Interested in starting your BRAG worthy online store?

Olivia Starling Decided To Leap

Are you ready to be all over inspired? Recently, I got to talk with Olivia Starling about how she got past all her self-doubt, made the leap into entrepreneurship, and quickly grew a 6-figure online business. 

She started in the same place you might be right now – working a corporate job, zero social media following, scared out of her mind, and no idea of what she was going to sell. Maybe this is where you are or where you’ve been. Either way, I’ll bet you’ll get a ton of value from this conversation with Olivia Starling.


Olivia Starling

Getting to Know Olivia Starling

It was kind of funny, how the conversation started. Olivia Starling casually started by introducing herself and saying that 7-months after opening her store and taking the $0-100k System, she was at 6-figures. No big deal. 

Wrong. That’s amazing! What makes it even more impressive is her background. Growing up she worked in a lumber store that her dad managed and when she got out of school, she worked for a non-profit organization for four years. At the non-profit, she got to a point where they basically told her, sorry, but you aren’t going to be able to progress any further because “you don’t have the experience”. That was fuel to her fire.

To get the “experience” they said she needed, she decided to start her own business. Once she started down that path and joined my tribe, it wasn’t long before I got a message one day on Instagram that said “today I made more money than I will all year at my corporate job”. She ended up selling over $40,000 in a single day.


Getting Traffic To Your Products In The Beginning

Before starting her business, she had your typical social media presence. Olivia Starling had around 400 Instagram followers on her personal profile and no followers for her business. She started at ground zero. So, if you’re also at ground zero with no followers, no email list, or have never owned your own business, then make sure you have a notepad handy for what’s to come below.

Since she didn’t have any following to leverage, she did exactly what we talked about in this episode, and leveraged other people’s audiences – AKA influencers! 

To find the influencers she wanted to work with, she followed a basic formula. The criteria the influencer had to meet was…

  • She had to be following them
  • Already be watching all their Instagram Stories
  • And have purchased something from them

If she was doing all these things, that means that a lot of other people like her were probably also doing the same thing. And since she knew her products were great, if she could get that influencer to promote them, there would be others, like her, to buy it.


How Olivia Starling Found The Right Product To Sell

Before joining my $0-100k System, Olivia Starling actually took a drop shipping course. Although she wasn’t thrilled with the end result of the business she created, it did help her find a product to sell.

Since Olivia has no idea of what she wanted to sell, she just went on AliExpress and ordered a little bit of everything. Seriously. She ordered some clothes, shoes, bags, jewelry, and a bunch of other stuff. When it all arrived in the mail she stepped back and thought about what she was most drawn to. For Olivia, it was the jewelry. 

I tell people this all the time, and it was something we covered in point 3 of this episode – don’t buy a ton of inventory in the beginning of starting your store. She bought samples, found out what she liked and what she thought her audience would like, then focused on getting sales on those products. Remember, it’s better to sell out of inventory than to be stuck sitting on a ton that will never be sold.


How Olivia Starling Got Over The Fear of Starting

Like me, Olivia Starling is a bit of an introvert. Maybe this is you as well? If it is, then you know it can be difficult to put yourself out there. Especially when it comes to reaching out to people and asking for something. Like influencer outreach.

Olivia actually kept this business a secret from her family until not too long before this interview. Yea, she had a 6-figure side business without her family knowing. She didn’t even ask them to help out by buying a few products in the beginning. She kept everything about her business anonymous. 

She started up an Instagram account that wasn’t tied to her at all and just started reaching out to influencers using the formula above. This allowed her to stay anonymous and start getting traffic to her website. And boy oh boy did it work. One single influencer sold out her entire inventory. 


Working From Home With a Family

Maybe you’ve got little kids running around and you can’t seem to get anything done. When I started, I had four little ones at my feet so I know it’s not easy. Olivia is in the same boat and says there are pluses and minuses of having your family in the same place you also run your business. 

For Olivia, she has the goal of getting at least 2-hours of work in every single day. And although she might not feel as creative as when she has more time to herself (thanks COVID19), she’s doing what is in her control and not worrying about the rest.  

If you want to hear all the awesome value that Olivia Starling shared in this episode and the two things that she wishes she knew when starting her business, you’ll need to scroll back up to the top and click that play button.


