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Decision Fatigue | Why You Can’t Make Decisions

Have you ever wondered why it’s so dang hard to make decisions sometimes? 

Well, there’s some good news and there’s some bad news.

making decisions

The good news is there is an explanation as to why you struggle to make decisions sometimes. It’s called decision fatigue. More on that soon.

The bad news is our brains are only capable of handling a certain amount of decisions each day and you might be using yours on deciding on things like what’s for dinner.

Let me pause here for a second…

The dinner question. If there was a scale of the most dreaded question of moms, I think that one would top the charts. Anytime I hear it, I think my brain implodes a little bit. Are you with me on that?!

So, about the number of questions, you can make each day – this isn’t just something I’ve made up. There are some smart scientist that have done studies and estimate that we make 35,000 decisions every single day. That’s so crazy to me! Would you have guessed it was so high?!

The more decisions you make, the less effective you get at making them. That’s why when 5 o’clock rolls around you get that dinner question, you want to curl up in a ball and cry. You’ve spent your whole day making a bazillion decisions and now your brain is fried. 

Top leaders such as former United States President Barack Obama, Steve Jobs, and Mark Zuckerberg have been known to look for even the most basic ways to reduce the number of decisions they have to make each day. Each of them have limited their outfits down to just one or two options. When they open their closet, they just reach in and grab. No trying on 10 different outfits and then comparing shoes and accessories. They keep it simple because they want to save their brain power for the important things that will surely come their way during the day. Maybe easier said than done if you are a fashionista but you get the idea.


How Our Brain Makes Decisions

Making decisions takes energy so the more you make, the more it takes out of you. Prince Ghuman, a neural marketing guru outlines that our brain operates in two modes when making decisions.

  1. Reactive: This mode is mostly automatic and makes decision-based on intuition and what is happening to you or around you. This is like driving to the store and switching lanes based on the cars around you or stopping at that stop sign. You really don’t spend a lot of time and brainpower on these – they just happen.
  2. Deliberate: This mode makes rational and analytical decisions. These are the decisions that your brain really has to work hard for and it has a finite capacity to do. This could be about your online store, what to wear, or what’s for dinner. Which of these do you want to spend your finite supply of decision-making ability on?!

So, now you know that you are making 35,000 reactive and deliberate decisions each day but the scary part is, other studies show that your brain can only make 75 of those deliberate decisions each day before it runs out of steam

Are you draining your brainpower by making too many unnecessary decisions each day?

If you’re like me, that’s a big ole’ YES!

  • Brown or black belt?
  • Necklace or no necklace?
  • Bring an umbrella or not?
  • Drive or Uber?
  • Reorder products or not?
  • Funny movie or scary movie?
  • Pizza or Chick-Fil-A?  (just kidding, that’s not a decision)

You get the point, though. Our decision-making bandwidth can quickly get used up by things that don’t really matter.

The important question becomes… How do you decrease the number of decisions you are making, thus decreasing decision fatigue, so that you can focus on the things that matter – the things that really move the needle in your business and your life.


How To Reduce The Number Of Decisions You Make

The first thing you can do is take notes from the powerful leaders that I referenced above and reduce your wardrobe options. I’m sure you’ve noticed that I keep things simple with my outfits and it’s because of exactly this. I don’t want to waste 10 minutes every day deciding on what to wear. If you see me anywhere, I’ll likely be wearing an empowering shirt (I call them my superhero capes) and some shorts or a skirt. Simple, quick, and effective.

Tip: Clean up that wardrobe and get rid of unnecessary things and look for simple solutions to your daily outfits so you can “grab and go”.

Another area you can make some progress is food. Researchers say that we make 226.7 decisions each day on what we are going to eat. I totally believe it. Think about all the decision making that goes into one dinner for your family – what is the meal, do you have the ingredients, what time should you start cooking, who’s going to help with what, etc, etc. That’s a lot of brainpower just to put one meal on the table for your family. Look for ways to streamline this process and take away all the unneeded decisions.

Tip: Look into meal delivery options in your area to have food delivered to you so you don’t have to go to the grocery or spend time cooking. 


Why You Need To Create New Habits

Yea, I know – you hear it all the time. Create a habit to lose weight, eat better, sleep better, etc. But the facts are the facts. Creating (good) habits can totally transform your life.

