Interested in starting your BRAG worthy online store?

How Kati’s Been Able To Get Influencers Pounding On Her Door



I just had this really amazing conversation with Kati Evans that YOU are going to LOVE!  I’m so dang excited for you to hear how the 21-Day ‘Find Your Perfect Product’ Challenge changed her life (seriously).

how to use influencers in ecommerce

Have you had a chance to take my 21-Day ‘Find Your Perfect Product’ Challenge

No? Well, get over there and sign up for that!

If you’re like “Alison, I’ve tried courses before to find out what to sell online and it didn’t work” then you NEED to listen to this episode.

I’m serious – you need to.

This could be what finally gets the ball rolling for you and boy oh boy, momentum is a powerful thing.

Let me tell you when I first released the challenge last fall, there were some results that surprised even me!

If you’ll stick around for a minute, I’d LOVE to tell you about how it got Kati Evans from just getting started in eCommerce to joining the #100GrandCan

Sound good?!


This story from Kati Evans won’t disappoint, I promise.

These last seven months have completely changed her life. Her words, not mine. Before taking the Challenge, she was at that crossroads of quitting. (Been there – multiple times) Staring at a basement full of $1000’s in inventory she knew there had to be a better way to grow the business she loved and not give up on it.

Before reaching that breaking point, we met. Well, we became internet friends – that counts, right?

Up to this point, Kati had been running a pop-up boutique that required her to drag out her inventory and set up a booth each weekend, which she didn’t love. If you’ve been there then you know why she didn’t love it. #backache

Despite the dislike for the process of setting up to sell, Kati really liked her products. But, maybe like you, she didn’t LOVE them.

Don’t you want to love what you sell? 

Well, Kati did and that sent her back to the drawing board – insert thinking emoji here. Pen, paper, and some deep thoughts later, she really honed in on what she loved – her family, and specifically family traditions. But, she was stumped on what kind of product she could build around this.

Getting unstuck on what she could sell around family traditions took some help. Enter the 21-Day Challenge

The thing that surprised Kati, and that’ll probably surprise you when you join the challenge, was the other benefits OUTSIDE of finding her product that she got from the challenge.

She was able to internalize that…

  • My products are valuable
  • What I’m doing is meaningful
  • I believe in my products

All things that are sooo important as you begin your journey into online business.

But it went much even deeper than that. For Kati Evans, years of negative baggage started hurling itself back into her mind a few months after the challenge. She was sitting around the table at a family event and the negative vibes started raining down on her.

Have you ever had friends or family that just didn’t want to let you become the person you’re destined to be?! 

I think it’s sometimes because they love you and are trying to protect you and other times because they don’t want you to reach new levels that are above them.

Whatever it is, Kati faced this head-on.

Believe it or not, she used the same process for finding product descriptions in the 21-Day Challenge, to find the words that make HER valuable while she was sitting at the table with that family member who was trying to bring her down.


Not what I was expecting when I designed that lesson in the Challenge but I’m dang happy it helped her find a product AND value in herself!

So cool, right?!

Let’s backtrack for a second because the product idea that came as a result of going through the Challenge was amazinggggg. 

The Highs & Lows Journal was Kati’s flagship product and it did over $100,000 in sales in just 7-months

Yea, you read that correctly – Kati Evans sold $100k in 7-months!

I get this overwhelming feeling when students have life-changing results like this and I don’t know if I want to cry or scream. So many emotions right now! 

If you want to hear how Kati overcame the fear of starting and now has influencers pounding on her door, you’ll want to click that play button at the top! Go, go go!!!


Additional Resources…


Listener Love…

  • Thank you Bev and Alison!
    by help would be nice! from Canada

    Absolutely incredible podcast. Thank you ladies for being real, clear and motivating. So empowering. A true testimonial to “Because I Can!”

  • Scary
    by irenesq from United States

    Yup! Alison is scary...not in a bad way though. Its all in a good way. Why? Well, first of, I think Alison is not only an e-commerce expert but also has a psychic ability. I am only on the fifth episode of her podcast, and listening to it made me think like, “how does she know what I’m thinking?” All the fears and self doubts and negativity. She talks about life experiences that are relatable. Somehow whenever I listen to her, she connects with me like as if she was talking to me. I just love her and really blessed to have found her and be part of her clan. Thank you Alison!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me. It just keeps getting better and better! Especially today about making offers! Sometimes we don’t always think of the little things it make offers daily to weekly. I know I can amp up my orders and I will be digging deep this week!

  • Clear advice to give you confidence
    by MintBillyCat from United Kingdom

    I love this podcast so much-it is my favourite I’ve found among all the business podcasts. It’s targeted at women who are at home with kids or in a job dreaming of running their own business and making more money. Alison is really relatable, clear and supportive in her advice & delivery and there are tons of good nuggets here for any aspiring or active mumpreneur.