Listener Love…

  • Thank you Bev and Alison!
    by help would be nice! from Canada

    Absolutely incredible podcast. Thank you ladies for being real, clear and motivating. So empowering. A true testimonial to “Because I Can!”

  • Scary
    by irenesq from United States

    Yup! Alison is scary...not in a bad way though. Its all in a good way. Why? Well, first of, I think Alison is not only an e-commerce expert but also has a psychic ability. I am only on the fifth episode of her podcast, and listening to it made me think like, “how does she know what I’m thinking?” All the fears and self doubts and negativity. She talks about life experiences that are relatable. Somehow whenever I listen to her, she connects with me like as if she was talking to me. I just love her and really blessed to have found her and be part of her clan. Thank you Alison!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me. It just keeps getting better and better! Especially today about making offers! Sometimes we don’t always think of the little things it make offers daily to weekly. I know I can amp up my orders and I will be digging deep this week!

  • Clear advice to give you confidence
    by MintBillyCat from United Kingdom

    I love this podcast so much-it is my favourite I’ve found among all the business podcasts. It’s targeted at women who are at home with kids or in a job dreaming of running their own business and making more money. Alison is really relatable, clear and supportive in her advice & delivery and there are tons of good nuggets here for any aspiring or active mumpreneur.

  • Inspirational
    by Greenwichound from United Kingdom

    Some of things that Alison discusses in her podcast are really simple. But sometimes you need it laid out in these terms for it to just go in. And go in it does. Meaning you leave each episode full of confidence and aspiration with a check list of to do’s or things to try out. She shares information bombs that others in her position would never share (fear of giving away their secret sauce) and every step of the way you feel like she’s championing your specific journey. She is golden and this show should be in the library of everyone thinking or currently doing Ecommerce. Keep it up Alison! X

  • Fantastic, just Fantastic
    by 2shopornot from United States

    I just went back and caught up on all the podcasts and can I just say I should’ve done this a long time ago! The content is so clear, Alison brings in guests that are so willing to share. Truly an amazing listen. If you haven’t joined Alisons group I strongly recommend that you not wait any longer! Your future is waiting!

  • Amazing Content for Entrepreneurs!
    by galithoc from United States

    Alison is very knowledgeable and presents information in a very easy way for newbies. My entire family listens to her every week. She has motivated my two daughters into starting their own business, they are 14 and 11!!!!. Thanks for this podcast, its amazing.

  • Very optimistic and useful!
    by AJM.44 from United States

    I find these podcasts useful, filled with good tips backed by her experience. She’s also very optimistic and makes me feel like I can do it! Which is why I want to get started! Ok Alison, this question is for you - I want to start selling online in an effort to fund my college education! Obviously I don’t have a lot of time, and more than that, I don’t know where to start lol! Do I create a Shopify store? Do I start selling on someone else’s site (and whose?!)? Do I do a ClickFunnel thing?!

  • Inspiring!
    by InspiredLifeCrafts from United States

    So many helpful tips and positivity. Love listening!

  • Great information!
    by Stellar92677 from United States

    I’m learning so much and I love your optimism. thank you!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me.

  • Thank You Alison!
    by Savjack28 from United States

    If you want to make real money and get out of the rat race of working for someone else, follow Alison J Prince. You will learn SO much!

  • I’m obsessed!
    by Stormy Hinkle from United States

    Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!

  • Beca Miller
    by Beca Miller from United States

    Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!

  • Life changing!
    by Future CEO MR from United States

    I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.

  • Thank You Alison!
    by Savjack28 from United States

    The best. If you’re serious about wanting to make real money online, you must listen to this podcast.

  • Awesome Podcast!!!
    by Clarisse Gomez from United States

    Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!

  • Thank you!
    by gigisomar from United States

    Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.

  • Inspirational
    by Missladyamy from United States

    Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity

  • Wow
    by M.Murawska from United States

    I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️

  • Gold
    by Brandeerose from United States

    I’ve been a Alison fan for over a year! She gives so much great content and she over delivers ‘all the time’! I’ve been following her system and am a happy customer. Her 100k system is THE bomb! I’ve tried so many other courses and she’s the real dill. Lol. Thank you so much Alison for all you do. You’re truly a blessing. Instagram handle @threadsofarmor ❤️

  • Episode 15
    by -akoboe from United States

    Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?

