Build a business that lights you up! Sound like something you’d like to do? Providing coaching for online shop owners makes my heart happy! Well, that’s what myself and my guest today, Laura Stevenson have been able to do and I’m thrilled to pull back the curtain on a recent coaching call that I did with her.
Laura won this coaching call after having her idea picked in a “less is more” slogan challenge we had over in the private Facebook Group for our $0-100k system students.
Her’s was… Less Mess, More Yes!
Less of the things cluttering her brain and breaking her focus.
More yes to the things that make her thrive!
Can you get on board with this?!
Sign me up!
Alright, so let’s dive into this coaching session and give you some value and things that you can go apply to your business right now so you can start saying ‘yes’ to more things that make you thrive!
A Look into Coaching for Online Shop Owners
About Laura’s Online Store
Name: In Her Elements
Niche: Nature-inspired clothes, jewellery, and home decor
Ideal Audience: Women who love being outdoors & nature
Business Goals: Hit the #100GrandCan level, connect with customers more through outdoor experiences, and highlight local artisans.
Sell Stories Not Products
Before the call, I did a quick deep-dive into Laura’s website and social media to wrap my head around, on a surface-level, what she was doing well and what could use some improving.
The first thing I noticed is something I always see with newbies when doing coaching for online shop owners.
Some of what Laura was telling me were her goals didn’t align with what she was telling the world with her website.
You might think that you’re selling products, but the world of e-commerce is about selling stories! You can do this through how you write about the products and how you position the products in images. So, for Laura, she should move away from the “flat lays” used in her current product photography and more to lifestyle images so the products tell a story of what it’s like to experience them.
This concept might be tough to wrap your head around but once you get it, you’ll be off the races. Are you pictures telling a story or just displaying a product?
Coaching for Online Shop Owners Lesson 1: Share the story more. Your products help paint the vision that your customer wants to experience. This is what they are buying, not the product itself.
Create Habits For Your Customers
There was a podcast I listened to called “The Making of Oprah” that caused me to have one of those coveted light bulb moments. You know, the one where your eyes get big and your jaw drops a little. Yea, that kind of moment.
Here’s what it was – you’re going to love this…
Oprah said that when she created her OWN Network, she thought all her viewers would just come on over to the new network when she moved, but that didn’t happen. Of course, a lot of them did, but there was a big chunk of people that didn’t come because their habit was now broken.
They showed up every day at 4:00 pm because it was ingrained in their daily habits.
So, when I reflected back on my businesses, and it was plain as day that I had been creating habits in my customers as well – and it worked – even though I didn’t know I was doing it.
So, I challenged Laura, and I’m going to challenge you as well to sit back and take a look at your business and think of some ways you can create habits in your customers.
Coaching for Online Shop Owners Lesson 2: If you create habits in your customers, they will keep coming back.
Driving Traffic To Your Online Shop
The easiest and most efficient way for you to get traffic to your products is by using influencers to put your business “on a jet”. We did an episode on this, so if you haven’t listened to that one yet and you are looking to leverage influencers to grow your brand, head over there after you finish this up. For Laura, and probably for you as well, working with the right influencers is probably the fastest way to grow your business.
And when I tell you to work with influencers, don’t think trying to convince someone with 750,000 followers to promote your products. I mean, if you can do it, more power to you but I’m talking about micro-influencers. It doesn’t even have to be people with 10,000 followers and the coveted “swipe-up” feature. We’ve seen students get amazing results with small influencers with just a few thousand followers.
It’s more about how engaged their audience is, not how big it is.
And as a shop owner, don’t forget about your other shop owners and how you can leverage each other’s audience. Some of our ladies in the Insiders have been doing this lately by interviewing each other on Facebook Lives. One week person A interviews person B then the next week they swap. Leveraging other shop owners audiences is another great way to drive traffic to your online shop
Coaching for Online Shop Owners Lesson 3: When you are trying to get traffic for your site, start with influencers and remember – big isn’t always better.
I hope you got some value from what I covered on this coaching call with Laura!
If you want to know the rest of the lessons, tips, and tricks that I shared with Laura, including how to leverage freebies on your site and how to create a strong call-to-action on your homepage, then you need to hit that play button above or click here to listen on your favourite platform!
Please remember this – when I started my online journey I had nowhere near the knowledge that I have now, but what I did was take action. No one is an expert in the beginning so you’ve just got to start, and equally as important, keep moving forward.
- I’m obsessed!by Stormy Hinkle from United States
Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!
- Beca Millerby Beca Miller from United States
Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!
- Life changing!by Future CEO MR from United States
I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.
- Thank You Alison!by Savjack28 from United States
The best. If you’re serious about wanting to make real money online, you must listen to this podcast.
- Awesome Podcast!!!by Clarisse Gomez from United States
Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
- Inspiring & Amazingby DoohikeyDesigns from United States
Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!
- Thank you!by gigisomar from United States
Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.
- Inspirationalby Missladyamy from United States
Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity
- Wowby M.Murawska from United States
I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️
- Goldby Brandeerose from United States
I’ve been a Alison fan for over a year! She gives so much great content and she over delivers ‘all the time’! I’ve been following her system and am a happy customer. Her 100k system is THE bomb! I’ve tried so many other courses and she’s the real dill. Lol. Thank you so much Alison for all you do. You’re truly a blessing. Instagram handle @threadsofarmor ❤️
- Episode 15by -akoboe from United States
Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?
- Excellentby B-Rex1 from United States
Alison continues to offer great teaching moments with love and enthusiasm!!
- Yes, BECAUSE WE CAN!by twimoonlight from United States
I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!
- Amazing!by Lissy Eubank from United States
Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!
- The best!by Polarbe88 from United States
Alison knows her stuff!! I love listening to her!!
- Love this Podcast!by newmama4 from United States
I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started Stylingsamy.com thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!
- Episode 10 - LOVED IT!!!by drewtheclue from United States
I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!
- Alison knows E-Commerceby Lwisdom69 from United States
Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom
- Alison knows her stuff! This works!by c_beckstrand from United States
I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!
- Alison Is The Real Dealby awishandakiss from United States
Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.