  • Inspirational
    by Greenwichound from United Kingdom

    Some of things that Alison discusses in her podcast are really simple. But sometimes you need it laid out in these terms for it to just go in. And go in it does. Meaning you leave each episode full of confidence and aspiration with a check list of to do’s or things to try out. She shares information bombs that others in her position would never share (fear of giving away their secret sauce) and every step of the way you feel like she’s championing your specific journey. She is golden and this show should be in the library of everyone thinking or currently doing Ecommerce. Keep it up Alison! X

  • Fantastic, just Fantastic
    by 2shopornot from United States

    I just went back and caught up on all the podcasts and can I just say I should’ve done this a long time ago! The content is so clear, Alison brings in guests that are so willing to share. Truly an amazing listen. If you haven’t joined Alisons group I strongly recommend that you not wait any longer! Your future is waiting!

  • Amazing Content for Entrepreneurs!
    by galithoc from United States

    Alison is very knowledgeable and presents information in a very easy way for newbies. My entire family listens to her every week. She has motivated my two daughters into starting their own business, they are 14 and 11!!!!. Thanks for this podcast, its amazing.

  • Very optimistic and useful!
    by AJM.44 from United States

    I find these podcasts useful, filled with good tips backed by her experience. She’s also very optimistic and makes me feel like I can do it! Which is why I want to get started! Ok Alison, this question is for you - I want to start selling online in an effort to fund my college education! Obviously I don’t have a lot of time, and more than that, I don’t know where to start lol! Do I create a Shopify store? Do I start selling on someone else’s site (and whose?!)? Do I do a ClickFunnel thing?!

  • Inspiring!
    by InspiredLifeCrafts from United States

    So many helpful tips and positivity. Love listening!

  • Great information!
    by Stellar92677 from United States

    I’m learning so much and I love your optimism. thank you!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me.

  • Thank You Alison!
    by Savjack28 from United States

    If you want to make real money and get out of the rat race of working for someone else, follow Alison J Prince. You will learn SO much!

  • I’m obsessed!
    by Stormy Hinkle from United States

    Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!

  • Beca Miller
    by Beca Miller from United States

    Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!

  • Life changing!
    by Future CEO MR from United States

    I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.

  • Thank You Alison!
    by Savjack28 from United States

    The best. If you’re serious about wanting to make real money online, you must listen to this podcast.

  • Awesome Podcast!!!
    by Clarisse Gomez from United States

    Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!

  • Thank you!
    by gigisomar from United States

    Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.

  • Inspirational
    by Missladyamy from United States

    Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity

  • Wow
    by M.Murawska from United States

    I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️

  • Gold
    by Brandeerose from United States

    I’ve been a Alison fan for over a year! She gives so much great content and she over delivers ‘all the time’! I’ve been following her system and am a happy customer. Her 100k system is THE bomb! I’ve tried so many other courses and she’s the real dill. Lol. Thank you so much Alison for all you do. You’re truly a blessing. Instagram handle @threadsofarmor ❤️

  • Episode 15
    by -akoboe from United States

    Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?

  • Excellent
    by B-Rex1 from United States

    Alison continues to offer great teaching moments with love and enthusiasm!!

    by twimoonlight from United States

    I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!

  • Amazing!
    by Lissy Eubank from United States

    Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!

  • The best!
    by Polarbe88 from United States

    Alison knows her stuff!! I love listening to her!!

  • Love this Podcast!
    by newmama4 from United States

    I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!

  • Episode 10 - LOVED IT!!!
    by drewtheclue from United States

    I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!

  • Alison knows E-Commerce
    by Lwisdom69 from United States

    Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom

  • Alison knows her stuff! This works!
    by c_beckstrand from United States

    I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!

  • Alison Is The Real Deal
    by awishandakiss from United States

    Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.

  • Truly An Inspiration!
    by Alohalovelife from United States

    Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon

  • Awesome!
    by SACP12 from United States

    Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.

  • Thank you!
    by Gkeith88 from United States

    Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.

  • Alison knows what she is talking about
    by J0di8 from United States

    Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!

  • Right to my soul.
    by LiviaLight from United States

    Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.

  • Don’t miss out!
    by P. Cram from United States

    This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!

  • Alison Prince is great!
    by Shanda2005 from United States

    Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!

  • An entrepreneur who GETS IT!!!
    by AshleyJohnston from United States

    This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.

  • Motivating and Inspiring
    by Lisa fruit pop princess from United States

    Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!

  • Pushing forward with Alison
    by Gyetvaimom from United States

    What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.

  • A dreamer/doers podcast heaven!
    by ReesieO from United States

    Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!

  • Great Stuff!
    by AKP419 from United States

    My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!

  • A must for all entrepreneurs
    by heidilynn82 from United States

    Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.

  • Love Alison
    by EricaWoodbury from United States

    I absolutely loooooove Alison and her emery is so contagious! ❤️

  • Hopeful:)
    by Polka. Lover from United States

    So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️

  • LOVE HER!!!
    by IChooseYouCo from United States

    Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.

  • Fab!
    by vbl<3 from United States

    I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!

  • So much help and valuable information!!
    by ealshfs from United States

    We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!

