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Lidia from Bodoke Kids On Tips When Working With Influencers

Have you ever been nervous or scared about reaching out to an influencer for a shoutout to promote your online business? What if they say no…  What if they ignore you…   You know that palm-sweating feeling when you are about to send that DM…  Before you talk yourself out of it, you need to listen to this episode of the Because I Can Life podcast! I’m bringing in Lidia from Bodoke Kids because less than a year ago, she was having these same thoughts.

 

Bodoke Kids Boutique

 

Lidia is a wife and mom of (almost) 4 kids. 

She is pregnant right now with her fourth boy now, which is exciting because right before her due date, she is speaking at ClanCon Live 2020. Let’s see if she comes 39 weeks pregnant or with a newborn baby.

 

How Lidia Started Small With Bodoke Kids

Lidia got her start online after her and her husband decided that she would be a stay-at-home mom and take care of the kids. She wanted to make the most of those tiny pockets of free time she had, so she decided to leverage her skills in making handmade stuff. Before she knew it, she was making sales and growing her little spare-time business. 

This is how she discovered the potential power of the internet.

She knew there was more possibility in how big she could make her business, so she started scouring the internet looking for someone or something that could help her make this happen. 

That’s when she came across the $0-100k Course and joined the Because I Can community.

But before Lidia found the course, she had already invested in her first batch of inventory for Bodoke Kids. Thankfully, without knowing it, she followed one of our rules and started small with her first batch of inventory. In fact, she only spent $42 on her first stock! 

After going through the course, she listed her inventory on a deal site and quickly got back $150 on her $42 investment. I don’t know about you, but I’ll take a 3x return on my investment ANY DAY!

It’s not like she had a ton of other expenses either. She listed everything herself, she took all the pictures, she fulfilled it – everything. So that meant all that money could go back into buying more inventory.

It’s been so amazing to watch her journey over the past two years.

It’s important to note, Lidia didn’t have everything set up everywhere correctly overnight. She started with the deal sites, then she opened her Shopify store, and then she built out a beautiful Instagram account – Bodoke Kids Boutique. It didn’t all happen at the same time. Remember, where you see someone at now in their journey is not where they started. Just because Lidia has a lot of things in her business built out now, doesn’t mean that it was always like that. I see a lot of people get discouraged and overwhelmed because they try to do everything all at once. Baby steps. Baby steps. 

What she did to grow her Instagram account was genius. 

She didn’t go out and hire little baby models for her outfits or hire a professional photographer. She leveraged influencers in her space. After poking around on Instagram and learning about her dream customer, she noticed that they were already taking amazingly cute pictures of their kids. All she needed to do was to get them taking those same pictures in Bodoke Kids Boutique outfits. So, that’s exactly what she did!

Soon, she had influencers supplying all her lifestyle shots for Instagram and her website, without hiring models or paying an expensive photographer. I call that genius!

 

Getting Influencers To Approach Bodoke Kids

 

Establish a base of followers

Lidia says that in the beginning, influencers might not take you seriously if you don’t have an audience, but it doesn’t have to be big. Seeing a nice storefront and an active social media presence shows the influencer that you are serious about this and you aren't going to be here today and gone tomorrow. 

She spent a few months building out her audience online before any influencers started coming to her about promoting Bodoke Kids Boutique.

 

Leverage the influencer community

Ensuring an influencer has a great experience with your products can mean getting your name out there in a big way, quickly.

Lidia noticed that there was actually a tight-knit group of influencers out there, and if one person had success promoting your brand, then others would be eager to join in on promoting your brand as well.

One influencer, even if they aren’t big, could lead to big things for your brand. 

 

How Lidia Got Over The Fear of Approaching Influencers

 

Throw your fears away

Lidia took my advice, wrote her fears down on a piece of paper, and literally threw them away. 

Go ahead, grab the paper, and write yours down.

I’ll wait… 

 

Don’t give up

In the beginning, you might strike out (a lot). You can’t stop there because the power of influencers is real. Take your time and figure out how the network of influencers in your space operate and don’t give up on it, because you will figure it out.

