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What If My Products Don’t Sell?! 7 Practical Tips

Do you ever look back on pictures that you posted online and think to yourself “whoa girl, why did you post that?!”. With bedhead, bangs, and no make-up, this picture I reposted on Instagram is probably one of those. But it started a great conversation around “what if my products don’t sell” and that’s what we are going to dive into today.

In that picture, which is now 9-years-old, I had just launched my first online store at 7:00 am on April 15th – Tax Day. I was quickly drawn away from my computer for mom-duty to get a toddler out of bed and changed. Then, it was off to make breakfast for the family. 

It wasn’t too long later until we heard some dings going off in the background. But when you have 4 kids running around, you get used to random noises throughout the house. But these kept happening. Sometimes fast, then a pause, then a few more. I thought maybe one of their toys was dying or something – who knows. Jared went to investigate and he came back a few minutes later and told me something that would change our lives forever.

“Alison, you are getting sales. Each time that ding goes off it’s a new order!”


Doubt and Insecurity

Those dings that were going off each time I got a sale were for my “products” that were headed to the trashcan just a few days prior. Looking back, I’m so proud of the younger version of myself for taking action despite the constant thought in my head about what if my products don’t sell. I was not ready to start a business.

In fact, getting those sales caused a ton of emotions both positive and negative. I was soo happy because it worked and then I was crying because it worked. Soon after the stress set in. I was like oh gosh, I’ve got orders and I have no idea how to ship them or what to do next to replicate those sounds coming from my computer.

After things kind of settle down, I was actually kind of mad that I hadn’t started sooner despite hearing about others making money online too.

The truth is, I’m no different than you. I was having all the same thoughts around what if my products don’t sell. I was stressed because I didn’t know what to do next. I had zero experience with business, yet here I was starting a business. And I’m so thankful that I did. I just want to go give my past self a big huge for moving forward despite being scared and allowing me to live the life I do now. 

Remember, these doubts and insecurities are normal. Have them – I know I still do. Just don’t let them consume your mind. 


What If My Products Don’t Sell vs What If They Do

Your mind is going to do it’ best to play tricks on you at the beginning of your journey into the world of entrepreneurship. In fact, it’s never going to stop but you have to change how you think if you want to have any success.

Your thoughts have to go from “what if my products don’t sell” to “what if they do”. Before I launched that first store, I was sitting there thinking about why in the world would someone buy this from me? Wal-Mart has it, Hobby Lobby has it, so why would they buy it from me. I had to push those thoughts out of my head and think – why not!

If I would have been too focused on “what if my products don’t sell”, then I would have missed out on millions of dollars in money. This is what’s called the cost of lost opportunity. If I had been too focused on if it will sell and how much it cost to start, then I would have never reaped the benefits of actually starting. I would have never made those millions of dollars. I would have never been able to move to Puerto Rico. My opportunity cost would have been huge! It’s actually scary to think about how different things could actually be if I didn’t take that first step.


Practical Tips If Your Products Don’t Sell

Don’t buy a ton of inventory

As you’re reading this, grab your notebook, sticky pad, or whatever you’ve got and write this down. When you are just starting out, don’t buy too much inventory if you haven’t tested it. It’s better to sell out of your products than to be sitting on inventory that will never sell. Nail it first, then you can scale it. 

Get the negative thoughts out of your head

If you focus on only the possible negative outcomes, that will fester in your head and take up your mental bandwidth. The bandwidth spent on “what if my products don't sell” that could be used to figure out how you’re going to sell your products.

Stinky pictures equal stinky sales

It’s true. If your products don't sell, take a hard look at your pictures. If your pictures aren’t good then your sales will never be what they could be. If you don’t have the skills then take a photography class or hire it out. For the sake of your sales, please please please don’t take product pictures on your counter under your dim-lit yellow lights. It won’t do your products justice and people won’t buy them. 