  • LOVE the heart and deep dive!
    by XefishX from United States

    Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!

  • Love Alison Prince
    by irsaguar from United States

    Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!

  • Because I can!
    by shesgotdetermination from United States

    Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!

  • So worth listening to!
    by Orpheus Phunk from United States

    Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!

  • Inspiration
    by JLDiaz10x from United States

    Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!

  • You Need to Listen to This!
    by Brookie Jane Boutique from United States

    Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!

  • Listen! You’ll love it!
    by llc732 from United States

    Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!

  • Thank you!!
    by jesygirl from United States

    Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.

  • Mind Blown!
    by LuluAndHarley from United States

    Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)

  • Amazing information
    by kdirk25 from United States

    These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.

  • Inspirational
    by DoeRaeMegan from United States

    Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!

  • Wonderful
    by stacemt from United States

    Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.

  • So inspiring!
    by raeggett from United States

    I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!

  • Inspirating and Motivating
    by Jgb9 from United States

    Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!

  • Great Info
    by Tam4040 from United States

    I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!

  • Femmepreneur
    by Suncreature from United States

    Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.

  • So inspirational and motivating!!
    by jayveetally from United States

    This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!

  • Keep the podcasts coming!
    by SHefel87 from United States

    Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.

  • I can? Yes, I can!
    by Too hard to review from United States

    Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.

  • Obsessed!
    by Hidequa from United States

    Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.

  • Get inspired!
    by DistinctlyDawning from United States

    Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!

  • Thank you
    by clanner90 from United States

    I appreciate your passion and for sharing

  • The Real Deal
    by momof5forlife from United States

    This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!

  • Fairly new to podcasts
    by simplyLudic from United States

    I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.

  • Thanks
    by DeVonya M from United States

    Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!

  • Awesome!
    by SACP12 from United States

    She is such an awesome coach. It will open up doors you never thought you could go through!

  • Great information
    by ACP2545 from United States

    Alison is so inspiring and gives such great info

  • The Best Podcast!!
    by Micah Hyde from United States

    I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!

  • Love it!
    by Shanluvsry from United States

    Love her story, love her driver, love her willingness to share! This lady ROCKS!

  • Because I can is the best podcast out there!
    by GmaSheriE from United States

    Alison and her team are inspiring and changing lives! Join the clan! Because you can!!

  • Love this!
    by kcraven683 from United States

    Alison you are awesome, way to go! And thank you for this!

  • You are amazing
    by StazzyLynn from United States

    You are an inspiration. Truly talented.

  • Positivity
    by sophster78 from United States

    If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.

  • The best podcast!
    by Bloodbath000 from United States

    She is the most honest, intelligent business woman out there. Love listening to her!

  • Inspiring
    by Snyder,A from United States

    I love how down to earth and real Alison is. Motivating podcast!

  • So encouraging
    by lovesstraberries4 from United States

    Alison always has relevant content and always so encouraging.

  • Inspirational and Real!
    by Greenski Beanski from United States

    I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!

  • Treasure Trove of Expert Goodness
    by linescrew from United States

    If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.

  • She’s Changing Lives!
    by TaraGlutting from United States

    Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!

  • The Real Deal
    by CecOlpin from United States

    Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!

  • Real deal!!!!
    by AnnieBoz from United States

    Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.

  • Love love love Allison!!
    by BreakingYarn from United States

    I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!

  • Alison is Thee Female Entrepreneur To Follow!
    by JaimeCross77 from United States

    She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.

  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

  • I LOVE MY MOM❤️❤️
    by bridges!! from United States

    WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!

  • She’s the coolest little buddy
    by Emmaisbeast from United States

    She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel

  • 5 starz
    by camila_hernandez from United States

    she is so awesome and i love this podcast so much!!!!

  • AMAZING!!!
    by Dad in church from United States

    Seriously love you!

  • Best Podcast!
    by Thesimpsoncrew3 from United States

    Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!

  • Stop whatever you are doing and subscribe
    by 534426783 from United States

    Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!

  • Wow! So powerful!
    by BevSchweig from United States

    I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!

  • Inspired!
    by Jen 850 from United States

    Alison’s enthusiasm is infectious! I want to get started right now!

  • Love!!!
    by Beastajt from United States

    I have been a huge fan of Alison for years now! So excited she has launched a podcast!

  • Thank You Alison!
    by Savjack28 from United States

    So glad Alison is now doing a podcast. Very inspiring!

  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

    This podcast is really great! Alison is such an inspiration!

  • So inspiring!
    by Heather of come home from United States

    Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️

  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.



Read Full Transcript

The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors

Kati: 00:00 Getting to focus on something I love, I was able to create a product and that was so fun. If I was still doing boutiques, I would've never had the opportunity to actually create a product and just going through that process. And so it's changed my life financially, but it's changed my life to where I'm learning so much, Alison. I'm learning to be creative and I'm learning how to run a business and so more than just the financial end, it's really given me this sense of importance and belonging of something that I truly value.