 

Show them the opportunity

Lidia found out that a lot of the time, people might have decent sized audiences on Instagram and still not know that they can make money by sharing a brands products with their audience. 

Be clear on how it’s a win-win-win. A win for them, a win for you, and a win for their audience. 

 

Make sure you press play above to learn more about how Lidia from Bodoke Kids grew her online business bigger than her wildest imagination in less than 2 years!

 

Additional Resources…

 

Listener Love…

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  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is becauseicanlife.com/bundle. This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

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  • Wow! So powerful!
    by BevSchweig from United States

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    by Jen 850 from United States

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    by Beastajt from United States

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    by Savjack28 from United States

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  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

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  • So inspiring!
    by Heather of come home from United States

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  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

  • BEST COACH EVER!!!
    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

  • INCREDIBLE!!
    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by StartupDadHQ.com from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.

 

Transcript…

Read Full Transcript

Alison (00:00):
Hey, welcome to today's podcast. All right. Have you ever been nervous to reach out to an influencer to give you a shout out to promote your business? Like what if they tell you no where? What if they just flat out ignore you? A billion thoughts run through your head and you can easily end up talking yourself out of it very quickly. So in today's podcast, I bring in Lidia from Bodoke Kids Boutique and less than a year ago, she had those same thoughts but is going to share a few tricks that help her to calm the nerves and grow her business well beyond the six-figure Mark. I've been able to follow her journey and she's been sending me screenshots of the success that she's been having with influencers. Now I do talk about one in our interview today, but as I was prepping this intro, I thought of another one that I think is going to make you smile and totally motivate you.

Alison (00:57):
So she sent me a screenshot that showed over $4,900 in sales on August 1st and she went on to tell me that her goal was to hit $5,000 by the end of the month and then by the end of her two-day promotion, she'd hit well over $10,000 yes, she blew well past her goal for the month by date too. So after learning the power of influencer marketing, she's able to push those fears aside and in today's podcast, she's going to pull out the secrets to creating those winning situations with influencers and how she went on to build her powerful business that she and her husband Nick now run from home. She also has a discount code for you at the end of the podcast. So not only can you hear her story. You can also experience her brand as well. And I'll tell you right now, it is a huge discount.

Alison (01:55):
She way over-delivered. Oh. You'll also hear us mention something called ClanCon. In just a few weeks, Lidia will be on the stage of the live event that I hold once a year. This is our second time selling out of this event. We have over 400 because I can live members pouring in from all across the country to hear some of the best marketing experts in the world and I asked Lidia to come to speak and share in detail how she's leveraged influencers to build her business. She's also going to be 39 weeks pregnant or she'll be with a newborn, whatever the outcome, it shouldn't be an absolutely exciting time and she's going to be sharing some of those tips on this podcast today. Now, as I was writing this intro out about Lidia, how did it take a second and just count my blessings?

Alison (02:55):
I feel very blessed to be able to watch the journey of so many brilliant entrepreneurs just like Lidia who have come in with this huge helping of self-doubt, with fear, with all the insecurities, and start to peel back the layers so that they can see their potential. It kind of reminds me of me when I first got started. They begin to see their power and the ability to create a lifestyle that want and then see how they can afford their dreams that they've had. And it all started by making a commitment to start to begin and to just put one step in front of the other. That's it. And so today's podcast with Lidia talks all about that. So get ready for it. It's gonna be an awesome interview with Lidia. Let's get started.

Alison (03:58):
Okay. Hey, you are listening to the, because I can live podcast where we believe we can decide our own income, choose happiness kicks, bear in the teeth, and never, ever stop. Why? Because we can. I'm your host, Alison J. Prince and I went from being a junior high science teacher to building four online, multimillion-dollar businesses with poor kids at my feet each week. I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your, because I can as well take that first step and commit now to your, because I can live by downloading your free personal bundle at alisonjprince.com/bundle. Okay, so just tell me a little bit about Lidia. Tell me a little bit about your backstory.