Evaluate your pitch

What’s your offer to get people interested in buying your product? If someone is scrolling through Instagram and they come across your product and you’re offering a 5% off coupon – guess what’s going to happen? They are going to keep scrolling. What can you offer them that’ll get them to stop what they are doing and come spend $50 with you. It’s not a 5% discount. You’ll need to get creative with things like new releases or limited-time discounts. The key here is testing, testing, testing. Try different approaches and take note of how they are working, then double-down on the things that work the best. 

Is the platform the reason your products don't sell?

You can’t expect to sell your products on a garage sale type site, and charge Nordstrom prices. It ain’t going to work. You need to understand where the people are who really value your products and make sure you’re there. For me, this was the difference between $30 in sales and $23,000 in sales for the same product. 

Is your pricing over-priced or under-valued?

A lot of the time when people are getting into selling products online, they think that they need to be the lowest price. This can actually be bad. Bad for your margins and also bad in how the potential customers perceive your product. If you price it too low, they might not buy because they think it’ll be cheaply made. We’ve had several students of the $0-100k System that actually were able to charge more by giving their customers a concert experience. Be sure to check out this episode to learn how your can implement this in your business and get out of a race to the bottom.

Take a look at your product

Are they actually any good? Now, I’m a firm believer that anything can sell. Take a look at Chia Pets – if they can grow clay figures that things grow out of into a huge company, then just about anything can sell. But, if you’ve exhausted your efforts and aren’t interested in it any longer, then maybe it’s time to gift them to friends and family.   


Don’t Be Scared About If Your Products Don’t Sell

When you have the thoughts about “what if my products don’t sell”, (because you will – I still do) then I want you to turn that around. You’ve got to think about the cost of lost opportunity that I mentioned above. What is the potential cost of you not taking action?

For me, it would have been millions of dollars. If I hadn’t pressed launch on my first store 9 years ago, when I definitely wasn’t ready, then I would not be able to live the life I live now and provide all the opportunities to my kids that I’m able to now. 

Keep investing in yourself because you are your greatest asset.


Listener Love…

  • Thank you Bev and Alison!
    by help would be nice! from Canada

    Absolutely incredible podcast. Thank you ladies for being real, clear and motivating. So empowering. A true testimonial to “Because I Can!”

  • Scary
    by irenesq from United States

    Yup! Alison is scary...not in a bad way though. Its all in a good way. Why? Well, first of, I think Alison is not only an e-commerce expert but also has a psychic ability. I am only on the fifth episode of her podcast, and listening to it made me think like, “how does she know what I’m thinking?” All the fears and self doubts and negativity. She talks about life experiences that are relatable. Somehow whenever I listen to her, she connects with me like as if she was talking to me. I just love her and really blessed to have found her and be part of her clan. Thank you Alison!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me. It just keeps getting better and better! Especially today about making offers! Sometimes we don’t always think of the little things it make offers daily to weekly. I know I can amp up my orders and I will be digging deep this week!

  • Clear advice to give you confidence
    by MintBillyCat from United Kingdom

    I love this podcast so much-it is my favourite I’ve found among all the business podcasts. It’s targeted at women who are at home with kids or in a job dreaming of running their own business and making more money. Alison is really relatable, clear and supportive in her advice & delivery and there are tons of good nuggets here for any aspiring or active mumpreneur.

  • Inspirational
    by Greenwichound from United Kingdom

    Some of things that Alison discusses in her podcast are really simple. But sometimes you need it laid out in these terms for it to just go in. And go in it does. Meaning you leave each episode full of confidence and aspiration with a check list of to do’s or things to try out. She shares information bombs that others in her position would never share (fear of giving away their secret sauce) and every step of the way you feel like she’s championing your specific journey. She is golden and this show should be in the library of everyone thinking or currently doing Ecommerce. Keep it up Alison! X

  • Fantastic, just Fantastic
    by 2shopornot from United States

    I just went back and caught up on all the podcasts and can I just say I should’ve done this a long time ago! The content is so clear, Alison brings in guests that are so willing to share. Truly an amazing listen. If you haven’t joined Alisons group I strongly recommend that you not wait any longer! Your future is waiting!