Alison: 00:36 Hey, Hey, you are listening to the Because I Can Life podcast, where we believe we can decide our own income, choose happiness, kick fear in the teeth and never, ever stop. Why? Because we can. I'm your host, Alison J. Prince, and I went from being a junior high science teacher to building four online multi-million dollar businesses with four kids, at my feet each week. I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle, so that you can get the answers you need to craft your Because I Can life as well. Take that first step and commit now to your Because I Can life by downloading your free personal bundle at alisonjprince.Com/Bundle.

Alison: 01:22 Welcome to today's podcast. So what I want you to do is I want you to imagine a pile of packages that you just sold from cyber weekend and these packages are piled so high, they're almost to the ceiling and you're waiting for the shipping truck to arrive at your door to pick up all these packages so that they can deliver them to your customers. Yes, you've just sold a slew of products over the holidays and you're about to go into a live podcast. Well, this is what is happening in the background when I interviewed Kati Evans. I wanted to share Kati's story with you is how these last seven months have completely changed her life. This business-building just didn't change her bank account. It changed her life and it's beginning to change others'. She talks about how she took the fear of creating a product, pushing it to the side at some of the craziness with the designer she hired.

Alison: 02:18 Do thinking of little things for her product, like what would happen if greasy fingers touched the product. Not only will you get to hear how she's been able to get influencers pounding on her door, but also the ripple effect that her product is creating and it is so good. You'll also hear us talking about a challenge that I put on called the 21 days to find your perfect product this last fall and that is what it is. It's a challenge set up for about five minutes a day over the course of 21 days to help you to know what products to sell online. I set this up because it's the number one question I get asked is Alison, I want to start an online store, but I don't know what to sell. I do teach how to find your perfect product and my 0-100k System.

Alison: 03:07 But this challenge is a little different as it's broken down into more of a day to day approach over the three weeks. So people can take little bites each day to get big results and the people that are joining are getting big outcomes. And it has been so incredibly fun for me to watch. Now, I knew this would help answer people's questions on what to sell online, but you're also going to hear how this challenge completely changed how Kati thinks about herself and how has she was able to go on to sell her house for over 50,000 more dollars. So if you're interested in this challenge, I'll leave a link in the show notes, but depending on what time of the year you listen to this podcast and may or may not be open, I have to just enter your email and then I will let you know the next time open enrollment is happening. All right, so let's dive into today's podcast with Kati Evans. All right. So, Kati, I'm bringing you in because I want to show you off to the world what you have done. The mountains you have moved is incredible. Will you start off by sharing why you decided to get into e-commerce? Why you didn't look at it and you're like, you know what, I don't know if this is for me or what were your feelings starting your store?

Kati: 04:35 So I wanted to get into e-commerce because I was doing boutiques and just packing and setting up for shows. It was just physically getting exhausting. And I had a friend that told me about eCommerce and about you and she's like, you should try it. And then I totally was like a deer in the headlights because I can check my email and my Facebook and I thought, I can't do this. But when I started looking into it, it just made so much sense. And I love customers. I love customer service. I love to be able to sell online and not setting up anymore for boutiques. It's just, it's perfect.

Alison: 05:09 So how did you get over the fear of, or that deer in the headlight look of like, this is so physically exhausting. I've done the shows too, where you're putting up your tens and you're putting up your tables and hauling all your stuff in Holland, all your stuff out. What was the pain point besides the physical stuff that helped you to know the online was the way to go?

Kati: 05:31 Honestly, I think every time I walked down to my basement and saw thousands of dollars of inventory sitting there and looking at me in the face, I thought, I've got to do this. I've got to figure it out. And so I think that moment of I can either quit or I can just try something new. And the biggest, I think my biggest fear was just quitting. I didn't want to quit. And so trying something new seemed like such an easier, better option. And so that was really my driving force. I've just try it. I mean, what's the worst thing that could happen?

Alison: 06:01 Agreed. What's the worst thing that could happen? All right, cool. So when you started, you had your products down in the basement, but you wanted to take a little bit of a different path coming into the online world and then you actually said, no, that's not it. I'm going to go back to that path. Can you kind of explain how that rolled out?

Kati: 06:20 Yeah, so I, I started selling home decor because I thought that's kind of what I really wanted to do. I really enjoy home decor. And then I started looking at selling a different product and as I was really getting into selling those, I realized that it wasn't my great passion and I enjoyed what I was doing, but I didn't love what I was doing and I really wanted to do something every day that I loved. So I sat down and I just started thinking, what, what am I passionate about? What do I love? What is something that I want to spend my every day doing? And when I started thinking about it, it was really my family. I love my family, like everyone, right? That was my big passion. So I wanted to find something that I do that really brought that love out. So I wanted to focus on families and one thing about family time, but I enjoy our family traditions. And so I just sat down and I started writing out everything that I loved about my family, everything that I enjoyed doing. And I came up with a couple of family traditions that we enjoy and I decided that I wanted to share those with others. And so when I made that switch to actually focusing and selling something that I loved, Oh, it just, it was just so, it was just, it opened up my world to just the joy of doing what I love every day. So now I love what I'm doing, so

Alison: 07:41 I love it. Now you sent me a video dancing. Yes. Husband. Can you tell me why you had this huge celebration?