  • Excellent
    by B-Rex1 from United States

    Alison continues to offer great teaching moments with love and enthusiasm!!

    by twimoonlight from United States

    I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!

  • Amazing!
    by Lissy Eubank from United States

    Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!

  • The best!
    by Polarbe88 from United States

    Alison knows her stuff!! I love listening to her!!

  • Love this Podcast!
    by newmama4 from United States

    I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!

  • Episode 10 - LOVED IT!!!
    by drewtheclue from United States

    I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!

  • Alison knows E-Commerce
    by Lwisdom69 from United States

    Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom

  • Alison knows her stuff! This works!
    by c_beckstrand from United States

    I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!

  • Alison Is The Real Deal
    by awishandakiss from United States

    Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.

  • Truly An Inspiration!
    by Alohalovelife from United States

    Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon

  • Awesome!
    by SACP12 from United States

    Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.

  • Thank you!
    by Gkeith88 from United States

    Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.

  • Alison knows what she is talking about
    by J0di8 from United States

    Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!

  • Right to my soul.
    by LiviaLight from United States

    Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.

  • Don’t miss out!
    by P. Cram from United States

    This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!

  • Alison Prince is great!
    by Shanda2005 from United States

    Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!

  • An entrepreneur who GETS IT!!!
    by AshleyJohnston from United States

    This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.

  • Motivating and Inspiring
    by Lisa fruit pop princess from United States

    Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!

  • Pushing forward with Alison
    by Gyetvaimom from United States

    What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.

  • A dreamer/doers podcast heaven!
    by ReesieO from United States

    Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!

  • Great Stuff!
    by AKP419 from United States

    My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!

  • A must for all entrepreneurs
    by heidilynn82 from United States

    Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.

  • Love Alison
    by EricaWoodbury from United States

    I absolutely loooooove Alison and her emery is so contagious! ❤️

  • Hopeful:)
    by Polka. Lover from United States

    So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️

  • LOVE HER!!!
    by IChooseYouCo from United States

    Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.

  • Fab!
    by vbl<3 from United States

    I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!

  • So much help and valuable information!!
    by ealshfs from United States

    We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!

  • LOVE the heart and deep dive!
    by XefishX from United States

    Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!

  • Love Alison Prince
    by irsaguar from United States

    Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!

  • Because I can!
    by shesgotdetermination from United States

    Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!

  • So worth listening to!
    by Orpheus Phunk from United States

    Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!

  • Inspiration
    by JLDiaz10x from United States

    Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!

  • You Need to Listen to This!
    by Brookie Jane Boutique from United States

    Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!

  • Listen! You’ll love it!
    by llc732 from United States

    Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!

  • Thank you!!
    by jesygirl from United States

    Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.

  • Mind Blown!
    by LuluAndHarley from United States

    Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)

  • Amazing information
    by kdirk25 from United States

    These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.

  • Inspirational
    by DoeRaeMegan from United States

    Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!

  • Wonderful
    by stacemt from United States

    Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.

  • So inspiring!
    by raeggett from United States

    I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!

  • Inspirating and Motivating
    by Jgb9 from United States

    Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!

  • Great Info
    by Tam4040 from United States

    I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!

  • Femmepreneur
    by Suncreature from United States

    Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.

  • So inspirational and motivating!!
    by jayveetally from United States

    This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!

  • Keep the podcasts coming!
    by SHefel87 from United States

    Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.

  • I can? Yes, I can!
    by Too hard to review from United States

    Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.

  • Obsessed!
    by Hidequa from United States

    Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.

  • Get inspired!
    by DistinctlyDawning from United States

    Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!

  • Thank you
    by clanner90 from United States

    I appreciate your passion and for sharing

  • The Real Deal
    by momof5forlife from United States

    This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!

  • Fairly new to podcasts
    by simplyLudic from United States

    I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.

  • Thanks
    by DeVonya M from United States

    Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!

  • Awesome!
    by SACP12 from United States

    She is such an awesome coach. It will open up doors you never thought you could go through!

