What if I told you that who you know can help you create a successful online business?
I’m not talking about a big-name investor, a famous politician, or some famous actor.
I’m talking about your customers.
And if there’s anyone who understands the importance of knowing your customers, it’s Mandy Sawchuk.
Mandy joined me on the How to Sell Online podcast to talk about her online store, PlainToPolished.com—and she is sharing so, SO much great information with you. I promise you’ll want to listen.
Why?
Because Mandy’s built a thriving 7-figure online business selling jewelry despite encountering a whole lot of obstacles.
- She lives in a small town in Canada, not a major city.
- Shipping costs are incredibly high…which can definitely be hard for customers who are used to free two-day shipping (you know what company made us all learn to expect that, right?)
- Mandy is also an artisan who’s used to creating the jewelry, so she could just throw up her hands and say she couldn’t compete with all those other jewelry sellers out there, right?
Plus, when she got started, she was pretty disorganized.
So how on earth did she hit 7 figures and create a successful online store?
Well, THAT goes back to where we started: by getting to know her customers.
You’ll see JUST how well she knows them almost everywhere you look. Her website, her products, the way she runs her business—and even the way she removes ANY obstacle that gets in her way or theirs.
Top 10 takeaways that may be helpful to you as you create your own successful online store:
- Make sure your “About Us” page speaks to your customers.
- Implement what you’ve learned
- Find your people
- Not all influencers are the same; find what works for your business
- Get your offers out there.
- There are ways around any obstacle—make it work.
- Need more help? Hire it.
- Know what your customers want and deliver it.
- Get and stay organized
- Don’t stop.
Oh—and one last note. Artists often feel that because the internet doesn’t allow for customers to pick up the pieces or view them three-dimensionally, they can't sell online. If you’re an artist, you may also be concerned about being the one to create each and every product.
This is the perfect podcast for you. Mandy breaks down how she remains very involved with creating pieces AND how she’s learned to make her ecommerce business run efficiently.
Additional Resources:
Shop: plaintopolished.com
Special Offer: Use the code PRINCE40 to receive a 40% discount. (Limited time.)
Follow Mandy on social media:
Facebook: @plaintopolished
Instagram: @plaintopolished@mandysawchuk
Mandy's Favorite Pieces:
Connect with Alison:
Facebook: @alisonjprince
Instagram: @alisonjprince
Click here to learn about the 0-100K System and how you can launch and grow your own online business.