- Truly An Inspiration!by Alohalovelife from United States
Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon
- Awesome!by SACP12 from United States
Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.
- Thank you!by Gkeith88 from United States
Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.
- Alison knows what she is talking aboutby J0di8 from United States
Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!
- Right to my soul.by LiviaLight from United States
Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.
- Don’t miss out!by P. Cram from United States
This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!
- Alison Prince is great!by Shanda2005 from United States
Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!
- An entrepreneur who GETS IT!!!by AshleyJohnston from United States
This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.
- Motivating and Inspiringby Lisa fruit pop princess from United States
Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!
- Pushing forward with Alisonby Gyetvaimom from United States
What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.
- A dreamer/doers podcast heaven!by ReesieO from United States
Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!
- Great Stuff!by AKP419 from United States
My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!
- A must for all entrepreneursby heidilynn82 from United States
Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.
- Love Alisonby EricaWoodbury from United States
I absolutely loooooove Alison and her emery is so contagious! ❤️
- Hopeful:)by Polka. Lover from United States
So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️
- LOVE HER!!!by IChooseYouCo from United States
Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.
- Fab!by vbl<3 from United States
I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!
- So much help and valuable information!!by ealshfs from United States
We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!
- LOVE the heart and deep dive!by XefishX from United States
Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!
- Love Alison Princeby irsaguar from United States
Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!
- Because I can!by shesgotdetermination from United States
Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!
- So worth listening to!by Orpheus Phunk from United States
Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!
- Inspirationby JLDiaz10x from United States
Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!
- You Need to Listen to This!by Brookie Jane Boutique from United States
Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!
- Listen! You’ll love it!by llc732 from United States
Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!
- Thank you!!by jesygirl from United States
Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.
- Mind Blown!by LuluAndHarley from United States
Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)
- Amazing informationby kdirk25 from United States
These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.
- Inspirationalby DoeRaeMegan from United States
Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!
- Wonderfulby stacemt from United States
Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.
- So inspiring!by raeggett from United States
I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!
- Inspirating and Motivatingby Jgb9 from United States
Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!
- Great Infoby Tam4040 from United States
I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!
- Femmepreneurby Suncreature from United States
Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.
- So inspirational and motivating!!by jayveetally from United States
This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!
- Keep the podcasts coming!by SHefel87 from United States
Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.
- I can? Yes, I can!by Too hard to review from United States
Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.
- Obsessed!by Hidequa from United States
Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.
- Get inspired!by DistinctlyDawning from United States
Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!
- Thank youby clanner90 from United States
I appreciate your passion and for sharing
- The Real Dealby momof5forlife from United States
This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!
- Fairly new to podcastsby simplyLudic from United States
I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.
- Thanksby DeVonya M from United States
Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!
- Inspiring & Amazingby DoohikeyDesigns from United States
Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!
- Awesome!by SACP12 from United States
She is such an awesome coach. It will open up doors you never thought you could go through!
- Great informationby ACP2545 from United States
Alison is so inspiring and gives such great info
- The Best Podcast!!by Micah Hyde from United States
I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up tagalongites.com about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!
- Love it!by Shanluvsry from United States
Love her story, love her driver, love her willingness to share! This lady ROCKS!
- Because I can is the best podcast out there!by GmaSheriE from United States
Alison and her team are inspiring and changing lives! Join the clan! Because you can!!
- Love this!by kcraven683 from United States
Alison you are awesome, way to go! And thank you for this!
- You are amazingby StazzyLynn from United States
You are an inspiration. Truly talented.
- Positivityby sophster78 from United States
If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.
- The best podcast!by Bloodbath000 from United States
She is the most honest, intelligent business woman out there. Love listening to her!
- Inspiringby Snyder,A from United States
I love how down to earth and real Alison is. Motivating podcast!
- So encouragingby lovesstraberries4 from United States
Alison always has relevant content and always so encouraging.
- Inspirational and Real!by Greenski Beanski from United States
I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!
- Treasure Trove of Expert Goodnessby linescrew from United States
If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.
- She’s Changing Lives!by TaraGlutting from United States
Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!
- The Real Dealby CecOlpin from United States
Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!
- Real deal!!!!by AnnieBoz from United States
Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.
- Love love love Allison!!by BreakingYarn from United States
I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!
- Alison is Thee Female Entrepreneur To Follow!by JaimeCross77 from United States
She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.
- Info needs to be consistentby joness59 from United States
I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is becauseicanlife.com/bundle. This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)
- I LOVE MY MOM❤️❤️by bridges!! from United States
WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!
- She’s the coolest little buddyby Emmaisbeast from United States
She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel
- 5 starzby camila_hernandez from United States
she is so awesome and i love this podcast so much!!!!
- AMAZING!!!by Dad in church from United States
Seriously love you!
- Best Podcast!by Thesimpsoncrew3 from United States
Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!
- Stop whatever you are doing and subscribeby 534426783 from United States
Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!
- Wow! So powerful!by BevSchweig from United States
I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!
- Inspired!by Jen 850 from United States
Alison’s enthusiasm is infectious! I want to get started right now!
- Love!!!by Beastajt from United States
I have been a huge fan of Alison for years now! So excited she has launched a podcast!
- Thank You Alison!by Savjack28 from United States
So glad Alison is now doing a podcast. Very inspiring!
- Because I can! Love,Love, Love!by Mysterious____ from United States
This podcast is really great! Alison is such an inspiration!
- So inspiring!by Heather of come home from United States
Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️
- Finally!!by shellcoates from United States
It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!
- The Because I can Life Podcastby My Beautiful Child And Me from United States
Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard
- Real and Inspiringby lastev from United States
Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!
- An inspirational podcastby Dude202 from United States
I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!
- BEST COACH EVER!!!by Oak&Willow from United States
If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!
- All Entrepreneurs Must Hear Thisby seesnow99 from United States
I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!
- Yes I can!!by A. Nieto from United States
Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.
- So. Much. Info.by An Interpreter from United States
I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!
- Yessssss!by ryanhelms from United States
Thank you Allison for sharing all your knowledge with us!
- Amazing!by sarakappas from United States
Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!