Lidia (04:51):
Okay, so I'm Lidia. I have, I've been married for 13 years. I have four kids. Most for kids. Yes, we're going through that, but yeah, it's going to be our fourth boy.

Alison (05:06):
It is. Okay. No, I do have to ask you one question. When is your due date again?

Lidia (05:12):
April 1st.

Alison (05:13):
And you're speaking on stage on March 40 27 do you normally go late or early for babies? You know, I have all sorts. I have two weeks early, one day early and 11 days early. So. Okay. So if you do end up having a baby on the stage, we are bringing well you can bring in backup crew, so just let us know. It will make the bet. Biggest, coolest event ever.

Lidia (05:48):
I know I announced on my Easter ground that I do, they were in April. It was started from the group. Right. How are you going to speak? This is crazy. But you know, I'm conscious that we both knew about it. Yeah, yeah. From the very beginning, even before we knew that I was speaking and yeah, I'm excited.

Alison (06:14):
I'm too, and you know, if something happens, something happens. I just, when I heard you speak and tell your story, I just had this feeling of more people need to know you. I need to know your journey. I need to know how cool of a person you are. And it's just not fluffery. You have this extreme light. When you talk to people, you just draw people in and you make them feel so welcome. So I am so excited you said yes to this. So close to your due date.

Alison (06:47):
I think everybody at ClanCon is just going to be glowing after you speak right across it.

Lidia (06:53):
Fingers that I don't go into labor. Right. It'll keep it exciting either way. Right. Oh my gosh. Yeah. Okay, so keep going. You got almost four. Well yeah, of course. This one's not here yet. Yes and well, we started our business like maybe I would say five years ago when I stay home with my, all this, I always said at the beginning, we want it to have me at home with the kids raising the kids and helping just because we don't have a lot of families here. So yeah. And I was bliss, I guess with some talent that down the road I realized that I could make money off of it. So I started my handmade business and it went really well. And that's how I knew how the internet, it was so powerful and it was a way to make money, especially being, you know, working in, being at home with the kids.

Lidia (07:52):
And we just knew we'd been looking everywhere, different curses and just different places because we knew there were so many people out there making money, you know, having their own businesses in different categories. And we just didn't know where to go. But since I was very inclined to babies and they love babies, you can tell. Right. But I just, you know, I love everything about babies. I love all the milestones, you know, the baby scans, they're just so cute and just so delightful to be around babies. So I dunno, that's why I'm so into babies. So once we knew that there was a way and then we found you, and just like you said about me, I think I can say even more about you just had this light. Yes. From the very beginning. I'll follow all of the free videos and lives that you did.

Lidia (08:46):
And I just know there was more. It was so helpful in that actually got me started. I remember the first batch of inventory we bought, it was only for $40 your first batch of inventory was $40 and that was before I bought the course. I was like, you know, I'm just going to try, I'm going to try. And my husband's like, okay. He was, you know, okay. From the very beginning, he was like, just go ahead and buy it and just go ahead and do it. Let's do this. But I was like, I don't know. You know, so nervous and I'm still so nervous and I can't believe how far I've, huh. So we decided and I was like, okay, let's just do the very minimum, cause she'd always talk about not ordering too much inventory, just enough to get you going. So that's what we did.

Lidia (09:33):
I think it was $42 total that we bought inventory for. And that was in, I would say September, somewhere in September. We bought your course in November. So what is it, two years ago? Yes. Oh my gosh. And so we put it on a deal site. That very one, only one deal from it. We got $150 so it was three times more that we already that's a good return on your investment. Nice job. Yeah. You know, and so, and it was, you know, I took my own photos, I did everything myself on the deal side, so I didn't have to hire anyone. So it was only that $42 and that's when we knew that it was okay. Alison is the real deal. If I get $150 upper 42 then we can make, you know, dozens and dozens and, and we've done it and it's so amazing.

Alison (10:34):
I think my favorite text or message that I've ever gotten from you was you screenshot yourselves and the sales part was cool. I think it was around three and a half thousand dollars or something. But you said, Alison, I met my child's parent-teacher conference and I'm looking down to see that I just sold over three and a half thousand dollars. The, the change that I've seen in you grow over the last two years of being able to do something like that. You're in control. You know how much money you see, the sky's the limit and you know how to do it. I think that part has been phenomenal to watch. And it actually has led your husband too. Doesn't he work with you? No.