  • Great information
    by ACP2545 from United States

    Alison is so inspiring and gives such great info

  • The Best Podcast!!
    by Micah Hyde from United States

    I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!

  • Love it!
    by Shanluvsry from United States

    Love her story, love her driver, love her willingness to share! This lady ROCKS!

  • Because I can is the best podcast out there!
    by GmaSheriE from United States

    Alison and her team are inspiring and changing lives! Join the clan! Because you can!!

  • Love this!
    by kcraven683 from United States

    Alison you are awesome, way to go! And thank you for this!

  • You are amazing
    by StazzyLynn from United States

    You are an inspiration. Truly talented.

  • Positivity
    by sophster78 from United States

    If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.

  • The best podcast!
    by Bloodbath000 from United States

    She is the most honest, intelligent business woman out there. Love listening to her!

  • Inspiring
    by Snyder,A from United States

    I love how down to earth and real Alison is. Motivating podcast!

  • So encouraging
    by lovesstraberries4 from United States

    Alison always has relevant content and always so encouraging.

  • Inspirational and Real!
    by Greenski Beanski from United States

    I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!

  • Treasure Trove of Expert Goodness
    by linescrew from United States

    If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.

  • She’s Changing Lives!
    by TaraGlutting from United States

    Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!

  • The Real Deal
    by CecOlpin from United States

    Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!

  • Real deal!!!!
    by AnnieBoz from United States

    Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.

  • Love love love Allison!!
    by BreakingYarn from United States

    I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!

  • Alison is Thee Female Entrepreneur To Follow!
    by JaimeCross77 from United States

    She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.

  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

  • I LOVE MY MOM❤️❤️
    by bridges!! from United States

    WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!

  • She’s the coolest little buddy
    by Emmaisbeast from United States

    She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel

  • 5 starz
    by camila_hernandez from United States

    she is so awesome and i love this podcast so much!!!!

  • AMAZING!!!
    by Dad in church from United States

    Seriously love you!

  • Best Podcast!
    by Thesimpsoncrew3 from United States

    Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!

  • Stop whatever you are doing and subscribe
    by 534426783 from United States

    Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!

  • Wow! So powerful!
    by BevSchweig from United States

    I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!

  • Inspired!
    by Jen 850 from United States

    Alison’s enthusiasm is infectious! I want to get started right now!

  • Love!!!
    by Beastajt from United States

    I have been a huge fan of Alison for years now! So excited she has launched a podcast!

  • Thank You Alison!
    by Savjack28 from United States

    So glad Alison is now doing a podcast. Very inspiring!

  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

    This podcast is really great! Alison is such an inspiration!

  • So inspiring!
    by Heather of come home from United States

    Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️

  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.



Read Full Transcript

Alison 0:00
Welcome, welcome. This is Allison coming at you from the beautiful mountains of Utah. All right, get ready for today's episode. Get ready to be inspired. Today's guest does not hold back. She is so gracious to share so much good information with you about starting your business. today's podcast guest is Olivia Starling. She is going to talk about how she made the leap into starting her own business with a ton of self doubt. In fact, she may even pull the trigger for months. Have you ever felt that way too? Oh, so much of her story is absolutely relatable. And she opens up to talk about the details of how she got started grew her successful business, and she's gonna reveal her biggest regret. Now my favorite part of this whole podcast interview has to be the part where when she was In her corporate job, her corporate job said you cannot move up the ladder because you don't have experience. So that is kind of the thing that pushed her to go get her own experience by opening up her own online store. And she soon discovered that she could make more in a day than an entire year working at that job. So needless to say, she has not gone back. She started with zero following she started scared she wasn't sure what she was going to sell. And she dives into how she became confident with the product that has taken her well beyond the six figure mark. And a little side note, she didn't even tell her family what she was doing until recently. So thank you to Olivia Starling for sharing so much with us today. Now let's dive in.

Hey, you're listening to the because I can live podcast We believe we can decide our own income, choose happiness kick beer in the teeth and never, ever stop. Why? Because we can. I'm your host, Alison J. Prince and I went from being a junior high science teacher to building four online multi million dollar businesses with four kids at my feet each week I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your because I can as well take that first step and commit now to your because I can live by downloading your free personal bundle at Alison j forward slash bundle. Olivia Starling I am so glad that you said yes to hopping on and sharing your experience. Alright, so do me a favor. I want you to just tell us a little bit about Olivia Starling.