- So true and authentic!by Daxy111 from United States
Alison is seriously the best and most talented business mom I've learned from! You rock!!
- Perfect Morning Pick Me Up!by Arichards130 from United States
This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!
- Lucky us!by Wild Azalea from United States
Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.
- So motivating!by LexHemming from United States
I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.
- INCREDIBLE!!by Dragonmaster191 from United States
Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!
- My new favorite podcast!by JBest4 from United States
I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.
- Awesome content!!!!!by dtorell from United States
She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others
- Amazingby Sarah Because I Can from Canada
I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.
- Like Rachel Hollis...but betterby Erin_Verb7 from United States
Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.
- Your Millionaire Best Friendby VinaHowell from United States
Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.
- Awesome sauce!by Coolcv1998 from United States
Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!
- Inspiring!!by Olga Bella from United States
Alison just makes me want to jump up and cheer. She is so inspiring!
- ✨SO much goodness!by Briestarr from United States
Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!
- So good!by Trendytikes from United States
I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!
- So motivational! Love it!by elizathere321 from United States
Love all the free advice Alison!
- Awesome Alison!by Chelli C from United States
I’m such a fan of Alison. Her podcast didn’t disappoint!
- Rockstar!by Christine Michelle James from United States
Looking forward to this! She rocks whatever she touches!
- YESSS!! About time!!!by LINDS100k from United States
Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!
- Ready to learn!by tjshrews from United States
Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!
- The best Cheerleader!by KimHenrie from United States
When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.
- From a Dads POVby StartupDadHQ.com from United States
So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!
- Left me wanting more!!!by kristin.sparks from United States
Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.
- Excitingby Queen Bee of three from United States
I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!
- Get Into This Community!by MindYourMomentum from United States
You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan
- Most Caring Coach❣️by 23569 from United States
Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!
- Life changing!by rubyandedie from United States
Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!
- So Grateful!by Brosky1213 from United States
Alison is such an inspiration!
- Love Alison’s authenticityby Sawshee from United States
Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!
- Beca Millerby Beca Miller from United States
“Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.
- Just WOW!by Walter Gro from United States
Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it
- Love love love!by mlci from United States
Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️
- Not aloneby melnemlove from United States
Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!
- Alison is the expertby Mm1982us from United States
Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!
- Best everby nyecreate from United States
This is will help anyone no matter where they are in trying to run their life and business.
- A podcast full of awesomenessby JLO52006 from United States
This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.
- Speaks from the heartby Lisa Dinsmore from United States
Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.
- I’m learning new thingsby Trippy6911 from United States
My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.
- Authenticityby Samantha Richardson from United States
She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!
- Thank you, Alison!by stacyj:) from United States
Thank you for your words today! Very inspiring to me! Can’t wait for the next!
- The best!!by Lacegan from United States
Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!
- This is the best person & podcast to learn E-Commerceby Viciousinc from Canada
Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!
- Life Changingby N Family from United States
Alison is an expert in her field. If you want to change your financial future this is the podcast for you!
- Real Dealby Mashie422 from United States
She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!
- Got my wheels spinningby iRunOnEmpty from United States
Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!
- Alison Prince WALKS THE WALK Like No Other Person I Knowby Supreme Dragon Slayer 69 from United States
Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave
- The real dealby Utah PT from United States
If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.
- So happy Alison finally is releasing a podcast!by Arushi-315 from United States
So ready to listen to all these episodes.
Welcome to today's podcast. So today's podcast, I brought in one of my students of the Zero to 100k System, to give her some one-on-one coaching, so that you can hear how these roll out. Her name is Laura Stephenson. And when I first pulled up her video to do this coaching session, she was beaming with excitement to geek out about her business with me. Can I tell you how many times a day I count my blessings on being able to do what I do? I kind of always felt different, because I'm not the typical mom. I can't cook. I don't sew, but I do love to talk about business. I like to figure out how to make money, then simplify the process, and show others how they can do it too. And I love to find products to improve people's lives. And over the years, I've found so many others who love these topics. So I built a business around what makes me happy, and I get to talk about it all day long with people who get giddy on topics like making money, making an impact, staying at home while calculating a return on investment in their pajamas. If you don't wake up excited to go to work, you have the ability to change. Will it take work? Yes. But is it absolutely worth it? Totally. You can make money. The very thing that we need to survive, to pay for food, to pay for housing, to serve other people, and we can find joy in it too. Why? Because We Can. There is a reason why I chose the Because I Can statement for this business. When I started teaching how to build businesses, this phrase, "Because I can", it is so empowering. It reminds us that we can stop just thinking about the ways that we want to live, and there are actually ways to get out there, and to live it. And you'll hear in Laura's voice how excited she is about the things that she is doing. And I guarantee you, she's up rearing to go every single morning, because her vision is so clear of where she wants to take her company. She's got an amazing eye for things. I pulled up her site on the podcast, and I know you can't see it, but I will explain it in the podcast, and I'll also give you links to her site in the show notes so that you can pull it up a little bit later. You can build a business that lights you up. The thing that you are passionate about, you can build a business around that, and it can help you to make money. You can build that dream job where you love to show up each and every day, and I hope you can feel Laura's excitement as she is talking about her business, and also, take a lot of notes because there's a lot of good stuff in there for you to use as you grow your business. Alright, let's get started on today's episode
Hey, you are listening to the Because I Can Life Podcast, where we believe we can decide our own income, choose happiness, kick fear in the teeth and never ever stop. Why? Because we can. I'm your host, Alison J. Prince and I went from being a junior high science teacher to building four online, multi-million dollar businesses, with four kids at my feet. Each week, I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your because I can as well take that first step and commit now to your Because I Can life by downloading your free personal bundle at AlisonJPrince.com/Bundle.
Okay, well let's get started. So first off I want you to tell me a little bit about you. I just went through and scan your site real quick and your Instagram, but this is going to go on my because I can live podcast because you won. You are one of the winners. And what we did, yep. Laura is showing her shirt we had a competition, and you put your less more statement in. And I did I came out with a less more t shirt because I saw everybody's word of the year coming. And I just felt like everybody's adding so much more to their plate. And we don't need more to do right we need less to do so. I was told my community my students leave me a less more statement less of what you want to do. So you can make more room for what you really want to do. So Laura, what was yours? What was your less more statement?
