What if you could make your entire year’s salary is just one day? Well, that happened to today’s ‘Because ICAN Life’ podcast guest, Kati Oliver of New Tradition Crafts! Think you’d be doing a little dancing jig around with your family if that happened to you too?
I’d hope so, and then I’d expect you’d share it with me so I could celebrate with you too!!
This story gets even better.
Kati started this little side business of New Tradition Crafts when she was a school teacher and worked September-December. Yes, the busiest time of the year.
Some say stories like this are too good to be true, and others like Kati Oliver got to work and made it her reality.
If you are wanting for some huge inspiration PLUS want to hear the details of how Kati made this possible, this is what we are diving into today.
- What happened to her business New Tradition Crafts when she was working on it full-time
- How getting a Trademark has helped her prevent knockoffs
- How they gathered thousands of emails in the first year
- Why you shouldn’t wait for perfect
….and here’s a bonus. Kati got these results with one product. Yup, one product.
Could a simple family tradition turn into big bucks? For my guest today on the Because I Can Life podcast, that was exactly what happened.
Kati Oliver, from New Tradition Crafts, had this family tradition called the 25-Days of Christ, in which she would gather her family each day in December leading up to Christmas for an activity of making ornaments and studying the bible.
Others in her family and friend circles caught wind of this little tradition and wanted to know how they could get their hands on one of these kits. That’s when a light bulb came on and her business was born.
Kati took a step back, evaluated what it would cost to start an eCommerce store, and decided this was something she could handle. She created her site and launched her business with the hopes of selling 200 of her kits that holiday season.
Those first 200 kits flew off the shelf and she scrambled to put together an additional 200 to meet the demand. And you guessed it, those sold even quicker. With still a little bit of time before Christmas, she went for one last push and was able to create and sell yet another 100 kits to close out her first season.
That’s 500 total kits in just a matter of weeks for this stay-at-home mom!
To make this an even more impressive feat, she had 2 kids at home with her and 1 in Kindergarten during the process of building and launching this business. As someone that also built my business in the beginning with kids at my feet, I know just how challenging that can make even the simplest of tasks.
But in the early stages of the business, Kati just saw this as a seasonal thing that would add some money to her family’s bank account in the holiday season. So, she decided to go back and do what she went to college for and what she was doing before she had kids – teaching. As you know, I was a teacher before so I can totally understand the draw to get back in the classroom and change the lives of young kids. (I’m still glad I can change lives from my laptop while wearing my PJ’s now)
So with herself and her husband now both working full-time, New Tradition Crafts became tough to squeeze in but she made it work.
Kati’s view is “We generally have time for whatever it is that we want in life if we want it bad enough”.
While she was still working, this meant that she was waking up super early to answer customer service emails and coordinate things with her influencers. There was nothing more than a few minutes at lunch that she could allocate to the side business while at her day job. But then when she got home, they hit the ground running. This meant everyone was helping pick, pack, and ship orders out the door.
“We didn’t spend our evenings and weekends watching Netflix, we spent it working on the business.”
If you’ve been around this blog or the 0-100k Facebook group, then you know I’m all about making the business a family event. By now, my kids probably think brown box decor is a real thing that every family has. And my girls even hit 6-figures with their own eCommerce store.
That family dedication and missed seasons on Netflix really started to pay off and there came a time when a big decision needed to be made. The decision that most aspiring online entrepreneurs dream of. Should I quit my job and go full-time into this?
For Kati, the answer was YES!
If you want to hear what happened to her business once she was able to devote 100% of her time during the day on it, then you’ll want to click play above!
Also, we’ll dive into how getting a Trademark has helped her prevent knockoffs, how they grew an email list with thousands of people on it in the first year, and why you shouldn’t wait for things to be perfect, so be sure to tune in to the full episode!
Showing you how to get your ‘too good to be true’ story too. Why? Because I Can.
P.S. Your ‘Tuesday Habit’ – Because I Can Life Podcast episode just went live. Go listen!
- I’m obsessed!by Stormy Hinkle from United States
Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!
- Beca Millerby Beca Miller from United States
Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!
- Life changing!by Future CEO MR from United States
I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.
- Thank You Alison!by Savjack28 from United States
The best. If you’re serious about wanting to make real money online, you must listen to this podcast.
- Awesome Podcast!!!by Clarisse Gomez from United States
Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
- Inspiring & Amazingby DoohikeyDesigns from United States
Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!
- Thank you!by gigisomar from United States
Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.