Olivia Starling 2:54
Sure. Thank you for having me. By the way. I am a mom. I live in Colorado. springs. I started a business back in December of 2018. After signing up for your course, in about seven months, we did six figures. And since then it's just been the most wild and fun journey for me and my family. And I can't believe I'm sitting here telling the story right now.

Alison 3:22
I love it. Okay, so you just did, like, a year. What did you say?

Olivia Starling 3:28
hasn't even been a year. It was from December 2018 to July. That's when I hit six figures. Oh, my goodness.

Alison 3:35
Okay, so you just gave a really fast synopsis of that whole thing. So can we back it up a little bit? What was the thing that you were doing before you even thought about starting an online store?

Olivia Starling 3:49
I worked in the nonprofit world. I worked for a company called compassion International, and we were a ministry. I worked there for about four years. And I kind of worked my way up to a point where there was no further growth. And I got to a point where I really wanted to move up in a company and keep working hard. But anytime I applied for another job, they said, you just don't have the experience. And I wasn't sure how to get the experience. So I thought I would maybe start a business to show them my experience. And that's exactly what I did.

Alison 4:26
So you started a business to show the business that you were working at that you had experience?

Olivia Starling 4:32
Yes, because I was in marketing and they, they kept telling me that I needed more marketing experience to move up.

Alison 4:38
Okay. And then Okay, so, I love this story. I love this story. Okay, so you're gaining this experience, and at what point did you realize oh, my goodness, I need to quit my job because I'm making a lot more getting this experience than I would if I took that experience back into this nine to five job you

Olivia Starling 4:59
So I never thought it'd be possible to make out earn my job. But one day I texted you and I said, Today I made more money than I made in a whole year at my corporate job. And you would think that would be enough for me, but I'm such a safety zone kind of person. I love to be safe. And so I still didn't quit my job after in one day making over $40,000 until four months after that,

Alison 5:30
okay, I remember on Instagram when I pulled it up, and my direct message and what you said was, you showed me a screenshot of yourself. And it was I think it was 36,000 right? Was it 36? Yeah, first one, the very first one was 36,000. And you said, I'm crying happy tears because I never imagined that I could make what I make in a day. At my other job that takes me an entire year to do went on to tell me that the cells weren't even over yet. The day wasn't even over yet.

Olivia Starling 6:00
Yeah, it continued through the night. I think the first email I sent was at eight in the morning, and we made 17,000 off the email. And I was so excited. But I also was like, what is happening right now? So, after that email, the sales throughout the whole entire day just kept going. And I think it was for like a week after that we kept the code active and people kept using it.

Alison 6:25
Okay, so good. All right. So tell me you personally, when you started, did you have a big following? Were you known as an influencer before?

Olivia Starling 6:36
No, no, I think I have 300 Instagram followers on my personal but in my business,

Alison 6:42
I had nothing. Okay, so anybody that's listening right now, and maybe thinking that Olivia Starling had this happen, because she's been she's got a big following or an email list or a bunch of Instagram followers. No, she didn't. So not at all. How did you drive traffic

Olivia Starling 7:00
Use influencers Yeah, yes yeah influencers. So I kind of created this formula in my head of how to find an influencer. And it was somebody that I follow and I watch all their stories. And then somebody that I follow, I watch all their stories and I bought something from because they thought if I'm buying something from them, chances are that other people are too. So that was kind of my little breakdown of my formula. How to find the right influencer. And we've had pretty good luck with all of our influencers.

Alison 7:35
Okay, I love it. Thank you for sharing that. Okay, so now let's go back for some of the people that are just starting and just wondering if they should start a business or how they're going to get more experience for the job that they're currently in. Do you have a ton of business background importing, running a business? What is your background like? How did you grow up to be able to be where you're at today?

