How to Use Social Media to Grow Your Business with Rachel Pedersen

From: How to Sell Online  with Alison J. Prince

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How to Use Social Media to Grow Your Business with Rachel Pedersen

Rachel Pedersen…if you know who she is, then you already know you're in for a treat. If you don't, well then, have I got someone amazing to introduce to you!

Trust me, today's guest is 100% going to BLOW. YOUR. MIND.

I know, I know, I say that all the time, but really, when have I under-delivered?

In today's episode, I'll be sharing tips on how YOU can increase the amount of people signing up for your freebies, WITHOUT having to sit on social media all day long!

Who better to discuss this with than the queen of social media herself, Rachel Pedersen

I've known Rachel for the last four and a half years, and let me tell you, she's amazing and knows her stuff!

Today, she'll be telling us all about her business, her social media journey, and how she's leveraging TikTok, Facebook, and Instagram to increase organic traffic.

Are you ready? I can't wait any longer. Let's dive in!

Meet Rachel Pedersen

Rachel’s job is simple: She helps businesses grow their social media presence and increase their sales from that. She also teaches people how to become social media managers. Ok…maybe not so simple, but she is amazing at it and makes it all look simple! She's pretty awesome like that.

Rachel has had amazing experiences during her social media journey, and she has ended up building a pretty decent following across basically every social media platform. I mean, she’s so good, she hit 800,000 followers on TikTok a few days after starting her account (yep, that’s Rachel’s magic right there)!

Making Social Media Work for You

Entrepreneurs right now can find themselves a bit overwhelmed when it comes to having a social media presence. I mean, the sheer number of platforms can be a bit too much, so it’s understandable for people to freak out a bit when they need several different accounts on Instagram, TikTok, Facebook, YouTube, Clubhouse, etc.

Some people think they have to be everywhere all the time as well as pumping content left and right.  However, those same people also usually happen to have a whole social media team behind them. Yep, Rachel busted that myth for us: Those people are not doing it on their own, so no need to freak out if you can’t either.

Rachel helps teach how starting your entrepreneur journey on social media doesn’t have to be filled with stress and fear. She also teaches how, as a business owner, you have to first and foremost protect your mind and your energy. This means that sometimes you’ll have to completely shut off from some amazing social media gurus if they’re causing you anxiety, and that’s okay.

So what can you realistically do to avoid the stress and fear of using social media? Rachel’s first piece of advice is this: You don’t have to be everywhere all the time to build up a successful brand on social media platforms.

Yep, just that!

I mean, the queen of social media herself only spends TWO HOURS a day on social media. Yes, you’ve read it right: Two hours! And if she can do it, so can you!!

How does she manage to do that? What tips and tricks can you start using TODAY to make social media work for you? Tune in now to hear her answer to these questions because really, it would be better to listen to the queen herself!

Top Takeaways

  1. Protect your calm.
  2. Shut down advice from your favorite social media gurus.
  3. You don’t have to be everywhere on every single platform.
  4. Use time studies.
  5. Scrolling on social media is not market research.
  6. Have two cellphones: One for work and one for life.
  7. Lead with value.
  8. Follow the Three B’s.
  9. Make sure your bios have your links to premiums.
  10. Join Rachel’s book club!
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