Lidia (11:23):
He is. We are so excited that we're both doing it together. Especially now that I'm pregnant is why we try not to decide or this, that we need to drop off and pick up the kids from school every single day.

Lidia (11:35):
They have extracurricular activities and just if I have myself here running the business and going everywhere with the kids, I could, right. But it's going to be a little challenging. So we decided to just John pawn and do the best we can on our business. So we're really excited to grow more and see where everything takes us.

Alison (11:58):
Okay, so you actually have a little bit of a secret. Can we talk about that? You've talked about it before, so it won't be a surprise, but part of your success. So you did the deal sites first and then you went to your Shopify store, then you started building this amazing, beautiful Instagram account with beautifully done pictures. Didn't take all the pictures yourself.

Lidia (12:24):
No, no. Absolutely not. So you know, I'm pretty shy and you know that, right? So I'm putting myself on Instagram. I didn't even have Instagram for my personal use. I only have Facebook just because you know, to get in contact with people around me. But I got the whole Instagram thing with in your course, learning from other Conyers what they were doing. And I was just like following all the examples of these amazing women that are in inspiration to me. So I just started working on connections with moms and I realize that Instagram is such a great and powerful platform where you can get to know other women that you know that whether they're going through and just like connect to each other and realize that they're going through may be the same thing you are going through. Right.

Lidia (13:14):
And we just help each other out. And so I just found an, I had no idea that a bunch of moms would be there taking pictures of their cute babies and just telling their stories and sharing their journey with us and with everyone. Right. So I just started making friends, right. Pretty much. And they're just so amazing women that they like taking pictures of their babies and I know and I value the time that it takes and the effort did they take to take those pictures to edit those pictures. So I started collaborating with him and so they are the amazing photographers of their amazing and cute babies and there always very happy to send the pictures and share the pictures without inlay. Let us share their pictures as well. And yeah, we just help each other out. And at the same time that creates exposure for our business and down the road convert in sales, which is like the best thing ever.

Alison (14:21):
So, but you've created such a win-win. Now have you taken any of the photography yourself or it's all the influencers.

Lidia (14:29):
Yeah, so at the beginning and you know, I go back and if you scroll all the way down and you will see how my even photography skills has grown, I guess. Cause I never, I never took anything, any class or anything. But I like taking pictures. I love taking and documenting everything on my own kids. So yeah, I just look at others and you know, try to make it better. I keep changing my backgrounds and colors and edit in Lightroom and presets and just like trying to make it look cute. Okay. Wait, so sorry, I must've been misunderstood. Wait, do you take your pictures or do the influencers? The flat lays.

Alison (15:14):
Oh, you do the flat lays?

Lidia (15:15):
Yeah, I take the flat lace and because I, this is the thing. So I get the new arrivals and sometimes I decide I don't want to sell what I get just because of I dunno, maybe I don't like the color or whatever. So I only sell what I think I would buy for my own kits. So I put all of these cute pieces together and you know, try to, and it's funny because most of the things that I sell are for girls and I don't have any girls. And so sometimes I am so amazed I'll how moms come up with styles and that's how I learned too. Oh yeah. So this is how you much leggings and skirts and you know, colors and patterns and I just put the cute pieces all together and I tape it to kind of like create an outfit, a complete outfit to give an idea to moms how certain things would look. And that's pretty much, okay.

Alison (16:10):
So I love this because you leveraged what you don't have. You leveraged influencers who have little girls to sell products you really love, even though you have a bunch of little boys way to go, like you didn't go out and try and get a model shoot or for little baby models. You just leveraged with influencers who already have them and you created this win-win situation. Okay. So tell me, how do you contact these influencers? Because people are getting so bombarded. Yeah. Businesses contacting influencers, how do you date or how do you get into an influencers world to start working with them?