- Inspirationalby Missladyamy from United States
Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity
- Wowby M.Murawska from United States
I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️
- Goldby Brandeerose from United States
I’ve been a Alison fan for over a year! She gives so much great content and she over delivers ‘all the time’! I’ve been following her system and am a happy customer. Her 100k system is THE bomb! I’ve tried so many other courses and she’s the real dill. Lol. Thank you so much Alison for all you do. You’re truly a blessing. Instagram handle @threadsofarmor ❤️
- Episode 15by -akoboe from United States
Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?
- Excellentby B-Rex1 from United States
Alison continues to offer great teaching moments with love and enthusiasm!!
- Yes, BECAUSE WE CAN!by twimoonlight from United States
I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!
- Amazing!by Lissy Eubank from United States
Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!
- The best!by Polarbe88 from United States
Alison knows her stuff!! I love listening to her!!
- Love this Podcast!by newmama4 from United States
I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started Stylingsamy.com thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!
- Episode 10 - LOVED IT!!!by drewtheclue from United States
I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!
- Alison knows E-Commerceby Lwisdom69 from United States
Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom
- Alison knows her stuff! This works!by c_beckstrand from United States
I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!
- Alison Is The Real Dealby awishandakiss from United States
Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.
- Truly An Inspiration!by Alohalovelife from United States
Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon
- Awesome!by SACP12 from United States
Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.
- Thank you!by Gkeith88 from United States
Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.
- Alison knows what she is talking aboutby J0di8 from United States
Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!
- Right to my soul.by LiviaLight from United States
Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.
- Don’t miss out!by P. Cram from United States
This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!
- Alison Prince is great!by Shanda2005 from United States
Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!
- An entrepreneur who GETS IT!!!by AshleyJohnston from United States
This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.
- Motivating and Inspiringby Lisa fruit pop princess from United States
Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!
- Pushing forward with Alisonby Gyetvaimom from United States
What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.
- A dreamer/doers podcast heaven!by ReesieO from United States
Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!
- Great Stuff!by AKP419 from United States
My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!
- A must for all entrepreneursby heidilynn82 from United States
Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.
- Love Alisonby EricaWoodbury from United States
I absolutely loooooove Alison and her emery is so contagious! ❤️
- Hopeful:)by Polka. Lover from United States
So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️
- LOVE HER!!!by IChooseYouCo from United States
Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.
- Fab!by vbl<3 from United States
I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!
- So much help and valuable information!!by ealshfs from United States
We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!
- LOVE the heart and deep dive!by XefishX from United States
Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!
- Love Alison Princeby irsaguar from United States
Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!
- Because I can!by shesgotdetermination from United States
Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!
- So worth listening to!by Orpheus Phunk from United States
Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!
- Inspirationby JLDiaz10x from United States
Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!
- You Need to Listen to This!by Brookie Jane Boutique from United States
Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!
- Listen! You’ll love it!by llc732 from United States
Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!
- Thank you!!by jesygirl from United States
Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.
- Mind Blown!by LuluAndHarley from United States
Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)
- Amazing informationby kdirk25 from United States
These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.
- Inspirationalby DoeRaeMegan from United States
Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!
- Wonderfulby stacemt from United States
Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.
- So inspiring!by raeggett from United States
I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!
- Inspirating and Motivatingby Jgb9 from United States
Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!
- Great Infoby Tam4040 from United States
I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!
- Femmepreneurby Suncreature from United States
Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.
- So inspirational and motivating!!by jayveetally from United States
This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!
- Keep the podcasts coming!by SHefel87 from United States
Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.
- I can? Yes, I can!by Too hard to review from United States
Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.
- Obsessed!by Hidequa from United States
Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.
- Get inspired!by DistinctlyDawning from United States
Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!
- Thank youby clanner90 from United States
I appreciate your passion and for sharing
- The Real Dealby momof5forlife from United States
This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!
- Fairly new to podcastsby simplyLudic from United States
I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.
- Thanksby DeVonya M from United States
Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!
- Inspiring & Amazingby DoohikeyDesigns from United States
Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!
- Awesome!by SACP12 from United States
She is such an awesome coach. It will open up doors you never thought you could go through!
- Great informationby ACP2545 from United States
Alison is so inspiring and gives such great info
- The Best Podcast!!by Micah Hyde from United States
I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up tagalongites.com about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!
- Love it!by Shanluvsry from United States
Love her story, love her driver, love her willingness to share! This lady ROCKS!