Kati: 07:51 Yes. We had $100,000 in sales and it was so, Oh, it was so exciting. We started in April. I was looking through 'em when we started actually selling online and we started in the middle of April and we were able to hit our a hundred thousands of sales last month.

Alison: 08:07 So what is that, six-seven months right there.

Kati: 08:11 [Inaudible] Yeah, and we've, we're at about 145,000 right now. So I am so excited. So when I look at the work of setting up a boutique every month and bringing my inventory out versus focusing on a product that I love and working at home, Oh, it's amazing. E-Commerce is just amazing.

Alison: 08:29 Could you have sold $145,000 at booths

Kati: 08:32 In about seven years maybe, and two back surgeries later?

Alison: 08:38 Yeah, I guess I should have clarified the time. Right? So in this six to seven months, you would say that your life's completely changed, right?

Kati: 08:45 It has. And I'm loving what I'm doing. Like more than just the financial, it's, I'm getting to focus on something I love. I was able to create a product and that was so fun. If I was still doing boutiques, I would've never had the opportunity to actually create a product and just going through that process. And so it's changed my life financially, but it's changed my life to where I'm learning so much, Alison, Oh, I'm learning to be creative and I'm learning how to run a business. And so more than just the financial end, it's just, it's really given me this sense of importance and belonging of something that I truly value and it's been an amazing experience.

Alison: 09:24 Do you know, I think I believe in that so much like e-commerce is the vehicle that helps us to believe in ourselves and to get us to the thing that helps us to be passionate about waking up every day and working and serving people. And I've seen your journey. I've seen what you've gone through. You've gone on and said, I want to quit. And then the next day you're like, no, wait, wait, no, I'm not going to quit. I'm going to keep going because I see where I want to be. Now you did take, I offered a 21 day challenge to find your perfect product. Yes, and I just tried it to see if I could help people really nail down on that product. Will you talk about what you learned and the results from that? Cause this story like is one of my favorite.

Kati: 10:14 So on the product end or on the personal end,

Alison: 10:17 Do both.

Kati: 10:18 Okay. On the product. And I was still doing home decor and I actually started another business with some friends and the product that we were selling just wasn't my thing. It was so not my cup of tea. And so this challenge came out and it was so fun too. And I say fun because this whole journey has been fun. Like it's such a simple word, but it is fun. Like this is just been so exciting and I was able to really nail down what product I wanted to be able to sell. And that's how that process took me through deciding to focus on family tradition products. And one thing that I learned in that was that my products are valuable and what I'm doing is meaningful. And it really gave me a sense of believing in my product and what I was selling and I really needed that during that process.

Kati: 11:09 But that journey of the 21 day products has really helped me in my own personal life. Also, I hadn't experienced, I shared with you a while back where I was at a family reunion and we had a little bit of a different childhood where we lived with different families often and, and there were just different challenges that we had growing up. And sometimes I think that we can value ourselves based on some experiences that we've been through. And I was at a family kind of reunion and I was talking to some of my family that hadn't seen me for a really long time and I started slipping back into a mindset of not feeling very valuable, not feeling very, very worthy of being able to just be who I am now. And when I was a teenager, I ended up living on the streets for a while and not having kind of that normal experience.

Kati: 12:06 I wasn't able to graduate from high school. My mom did the best that she could and, and I ended up not being able to live at how many longer. And I had all of this mental baggage of, you know, you're not good enough. You didn't graduate from high school, you, you don't have the same living situations as others. And I think sometimes the baggage that we create in our mind and we carry through our life, even though we progress and we move on, it's still there. And I've been able to go to college and I've been able to have all these amazing experiences. When I was with my family, I started reverting back to the, Oh, you're not good enough. They remember how you used to be. And I looked back on that 21 day challenge. And one of the things that we did in that challenge is we came up with descriptions and I loved it because I, I'm very limited sometimes on some of my description words of my products.

Kati: 12:57 And so you had us get at the source and you had his fine words that described our product. And I found myself sitting there at a table with my uncle and I started thinking, wait a second, why are you feeling this way? You are amazing. And I started looking at myself as a product and I started in my head just like, you know, trying to have a conversation with this person but mentally going through my thesaurus and my head at the same time. And I started thinking about all of the things that made me amazing and all of the things that I'd been able to accomplish. And I started just writing my own product description about myself. And I was doing that. I just had this major experience of realizing how incredible I am as a person and how I have all these great qualities. And I was able to make that mental shift right there when I was talking with him. And that was actually life changing for me because now I think in our daily lives, be it family work, dealing with a school teacher of your children's, we start to get these negative self talks going on in our mind. And now I just turn those talks off and I remember my 21 day product challenge and I'm able to get rid of that baggage and really build a description of who I am. An accurate description.