Lidia (16:54):
I think it's both ways. Jess. I set a timer to be on Instagram, right? And get to know no women, like if they all have boys, so I can relate to them and comment. I watch their stories cause that's you kind of know what, you know, what they're doing is different than looking at a picture on their posts then watching their stories and that's how they, you know, their backgrounds are what they're doing or, and just follow them.

Lidia (17:23):
And most of the time they contact me as well. Yeah. Like if they see that one too, if they see an outfit just recently, someone say, Oh you should, I did a flat lay and she was like, you should try this with this color and that, you know, and so that's like, you know that someone is following you and trying to give you ideas. That means that she's trying to help you and why not? You can help them and help each other you and create this win, win situation that you're talking about. But yeah, just like being genuine on what you're doing, getting to know them and following their journey and getting to know their kids, their kids' names. I always tried to highlight when they're, it's the kids' birthdays and if any of those little babies has modeled for us some clothes, I always try to give a shout out and just do the things that you would like others to do for you, I guess to be a human. Be human. Yes. Exactly.

Alison (18:24):
Okay. So can I ask you how long you set your timer for when you do these? Because you can get lost into following people and wishing everybody happy birthday and then not getting anything done. What is your limit?

Lidia (18:36):
I spread out, I would say maybe an hour and a half to two hours a day. Okay. Yes. Depending on what I'm doing, because if I'm like running errands and being with the kids all day, but when they wake up and I try to schedule and have everything ready when like from me. Right, what I'm posting. And other than that, just yeah, I would say an hour to two hours cause I always check, I don't put a timer because I got used to it already. But I do go back and check. There are some inside parts on Instagram where you can see how long you've been on Instagram day.

Lidia (19:12):
So it's always like one 31 51 you know. So yeah.

Alison (19:18):
And you recently crossed 10,000 followers, is that right?

Lidia (19:21):
Yeah. Almost 11,000 now.

Alison (19:29):
And it's all organic and it's true followers. So what's the handle here?

Lidia (19:34):
Instagram handle. Well, @BODOKEKIDS.

Alison (19:40):
Okay. Will you talk about how you came up with BODOKE? Okay.

Lidia (19:46):
Okay. Just like you said, don't spend time on it and just go for it. And if you don't like it, you can always tell you down the road. And we so far still like it. So we call it with our kids. That name comes from the Spanish version of the ice age movie. Like I said, that little ass baby that they call it because they didn't know what it was. So it's just like this little Q bowl, a thing, right? That you get. And that's how it is when you see a baby, you don't even know like, is this real or not huge and so squishy. So yeah. And we just started calling like that to our babies. Every time they're born we're like, Oh, look at this little .

Alison (20:37):
So I love that name. I am so glad that you love it too and you're not can change it.

Lidia (20:44):
I know it's hard to pronounce sometimes and I don't care how you say it. It sounds cute either way. With okay with whatever. I mean, okay, that's so true. Okay. So you've got people now approaching you to work with, right? They're like, how do we advertise for you? How long did it take for influencers to start working with you? It wasn't day one, right? Like you make your first Instagram post and you weren't just waiting. At what point were influencers approaching you? I would say a few months. Yeah, few months. Cause at first you need to go out and grow your audience and when you have very little followers don't know if you're real or not. I guess what it is. Like if you have, I don't know, a hundred, 200 or something, they'll start following you to see where you're going. But I don't know, maybe they're just not sure if it's a real thing or you're gonna to stick around for longer, you know?

Lidia (21:44):
Yeah. So it definitely takes a few months. But once it started coming in, they'll just like, we have like a business, I want to say, classmate, like friends, you know in our group there are also groups. Oh okay. Influencers - they follow each other as well. So when they see someone that it's collaborating with a brand, so it's like passing the word to the other person. So that person comes to you and then someone else saw you that you're collaborating with them, then someone else comes in, contact you. And so, so on, so forth. So yeah, it is a pretty tight-knit and if you do well with one influencer and get your name out there very, very quickly. Yes. So it's just like I said, it's all connection. It's powerful. It's there. You just need to go out there and fine and see what works best for you.