- Because I can is the best podcast out there!by GmaSheriE from United States
Alison and her team are inspiring and changing lives! Join the clan! Because you can!!
- Love this!by kcraven683 from United States
Alison you are awesome, way to go! And thank you for this!
- You are amazingby StazzyLynn from United States
You are an inspiration. Truly talented.
- Positivityby sophster78 from United States
If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.
- The best podcast!by Bloodbath000 from United States
She is the most honest, intelligent business woman out there. Love listening to her!
- Inspiringby Snyder,A from United States
I love how down to earth and real Alison is. Motivating podcast!
- So encouragingby lovesstraberries4 from United States
Alison always has relevant content and always so encouraging.
- Inspirational and Real!by Greenski Beanski from United States
I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!
- Treasure Trove of Expert Goodnessby linescrew from United States
If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.
- She’s Changing Lives!by TaraGlutting from United States
Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!
- The Real Dealby CecOlpin from United States
Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!
- Real deal!!!!by AnnieBoz from United States
Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.
- Love love love Allison!!by BreakingYarn from United States
I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!
- Alison is Thee Female Entrepreneur To Follow!by JaimeCross77 from United States
She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.
- Info needs to be consistentby joness59 from United States
I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is becauseicanlife.com/bundle. This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)
- I LOVE MY MOM❤️❤️by bridges!! from United States
WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!
- She’s the coolest little buddyby Emmaisbeast from United States
She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel
- 5 starzby camila_hernandez from United States
she is so awesome and i love this podcast so much!!!!
- AMAZING!!!by Dad in church from United States
Seriously love you!
- Best Podcast!by Thesimpsoncrew3 from United States
Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!
- Stop whatever you are doing and subscribeby 534426783 from United States
Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!
- Wow! So powerful!by BevSchweig from United States
I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!
- Inspired!by Jen 850 from United States
Alison’s enthusiasm is infectious! I want to get started right now!
- Love!!!by Beastajt from United States
I have been a huge fan of Alison for years now! So excited she has launched a podcast!
- Thank You Alison!by Savjack28 from United States
So glad Alison is now doing a podcast. Very inspiring!
- Because I can! Love,Love, Love!by Mysterious____ from United States
This podcast is really great! Alison is such an inspiration!
- So inspiring!by Heather of come home from United States
Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️
- Finally!!by shellcoates from United States
It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!
- The Because I can Life Podcastby My Beautiful Child And Me from United States
Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard
- Real and Inspiringby lastev from United States
Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!
- An inspirational podcastby Dude202 from United States
I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!
- BEST COACH EVER!!!by Oak&Willow from United States
If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!
- All Entrepreneurs Must Hear Thisby seesnow99 from United States
I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!
- Yes I can!!by A. Nieto from United States
Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.
- So. Much. Info.by An Interpreter from United States
I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!
- Yessssss!by ryanhelms from United States
Thank you Allison for sharing all your knowledge with us!
- Amazing!by sarakappas from United States
Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!
- So true and authentic!by Daxy111 from United States
Alison is seriously the best and most talented business mom I've learned from! You rock!!
- Perfect Morning Pick Me Up!by Arichards130 from United States
This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!
- Lucky us!by Wild Azalea from United States
Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.
- So motivating!by LexHemming from United States
I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.
- INCREDIBLE!!by Dragonmaster191 from United States
Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!
- My new favorite podcast!by JBest4 from United States
I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.
- Awesome content!!!!!by dtorell from United States
She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others
- Amazingby Sarah Because I Can from Canada
I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.
- Like Rachel Hollis...but betterby Erin_Verb7 from United States
Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.
- Your Millionaire Best Friendby VinaHowell from United States
Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.
- Awesome sauce!by Coolcv1998 from United States
Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!
- Inspiring!!by Olga Bella from United States
Alison just makes me want to jump up and cheer. She is so inspiring!
- ✨SO much goodness!by Briestarr from United States
Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!
- So good!by Trendytikes from United States
I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!
- So motivational! Love it!by elizathere321 from United States
Love all the free advice Alison!
- Awesome Alison!by Chelli C from United States
I’m such a fan of Alison. Her podcast didn’t disappoint!
- Rockstar!by Christine Michelle James from United States
Looking forward to this! She rocks whatever she touches!
- YESSS!! About time!!!by LINDS100k from United States
Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!
- Ready to learn!by tjshrews from United States
Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!
- The best Cheerleader!by KimHenrie from United States
When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.
- From a Dads POVby StartupDadHQ.com from United States
So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!