Alison: 14:12 When you told me that story, I had no clue that that was going to be one of the outcomes because my outcome was to help you to find that perfect product, which you did, but then you found that your your perfect product.

Kati: 14:25 Yeah. Yeah. And I, I think it's so easy. Like we all, no matter if it's e-commerce or just, I burned dinner a few nights ago, like to start going, Oh my goodness, I can't do this or to fall into that mental trap. [inaudible] I really, I value the products that I make and that I sell. They're like my babies, right? I just, Oh, I just love them. I know they're so great and if we can just start thinking ourselves in the same way, it's life changing. And so I appreciate that challenge that you did. I had no idea that was going to take me through that mental journey, but it was so amazing.

Alison: 15:00 Okay. Then will you share the other story about how that challenge helped you sell your house?

Kati: 15:07 Yes. I know like this challenge, you guys do these challenges that Alison offers. They're so great. I had the most amazing home. My husband bought me this great home as a surprise for Christmas a few years ago and I loved it and we decided that we wanted to move next to our kids and we had one of the biggest, nicest homes in the neighborhood, right where you usually don't want to do that. You want to buy the, we just didn't buy very smart. So we went to sell it and I realized her was like, okay, this is what I think you should offer your house for. You know, it's worth this much, but because where you're at. And I just thought, no way. Like my product, my house is amazing and it's worth so much. And I started thinking about all the reasons why. So I wrote out a three page paper and I left it on my counter and it was every selling point of my house that people may not have noticed or that they wouldn't have known. And we sold our home and we got, Oh 50,000 more than then was expected and we sold their home and seven hours, while we didn't sell it in seven hours, our first offer came in and seven hours. And so that was my realtor was like, Oh my goodness. So now she has all of her clients do the same thing. Write out the selling points, you know, use descriptive words, describe your home and put the emotion and the feeling into it. So yes, that was a great experience.

Alison: 16:34 So six, seven months changed your financials and then 21 days is 21 days. Product challenge changed your life, how you think about yourself. And it also helped you to get an offer within seven hours. It was 50,000 more than your plant.

Kati: 16:50 And that 21 days challenge just changed my life. It's been amazing.

Alison: 16:55 So it was worth the investment.

Kati: 16:57 Oh, 100 tenfold.

Alison: 17:01 I know. I love investing in learning and educating myself. Like that's fun for me. I have no problem investing in education. So I'm glad you see that too. Okay. So I want you to tell me a little bit more about how you're putting your family. I know your husband is super involved in your business and supports you. He doesn't actually do the work or like growing the business part of it, but how does he support you and hitting your goals? I was dancing and videos when you say yours.

Kati: 17:34 I am so blessed. My family has been a huge part of this journey. You know, he helps me in so many ways. We were shipping this morning. I think it's just the encouragement. I've brought my whole family into this journey with me because I, my kids are my, I'm a grandma. Oh, you guys need your grandma's the best. I have me, Kati right now.

Alison: 17:55 She's like one of those hip trendy grandmas that you don't think it's the grandma?

Kati: 18:00 Well, yeah, I had my first child at 20, so that helps a little. But I didn't want the business to take away from family time. It was really important that I set those boundaries of this is when I work, this is when I have my family. So we've just really included my family. So my family's a huge part of it. Cutest thing happened yesterday. I take my grandson to the post office with me every night at four 30 and it's just our little date. And so I always pack a little bag for him to login as I carry in my big packages and we're walking in the post office and I had bag after bag. And finally, you know, it's a huge line. It's Christmas time and a man said to my grandson, what is in your bag? And he says, Christmas joy, we're bringing Christmas joy because it is part of my product and my mind is I'm giving joy.

Kati: 18:46 And so bringing my family in on this my husband is just there. He's my biggest support. You know, if it's not your husband, I think it needs to be a friend or a sister. But having someone that's going to really rally around you and there's been so many days where I'm like, I can't do this. I'm not good at this. What am I doing? To have that sounding board back that says, yes, you can. You're doing great. Don't give up, has been really valuable. And he's just like biggest, gosh, I just love him so much. It's ridiculous. He's just my biggest cheerleader. I've been married for 25 years.

Alison: 19:23 I love it. You still love him like that is, and he's still supportive and he even boxes me. I got a box I messaged from him the other day and the way he loves you and respect you is so clear and so congratulations on that. That is something to absolutely celebrate as well.

Kati: 19:44 We're trying to build this up enough. We're not trying. We're going to build this up enough to where it, he'll be home and be my right hand man. So that is the goal.

Alison: 19:52 Okay. I was just going to ask you, where do you see yourself in the next, let's go a year.

Kati: 19:56 Oh gosh. I have so many, so many goals on that. We're going to be rolling out four new family tradition products this year. And so I really just see us focusing on that and building that brand. It's really important to me.

Alison: 20:11 Would you go into detail a little bit more about what your product actually is?