Olivia Starling 7:59
I didn't have have really any business background. When I was growing up, I worked for my dad he owned or he managed a small lumberyard in a town of 5000 people. And if I wanted anything extra, I had to pay for it on my own. So if you would have I would go in as young as 12 years old and count inventory, clean bathrooms, all those fun things. But then by the time I was 19, I was a manager and I was able to open and close the store and help out with a lot of duties like that. But that was kind of I just knew how to work hard. I owned a couple candy machines in high school, I had bought them with the money I made at the lumberyard because I thought it was kind of a cool idea that you would make money and not have to be sitting right there at a location that

I paid for gas money.

Alison 8:57
Perfect, pretty nice. Cool. That's all you need.

Olivia Starling 9:00

Yeah, a little bit, but I saw one of the candy machines in my basement. I just can't part with that memory.

Alison 9:09
Do you kids constantly go down there and get

Olivia Starling 9:12
candy? Well, it's not filled with candy. But berries are like, why aren't you filling it with

Alison 9:16
candy? I'm on their side. Olivia Starling. I'm on there. So yeah,

Olivia Starling 9:19
I should, I should do that. Yeah, I didn't know anything about importing though. I had never really actually run a business. Personally, I just really knew that if I wanted to hit my goals, just from what my dad taught me. I would have to work hard. That was all I really knew.

Alison 9:38
Okay. I love that. Because really, when you get into business building, a lot of people they come up to me and I'm sure I'm you've been interviewed a few times now. And they're like, you probably have had so much experience. You probably went to college for this. You're probably brilliant. And for me, I'm like, I'm just average. Right? I'm a mom of four bedhead Most days, I know how to work. I just know like, here's my goal. Let me go get it. Let me figure things out along the way, and not be perfect. Like perfection won't get you anywhere. You just have to start.

Olivia Starling 10:15
Okay. Yeah, that's definitely key. So

Alison 10:18
you listened something out there online, brought you into my world you joined, then how did you know what product? There's a bajillion products out there. How did you know what product to sell?

Olivia Starling 10:33
Yes, so I actually so I had first thought of the idea of passive income. And I think maybe it was an idea I always wanted to pursue. So I looked online at a lot of different people that were in the online space because there's so many different ways that you can sell product online or make money online in general. So I had actually previous to your course. joined a drop shipping course, which at the end of the day, I just wasn't overall proud of my business. I didn't feel great about it. But in that experience that I had of learning different things about selling online, I had found a product and the way that I found it was first I just went on Ollie Express, and I just bought everything that seemed interesting to me. I was like, Okay, I'll buy clothes, I'll buy shoes, I'll buy sunglasses, I'll buy macro made things. And then jewelry and I just thought all of these things, and it's so cheap. So it's not like I had any money to really back it up, but I had enough to buy some junk on AliExpress to figure out really what I wanted to sell. And when that stuff came in, I think it was kind of clear to me that I was more drawn to the jewelry and I I liked it and I find if I'm going to look at something all day and have to sell it, I might as well be something that I like to look at. So that's how I landed with that product. And I had picked it out right before I joined your course. So I had a little bit of a leg up just knowing what I wanted to sell.

Alison 12:11
But I love how you went through that process. You didn't know what you wanted to sell. And so you ordered in samples, just to look at it to see Okay, this one looks good to me. I don't want to do clothes, or I don't want to do shoes or whatever it was. And you said, You know what, I'm going to settle on this. I'm going to settle on jewelry and go forward with that. Okay, so when you figured out Alright, I'm going to sell jewelry. How did you get over the fear of being able to set up your website, do your first sell because I've known you for a while. You're not a huge extrovert. Like you're not loud and out there. You're more introverted. So how did you get past the fear? I don't think you're shy. It's just You're like me just kind of introverted. More okay in that way. Yeah. Nice.

Olivia Starling 13:04
Yeah, I love my little world. But it was hard. So I'll be honest, I was like you and I didn't tell any of my family or friends. I started this business. Honestly, I just started telling people recently. So it was just kind of easier for me to keep it to myself. And I think that's okay. Because if you feel safe, then it's selling to strangers is just normal. It's like I don't even care. But keeping that information to yourself is easy. So the way that I was able to sell and not just constantly hammer my family and friends for stuff or for buying products and things like that was just with influencers. So I set up the website and I was anonymous. No one knew who I was. He didn't name it, anything that would link it back to me. To be honest. I tried to keep it But no one would know it was me. And then I built an Instagram account and asked influencers and all I really had to do was send them my product and it felt like they were sold on it. So my first following I think of 5000 people, none of them knew who I was. And that also felt safe for someone like me, that's just so I'm introverted, and I might be a little shy. And a little I get nervous around people sometimes. So it just felt really comfortable when no one knew me and there was no risk.