- Left me wanting more!!!by kristin.sparks from United States
Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.
- Excitingby Queen Bee of three from United States
I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!
- Get Into This Community!by MindYourMomentum from United States
You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan
- Most Caring Coach❣️by 23569 from United States
Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!
- Life changing!by rubyandedie from United States
Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!
- So Grateful!by Brosky1213 from United States
Alison is such an inspiration!
- Love Alison’s authenticityby Sawshee from United States
Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!
- Beca Millerby Beca Miller from United States
“Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.
- Just WOW!by Walter Gro from United States
Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it
- Love love love!by mlci from United States
Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️
- Not aloneby melnemlove from United States
Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!
- Alison is the expertby Mm1982us from United States
Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!
- Best everby nyecreate from United States
This is will help anyone no matter where they are in trying to run their life and business.
- A podcast full of awesomenessby JLO52006 from United States
This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.
- Speaks from the heartby Lisa Dinsmore from United States
Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.
- I’m learning new thingsby Trippy6911 from United States
My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.
- Authenticityby Samantha Richardson from United States
She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!
- Thank you, Alison!by stacyj:) from United States
Thank you for your words today! Very inspiring to me! Can’t wait for the next!
- The best!!by Lacegan from United States
Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!
- This is the best person & podcast to learn E-Commerceby Viciousinc from Canada
Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!
- Life Changingby N Family from United States
Alison is an expert in her field. If you want to change your financial future this is the podcast for you!
- Real Dealby Mashie422 from United States
She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!
- Got my wheels spinningby iRunOnEmpty from United States
Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!
- Alison Prince WALKS THE WALK Like No Other Person I Knowby Supreme Dragon Slayer 69 from United States
Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave
- The real dealby Utah PT from United States
If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.
- So happy Alison finally is releasing a podcast!by Arushi-315 from United States
So ready to listen to all these episodes.
Kati: 00:00 My advice is the only sure way of failing is either not starting or quitting once you've started. That is the only way you guarantee yourself that you will not be successful. So if you go in and you say, I'm going to start and I'm going to keep going, no matter how hard it gets or how frustrated I get, you are already on your path to success. I would also say that you want to dream big, have big ideas but also start small.
Alison: 00:36 Hey, you are listening to the Because I Can Life Podcast, where we believe we can decide our own income, choose happiness kick fear in the teeth and never ever stop. Why? Because we can. I'm your host, Alison J. Prince and I went from being a junior high science teacher to building four online, multi-million dollar businesses with four kids, at my feet. Each week, I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to prep your Because I Can life as well. Take that first step and commit now to your Because I Can life by downloading your free personal bundle at alisonjprince.com/bundle.
Alison: 01:22 Hey, welcome to today's podcast episode. Before we get started, I want you to imagine if you were a teacher and you doubled your yearly salary in a day. Yes, a day, do you think it would completely change your life? Well, my guest today just had that happen to her. She was a school teacher last year, so hitting those numbers was a very big deal because she doesn't take that number lightly. Kati Oliver crushed her business goals in 2019 by selling out before cyber weekend even started and hit six figures in the first 15 days of November and you want to know another cool part to this? Just up until recently, she was able to hit sales numbers with just one product. That's right. Not a complete collection or a huge store of products. It was one offer. So in today's interview, I'm asking her questions that I've seen others ask her in my zero to a hundred K Facebook group. That zero to a hundred K group is a closed Facebook group that I offer my students where they're able to get more hands-on help with additional coaching and training, and some of the randomness fun that we throw in there.
Alison: 02:48 She's been in the group for a little over a year. She's spoken at ClanCon last year and she was just actually nominated Because I Can Life member of the month and she has been so open in sharing and helping others. If you are growing a business, you need to be in some type of a community where you can ask questions, listen to others who are successful and to be able to feel safe, get in a group so you can rub shoulders with the teacher, with other like-minded people and those who are crushing it. Just like Kati Oliver, when I first started my business journey, Oh my goodness, I felt so alone and I felt alone a lot. So when I decided to start teaching about eCommerce business and money, I wanted to make sure that desolate feelings could no longer be an issue. I wanted the people I taught to be heard, to feel inspired and to be able to celebrate their wins without being criticized. Get yourself a community, whether it be a Facebook group, local meetups, zoom conference calls. You are not alone, so don't think you have to do it all by yourself. All right, let's dive into Kati's interview because your brain just might be throwing out fireworks during this episode.