To create habits, you have to make it easy for yourself. Let’s take the example of saving $5 every day. This is a great habit to have if you can do it subconsciously but if you have to go out of your way to remember it every time, you will forget it – no doubt about it. 

So, how do you make it easy?!

Automate it!

Tip: Set up an account at your bank that automatically moves $5 every single day from your checking account into your savings account. Then forget about it. 

There are tons of great habits that you can easily implement whether it be for your life, family, or business.

Drinking water was a big one for me. For years I struggled to drink the proper amount of water. I mean, I wanted to, but for some reason, it just rarely happened. That was until I found the trigger that helped make it effortless. That trigger for me was the perfect water bottle. Now I carry it around like I do my cell phone and I routinely get 1-2 gallons of water per day.

Working out is another big one for a lot of people – and it was for me too. I wanted it badly but always found the excuse for not going – too busy, too tired, etc. Then I found a way to create a habit and for me, it was as simple to stop thinking about it. Yea, my habit was to literally not think about it. When my alarm goes off, I kick those thoughts of hitting the snooze button out of my head and get on with living a healthier life. 


How To Create New Habits

Getting the idea to create new habits is the easy part, but implementing might leave you either not starting or constantly back at ground zero. That’s because there are strategies to making your habits stick.

The people that you see with unbreakable habits didn’t get there overnight. And I sure know that I didn’t get there overnight, nor am I perfect with maintaining them. But even if I do fall off the wagon, it’s so much easier for me to get back on because I understand the foundational elements for create habits that stick.

If you’re ready to create your own unbreakable habits be sure to check out this episode of the Because I Can Life podcast because we are diving into all things decisions, habits, and how to create a better and more efficient life! 


See you there!





Listener Love…

  • Inspirational
    by Greenwichound from United Kingdom

    Some of things that Alison discusses in her podcast are really simple. But sometimes you need it laid out in these terms for it to just go in. And go in it does. Meaning you leave each episode full of confidence and aspiration with a check list of to do’s or things to try out. She shares information bombs that others in her position would never share (fear of giving away their secret sauce) and every step of the way you feel like she’s championing your specific journey. She is golden and this show should be in the library of everyone thinking or currently doing Ecommerce. Keep it up Alison! X

  • Fantastic, just Fantastic
    by 2shopornot from United States

    I just went back and caught up on all the podcasts and can I just say I should’ve done this a long time ago! The content is so clear, Alison brings in guests that are so willing to share. Truly an amazing listen. If you haven’t joined Alisons group I strongly recommend that you not wait any longer! Your future is waiting!

  • Amazing Content for Entrepreneurs!
    by galithoc from United States

    Alison is very knowledgeable and presents information in a very easy way for newbies. My entire family listens to her every week. She has motivated my two daughters into starting their own business, they are 14 and 11!!!!. Thanks for this podcast, its amazing.

  • Very optimistic and useful!
    by AJM.44 from United States

    I find these podcasts useful, filled with good tips backed by her experience. She’s also very optimistic and makes me feel like I can do it! Which is why I want to get started! Ok Alison, this question is for you - I want to start selling online in an effort to fund my college education! Obviously I don’t have a lot of time, and more than that, I don’t know where to start lol! Do I create a Shopify store? Do I start selling on someone else’s site (and whose?!)? Do I do a ClickFunnel thing?!

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    by InspiredLifeCrafts from United States

    So many helpful tips and positivity. Love listening!

  • Great information!
    by Stellar92677 from United States

    I’m learning so much and I love your optimism. thank you!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me.

  • Thank You Alison!
    by Savjack28 from United States

    If you want to make real money and get out of the rat race of working for someone else, follow Alison J Prince. You will learn SO much!

  • I’m obsessed!
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    Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!

  • Beca Miller
    by Beca Miller from United States

    Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!

  • Life changing!
    by Future CEO MR from United States

    I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.

  • Thank You Alison!
    by Savjack28 from United States

    The best. If you’re serious about wanting to make real money online, you must listen to this podcast.

  • Awesome Podcast!!!
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    Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

  • Inspiring & Amazing
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    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!

  • Thank you!
    by gigisomar from United States

    Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.