Mine was Less Mess More Yes.
I love that
Which meant less mess in my brain. So I had to think of things that would Take the mess out of my brain, which would be, you know, daily planning with my planner. And just organizing physical belongings and being selective in my education and social media. And just facing those challenges are those that know funless just head on. And then more yes to the things that will help me thrive, which would be making time for my family, and taking action without overthinking. And being patient with myself enjoying the journey and just celebrating other people's successes as well.
I love it. I love it. Yeah, I think as we lean into those less-more statements, it helps us to stop with the chaos of life and stop with the I should be doing this. And I should be doing that. And I should be doing that because that can bog us down so heavy that we can't even find what we're actually going for. So I love that you're wearing your less-more shirt today. So fun that you won. So part of the winning was you got a free t shirt. And did I give you a hoodie too? I think they did.
Not yet. But I'm sure
I need to follow up on that. And then a free consult with me, like, let's dive into your business and see where you're at where you want to take it and how we can get you there. So why don't you go ahead and tell us a little bit of your backstory and then your business?
Yeah, so well, I live in northwest Montana, with my husband. I have three amazing kids. And I have a little bit of marketing background. And I've been working that I left my job two weeks ago. So I could focus more on my family and run my business full time and I'm really excited about that.
What was your job? What did you
I was the marketing director of a it was a dental practice of three practices, man. I was Yeah, it was a lot of fun. It was a hard job to actually leave because I loved it, but I just knew it was time to get full time to this business.
Okay, so when did you start your business? Well,
okay, so I, I started the course in February, and then I just kind of followed your roadmap. And I created my first products, and I sold them on deal sites. And then I created my own shop in August. So I've had my Shopify site up since August.
Oh, nice, good, good. And it's called in her element, is that right?
In Her Elements
with the ‘s’ on the end
with an ‘s’ because the other one was taken.
Unknown Speaker 7:40
A good job tweaking it around.
Okay, so what inspired you to start this business?
Well, I think a lot of it is just where I live. I live in this gorgeous place and it inspires me every day. And everything we do revolves around outdoor recreation and just being outdoors and so on. wanted to offer nature inspired products that people would enjoy. And so like at this point, I just sell t shirts and jewelry and home decor, things that can just add a touch of nature to your house or to what you wear. And so, I think that's the inspiration behind the nature inspired products.
Okay, so tell me who your target audiences.
Well my target audience would be. I'd like to say anyone who loves the outdoors, but it really is focused on women who love to be in the outdoors who loves to hike and do activities or those who just love nature and want to write it into their, into their lives somehow.
Perfect. Okay, so where do you want to take this business?
Well, first of all, I want to hit the goals in the course the 10 K, the hundred K and just sell quality products, but also I really it's really important for me to feel satisfaction in what I'm doing. And I think a way that I can do that is being able to connect with other people through outdoor experiences. And so I love to do how to videos on, you know, crafts or recipes or adventures that you can take with your family or with friends and be able to make those connections with each other and with the outdoors. So I'd like to do that. I'd also love to highlight artisans. We have farmers markets here that I'm just blown away by the talent and I would really love to highlight them and feature them and sell some of their products as well. Okay, and then also maybe I would love to grow my community so that I could invite them to share what they do in the outdoors in their part of the world. It just kind of make that a community as well.
I love it. I love it. I'm just taking so many notes notes because this is so good. This is so good. Okay, so you ready for me to fire off? Yeah. Okay, I love your vision, but I don't see it on your site.
so you as you start to get into more of the e commerce world, you will find you're not selling products like you don't sell products in e commerce. It's the craziest thing. Yes, you're, you've got t shirts that are available for sale, but you sell the story you sell what people need to be inspired to feel the satisfaction of being outside. You have the vehicle that allows them to feel that way. When they're sitting in Montana and zero negative 30 degree weather. They're dreaming about hiking through the mountains and going fishing and camping and doing all those things. That's what you sell. And so like looking at your site, which you have set up beautifully, you've done a great job, your pictures of the product are good, but I think you can share the story more. So I'm hopping over for those of you that are listening right now, if you go to in her elements with an s.com you can see what we're looking at right now. And you've got t shirts and that's a lot of flat lay, which I love flat lace. Totally, totally love flat lays, but it doesn't tell me the story. Yes, let me know. Good vibes, happy thoughts. I do like how you have a flannel shirt over one of the T shirts. I think that is phenomenal. But to me this kind of blends and I think your vision is much bigger. Just listening to you talk about the community highlighting local people and growing this I think we need to build up your storytelling.
Okay, so when you bought that les more t shirt that we were talking about earlier, what was one of the things that made you what you want that one for free. But what was one of the things that triggered you on to looking into that T shirt?
Well, I wanted it to remember that I want this back.
I mean, obviously, it was a reminder of what I need to keep focused on for the year. What my less smart statement? Yes.
Yeah. So if you didn't win it and you bought it, you could buy a T shirt anywhere, right?
Yes, there was
a meaning behind it. So when you're typing on your computer, and you see your reflection in the screen, when you're going down the dark rabbit hole of YouTube University and totally getting distracted, right? You see that reflection less more? Okay, wait, am I really focused on more of what I want to do? Or am I focused on all the stuff that I need to do less? Right? That was a reminder of you of where you're going. And then I've also told the story of when you put on your T shirt. It's actually kind of like Clark Kent. versus Superman. So Clark Kent is this nerdy guy, right? And then he puts on his cape. And then he goes out and he saves the world. So when you put on these t shirts, you go out and you save the world with your product. You're helping these women to fill something that maybe frozen.
Right? Yes. I mean, I'm, we're sitting here in February, right? Totally gross
here today. We're frozen.