Alison: 04:16 Okay, so Kati, thank you for being here. Can you just start by giving us a little bit of your background, let everybody know how you started, why you started, and just the background of Kati Oliver.
Kati: 04:29 Yeah, so I am from Seattle, Washington and I'm married and have three boys. My boys are 1614 and 10 and we got started in 2012 we had a family tradition that we called the 25 days of Christ and it was a way that we focused on Christ during the Christmas season. 25 ornaments and nightly devotionals. And these ornaments are symbolic of the stories that we would read and we would hang an ornament each night. And along the way we have lots of friends and family who were interested in that product or that tradition and wanted to start something similar in their family. And we kind of came up with the idea that we could start selling these as [inaudible] people could make their own ornaments. And so in 2012 we put together 200 of these ornament kits and launched a little website and put it out there to the world. And it was well-received that first year we did 200 and we sold out in two weeks. We put another 200 together really quickly that year. And we sold those out in a few weeks. And then we hurried and did 100 more and we sold those out. So that first year we just sold 500 and I think we sold out early October that year.
Alison: 05:55 So exciting. So exciting. Okay, so tell everybody like this wasn't during a calm time in your life, right?
Kati: 06:04 No, my boys were young. At the time we started the business, I was a stay-at-home mom with my young boys, but two of them were home. One was in kindergarten, but the other, she was home with me. So they were, I mean, they've been around and in the business from the very beginning. A couple of years ago when my youngest went back to school, right when he started school, I decided I wanted to go back to teaching. I had been a teacher previous to having my first child and I decided that I wanted to go back and do what I had gone to college for and spent years doing, which was an elementary school teacher. So I went back substituting for a year and then the year after that a job position opened up, which was teaching art at two different elementary schools. So I had 1200 students that I was teaching at two different elementary schools and so we were doing the business during the fourth quarter, so September, October, November, December, and I was teaching at the same time along with that, along with all the other duties. And my husband works full-time too. This was not a full-time job for either of us, this business.
Alison: 07:13 Okay. So I love that you say this because I know a lot of people are like, I work full time or I'm a stay at home mom. I just don't have the time. How did you make the time a priority to focus on your business?
Kati: 07:28 So I think we generally have time for whatever it is that we want in life. If we want it bad enough, whether it's exercising, whether it's developing a talent or hobby, we will make and find the time. If it truly is important to us, I wanted to be able to do it all. I wanted to be able to teach. There was a part of me that really wanted to go back and give that another go. I also really wanted to continue to do the business and so I would get up early before my kids woke up and I would answer customer service emails and get things in place with influencers for the day before I left for school. I didn't have a whole lot of time at school to actually do anything other than on my lunch break to check-in, but then as soon as I got home it was we hit the ground running, you know, shipping out orders, answering more emails. I did have help. I'd hired people to come help me after school hours, teenagers and other friends to help my kids help attend. My husband would come home from work and so we didn't spend the evenings watching Netflix. We spent our evenings and our weekends working on the business. It was important to us to continue that.
Alison: 08:38 I love that you say that your kids, you brought your kids in and they just know this business like my kids think Brown box decor is pretty much what happens in every family I get just as part of the eCommerce business. Right.
Kati: 08:53 Well, yeah, our conversations center a lot around the business. The boys always have a ton of questions about how things are going. We're very open and honest with them about sales and numbers. We ask them for advice. We'll say, we're getting close to selling out on this product. What do you think we could do? How do you think we should handle that with our customers would have people come and they want it and we were constantly talking about how to improve our business. They always have lots of ideas for us and it's just a family conversation that we have all the time.
Alison: 09:27 That's so fun. I love it. I want to come over and sit at your dinner. I want to be a part of that conversation. Okay, so you taught for a few years. You're doing both. Your husband's working full time and then just this last, was it June, July, you decided to quit teaching. Why did you decide to quit teaching?
Kati: 09:49 So last year in 2018 I was doing both. I was working full time as a teacher and I was running the business and the business had gotten to a point where we either were going to grow it or we were going to sell it or be done. There is no way to continue to do both. We were feeling, we were feeling a little overwhelmed and I would say January of 2019 I said, something has got to change. I either need to just do focus on teaching full time or I need to focus on the business full time. I can't continue to do both and I think that's okay. When you come to a point in your life and you make those kinds of decisions. I don't regret teaching, but I knew it was time to make a decision. The business had really seen some good growth and I thought that's where I think I want to spend my time.