  • Inspirational
    by Missladyamy from United States

    Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity

  • Wow
    by M.Murawska from United States

    I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️

  • Gold
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  • Episode 15
    by -akoboe from United States

    Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?

  • Excellent
    by B-Rex1 from United States

    Alison continues to offer great teaching moments with love and enthusiasm!!

    by twimoonlight from United States

    I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!

  • Amazing!
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    Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!

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    by newmama4 from United States

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  • Episode 10 - LOVED IT!!!
    by drewtheclue from United States

    I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!

  • Alison knows E-Commerce
    by Lwisdom69 from United States

    Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom

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    by c_beckstrand from United States

    I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!

  • Alison Is The Real Deal
    by awishandakiss from United States

    Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.

  • Truly An Inspiration!
    by Alohalovelife from United States

    Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon

  • Awesome!
    by SACP12 from United States

    Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.

  • Thank you!
    by Gkeith88 from United States

    Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.

  • Alison knows what she is talking about
    by J0di8 from United States

    Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!

  • Right to my soul.
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    Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.

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    by P. Cram from United States

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  • Alison Prince is great!
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    by AshleyJohnston from United States

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    by Gyetvaimom from United States

    What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.

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    by ReesieO from United States

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  • Great Stuff!
    by AKP419 from United States

    My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!

  • A must for all entrepreneurs
    by heidilynn82 from United States

    Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.

  • Love Alison
    by EricaWoodbury from United States

    I absolutely loooooove Alison and her emery is so contagious! ❤️

  • Hopeful:)
    by Polka. Lover from United States

    So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️

  • LOVE HER!!!
    by IChooseYouCo from United States

    Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.

  • Fab!
    by vbl<3 from United States

    I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!

  • So much help and valuable information!!
    by ealshfs from United States

    We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!

  • LOVE the heart and deep dive!
    by XefishX from United States

    Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!

  • Love Alison Prince
    by irsaguar from United States

    Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!

  • Because I can!
    by shesgotdetermination from United States

    Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!

  • So worth listening to!
    by Orpheus Phunk from United States

    Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!

  • Inspiration
    by JLDiaz10x from United States

    Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!

  • You Need to Listen to This!
    by Brookie Jane Boutique from United States

    Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!

  • Listen! You’ll love it!
    by llc732 from United States

    Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!

  • Thank you!!
    by jesygirl from United States

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  • Mind Blown!
    by LuluAndHarley from United States

    Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)

  • Amazing information
    by kdirk25 from United States

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  • Inspirational
    by DoeRaeMegan from United States

    Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!

  • Wonderful
    by stacemt from United States

    Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.

  • So inspiring!
    by raeggett from United States

    I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!

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    by Jgb9 from United States

    Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!

  • Great Info
    by Tam4040 from United States

    I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!

  • Femmepreneur
    by Suncreature from United States

    Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.

  • So inspirational and motivating!!
    by jayveetally from United States

    This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!

  • Keep the podcasts coming!
    by SHefel87 from United States

    Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.

  • I can? Yes, I can!
    by Too hard to review from United States

    Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.

  • Obsessed!
    by Hidequa from United States

    Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.

  • Get inspired!
    by DistinctlyDawning from United States

    Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!

  • Thank you
    by clanner90 from United States

    I appreciate your passion and for sharing

  • The Real Deal
    by momof5forlife from United States

    This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!

  • Fairly new to podcasts
    by simplyLudic from United States

    I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.

  • Thanks
    by DeVonya M from United States

    Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!

  • Awesome!
    by SACP12 from United States

    She is such an awesome coach. It will open up doors you never thought you could go through!

  • Great information
    by ACP2545 from United States

    Alison is so inspiring and gives such great info

  • The Best Podcast!!
    by Micah Hyde from United States

    I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!

  • Love it!
    by Shanluvsry from United States

    Love her story, love her driver, love her willingness to share! This lady ROCKS!

  • Because I can is the best podcast out there!
    by GmaSheriE from United States

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    Alison you are awesome, way to go! And thank you for this!

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    by StazzyLynn from United States

    You are an inspiration. Truly talented.

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    by sophster78 from United States

    If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.

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    by Bloodbath000 from United States

    She is the most honest, intelligent business woman out there. Love listening to her!

  • Inspiring
    by Snyder,A from United States

    I love how down to earth and real Alison is. Motivating podcast!

  • So encouraging
    by lovesstraberries4 from United States

    Alison always has relevant content and always so encouraging.

