meant for so many others.

With God as my business partner, he gave the big ol' push I needed to get out of my head and start hitting that publish button so I could share my journey to help others with their financial goals as well and started the Because I CAN Life.

What started 10 years ago by starting to help my family have the financial freedom to do a bit more has today equipped more than 6,000 people to do things like take dream vacations, avoid going into debt, build homes, retire early,  and SO MUCH MORE because the have the tools and community to become a success.

We've also donated over 1,950 micro business loans to date as we've teamed up with Hope International and plan on growing that number to 10,000.