Right? And you're helping bring that up. So when you show the pictures, tell that story of when they put on these t shirt, t shirts, what's going to happen? I know there's a lot of flat lay or not flat lay but companies that will allow you to put pictures, your designs on T shirts, they actually are they represent more than just a flat lay. So like I said, I'm not dissing flat lays I think there's a purpose to them. I think they're really good. But for your branding, I think more lifestyle pictures is going to help people go into that moment that you want them to go into.
Thank you. Oh, wait till this sunshine in the green here.
But you don't have to there are companies out there just start looking up lifestyle blanks or lifestyle pictures that you can put your design so this good vibes Are these your designs? No. Okay, a couple of them are but a couple of them are then I would take the ones that are yours and then put them on more of a lifestyle type picture. Okay, now the ones that are not yours are you getting from like fashion go from fair from fair. I love fair. Oh, I do too. Good, good, good. Okay, great. You can ask them to get you different pictures. But one thing that you want to do is you don't want to have you want to keep the style the same way. You've done really well. But I think it's missing the soul of in her element, your design, your layout, your pictures, the site, like everything, you've nailed it. But I think you could go a lot deeper by showing more of the story. Another thing you can do is like at the top, you can put more pictures at the bottom, you can add your Instagram account. And so it can have like more lifestyle pictures. Have you seen that? Yes, on a store. It's got a whole bunch of Instagram pictures of people that are wearing their products or they're on Instagram feed. I think that would help quite a bit to make it feel a little bit more homey. A little bit more where you're going. Great, great advice. Okay, then the next thing this, I've learned, and I've actually got a podcast coming out about it, because I think it's so powerful. So I was listening to the making of Oprah. It's a podcast. I think you should listen to that. It's called the making of Oprah. And it I think they changed it to the making of Beyonce. But so making a V on today's episode or season three, and making an Oprah is episode one. So listen to the Oprah one that one is by far the best. And when Oprah she's talking, and she said when she moved from her daytime television, to her o w. n network, her own network. She said there was something that I learned that was so powerful. And she said, I had created a 4pm habit, and my viewers, so when I switched over to the Oh, w n network, not all of them followed me, because I hadn't created that new habit. I thought they were just going to follow me because they liked me. She's like, that wasn't the case. They showed up every day at 4pm because I created that habit. And I was like, Oh, that's brilliant. So I went back in my businesses, and I'm like, What habits have I created with my customers? And so when I started my first e commerce store, I created a 7am habit. So 10 years ago, when I started, I didn't even know Oprah was doing this. Somehow. I got creating habits with my customers. At 7am. I posted my product that was for sale. And what do we all do at seven o'clock in the morning, we check our phones, right? So I created a habit of them looking at their phones at 7am. Before the kids got up, they made their purchases, and then they went throughout their day. Right? And so what type of habits can you build into your customers? It might not be an everyday thing, right? So my pillows company, I've created a habit of sleep overs. Every time you have a sleep over think of a sleepover or grandma's sleep over. I want them to think oh, I should get matching pillowcases. So I'm building that habit into sleep overs every time you think of asleep. Get matching pillowcases like a pillowcase fight party, right? Yeah. Another one is, you know how Christmas we have the tradition is now wearing matching pajamas. Yeah, why not have matching pajamas and matching pillowcases? So every Christmas building habit of you've got to have matching pillowcases for Christmas. Right? Right. Oh, how can we build habits into your products and your customers?
I haven't even thought of that. Allison. I've thought of creating habits through social media and just being consistent and posting. But as you know, I think you're talking about habits and experiences, right?
Yeah. So your habit is getting in there and creating social media posts and all that stuff, right? what you're trying to do is take it one step further and create habits in your customers. Okay? When you can create habits and your customers which don't get overwhelmed, because it's we can do this. When you create habits and your customers, it's actually going to help you to stay consistent on the days that you're like, it's 20 degrees outside, I just want to sleep in, I don't want to get out of bed, I don't want to do this. They're going to help you stay consistent. So like the podcast goes, every Tuesday, I have to have a podcast and I'm building a Tuesday habit into my world and to my customers and to my people. Because I believe Tuesday is such a powerful day that we're tagging everything Tuesday habit, come listen to the podcast on Tuesday. Right? Right. And so whether you're giving away freebies or whether you're putting products out there, how can we build habits into your customers, maybe it's Wednesday. Wow. And they come and they showed upload a picture of something outside that they saw that blew their mind. Maybe it's a sunset, maybe it's a Sunday. flower, maybe it's something I don't know something outdoorsy that has to do with your company. And then they bring it into Facebook group and everybody's sharing it, you do a giveaway, you get people excited about it. And then when or Thursday, the day after is the day that you open up a new product. And so you're building habits of Okay, I know I have to submit something on Wednesday, because something's gonna be released on Thursday, and I'll either have a chance to win it or I'll have a chance to buy it. And so your customers just have it in their head of what to do. Just like the Oprah 4pm we went to our remote at what 359 clicked on power to see what Oprah had to say that day.
I love it. I love it. Thank you.
Yeah, like it. When I heard that. I was like, Oh my gosh, it's worked so well. And so building in the habits of not only Yes, we have to start with us. But when we can throw it to our customers, and they have it, it's gonna force us to perform better. like Oprah she couldn't have a sick day. Right? Right. Or if she did she batched just like she did an extra couple, just in case there was an emergency like she had to show up, because she had millions of millions of people turning on their TV to ready to watch her. Right. Right. She had to keep going. So anyways, Kate, let's brainstorm on a few other ideas. Like what are some other things that we've got t shirts, let me go back and look at some of your other your other stuff. Paper goods kit, you could do. So you've got quotes on note cards, or these all note cards, like I think you know, is that what they are?
Right? So they're a little tiny notes that you would add just like a little card and then there's also like, gift cards.
Okay, perfect. So on that one, and I do would be to what would you write on it? Card gratitude or something like that?
Yeah, usually it's just like attach it to a gift, you know, and just say, you know, Hey, thanks for the fun day or Good luck on your test or whatever. But in my kids lunches, things like that.
They're just gosh, that is such a great habit.
They're just little carts picked.