  • Inspirational and Real!
    by Greenski Beanski from United States

    I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!

  • Treasure Trove of Expert Goodness
    by linescrew from United States

    If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.

  • She’s Changing Lives!
    by TaraGlutting from United States

    Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!

  • The Real Deal
    by CecOlpin from United States

    Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!

  • Real deal!!!!
    by AnnieBoz from United States

    Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.

  • Love love love Allison!!
    by BreakingYarn from United States

    I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!

  • Alison is Thee Female Entrepreneur To Follow!
    by JaimeCross77 from United States

    She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.

  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

  • I LOVE MY MOM❤️❤️
    by bridges!! from United States

    WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!

  • She’s the coolest little buddy
    by Emmaisbeast from United States

    She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel

  • 5 starz
    by camila_hernandez from United States

    she is so awesome and i love this podcast so much!!!!

  • AMAZING!!!
    by Dad in church from United States

    Seriously love you!

  • Best Podcast!
    by Thesimpsoncrew3 from United States

    Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!

  • Stop whatever you are doing and subscribe
    by 534426783 from United States

    Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!

  • Wow! So powerful!
    by BevSchweig from United States

    I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!

  • Inspired!
    by Jen 850 from United States

    Alison’s enthusiasm is infectious! I want to get started right now!

  • Love!!!
    by Beastajt from United States

    I have been a huge fan of Alison for years now! So excited she has launched a podcast!

  • Thank You Alison!
    by Savjack28 from United States

    So glad Alison is now doing a podcast. Very inspiring!

  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

    This podcast is really great! Alison is such an inspiration!

  • So inspiring!
    by Heather of come home from United States

    Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️

  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.



Read Full Transcript

Alison 0:00
Each of our daily decisions requires conscious attention and mental energy. To make such a decision, we need to compare options, analyze the pros/cons, try and predict possible outcomes. Right? Now, if you're wondering, "Well, Alison how many decisions on average can we make before the tank hits empty?" Well, experts have landed on a number of conscious decisions that we make every single day before we run out of steam, to be 75.

Intro 0:36
Hey, you are listening to the Because I Can Life Podcast, where we believe we can decide our own income, choose happiness, kick fear in the teeth and never ever stop. Why? Because we can. I'm your host, Alison J. Prince and I went from being a junior high science teacher to building four online, multi-million dollar businesses, with four kids at my feet. Each week, I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your because I can as well take that first step and commit now to your Because I Can life by downloading your free personal bundle at

Alison 1:22
Welcome to today's podcast. It's Tuesday. That means tomorrow ClanCon Live 2020 is about to happen. Now, if you're not familiar with ClanCon, it is our yearly event that we throw, that I'll tell you what, it raises the roof. We bring in expert speakers from around the country, to come to talk on business, on marketing, on shipping your products, and it is such a life-changing event, that the first year, last year when we did it, we sold out of tickets in 13 hours. And last year, we sold out of this year's tickets, even before the weekend was over. And we had so many demands that we actually had to open it up for another few hours in September, because so many people were so mad they couldn't get tickets. So, this year, it's at 400 people that are coming in for the event, and I'll tell you what, we have been prepping long and hard to make this second annual event the best anybody has ever been to. So, make sure you're watching on social, because we'll open up tickets again for 2021, and I have a feeling that they will sell out quickly just like they did in 2019 and in 2020. So, watch for those tickets because they do not go on sale very often, because we sell out. We just... they just go so fast. So anyway, I want to dive into today's topic while you're watching, setting your alarm, to watch social media, to watch for when those tickets go on sale. But today's topic, I want to talk about why you can't make decisions. And, somewhere in this world, it's five o'clock. Which means right now, there's a tired mother, who is being asked the age-old question, say it with me of, "Mom, what's for dinner?" Does that question kind of like really make you cringe?

