How to Choose a Product: The Secrets to Figuring Out What to Sell Online

From: How to Sell Online  with Alison J. Prince

Download now from your favorite streaming apps below:

Spotify    |    Apple Podcasts    |    Google Podcasts

How to Choose a Product: The Secrets to Figuring Out What to Sell Online

James Bake is back on the podcast today and we’re talking all about products!

With James's vast experience in massive e-commerce enterprises, he shares his expertise on developing over 50 types of products. We dove into a discussion on strategic product creation, including pre-selling tactics, effective customer communication, and the importance of avoiding overbuying pitfalls. James also shared his experiences with products that flourished and those that faced challenges. A lot can be learned from others' experiences and so I am glad he shared such great insights in our interview. 

This interview with James really provided a roadmap for entrepreneurs eager to navigate the world of online product development successfully. Tune in for a power-packed episode full of actionable strategies to elevate your e-commerce game.


  1. When you create a product, create to solve a problem.
  2. Your first product won’t change the world, don’t overthink it
  3. Do pre-sells!
  4. Communicate with your customers.
  5. Don’t over buy.  Buy small.
  6. If your product doesn’t sell, find another way to sell it.
  7. Your first product does not define you.
  8. Use 3 tiers of products (ABC).
  9. Listen to your customers.
  10. Don’t overthink it.

Additional Resources

About James: 

James Bake, a Chief Operating Officer (or business Operator) with over 12 years of experience in e-commerce. As a mentor and advisor to founders and leadership teams, James is passionate about helping businesses succeed by focusing on people, processes, and products. In this episode, James shares his insights on hiring your first (or 50th) employee, including what to look for in a new hire and in yourself.

Learn from James’ expertise on building successful teams and taking your business to the next level.

Hear James’ previous podcast episode here: 

3 Tips for Hiring People for Your Online Business

Connect with Alison:

An image of three documents in a stack with the first document reads "6 Ways to Make Your Product Unique"

Get great online business info delivered right to your inbox! Jump in and grab ‘em now.

Alison J. Prince holding up mobile phone and laptop with a big smile

I created the 0-$100K System following the process I used to build my own multimillion dollar online stores. Now I’m teaching you the same principles. Get started today.

A Polaroid picture of swag from Alison J Prince; t-shirt, planner, bag

Strut your Because I Can best in our signature tees, shine in inspirational “can do” jewelry, and get our latest drops. There’s always something fun!

Don't Miss a Thing!

Subscribe to the Podcast

Skip to content