Alison (22:40):
Okay. So how you talked about being shy. I remember one of the times I talked to you face to face, you held up a piece of paper with a whole bunch of fairs that you had on it and you said, I wrote out all my fears and I'm throwing them away cause you told me to do that. How did you really do it? Because there has been times where like it works for me if I write my fears down right. And or I put them up on a shelf and I'm like, I’m not even listening to you. Fair. How did you break through being shy and approaching these influencers?

Lidia (23:14):
I remember that was right after ClanCon because ClanCon was just amazing and I came home so empowered and so like, I need to do this because there's so many other, they're doing it. We're so many in this group.

Lidia (23:32):
I'm not alone. You know, my husband is amazing. He's like, of course. I mean, you can do it. We can do it. Listen, do you love it? And that very night, I was like, okay. And I just sat down. It was just, I don't even know. It was a car stuff that I had on my desk and I started writing everything that I wanted to get rid of, just like we did with the blogs in, in ClanCon. Right. And I said, and I'm still working on, some of them are not, you know, they're not completely away, but has taken it to another level. And I've been working on it. I have this little something that I started this year. I have this little calendar that every morning when they come to my desk, I write down my goals for the year and I write down what I'm going to do to accomplish that.

Lidia (24:24):
And so far, yes I'd been doing it every single day and that is helping me now. But what also helped me is yes, I work with these amazing influencers and they do amazing of giving value to your product and to show showing to the world. Right? Why wouldn't you do the same? And that's the idea I put in my head. I value so much their time and their efforts and just their talent to put our face out there and just connecting with other women's and they have like hundreds, some of them have hundreds of followers and then I said they're doing it to help me out. Then why don't I do my, you know, for myself to help myself out. And that's what kind of gave me that and just like you, I was just telling you how brave you are. And you say you were also not very like outgoing and you were kind of like to be behind your computer and that was me.

Lidia (25:27):
But at some point you realize that just like other, other people have impact in your life that you can do the same and you feel like you have a voice too that you can be you and that you can show what you have and yeah, make a difference in the world too. So I'm still working on it but I feel empowered by others doing the same.

Alison (25:52):
My head is just spinning cause I just like, I want to reach through the computer and just give you a big hug. You took something so hard and I've taken something so hard and we wanted to get to our goals and I've watched you do it and it's been such a joy for me to watch. You get your goals like you are breaking barriers that you didn't even dream about breaking when I talked to you. I think it was in March right after the event.

Alison (26:23):
So to see how far you've come and to see how you've been able to just push your fears away. Leverage things that you don't have and grow this amazing community, sell your products. I'm looking at you now and I see behind you you've got stacks of products that are going to have a home very soon to some lucky customers. Yes. Okay. You had to give one piece of advice to, let's say you're talking to a business owner who has tried influencers and is getting frustrated. What would you say to them?

Lidia (27:01):
To never give up? It's like, I think it's always the first thing that we think of, right? Yeah. You start from zero. We all start from the very bottom. Just like I said, I started with $40 and I didn't get 1000 in the very first time. I only get 150 but that was the happiest day of my life because I made times what I invested.

Lidia (27:23):
Right. And so, and then I invested $100 and then that kind of double the money and double the money and now we're like so far from $42 now. And so it's a process. It takes consistency, do your thing every day and try different things, things and you'll get the hang of it. You'll see what works and what doesn't. And when it comes to influencers, sometimes I've seen moms, well in my case, right, that I work with moms, they're just so into documenting their babies life, which is great and I love it. I love seeing, watching how they grow, what they do every single day, but at the same time, some of them don't know they can actually be making money. Like when I signed up for the affiliate program to have 'em integrated on my site, I started reaching out to all of these moms that I was just collaborating in trading pictures and products, you know, with them.