If I'm honest, okay, I adore my children. But when they asked me that question, I can almost feel like my brain fold in on itself, like a piece of odd origami. I don't know why that question. At the end of the day, it just feels so painful. But I don't think I'm alone. I think it's a question that is one of the most painful, repetitive questions that gets asked daily in every family. So Why is this question so painful? I mean, it's just a question, right? Well, it's the basis of why we have problems making decisions. Okay? So have you ever gone for a run, you're just about to head out the door when you realize there's something in your sneaker poking you, and might be a pebble or a Lego. You're not even sure at this point, right? You consider trying to shove that mysterious object to one side of your sneaker with your toes and just hope for the best right because you really don't feel like taking off your shoe again, and then trying to tie it and Oh, just you just don't want to do that. But you realize if you don't deal with that annoying poking now, kind of find yourself 30 yards from your house trying to balance on one foot and neighbor staring at you while you are throwing your shoe off trying to find that treasure that some child might have just stuck in your shoe. Okay, decision making can often feel like going for a run you have no every intention of making a decision, there's something poking you causing pain stopping you from moving forward. That pebble that logo in this instance, is decision fatigue. Yes, decision fatigue is a real thing. According to a guy named Ray Williams, we make 35,000 decisions every single day. You heard that right. 35 comma 000 35,000 decisions a day. Now is Ray Williams. Exactly right. I don't know but thinking about it and trying to decide whether that number can possibly be right has me feeling a bit fatigued. We don't often give our brain all the work it does. on our behalf much thought I mean, think about all of the thinking that you do each day. Can you imagine what it would feel like if you had to do 35,000 arm curls every single day with Without any rest days,

after half, most of us wouldn't even be able to move our arm. I mean, after like 1000 a fraction, we wouldn't even be able to move our arm. And we'd have to drink our house through straws right? After 35,000 decisions, your brain is exhausted. So maybe that's why, at the end of the day, that question of Mom, what's for dinner is so dang painful. By the end of the day, we can't possibly make one more decision. And I think that's why Netflix binges happen. There's no decision making involved, right, you press play, and an entire season plays one episode after another. You just need to sit there and stare at every once in a while blink right? Uber successful people know about this decision fatigue and they make choices in their life to lighten their brains load.

Right. You may have heard the reasoning behind Steve Jobs attire, you know, his famous black turtleneck and Levi's, right. He wanted to not have to think about his wardrobe every single day. Even her former President Barack Obama was asked about how he makes his decisions. And he said, you'll see I only work gray or blue suit. I'm trying to pare down decisions. I don't want to make decisions about what I'm eating or what I'm wearing, because I have too many other decisions to make. famous physicist and all around. Genius Albert Einstein has been reported to having always purchased several versions of the same gray suit, because he didn't want to waste brainpower on choosing an outfit each morning. All of these famous people didn't have some super strong decision-making abilities. No, these simply understand that the brain only has so much power so they reduced the number of decisions they need to make so they can go full power on the ones That really make a difference. Think about those arm curls. Again, if you only had to do a reasonable amount, let's say 100 a day, you could complete them all, and it would allow you to grow versus constantly feel like a quitter, but you never hit the 35,000. Right? Your brain has limits as well. Okay, so here's the fun back. decision making is an energy-consuming process. Right? Well, according to Prince Gilman, he's a minimalist co-founder of 15Center and a professor of neural marketing. He says when it comes to making decisions, our brain functions in two modes, one mode is largely automatic, it makes reactive decisions based on intuition. The second mode is deliberate, it makes a rational analytical decision he explains that the second mode is finite, which means we can only make so many logical decisions before the tank is empty. So each of our daily decisions are required conscious attention and mental energy. To make such a decision we need to compare options analyze the pros cons try and predict possible outcomes right. Now if you're wondering, well, Alison how many decisions on average Can we make before the tank hits empty? Well, experts have landed on a number of conscious decisions that we make every single day before we run out of steam to be 75. Knowing that you only have enough brain gas to make 75 conscious decisions every day. Think about some of the decisions you waste your brainpower on. green shirt or blue brown belt or black Egg McMuffin. Should I take an umbrella or not taxi or subway pizza or sushi for lunch? funny movie Scary Movie. You can see it's clear that excessive unimportant many decisions waste this finite resource and take a toll on your day to day well being. But what if you could avoid decision fatigue. I don't know if that's really entirely possible. But what if just by eliminating even half of the unimportant decisions that you have to make each day, it could help you feel like you're not so drained. By the end of the day I was listening to a book called Willpower Doesn't Work by Benjamin Hardy. If you have not read that book, flag it, it is a very, very, very good book. And he was talking about how when the future writes about our generation, he doesn't think it's going to be about social media, e-commerce, Amazon. He thinks it's going to be about how we had too many decisions, too many choices.