Kati: 10:38 I've, I had never spent 100% of my time and energy and during the day on the business and I felt like there was more growth that could come there. There were things we had been wanting to do with the business, new products, new ideas that we kind of had to just leave on the back burner cause there wasn't time to implement those. So last year I decided that we were going to make the jump that I was going to be done teaching. We have the luxury, my husband has a great job, we have the luxury of me being able to quit and to be able to take the business on full time. It was a big choice and it was one I definitely think was the right one and it's been a great year of just being able to focus.
Alison: 11:18 Yeah, I love. So Kati sends me screenshots of herself throughout the year and I'm dancing here in Puerto Rico. You're dancing like it's just so fun to watch how you are doing this month after month Kati. Now with Christmas being over and going into the new year, you're not waiting until next Christmas season to sell another product. You want to talk about how you're developing a new product so that you can sell more times during the year.
Kati: 11:48 Yeah. So we, we've always just had that a few Christmas products just, you know, that's great for fourth quarter we've added in some other products as well for a while, really wanted to do an Easter product and I always felt like it was just not the right time, not the right method for doing it. And I came in contact with the company last year and I really liked the products that they were making and I asked them to develop a private label product for us for Easter. And so I think we started that conversation maybe last February. And so we've been back and forth developing and designing it and samples are in the mail to me right now to approve and hopefully those will be produced and ready in January or February of 2020.
Alison: 12:36 So your goal is to have the Easter kit ready to go?
Kati: 12:39 Yes. Yeah. For 2020 yes.
Alison: 12:41 I loved your 25 days of Christ. Now I think one of the things that I'm so proud of you for doing is you got a trademark on the 25 days of Christ. Has that helped you to protect your product from getting knocked off?
Kati: 12:58 Yeah, I think there's, there's only so much you can do to protect it. We wanted to trademark it for a while and last year it became obvious that this was a product and a business that was going to have some longevity to it and it wasn't something we did right out of the gate. We kind of waited to see how it was going to be received, how it was going to sell, and we decided, yeah, that it was time to trademark it and to be on the lookout for, you know, other companies doing similar things and be able to protect our product a little bit.
Alison: 13:27 Okay, so you sold out of your Christmas stuff. When did you sell out? What did you do the rest of the time? Some people are so afraid of selling out. I actually think it's a really good thing. How did you look at selling out?
Kati: 13:41 For us, selling out has been a really good thing. We are known to sell out before Christmas. We always want to sell out by December 1st the 25 days of Christ tradition. You started December 1st so we always want to have products sold and to customers by December 1st so which is why we start pushing our product late summer, early fall. We want to get them into the hands of our customers. So the very first year when we sold out, we decided we should start collecting email addresses so we can let people know when we will restock for the next year. That first year we did not know that you could sign up with an email service provider. So we were just having people email us their email address. I love this story. We just put all those little pretty little emails into a spreadsheet. And then when we were back in stock the next year, we would just group those emails in batches of 20 so they didn't get marked as spam and we just, we were just emailing them from our Gmail account.
Kati: 14:44 But we had that first year, I think we had something like 2000 people on our waitlist, which helped us how many we should produce for the next year. Kind of helped us gauge where the interest was. We knew not all 20 Earl 2000 would purchase, but we knew there was a huge number we could market to right away in the summer. So that email list has helped guide us for the next year and give us an idea of how many people might be interested and it's just a group we can advertise to right away. But our customers know that we are, have a limited number. They know that we sell out. And so that scarcity has really helped drive our sales. And when we work with influencers, they have this ground to say, this company sells out. You want to get these now? Which is true. We do. And that scarcity has been a good thing for us to grow our email list.
Alison: 15:44 Totally. I love, love that you've implemented that so well into your business now. You did bring up one thing that I have to laugh about. Your email and you sending out 20 at a time. What do you think your business would be like today if we had the tools today? When we first got started, cause we got started similar-ish times, right? And we had to Jimmy rig so many things because it wasn't available. And when you look at the technology now versus when we started, what are your thoughts about that?
Kati: 16:16 There are so many things that if I could go back and redo, I would redo. But given the time when we started and our knowledge, we just did the best we could with what we knew. We did not know anybody else who was running a business out of their home online the way we were. So we were just figuring everything out ourselves. I had never taken a business class. I had no background in business or sales or product manufacturing, anything. We were just taking it one step at a time and we just, we did the best we could and then when we saw a better way, we improved and we changed and that has just been how we run this business from the beginning. We just did the best we could and then we were always on the lookout for a better way to do things more efficiently, cheaper offering, better customer service, more quality product. And every year we've just upgraded and improved.