Lidia (28:26):
And they say, Hey, we have an affiliate program now. You can actually earn money if you share what your kids are wearing, you know? And so, Oh, that's a great idea. Or even some of them actually signed up and never realized that they were making money until they, I see the reports and they were actually sharing the code and getting able to purchase and then they get the commission in their PayPal account and they get an email one day and say, Hey, I just got this money from you. What was it for? Is that a refund or what? Because they had no idea. So I guess it's just like again, connection, putting yourself out there and telling them what you're expecting from them or how you can help them and you see how they can help you. So I guess it's just, you know, it's all about connection and it's all about being clear about what you can offer because sometimes they don't know or they don't understand well they're just, they work different ways with different brands.

Lidia (29:25):
So if you have a, a way that you like to work with influencers, just stay everything that you, that you want and that you offer. Cause it has to be a win-win situation. And I love that because you know, just one person just won't do it all the effort. But if we both win and if we both succeed, right, they're like more willing to help you and so good. Are you the technology you're using or using lead dyno yeah. Okay. Yeah. Good. I actually went to an event a little bit ago with a bunch of influencers and they said that's now their preferred choice of influencer tracking. Just FYI. Nice job. You don't have to start with it. Like from the beginning, I only started, I think I would say six months ago I was only working with coats because IBN needed to have the lead dyno yet, but then you will know, like I said, with that $40 and $100 and as you grow, you'll see what you'll need and you'll see what, okay, so this is getting hard.

Lidia (30:33):
Let's try to automate the next thing. Yeah. You know, you were saying about my shelves in the back. I think he was 16 now I have to have 16 and boxes on the top and I, you know, just as you grow you'll see what you need. You'll know. It's like the same process we'll be telling you, okay, now it's time to get this and that time to do this. And you know, you don't have to see the people that are having success. Yes, take that as a motivation. But now as I like, I have to do everything they're doing because that's the way they got there. Because that's not true. We all started with and they've seen others and then group two, they all started from the bottom, just you know, but you'll know, you'll realize when you need to buy more shelf inboxes and buy more apps.

Lidia (31:34):
I didn't have any beta in my Shopify at the beginning because I didn't have the money to spend on those things. I try to do that as manual as possible to spend the least money until you realize, okay, so this is taking me too much time to do it. I'm going to go ahead and pay for this or that. Whatever you need to improve on.

Alison (31:57):
Beautifully said. You start at the bottom, you take one step at a time. Yeah, that's it. I love it. Kay. Lidia, thank you so much. Like all this information about getting over the fear of talking to influencers and how to bring them in and how to work together and create that win-win. You have done such a beautiful job with that, so thank you for opening up and sharing that secret with everyone. Listeners go visit Bodoke Kids Boutique. Do you have something special for everybody?

Lidia (32:28):
Yeah, so there's not a better thing than to have a coupon code. Okay? Call to action because they grow too fast and they just drove out of there so fast. So you can get 40% off your entire purchase with code. ALISON40. 40% off and now only if your kids grow out of them, you're also needed to need to get gifts. Baby showers, nieces and nephews, neighbors, anybody with kids. You've heard Lidia's story. Now go experience her. BODOKEKIDS.

Alison (33:14):
Hey, thanks so much for listening to this episode of, because I can podcast if you've ever been interested on starting your online business. Let me show you the three secrets to planning, launching and growing your online store. Even if you don't know what to sell, all you have to do is head over to 0-100k.com. That's where you can sign up for my free class. I'll go over why having a shark tank idea, it will make you fail, the little-known trick that helped me to sell over one point $1 million in pillowcases with zero following, and the secret to running a business when my kids took a nap. And if you were like I was, you just wanted to earn some extra money for your growing family. That's exactly why I created this system and it has helped thousands of people make their first dollar online and countless others to go on and make their first thousand, 10,000, a hundred thousand, and even crossing the million-dollar mark. So go over to 0-100K.com to grab your seat for the next class to find out how you can be the next one. Until next time, we'll see you later.

Debbie

You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.

Debbie

Alison J Prince
5
2016-05-03T18:05:39-06:00

Debbie

You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.

Julie

Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!

Julie

Alison J Prince
5
2016-05-03T18:07:52-06:00

Julie

Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!

Shelly

WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!

Shelly

Alison J Prince
5
2016-05-03T18:24:44-06:00

Shelly

WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
3
Alison J Prince