And you can even like, tell your customer Hey, and I noticed yourself out on some of them. But just say get a scratch paper until we're back in stock. Oh, habit of creating love notes for your family. Every Tuesday, love No day. I don't know. You got to get a little more creative. But you're building the habit of getting your customers to show up to write something every day. And then you can come in and say and by the way, make your scratch papers kind of ugly. Make them cute. Okay, and maybe it's to go serve a neighbor every Wednesday you go serve a neighbor. Just do a little note. Just little note, and here's some cute papers. So you know, nobody wants to. We don't want to give a piece of scratch paper, right? Like, we want to make something, give something nice and those tiny notes would totally be it. Maybe it's tiny note Tuesday or something. Oh, I love it. But that's a little bit different. Right? So you see how your products are becoming more of an event versus a T shirt and paper? Yeah, right. It's becoming someone's soul. It's becoming someone's emotion. It's becoming, it's taking instead of just selling a CD, you're delivering a concert to them. Right? Everybody will pay 10 times more to go see a concert than they will for a CD or a free download now of all the internet sites, right? We don't have to pay for music anymore. We can just listen to it wherever but we're willing to pay $100 to go see a concert and hear the songs one time. Yes. So it's about the experience. And you've got the story. We just need to build that and a little bit more. Yeah. Okay. Those are great ideas. Do you have a Facebook group?
I don't. Okay.
I would either. You don't have to necessarily have Facebook group. I love Facebook groups because of the ability to interact. Okay? Instagram, yes, you can interact, but you're not uploading pictures. And when you can get people to upload pictures, that's like taking your brand to a whole new level because they use those pictures all over your social media feed, and then the brand becomes about them, and not about you. So like the zero to 100 K system. When people make their first dollar, I send him a free shirt. That is a surprise of anybody's listening. be surprised when you get it. And then they take selfies and then they upload it. And then whenever I go stand on a stage whenever, like a lot of my stuff online has their pictures plastered everywhere, because I want those success stories. I want the because I can To be about my people, it's not about Alison Prince, right? It's about everybody going together building these amazing online businesses that they're so passionate about, and improving the world. Like it's this movement with lifting everybody up. It's not just me, right? Like I've done it. Now I want other people to do it. So I want to use their faces everywhere.
Yeah, that's good. That's great. I know, you're very inspiring. And these ideas are really helping me a lot. I'm writing like crazy.
Well, you'll have a recording too. You can listen to it as well.
Okay, and then the third thing that you mentioned is highlighting local artists. I love that idea. But you have to wait on that one. Okay. You have to build a community first and get a strong community, then you can start bringing other people in.
so I would really focus in On your branding and them getting to know your customers getting know your community, building your numbers, working with influencers to help drive traffic that are in your space. So, for an example, a great influencer, that is right up your alley is Natalie Hodson. I don't know if you know her. Do you know who she is? Yeah. I felt like has killed a bear and she catches fish that I swear are bigger than her.
Yeah, she's fabulous.
She is and she's so elegant. And she is just a rock star. I love her. But your products would be she would be your perfect fit, right?
Yeah, definitely. Thank you.
Mm hmm. And working with her. Another thing you can do is say, hey, Natalie, let's work together. Do you have a quote, I'll put on a T shirt. I'll get it out into the world and then you sell it. So that's a great way to work with an influencer as well too. Okay, is taking their message with your branding and then You help fulfill that? Yeah, that's a great idea. Thank you. Okay. So going back to that highlighting of the other artists, when you have a community, then you become the influencer yourself, right? And so then when you're introducing someone, they're like, oh, okay, it must be a good product. And so I'm going to buy it. But if you just start introducing random artists and selling different stuff, they'll get confused about the mission and what the brand stands for. Okay. So you know, really boutique. They've done a really good job of that. So first, it was just her brand, super heavy. And then I've watched her start including other people's brands, but it wasn't on day one, it took her I don't know how many years but it took her some years before she started incorporating other people. But we all know her brand. We love her. We think she's a rock star that will buy anything from her right? It's because we We are part of that movement part of that momentum going forward. And so when someone else comes in, we still know her brand. We still know what she sells is going to be the best of the best.
Yeah, right. I actually have some of her
clothing. I like it. Me too.
Me too. It's so good. Okay, so What other questions do you have for me? Where else do you feel like you're stuck or you don't understand, like, let's keep digging in.
Well, I think right now, I just need to drive traffic to my site. And I haven't really crossed that bridge of reaching out to influencers. And so, I've been working on a list and I just haven't gotten to that point yet. But I, that's where I am right now.
Perfect. So here's the deal with influencers when you start building your own site from ground zero, it feels like you're walking, right? Like you're just trying to find one follower here and one follower there and it just feels so slow. But when you can get with an influencer You get to sit in a jet, and you get to speed up your process so much faster. And a lot of people think that they have to go to influencers that are super big. But here's like, such a good trick and a secret. You can either work with other business owners that are around your size, or you work with smaller influencers. I want to say 10,000 on Instagram, but really, oh my goodness, I've heard so many cool stories of people, two to 3000 influencers has made them a ton of money, brought over a ton of new followers, so I wouldn't get so locked into they've got to have 10,000 and swipe up. I think it's anybody with an active audience can really help drive traffic over. Then I've seen what I've seen some of my of the insiders, so we've got this year 200 K system. And then I've also got another program called the insiders where I get to work with them a little bit more on one and they're starting to interview each other And they're starting to do giveaways together. And I'm watching them accelerate their growth so quickly. It's because there's two shops, they get on a Facebook Live, and one person will go, and they'll talk about their brand. And then the next person, the other person will go, but they're sharing on each other's pages. And so the guys, you got to go follow Laura, you've got to go follow Laura, you should see her products. They are blue, right? And then they talk about how'd you get started? And what was this journey. And so people love and follow their brands. And so then they'll get a big, they'll get a spike and following. Then the next week it swaps and so it's about the other person. So it'd be like Allison's turn, right. Let's talk about Allison. And then I would see a big spike. And so working with other businesses, I think is lost because everybody's like, I got to find the Taylor Swift's out there. I've got to find like the big huge people. That's a lie. Don't go after those people. Oh after people that are in e commerce, grow your shops together.