And whether we became a victim of decision fatigue, it has yet to be determined whether we will but at this point, it's not looking that good. So the obvious question is, how do we decrease fatigue so that we can really focus on the things that matter in our family that matter in our business. So the obvious question is, how can we decrease decision fatigue? Well, ironically, you're gonna have to put on your thinking cap and make some decisions to help you to decrease your decision fatigue. But stick with me because I'm about to share some things that you can do to conserve your brain's energy. So by the end of the day, when your angelic seven year old asks Mom, what's for dinner? You don't lose it and throw a box of Hot Pockets across the kitchen. All right, you're ready for it? Okay, here we go. Number one, be your own smart meter. Most of us waste a lot of energy in our homes without even knowing it right. Until we get the electric bill then we find ourselves yelling at our kids to shut the door so that we don't heat the outside and to turn the lights when they leave the room. Decreasing decision fatigue is a bit like decreasing the amount of electricity you waste in your home. Many people are using smart meters now to fully comprehend how and where they using energy efficiently and where they're wasting it, this ultimately helps them to find ways to conserve it. So how can you be your own smart meter? I'll start taking an honest look at some of the decisions that you make on a daily basis. Write them down if you have to, are some of them an obvious waste of precious mental energy? Is it really worth seven minutes of your time to decide whether you should play Candy Crush, or to scroll on Instagram? I mean, those seven minutes and then probably 30 minutes to 60 minutes after have wasted time won't help you to grow your business. We can take a cue from some of the brightest minds in history and clear as many unimportant everyday decisions of our mentalist and find workarounds will free up our energy. Einstein and Steve Jobs knew that choosing an alpha each day can be a diabolical process for most human beings. If you've ever had a toddler now's you know if given Liberty they'll go through 15 clothing changes in a day. We've all been the one they want to wear and a huge heap of pile in the middle of the floor. It's almost like a clothing bomb exploded. Just because we're older doesn't mean that we don't have our own clothing bombs going off in our brains each day.

Think of all the dang decisions, what colors textures, the cold, harsh I layer. These pants make my hip look too big. Does that sweater my boobs look too small. It's too much ever notice how I'm not fancy. I'm totally okay with it. I was sick of the bomb piles. I moved to an empowerment t shirt and some sort of shorts or skirt. I like putting on a shirt that makes me feel like I'm wearing a cape like a superhero. I get to step into it each and every day. I figure if Superman can wear a cape, I can wear mine, right? I got people to save. Now I'm not opposed to dressing up fancy or putting on nice clothes. But personally, I don't want the responsibility of making that decision every single day especially as a mom of four. I've watched what the successful leaders of the world Where and it's simple. And it's not just the men even women are saying no to the wardrobe madness. Sara Blakely keeps things simple most day, Jenna Kutcher wears leggings in her house almost every single day. Now, if you are into fashion, this one's not gonna work with you. And that's okay being your own smart meter isn't a one size fits all approach, you're going to have to take a look at what you do every day and figure out what you can do to pare down the number of unimportant decisions you make to save room for the important ones. And if you do this, you'll have more gas in your tank to give the big decisions that truly impact your life and your family's life. More. Oh, yes, I did say on one hospital that what are some other places you can trim the decision making? Well, how about what you eat? Here's another fun fact. According to the researchers at Cornell University, we may 226.7 decisions each day, just on what we eat, whether it's buying the food, prepping the food or eating the food. We spend a lot of brain energy on this topic and let's be real. So many of us are on special diets to lose weight gain, weight gain muscle control our blood sugar, reduce gluten beat allergies look younger, get rid of joint pain.