Alison 14:34
Agreed. That's why I started e commerce is like, behind my computer screen and not have to have my face out there all over. Yes, I wasn't ready for it actually took me what, eight years, eight years before I really started put my face out there. So totally, totally, totally get that. That's why you commerce is so magical. Okay, so now you're going along, you finally hit publish on your website. You've got influencers sending traffic to you are they're coming to your website to purchase, right? Mm hmm. Are you doing any sales on Amazon or Etsy or eBay or any of those places?

Olivia Starling 15:11
No. And influencer posted and that weekend we sold every piece of inventory we had.

Alison 15:18
That's fun.

It's so fun because sometimes you're going along and you're okay, is this gonna work? Is this gonna work? And then you have an influencer that comes in sells you completely out? And then what are you doing for product now? So you've got a sold out site? And then what's going through your head?

Olivia Starling 15:39
First of all, I was how am I going to get more inventory because I just didn't know the cycles that a business should go through with inventory and everything was gone and people were going, how do I get on your list to sign up and how do I and I had no idea what I was doing. Honestly, we really didn't even know how to pack orders. So I had to go out and buy a printer. It was Easiest failing, because we just had no idea the impact that one influencer could really have on such a small business like ours.

Alison 16:10
Agree. That's why I love working with influencers. They've been building up this following and their tribe for years. Mm hmm. And you get in there with them, and then they share your store with them. And then yeah, they can sell, sell you out. And I love that you pointed out that you didn't even know how to ship your products. Like you had to go and buy a printer. You had to figure out the things you didn't try and learn everything up front. You just been Okay, I need to sell products. I sell products. Okay, we sold products. How do we ship? The next thing? Oh, we don't have any inventory. How do we get inventory in now are all your products from China? Do you have any local

Olivia Starling 16:50
Actually I have two companies in California and one in New York. And then I just recently started working with a company in China.

Alison 16:59
Nice All right. So you've talked about jewelry. You've talked about how you've got this business up and going. How are you doing it with your family? I know you've got little kids. You've got a life. Things are crazy right now. How are you juggling at all?

Olivia Starling 17:15
So yeah, right now we're doing really well if march was our biggest month ever, and we've beat our holiday sales, which was just such a huge blessing because I know so many people are strapped for money. And it feels like one of the first times in our lives that we are concerned about money. I will be honest, working with my family at home is amazing sometimes and other times it feels like a giant catastrophe.

Alison 17:46
Thank you for being

Olivia Starling 17:47
there's ebbs and

flows. I think with having everybody home my brainpower fills up a little less creative. I kind of can be more robotic right now and just Get the deals submitted, get things done, make sure I check all my boxes, that creativity juices just don't feel like they're flowing like they used to when I had space and time for myself. But we're just in a season where that's okay. And I'm trying to give myself grace. And I was talking to my husband the other night and I said, I know if this pandemic didn't happen, I'd be so much further ahead. And he said, Olivia Starling, everyone in the world is thinking that right now. So just it's kind of comforting knowing that we're all going through everything together, and that we're not alone in this and that it is okay to kind of give yourself grace and this time, keep working hard and don't stop the flow. But for me, just continuing that pace and continuing working every day. That's been a really important part of staying home with my family is making sure that I at least do two hours of work every single day.

Alison 19:00
Yeah, this is so good, because it's raw and it's real. And you just said that you're, you don't feel as creative and a little bit robotic. But yet you still had your highest sales month in the history of ever in the fourth quarter. Yeah. And you're still like you're balancing and all but yet you're able to give yourself grace. Like what you are doing right now is you're taking your life back. You are noticing, okay, this is hard, or this is different. And you're beating records, giving yourself grace and growing this amazing business with your family along side asking for snacks every 30 minutes.