And so then how do you find those shops? Do you find those through social media is that?
Well, you do have a one up, you've got the zero to 100 K system, the private Facebook group. And I believe each week or month I need to check. We're doing a collab post. And so that collab post will go up where you just say, Hey, I'm looking to do a collab with another shop owner. This is my requirements, I need you to have at least 300 on Facebook 1000 on Instagram, and it needs to be this is my product, I sell t shirts, so don't come in as a T shirt. But if you've got necklaces, and they complement and let's do it. So you've got a leg up because that community you know, is amazing, right? It's amazing. A big advocate of Facebook groups because I've seen the power of them, right? Almost 5000 small shop owners in there, you could do one every day for the next gajillion years, right with all those people in there. Right? Right. And then if you don't have, if you're not in a certain arcade system and you're listening to this, then Instagram is kinda like your yellow book pages. So I would just go up to your hashtags and type in small business owner, small shop, things like that, and then it's going to pull up a bajillion for you. Yeah. Great. I'm going to head in that direction. For sure. It works. It works. When I started, we started a blog called How does she when we had zero followers, zero traffic, nothing. We had to figure out we had to leverage what we didn't have. And that was traffic, right? So we went to another blogger and said, Hey, can we post on yours and you can post on ours? And she was like, sure, and we didn't have any traffic, but she wanted the content because she was tired and was like, please give me some content. Right. So we posted and then we got a spike in traffic. And then we started get followers and we're like, oh my gosh, this works. This works. And every week, we started swapping with other bloggers. And that's how we started to grow organically, you built, right? Okay. And the terminology with other shop owners is going to be very similar. Like you're going to understand, hey, we have a product, hey, do you want to do a promotion? Or do you want to build an email list or I've got a free printable, maybe what you do is you give a free printable of, you know, outdoor quotes, or something like that when you're getting spring fever, you know, and you want to get outdoors. Like, let's increase your spring fever by 10,000. With all these outdoor quotes, right? You've got to get this you've got to get this so you're just itching to get out the door, get that free PDF, and that's something that you can talk about. So you're not always having to pitch a product, anything that helps create value for them to come over and sign up on your email list. That's really good too. Because eventually you want them on your email list and then email us or like, you know, ATM machines, right?
Yes, right. I know that. Anytime I put an offer out, I always get cells.
email group. So I have a question about that. Um, I do currently have a PDF that people can download. Can you create a library for people to download? You know what you have or how does that work?
Totally. I would just do it in Google Docs.
Yeah. Yeah, you can. I don't know if I would give access to all of the printables Okay, them I mean, unless they ask for it. On how does she we say, here's our Valentine printable or Easter, whatever holiday it is right. And then we say get this printable, and then we're going to give you access to 12 others of the holidays. And we started that and we're like, why are we giving access to all this free, amazing content we paid for? And so what we have been trying is okay, we're gonna get that free printable, and then we're actually going to charge for another package, not the free stuff, but we're developing these other packages. They come in for a freebie, and then we get them to buy something else.
Okay. Oh, all right.
So I would do your front end offers your freebie offers one, maybe two, and then create packages that you can sell that are going to benefit your customers.
Oh, it's a great idea. Also, like right, currently, I have like the pop up where you can get 20% off if on your first purchase and also the freemium that you get if you sign up or subscribe. Should you be doing both of those so she just choose one or have I don't know if I'm doing that right.
Let me look at it real quick. Oh, here it is. Sign up and save, subscribe and receive 20 sent off your first order. Okay, so and then it says use code at checkout. So what I would do is I actually wouldn't give that discount code because I can use that discount code and not even put my email in right now. So I would put the discount code in your email. And so they have to put their email address in, and that will come to their email, and then they'll open up their email. And that's actually going to get you a higher open rate, it's going to get to better deliverability because your email providers, so you're on MailChimp, right? Now, MailChimp is going to say, Oh, it looks like a lot of people are opening this email, I'm going to make sure that this email gets out to everybody, because it's showing that it needs to be important. So yeah, I would take off that code right there off the pop up box, and then put that code in the email. Okay, because then you'll get a lot more emails. Because Yeah, I would just be like, sweet. I got the code right here. I'm not gonna put my email in, right. We're all lazy.
Waiting for like me already got what I want, right?
Exactly. And then the bottom one sign up to receive. So at the bottom of your site, there is a sign up and receive a free download with quick and easy outdoor activities for the whole family. So actually like how you have the two, because they're different. And so maybe they don't want the 20% off coupon, but they scroll to the bottom. And they say, Oh, I want these quick and outdoor, easy outdoor activities. Yeah, I'm going to go for that one. And so you're getting them either on a discount or you're getting them on the activities. I would put how many sign up and receive 33 quick and easy outdoor activities for the whole family. So I'm like sweet, there's 33 right? versus is there two is there one and a half? Is it really worth it? So I would put that out there. And then if you can have some type of a picture,
so I was wondering about that. as well to add a photo of maybe one of the activities or like what kind of photo?
So yeah, you could have one of the activities or if you've seen a picture of printables, where it's like a down shot of a bunch of papers that are kind of fanned out, and you can't really see what's on them, you can see that it's a lot of good stuff. Something like that. Okay, good work. All right. Just to give it a little bit more like, what's going on? Sure. I do like how you have $2 and 99 cent shipping on all orders at the top. I think that's awesome. I think people are, and we've been so spoiled with Amazon, free shipping, right? Yeah, that we're like, how much is shipping? If it's more than six bucks, then we're not buying it right. So I think your shipping prices are phenomenal, really good. And then your logo is small, and to the left, nice job with that. Sometimes I see people with big huge logos like that. Take up a Third of the page, I'm like, no, it's got to be small and to the left. So you did a really good job with your logo. Okay, and then I know our listeners are like, they can't see it, but you can go to her site and I'm doing the best like explaining it. But at the very top, you've got a picture of a leaf, and it says goods and gifts for the outdoor lover, and nod to nature. I love that. But it's not a strong call to action. I would tweak that a little bit to make it a stronger call to action like shop gifts for the outdoor lover. So when I land here, I'm like, Okay, what am I supposed to do? You got to tell us you got to tell your customer what they need to do shop now, by now. Spring sell ends in 48 hours, like give that urgency in that scarcity so they know that they need to act right now.