Just saying it all is exhausting, right? Think of the hours spent counting calories macro versus micro meal planning each and every day of the week. This is madness, my friends madness. My good friend Alex or Mozi just came out with pre prepped Mills has all done for you and shipped straight to your front door. And they are so good. Now the problem is they don't ship to Puerto Rico, which I'm working on that. So right now. I pay my daughter to help me to meal prep, more and more families around the world. are using meal delivery services to stop the madness. And you know what's kind of crazy meal kit delivery service is one of the fastest growing niche markets. And revenue is expected to grow to over 10 billion US dollars in 20. From just 1 billion in 2015. So if you like to make meals easier to free up some brain energy, look into meal delivery services, there are so many choices online out there, and many offer amazing healthy meals for your family. There's no thinking involved. Open the packages, do some minimal assembly heating and then you're done. And if your kids don't like the mill, just do it Jared and I do. we'd like them to make themselves a nice piping hot bowl of plain oatmeal. We're not sure order cooks in our family. Game create new habits. Okay, I know seriously creating habits stink, right? I totally get it. But the thing is habits work. It's a bit like when people roll their eyes when they hear personal trainers talk about eating less and moving more. Yeah, you can roll your eyes all you want, but the body works the way the body works. And if you want to lose weight and get in shape, you've got to do it, eat less, move more, your brain works the same way. So although the phrase creating new habits often generates eye rolls, the truth is creating habits allow us to start making more important decisions. Go on autopilot so we can free up some of that brain energy. Take saving money as an example, you can either spend one of your 75 daily decisions on saving money or you can get to the habit of saving money, so that that choice becomes one of your subconscious ones. So you get into the habit of saving five bucks a day, you no longer have to think about savings. It's just going to happen automatically, like digestion, or your heartbeat and the end of five years you've got over $9,000 Can you imagine waking up to find $9,000 In your coat pocket, you'd be in heaven. Right? Okay, so that $9,000 is good news. And in order to get that good news, you've got to first form the habit because let's face it, if you consciously have to save $5 every day, you're gonna forget it on most days, right? And then other days You do remember, you might say, forget it. Let's just go buy that ice cream cone or scone, anyway, right? So creating this new saving habit each day automatically, you save money. It's kind of like how you can auto pay your bills and you don't have to think about it. It just magically happens. So you can set up accounts at your bank to help you to start saving that money without you even having to think about it.

So what are some other habits that would be beneficial for you to create so you can positively impact your life, your health, your business, while conserving brain energy? How about drinking water? That could be a new habit. We all know that we should be drinking more Water and we're more face to think about it and make this effort. It just doesn't usually happen. So a few years ago I was getting migraines way too often and I'm not just talking small migraines either. They're the kind that left me wondering if I was having a stroke, blindness, paralysis numbness like I was given the whole kitten caboodle with ease my mom My grandpa had him so I learned what to expect. Anyway, I came across an article about dehydration was a trigger for migraines. And for years I tried to create a habit of remembering to drink water, it never stuck until I found my favorite mug and started carrying around like I do my cell phone like it just goes with me. Now I get about one migraine a year. Now I know this water thing won't work for everybody but it worked for me. And now carrying this mug around. I drink one two gallons of water a day. And I've built in that water habit. So what about the habits of working out My habit that I created was to stop thinking about it. I know this sounds weird, but I actually created a habit to stop thinking which, as a teacher, like, the last thing I ever want to tell my students to do is to stop thinking. But with this one, I actually found it to be the key. So my alarm goes off at 530. And I literally have to tell myself to stop thinking because my brain will do everything in its power to talk me out of heading to the gym at 5am. It tells me I'm crazy. It tells me that I'm gonna get hurt. It tells me that my bed is so much warmer in safer and outside world is way too scary, right?

Unknown Speaker 20:41
My brain,

Alison 20:42
my very own brain is talking me out of living a healthier life. But since it's not possible to put a restraining order on my brain, I've got to figure out a way to work with it right. And my way was to train my brain stop thinking when the alarm goes off. Thoughts creep in Literally imagine myself putting those thoughts out of my head to silence them, get out of bed and move, it's gotten easier over time. And even on I'm falling back into sleeping in for weeks at a time getting back on the gravy train is a lot easier. Now I'm not perfect at creating new habits, but my comebacks are getting so much stronger. Yes, my habit of not thinking is creating a healthier version of me. Okay, so now in order to free up some of the brain power, we've got to create new habits, but how do you go about doing this? So here's some tips to get you started.