Kati: 20:14 Yeah, so the product that we have right now, it's called the highs and lows. And one thing that we did with our kids every night is as we sat down at the table, we would ask them their high of the day and their low of the day. And then we asked him a question of the day. And so we have developed a high and low journal and that is a journal where you can do it daily, weekly, monthly, whatever works for your family schedule. But it's where you ask your family their highs and their lows. And the reason why we did this when they were growing up as a gay bar children, a chance to actually tell us how they were to get more insight into their lives. And the benefits that we found from it was that our kids, they weren't able to come up with just one high.

Kati: 20:54 They would say, Oh, the high of my day was this, but they're like, Oh wait, this was better and this was better. And so it really taught our kids how to have gratitude and find blessings in their lives. And when we talked about the lows of the days that helped them be able to really share their feelings what was happening. But they found that oftentimes they didn't really have a low as they would think about it. They say, Oh my low was, I dropped my hot dog at lunch, or I was always a funny low. And then that is devastating. It is when you're really hungry and there's good relish, devastating. And then we ask them a question of the day and they share that. And it's anything from silly to meaningful to really thought provoking. And I started recording that when my kids were younger and I have about 15 years of journals and it's just so fun to flip through. We flip through and we just laugh as a family as we read those. And so that is our first product that we've produced as the high and low journal and we have a few more that are coming out this year that also focus on just really bringing families together and just that togetherness.

Alison: 21:55 Okay. So I'm going to ask you as busy mom [inaudible] creating a, sitting down with a whole family and journaling once a night sounds impossible. How did you create the habit of doing this on a daily basis?

Kati: 22:10 Yeah, well I wanted it to be simple. I didn't want there to be mom guilt when you forget that funny thing your kids wrote. So we keep it on our dinner table stool and we put a cute little pillow over it and it literally can take five minutes. Our family will spend hours sometimes talking, but we do it at the dinner table. So there's no stress. If you have a football game and you miss it, it doesn't matter. You do it whenever you, whenever works for your family. But it's very simple. There's a line for each family members name and then there's a fill in the blank for their high in their low. And then on the next page it's a prompt. So it's just a prompt. It's ready for you. All you need to do is ask your family a question and fill it in. And it actually became to the point where my, my youngest son, Connor refused eat dinner until we did highs and lows. This became part of our daily life and it's just really simple but really meaningful.

Alison: 23:02 Now does each kid write themselves or do you just take notes?

Kati: 23:06 It depends. So when our kids were learning to write, we would pass it. But honestly, if we were in a hurry, that just took too much time, I would ride it. The kids would kind of argue over who got to write for the day. And so it can really be however you want. We've got pages of just scribbles and pictures of the kids drew when they were younger. But what I love about it is that on the bottom of the page I was able to say, today we're celebrating Connor's birthday or we had a dance recital and they did so good and they actually, you know, danced on stage at this time. And so it was just a way to record those memories.

Alison: 23:42 Okay. So I'm going to ask another question. What if you have a kid who is just like, I'm not participating today. You say it's okay, we'll come back to this tomorrow. Cause I'm sure there were times where you were like, that kid just needs a little time out. How did you, how did you address that?

Kati: 24:00 Oftentimes when our kids were teenagers they would like, I'm going to pass. And so we would just put pass and then I would draw a smiley face. When it came to the question of the day, they always answered my daughter. We were talking to someone about the journals the other day and someone asked my daughter, did you really enjoy this? And she goes, I did. I think my parents were super sneaky. We started this when we were kids. And when I was a teenager, I was so used to telling them my high and my low and all about my day as a teenager, I always talk to my parents and I think that's why. So they were really sneaky about it and I thought, Oh, we didn't mean to be sneaky, but it's true. As our kids became teenagers, they were so used to sharing with us that it really opened up that communication. So I was really glad that we were sneaky and we didn't know.

Alison: 24:46 Well, I think this is the part that I love about entrepreneur-ism is you found something that changed your family. You found something that allows for communication to happen within the home where a lot of families today are struggling with that. And so now you've got this product and it's your mission to get it into every single home, every single kitchen stool next to the dining room table so that the communication can happen again. So what, like first off, congratulations for doing that. It's hard, right? It was hard to say, you know, I'm going to put this together. I don't know how to take this idea from my head to paper to the manufacturer to get it to my front door. Like that's a whole process. That's scary. And then going forward of, okay, now I want to get this into people's hands. So talk to me about how, once again we come back to the self-doubt and the fear of creating a product like shelving that and then how you're, I know you're killing it with your cells and what you plan to do in the future to keep getting this out to the world.

Alison: 25:58 So two questions. How did you do the first part of getting over the fear? And then the second question is what are your plans to keep growing in?