Okay, that's great. And then do you feel like I should take that photo on the top and just replace it with products.
I think you should replace it with your product and add So a lifestyle picture, okay? Because to me I'm like is am I landing on a blog? Am I landing on ideas? I want to know that I'm landing on a shop, I want to hit it. I'm like, that's a shop, I want to buy that. Let's go. Okay. You've got to be sometimes I think we're a little bit afraid of selling. We're like, oh, let's just break in a little bit. And then you can see what I've got to offer. You can do that with e commerce, you have to scream, hey, I've got these products that are going to change your life. Let me show you how these products change your life. That's what you should be screaming. It's not like buy me buy me my buy me, right? We don't want that spammy site, right? We want to land on a shot like when we go to really boutique, or like, Oh, I'm gonna look so good in that. Right. Right. And then we've got like Megan Pyra, on her salted Avenue when she does her triathlons. Every time she does a try, I'm like, I'm gonna look so good in that, like she's solving my problems for me. Right. And so when you can have that picture of, I'm just picturing sitting around a campfire with people laughing and roasting marshmallows and I've got your shirt on. They've got your necklace on. Like that draws me into that. I want that experience. That was so fun.
Yeah, I love it. I have a lot of opportunities to take those photos too. So I'm excited.
Man, I want to come up and be in your photo shoot.
Do Ellison please do.
All right now though. It's got to be at least 80 degrees.
We'll be never know.
Puerto Rico has spoiled me. I went to Texas last week. I think it was in the 60s and I'm like I'm dying. It is too cold. My husband calls me he's laughing at me. He's like, you are so spoiled.
Yeah, it's 12 degrees here today. So my goodness. Puerto Rico sounds amazing. We're sitting at 87 today. Oh wow. Oh, Maybe I shouldn't say that. Oh, that's okay. I can dream.
Come down and do a beach campfire.
Okay, I'm actually probably going
there in December in December the summer. Did you say, oh, maybe we'll be here. They will be here. That'll be so fun. We get some amazing shots.
Awesome key that I know I seen them. They're beautiful.
is so fantastic out here, but we tend to leave in December to go back for Christmas. But yeah, you'll have to let me know when you're coming out. That'd be awesome.
Any other questions that you have? Anything that you need help with?
I feel like you've gotten me on the right track. The things that I haven't done yet or I wasn't really clear on I feel like you've really helped also is you've kind of given me the idea of how I can move forward with this vision of creating experiences. Around buy products that will help people want to enjoy them. So,
yeah, you'll notice even when you start talking about your products more, if you're like, Hey guys, I've got this necklace, it's so cool, blah, blah, blah. It's not gonna go anywhere. But when you're like, the other night I was wearing this necklace. Or the other day my daughter was wearing this necklace and the moon was shining off of it and it just lit her face up and it was so powerful. It just reminded me how powerful a woman is a young woman is as she goes into adulthood, you know what I mean? Like tie in the story of your products or how they did it that it's because I've done it for 10 years. I learned really quickly that products don't sell but storytelling is what sells right and people are like all I do is sell straws or all I do is sell earrings. I'm like, Yeah. Do you know how straws can change someone's life? And then I'll talk about the power of a straw, or I'll talk about the power of earrings. And they're like, Oh, I didn't even think about that. Right? It's taking these products, and what can they do? And it might even be like, we had some products that were toys. And in the back of my head, I'm like, Oh, my gosh, it's just more clutter, right? Like in a person's home. And I was like, wait, let's change the story of building a birthday box for moms. When the kid comes home from school and says, a birthday party in 20 minutes. And the moms like, Oh my gosh, I gotta get dinner ready? I gotta get homework ready? And she says, but I have a birthday box. I don't have to go to the store. I don't have to run around like a chicken with my head. Cut off, kid. Go get something out of the birthday box. And you're prepared for your birthday party. So you just solved like world peace in that family that night because that mom didn't have to Pack up 10 kids, get them in the van, take them to Michael's or Walmart, right? And then come home with everything so chaotic like you just served this mom by helping her be prepared for kids that are totally unprepared every single day. Right? And so whether it's a toy, whether it's jewelry, whatever, you can create a story that helps solve people's problems.
Okay, sounds great. I hope I can get to that skill level. When you tell a story. I'm like, totally, totally swept up into like, Oh, yeah, so yes. So I need to get to the point where I can do that, too. You're very good at it.
You will, you will. And it all is because I started that's it. I just started on day one. I mean, I hadn't i think you know the story. I'm English teacher that told me to drop out of college because my stories were so bad. And so I kind of wanted to prove to him that I could tell a story. So Every day, and mine are short stories are like a paragraph long. That's all I could do, right? And so every day, I'm like, Hey, I'm committing to writing the story about this product every single day for almost 10 years. And now I just tell the stories instead of writing them, but they're powerful. So they, I was preschool I wasn't even preschool level when I started. The goes below preschool level, but I just kept going out over and over and some stories even now, I'll look at that string. Like that totally didn't make sense. And then others. I'm like, cool. I was so good. So I'm just practicing every single day over and over and over again.
Yeah, it's like a, something that you get better at with practice.
Totally. Awesome. Okay. So Laura, thank you for winning. Like this was so fun. So glad you won this competition.
Thank you, Alison. It's a real gift and I appreciate it.
Okay. stay active in the Facebook community because I want to watch your journey. Okay. I will thank you so much. And let me know if you're coming to Puerto Rico in December
already. Right, I will do that.
Okay, thank you so much.
Thank you so much, Alison.
Oh, that was so much fun. Thank you so much for listening to Because I Can Podcast if you haven't already downloaded the Because I Can bundle, then head over to AllisonJPrince.com/Bundle, the only place you can get access to your personalized bundle. So, head over there now and download it. I look forward to you joining next time on Because I Can podcast. We'll see you then.