Alison: 17:14 Do you think that you would be, and this is going to be an easy question for you, but if you would have waited for things to be perfect, do you think you would have started or been you okay? Like apparently you were okay with like basically duct-taping until you found the right solution?
Kati: 17:30 I had to learn to be okay. I am a perfectionist by nature and I want to be able to continue to tweak things and work on things and be presented in a way that I'm proud of. And I've learned that I have to just let go sometimes and just be okay with the fact that it's progress and not, and just keep working each day to make it a little bit better. I keep a list of all the things I want to improve and all the things I want to do better. And I try and hit as many of those things on the list as I can before the website launches or before we [inaudible] send out a big promo. But I have to be okay with the things that there are still things on the list that did not get hit. It may not make a difference in our sales. It may not make a difference in the way a customer perceives the product. You can't wait for it to be perfect because even after eight years, there are so many things that are still not perfect that we're just constantly adding to the list of like, we didn't think about that. We need to change that.
Alison: 18:28 Yeah. I think perfection is one of the major reasons that people don't get started. Yeah. And I'm like, no, just go take the duct tape. Just go be proud of that duct tape so you can look back and be like, Whoa, look at the progress. Look how far I've come.
Kati: 18:43 It is actually one of the things I love to do. It makes me cringe in some ways to go back and look and think, Oh my goodness. Some people will post pictures of them using our 25 days Christ product. And it's one of the very first additions we have. And you can see it's like the homemade logo that we've printed it out on our computer on a label and you put it on the box. And it some ways it just makes me cringe. And, and otherwise I look at that and I think, Oh my goodness, we have come so far and we have learned so much and we have, we have so much experience behind us. And it also goes to show that someone who bought it in the first years, they love it, that they're still using it, that it was a quality product to begin with. And so to your point, had we not started, we would have, but it was still a great product and it was ready for people to buy even though it wasn't perfect.
Alison: 19:37 Club it, love it, love it, love it. Okay, so you've grown your business mostly through emails and influencers. Will you share how much you've spent on Facebook ads? And the reason why I ask this is that some people think that Facebook ads are the Hail Mary, the easy path to growing your business, but will you just share your strategy and if you've used Facebook ads,
Kati: 19:59 We probably have spent maybe $40 this year on Facebook ads. I think we boosted one post or one video. I really like working with influencers. They are people, they are families, they are putting in a lot of time into their social media accounts and growing a community of likeminded people. And I love being able to give them our product, have them share our product and then being able to compensate them for all the effort and time that they put into that community throughout the year to make that an engaging group of people who would be interested in our product. So I love developing relationships with influencers and we have several different influencers that we just work with every single year that they have converted well for us. Their community is like-minded and really embraces our kind of product and I would much prefer to pay an influencer than I would Facebook.
Alison: 21:00 Yes, absolutely. Facebook has enough money, don't you think that's it for these influencers? Okay, so a lot of people get stuck with how to approach influencers or how to start working with influencers. What are your top tips of getting into these influencers that are not just converting a little bit but are absolutely crushing it and helping you to sell out?
Kati: 21:24 I tried to develop a relationship first before ever hitting them up with our product. I will interact with them on social media. I will just send messages in response to something maybe that they posted and sometimes I will even just reach out and say, Hey, I have something I want to send you for you to use with your family and not even hitch that I want them to share it. So then I think it's something you will love and I just want to send it to you. Most often those influencers will, after they receive it, they get it back and they will tell me, this is amazing. I would love to share this. And then that's kind of when we talk on details on compensation and just how I want them to post or things like that. But it's just really reaching out and saying, I think, I mean, I know you and I think your family would enjoy this.
Alison: 22:19 So what's, what do you do? Like what's your strategy if they don't email you back? Like you send this box, you've invested the however much money it costs to get to them, plus the product. You write them a lovely note and they never get back to you.
Kati: 22:33 I am okay with that because I just consider it an investment. For every 10 that I send out if five don't, it's a very small risk because I know I've had enough success with influencers that I know. When you do find one that really converts, it makes all those five that didn't respond. You just roll that into the costs of it. It is part of an investment for our business. This year we had an influence. We had several influencers, but one who did $50,000 in sales and one 24 hour period for us. So maybe those five who didn't respond back. I lost $250 in total. But when you get an influencer who does respond and does convert and does 50,000 in sales in a day, I'm okay with those. With those numbers.