Olivia Starling 19:45
Yes, definitely lots of snacking going on. Yeah, it's been kind of wild. But I think that just having I feel like I'm in so much more control because it's my business and I know a lot of people at job I used to work out are now worried about layoffs and things like that. And there's some kind of peace knowing that I am in control of my future and my destiny. And it's all dependent on me, but I know I can do it.

Alison 20:13
Thanks to your dad for teaching you about hard work.

Yes, yes. Shout out to your dad.

Okay, so for the newbies. So let's say let's have you go back to that moment when you're deciding, okay, I'm about to start a business. What do you wish someone could have tapped on your shoulder and said Olivia Starling, this is what you need to know. This is what you need to do. What do you wish someone would have said to you? When you were starting to think his business right for me? How do I pull the trigger? Do I start now?

Olivia Starling 20:45
Oh, that's a good question. I will say my biggest regret is that I social media stalked you for six months. Like anytime you posted I was all over it. Anytime you gave a freebie. I was all over it. And Danny If I would have just signed up in that period, I think six months further down the road. So that's my biggest thing is I wish that I had, I just didn't have confidence in myself. I didn't think I thought, well, all these people are doing it, but maybe they have something special that I don't have. And what if I sign up for her course and it doesn't work? And what would that say about who I am? If does that mean I'm not smart or something like that. So those are all of the fears and insecurities that I had. So I wish I would have just taken that leap of faith so much sooner because I would be so much further ahead right now.

Alison 21:36
I love it. I love it. Thank you for sharing that because I think that's so powerful is we are hesitant to pull the trigger on things like something in our brains or like Not yet Not yet. Not yet when it should be saying yes yet. Yes yet. Let's go. Let's go, let's go. And so you've been able to say Okay, I'm done. Waiting to this This happen. All right. So now we've got to hear your story, which is amazing. I love it. I love it. I love it. Next thing is where can people find you? And I know you actually have something an amazing offer so they can experience your brand. But first off, where can they find you?

Olivia Starling 22:17
Sure. So you can find me on Instagram, either at @starlettegalleria. Or if you want to follow my personal page, it's @Olivia Starlingisnotaninfluencer, which is the best handle


And that's where I can share my day to day stuff like having to crawl under my house to get a bazillion rain boxes to take to the fulfillment center and just random chaos that being a business owner brings

Alison 22:50
the truth. The truth. Yeah, running a business. Yes.

Olivia Starling 22:53
Yeah. If you're interested in that, that's where you should find me.

Alison 22:57
Awesome keynote tell everybody how they can expect Your brand. I know you have a special offer for them too.

Olivia Starling 23:02
Yes, if you use code I can you can take 40% off anything in my store.

Alison 23:08
All right, I'm so excited because I've been eyeballing these ear cuffs that you have. Oh,

Olivia Starling 23:13
yes, the air cuffs are so fine. So you don't need a piercing you just kind of clamp it on your ear. And everybody loves them. I'm wearing one right now actually.

Alison 23:24
in stock right now. Yes. Sweet. All right. I know what I'm doing when I get off this. So much for taking the time. I really appreciate you opening up and becoming vulnerable. Like it's hard sometimes to tell the truth behind what's going on. And I love how you opened up and told everybody your successes, crawling underneath the house trying to balance your family. I know a lot of listeners will be very grateful for you. So thank you.

Olivia Starling 23:56
Thank you. Thanks for having me. It's been a huge honor to be here.

Alison 24:05
Hey, thanks so much for listening to this episode because I can podcast if you've ever been interested on starting your online business, let me show you the three secrets to planning, launching and growing your online store. Even if you don't know what to sell, all you have to do is head over to zero dash 100 That's where you can sign up for my free class. I'll go over why having a shark tank idea will make you fell the little known trick that helped me to sell over $1.1 million in pillowcases with zero following and the secret to running a business when my kids took a nap. And if you were like I was you just wanted to earn some extra money for your growing family. That's exactly why I created this system and it has helped thousands of people make their first Dollar online and countless others who go on make their first thousand 10,000 100,000 even crossing the million-dollar mark. So go over to zero dash 100 to grab your seat for the next class to find out how you can be the next one. Until next time, we'll see you later.





You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison J Prince


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


Alison J Prince


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!


Alison J Prince


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
Alison J Prince