Kati: 26:07 Well, getting up at the fair was a little tricky. And the reason why this product was so important to me is I didn't have that normal. See, growing up that I thought was a normalcy. And I know there's not a real normalcy, I guess, in every home. But my main focus when I became a mom was to always have my children here. Always be able to know how they're doing and to build that communication. And so there was one time when I decided I was going to quit, my designer quit on me. I hired another designer and they disappeared and I'm like, I'm done. And I just kept having the thought, it wasn't even about the money or success or not failing, it was putting this in family's hands because how I saw that effected my children's life and that relationship they had with them was so valuable.

Kati: 26:53 And I wanted others to have that. And I decided even if only one person bought the book, and even if I just had to give all of them away, it didn't matter because that was my focus. And so that was what I use to drive that fear. As far as getting it out there and just really, I love this program, I would've had no idea how to do this. I'm so grateful for this program. I really followed the roadmap that you set up. And so right now I'm in the process of working with influencers and that has been amazing. I'm sharing the story of the journal with influencers and sending it to them and letting them try it in their home has been great. One because they love sharing it with their followers, which equates to cells, but to hearing their feedback and how it's changed their lives. I'm a real emotional, touchy, feely person. And so I'm getting so much emotionally out of this. And then the cells come in and that's even more exciting too. Just being able to see how it's blessing people's lives has been amazing. So I'm using influencers to do that right now. And it's been great.

Alison: 27:54 And I love how you have influencers reaching out to you now because what they're hearing on social media, it's kind of that ripple effect, right?

Kati: 28:04 It is. And it's really fun. It's just been really, it's been really fun.

Alison: 28:08 Okay, so now that you've explained it, I want people to experience it. So how do they find these high-low notebooks and you have something special, right? A discount to offer them...

Kati: 28:21 Yes. So we are on Instagram and our handle and Instagram and Facebook is creating family traditions. And our website is and we would love to do a 35% discount to all of your followers because I just, especially the [inaudible] the seasons and starting a new tradition. I love new years, I love starting new traditions and I'm just hoping that we can get this out to families. And so we're doing a 35% off and the discount code is ALISON and it's for 35% off of your journal. And then we wanted to throw in one more thing. Our family used the journal at the dinner table because that's when I felt that we were always together and our books are high quality airline books and they are wrapped in linen. And so we have a plastic cover that goes over that so you can avoid spaghetti fingers and chocolate sauce on your books. And so we also want to include a plastic cover that goes on your book for all of your followers so you can keep it clean and just have it for your family forever.

Alison: 29:23 I love that you thought of that cause I could see ketchup from 10 years ago still on my notebook.

Kati: 29:30 Well, we started when I started doing this with my family, we used a three-ring notebook and it's just like you know the spiral-bound ones you used in high school and let me tell ya, some of them I'm like this should be like contaminated. It's so gross. There's like greasy fingers everywhere. So the cover has been great. So we want to make sure that we include that so you can use it, the dinner table or whenever works for your family.

Alison: 29:53 Good. Okay. I will leave all those links in the show notes for you guys to be able to get that and you got to get them because if Kati sells out of these, they take a few weeks to get in and you don't want to miss out on that. So get them before she sells out because it truly is a limited quantity because of the wait time and you can reorder but it's just going to take time to get them in. So you guys go get one of these high low books because they are amazing. I have seen them and I'm in Puerto Rico and the shipping is taking a little bit longer, but I'm excited. So excited. Thank you for being on this podcast. I really appreciate you and for being such a great inspiration for those that want to start something that has changed their lives and their past and they want to get it out into the world. So thank you for coming on and opening your heart.

Kati: 30:47 Thank you so much and thanks for this journey. It has been. It's just been an incredible journey. So thank you. I love this program. I, you know, I had a friend asked me, why are you doing this? How are you doing this? And I'm so grateful. I just, I keep telling all of my friends they've just got to sign up for this program. It just, it'll change your business. So if you're even thinking about it or it keeps popping in your head, then that's the sign you just need to do it because that's been life-changing for my family.

Alison: 31:14 I love it and I did. I designed this to be a community, not just education, because we all have different journeys. We all have different paths. We all have different questions and I wanted a central point for people to be able to get unstuck and be able to move forward because you guys, entrepreneurs, the people that are listening, your products, Kati, your products change the world and we need to get that out to more people. All right. Thank you Kati.

Kati: 31:43 Thank you.

Alison: 31:50 Hey, thanks so much for listening to this episode of Because I Can podcast. If you've ever been interested on starting your online business, let me show you the three secrets to planning, launching and growing your online store. Even if you don't know what to sell, all you have to do is head over to That's where you can sign up for my free class. I'll go over why having a shark tank idea will make you fail, the little-known trick that helped me to sell over $1.1 million in pillowcases with zero following and the secret to running a business when my kids took a nap. And if you are like I was, you just want to earn some extra money for your growing family. That's exactly why I created this system. And it has helped thousands of people make their first dollar online and countless others to go on and make their first thousand, 10,000 a hundred thousand and even crossing the million-dollar mark. So go over to to grab your seat for the next class to find out how you can be the next one. Until next time, we'll see you later.


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison J Prince


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


Alison J Prince


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!


Alison J Prince


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
Alison J Prince