Number one is commit you've probably heard the data that says it takes a new habit 30 days to finally stick. Well I know from my own experience, that's hogwash. I can eat a cookie in a day. And the next day I have another cookie. I mean, day two or day three, I can build a cookie eating habit so quickly, right? But when I commit to doing something healthy or something that's hard I noticed that when I first get started, it's difficult. But over time, it becomes easier. It becomes some conscious in nature. And if you keep doing it over and over and over again, it just becomes easier. So you've got to commit. The second one, take baby steps. Once you become your own smart meter, and you're like, Oh, I need to do this, this, this and this and this to free up brainpower. It's gonna feel so awesome. But don't do that. Don't try and create all 30 new things in a day, week or even a month, start slowly and build. When I started drinking more water in a day. I didn't just go drink two gallons in a day. My goodness, I'd been in the bathroom every 15 minutes, right? I worked my way up. I gave myself permission to ease into it and keep building on from there. Third, be consistent. You'll help train your brain if you give your brain the same color. lose every single day for example, you want to go to the gym or go to the same time every day. When you give your brain certain cues like time place circumstance, the new habit becomes easier to stick because you're not thinking about shango the gym the morning I go the gym at night, no

same time, every single day. The fourth one form a trigger triggers are like rituals that you can use during a right before executing your new habit. For example, let's say you want to start doing Facebook Lives to show the world your amazing product, but you're a little bit nervous about it. What if you go and you put on a shirt, for instance, because I can shirt you put that on and it helps you to feel like you went from Clark Kent to Superman. You got this shirt on like your cape on and you're about to go out there and you're about to help people's lives become better with your product. So that shirt can come a trigger of confidence for you to step in front of the camera. Okay. So creating new habits involves you committing, taking baby steps being consistent and forming a trigger. Now what we want to do next is we want to get into creating a schedule. A very effective way of saving brainpower is to plan the night before when I taught junior high. I noticed that when my lesson plans were completed the day before the day after ran so smoothly if I tried to throw something together in the morning, oh, la-z were things chaotic prepping the night before, let my brain know what was going to happen. So it didn't use unnecessary energy trying to figure out what's going on. Think of it kind of like transitioning a toddler. If you let them know what they can expect to happen, then there's less of a tantrum right. Bottom line is your brain is calmer and more relaxed when it knows what to expect. The next thing is batch working. You've heard me talk about batch working so much if you're sitting down to work And you are using your decision making to say Should I check Facebook? Oh, I gotta check Instagram Oh, I gotta get an offer out. Oh, I've got to create an email that's taking up so much of your brain energy, sit down focus, batch out your work get all of your social media content done for the month. Get all of your emails done for the month get all of your offers built out for the month, block out a set of time and get to work on one specific topic. You're going to save the brain energy that you so desperately need to get us through the rest of the day. Okay, then this next one is a big one for me. Make more stuff less stuff Ever wonder why some of the most successful people in the world have simple lives. Because think about it stuff sounds cool to have right like a boat, a cabin technology gadgets. But with each new acquisition comes decisions regarding all that stuff. So as your income grows Let your income grow. But don't let your stuff grow. Build your bank account, don't build the stuff that you own, because that stuff is going to be pulling for all your attention. Alright, I've talked about how you have the power, you can decrease decision fatigue, so it doesn't feel so painful to make choices. I've talked about how to start creating new habits. I've talked about creating a schedule, so that you're not having to think about what you're supposed to do every day. I've talked about batch working, and I've talked about less stuff. Well, this was a loaded podcast, but I think it's so important. So that question at the end of the day, what's for dinner doesn't have to be so painful. That question can start to become a breeze, because you've lighten the load of your brain. So your call to action today, after this podcast is to think about how many of your 35,000 decisions you make on a daily basis and pare that wild number back, you deserve a life where you are not completely and mentally exhausted. You deserve a life where you feel confident in the decisions that you make, knowing that they will lead to positive outcomes for your business for you and for your family. Thank you for listening to today's podcast. I would love for you to come over on social media and tell me how you are going to start taking things off your plate so that you can give your brain arrest and live the life that you dream of living. Have a wonderful, beautiful day and I will talk to you next week.

Outro 27:47
Oh, that was so much fun. Thank you so much for listening to Because I Can Podcast if you haven't already downloaded the Because I Can bundle, then head over to, the only place you can get access to your personalized bundle. So, head over there now and download it. I look forward to you joining next time on Because I Can podcast. We'll see you then.


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison J Prince


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


Alison J Prince


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!


Alison J Prince


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
Alison J Prince