Alison: 23:26 Absolutely. I think some people think the influencers are the risk. I think Facebook ads are the risk. Like influencers, no specific, not all influencers. We do have to clarify, not all influencers can sell, but when you find the ones that do it is so worth it.
Kati: 23:44 Absolutely. Most influencers we work with are on a commission basis, so we're only paying them for the sales that they're making for us. So it's to work with an influencer on a commission-based is very low risk.
Alison: 23:59 Agreed. Agreed. Okay. So if someone's listening today and they're on the fence about if they should start or how they're going to find technically like find the hours in the day to start a business, what advice would you give them?
Kati: 24:13 My advice is the only sure way of failing is either not starting or quitting once you've started. That is the only way. The only way you guarantee yourself that you will not be successful. So if you go in and you say, I'm going to start and I'm going to keep going, no matter how hard it gets or how frustrated I get, you are already on the path to success. I would also say that you want to dream big, have big ideas, but also start small. Be realistic with the time that you have and what it is that you can accomplish. If you can only start a one product website, start with one product on a website that is fine. There are so many different avenues for success. You can do email lists, you can do influencers, you could do Facebook ads. There's so many different avenues.
Kati: 25:04 And I, I would just suggest just picking one of them for us. In the beginning it was an email us that it made the most sense we were selling out, people were wanting to hand over an email in exchange for being notified. And so that's where we started was with email lists. And once we kind of got that going and into a system, we started in on influencers. And we've really had influencers and so you just just take one Avenue at a time. You don't have to be doing all the things all the time. That is the surest way to feel overwhelmed and just like you're not making progress in any area. So just choose one and frankly choose the one you feel most comfortable. I've never been one who loves social media for myself and that is why I chose influencers over doing live videos of myself are really pushing my own social channels as I, I would prefer to use an influencer. So she was the ones that make the most sense either for your product or your business or just your personality or your time situation.
Alison: 26:09 Oh that's so good. So good. All right, so many quotables in there. Kati, thank you for spending the time. I know you are so busy getting ready for the Easter rush. Can you tell everybody where they can find you and then you have something special to offer them?
Kati: 26:24 Yes, so our website is newtraditioncrafts.com. On Instagram, we are @newtraditioncrafts. On Facebook, we are 25DaysofChrist and for anyone who is interested in checking out our products and our website, especially our new Easter products that will be coming out, we have a 20% off code. That is ICAN, and yeah, come on over and see what we've got.
Alison: 26:51 I'll be buying that as soon as that email comes out, I'm going to be one of the first, well you loved the Christmas one and just one other thing is to thank you for putting this product into the world. I've told you about this before. I struggle with Christmas because it's so commercialized and I sometimes, no, not sometimes. I usually don't put up the tree because I'm not that excited about it. But this year, well last, this December, I put it up in November because I was so excited to start with December 1st and bring back the real reason for Christmas. So thank you for bringing that into my home and I applaud you for doing the hard things so that you can change lives. It is noted and very much appreciated, but thank you for the time, Kati.
Kati: 27:38 Thank you, Alison.
Alison: 27:40 Thank you so much for listening to today's podcast episode. If you want to be able to dive into the 0-100K System, if you want to be able to rub shoulders with like-minded people like Kati Oliver and so many others that you have heard and are about to hear on the podcast, all you have to do is go to 0-100k.com and find out how you can join the zero to a hundred K system and part of that system includes the private closed Facebook group where the additional coaching, the frequently asked questions, the excitement and fun happen on a daily basis. And I will also be leaving that link in the show notes and remember, if you ever have any questions, feel free to shoot us an email at email@example.com.
Alison: 28:42 Hey, thanks so much for listening to this episode of Because I Can Podcast. If you've ever been interested in starting your online business, let me show you the three secrets to planning, launching and growing your online store even if you don't know what to sell. All you have to do is head over to 0-100k.com. That's where you can sign up for my free class. I'll go over why having a shark tank idea will make you fail, the little-known trick that helped me to sell over $1.1 million in pillowcases with zero following and the secret to running a business when my kids took a nap. And if you are like I was, you just want to earn some extra money for your growing family, that's exactly why I created this system and it has helped thousands of people make their first dollar online and countless others to go on and make their first thousand, 10,000, a hundred thousand and even crossing the million-dollar mark. So, go over to 0-100k.com to grab your seat for the next class to find out how you can be the next one. Until next time, we'll see you later.