Alison sitting on the floor with laptop on floor

The Blog

Here's the Latest:

How to Craft Compelling Product Descriptions

Picture this: you're strolling through a virtual marketplace, and you stumble upon product descriptions that read like the fine print on a shampoo bottle. Confused, you scratch your head, wondering if you accidentally wandered into some sort of secret society instead of product promotions.

Alison J Prince holds her closed laptop as she prepares to talk about product descriptions

Fear not, my friend, because we’re going to talk about how to write compelling product descriptions AND unravel some of the most common product description blunders.

Blunder #1: Forgetting the Value of Clarity

We’ve all read product descriptions that leave us more befuddled than a cat trying to understand a Rubik's Cube. Your customers should never feel like they’re playing hide-and-seek when they’re trying to decide if they want to make a purchase. It’s okay to be creative, but clarity should always be a priority.  And if you're tempted to leave out key details…don’t. Think about what you’d want to know if you were the one about to buy. Dimensions, sizing charts, clear color descriptions…they all matter.

Blunder #2: Ignoring Your Audience

Crafting a product description is like throwing a party—you’ve gotta know your audience! Speaking Gen Z to Baby Boomers isn't going to fly, so cater your language and tone to your buyers. Whether it's a high-tech gadget or an inflatable unicorn, speak their language, not gibberish. If this is something you struggle with, let AI be your BFF in translating your ideas into language your shoppers will vibe with.

Blunder #3: Skipping the Benefits 

You might know that your product just might be the ultimate Swiss Army knife of awesomeness, but don’t assume your customers do. Highlight the perks! Explain how your gadget simplifies life, your skincare product unveils radiant skin, or your hammock brings dreams of siestas to life. In other words, tell shoppers what your product will do for them because benefits are the delicious secret sauce of product descriptions.

Blunder #4: Overloading with Jargon

Have you ever been around a car nut who can (and will) tell you the minute details of a V8 engine? Or how about a techie who can rattle off an entire realm of nanos and terras and RAM and ROM terms? Well, believe it or not, you might do the same thing about your products, throwing around jargon that your customers may not understand.  The solution: use simpler language to explain complex features. Your product description should be easily understood even by those who are completely unfamiliar with it.

Blunder #5: Neglecting the Emotional Connection

A product description devoid of emotion is like a birthday party without cake: it's just not right. Hey, we're humans, not robots, so infuse your words with feelings. Describe how your camera captures moments that'd make even statues shed a tear or how your scented candles turn any room into a cozy bear hug. And remember—even though AI tools like ChatGPT are cool and can save you time, they cannot replace the warmth of a genuine connection. Make sure to read AI-generated product descriptions to make sure you’re relating with your readers.

Blunder #6: Forgetting About SEO

Creating a masterpiece only for it to hide in the digital haystack is an exercise in futility.  Your product deserves the spotlight, so put the right keywords into the description—those that Google will grab onto. Your product description should speak the language of search engines as well as inspire your customers to take action.

The Wrap-Up

In the realm of online selling, product descriptions are the key that opens the lock to buying.  Remember, your product is more than just a thing; it's an experience waiting to be explored. Embrace clarity, audience connection, and a sprinkle of storytelling magic (including the AI-generated kind) to craft fantastic product descriptions and avoid the most common pitfalls.

Don't Miss a Thing!

Subscribe to the Podcast

Skip to content