  • Amazing Content for Entrepreneurs!
    by galithoc from United States

    Alison is very knowledgeable and presents information in a very easy way for newbies. My entire family listens to her every week. She has motivated my two daughters into starting their own business, they are 14 and 11!!!!. Thanks for this podcast, its amazing.

  • Very optimistic and useful!
    by AJM.44 from United States

    I find these podcasts useful, filled with good tips backed by her experience. She’s also very optimistic and makes me feel like I can do it! Which is why I want to get started! Ok Alison, this question is for you - I want to start selling online in an effort to fund my college education! Obviously I don’t have a lot of time, and more than that, I don’t know where to start lol! Do I create a Shopify store? Do I start selling on someone else’s site (and whose?!)? Do I do a ClickFunnel thing?!

  • Inspiring!
    by InspiredLifeCrafts from United States

    So many helpful tips and positivity. Love listening!

  • Great information!
    by Stellar92677 from United States

    I’m learning so much and I love your optimism. thank you!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me.

  • Thank You Alison!
    by Savjack28 from United States

    If you want to make real money and get out of the rat race of working for someone else, follow Alison J Prince. You will learn SO much!

  • I’m obsessed!
    by Stormy Hinkle from United States

    Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!

  • Beca Miller
    by Beca Miller from United States

    Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!

  • Life changing!
    by Future CEO MR from United States

    I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.

  • Thank You Alison!
    by Savjack28 from United States

    The best. If you’re serious about wanting to make real money online, you must listen to this podcast.

  • Awesome Podcast!!!
    by Clarisse Gomez from United States

    Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!

  • Thank you!
    by gigisomar from United States

    Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.

  • Inspirational
    by Missladyamy from United States

    Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity

  • Wow
    by M.Murawska from United States

    I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️

  • Gold
    by Brandeerose from United States

    I’ve been a Alison fan for over a year! She gives so much great content and she over delivers ‘all the time’! I’ve been following her system and am a happy customer. Her 100k system is THE bomb! I’ve tried so many other courses and she’s the real dill. Lol. Thank you so much Alison for all you do. You’re truly a blessing. Instagram handle @threadsofarmor ❤️

  • Episode 15
    by -akoboe from United States

    Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?

  • Excellent
    by B-Rex1 from United States

    Alison continues to offer great teaching moments with love and enthusiasm!!

    by twimoonlight from United States

    I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!

  • Amazing!
    by Lissy Eubank from United States

    Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!

  • The best!
    by Polarbe88 from United States

    Alison knows her stuff!! I love listening to her!!

  • Love this Podcast!
    by newmama4 from United States

    I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!

  • Episode 10 - LOVED IT!!!
    by drewtheclue from United States

    I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!

  • Alison knows E-Commerce
    by Lwisdom69 from United States

    Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom

  • Alison knows her stuff! This works!
    by c_beckstrand from United States

    I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!

  • Alison Is The Real Deal
    by awishandakiss from United States

    Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.

  • Truly An Inspiration!
    by Alohalovelife from United States

    Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon

  • Awesome!
    by SACP12 from United States

    Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.

  • Thank you!
    by Gkeith88 from United States

    Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.

  • Alison knows what she is talking about
    by J0di8 from United States

    Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!

  • Right to my soul.
    by LiviaLight from United States

    Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.

  • Don’t miss out!
    by P. Cram from United States

    This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!

  • Alison Prince is great!
    by Shanda2005 from United States

    Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!

  • An entrepreneur who GETS IT!!!
    by AshleyJohnston from United States

    This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.

  • Motivating and Inspiring
    by Lisa fruit pop princess from United States

    Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!

  • Pushing forward with Alison
    by Gyetvaimom from United States

    What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.

  • A dreamer/doers podcast heaven!
    by ReesieO from United States

    Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!

  • Great Stuff!
    by AKP419 from United States

    My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!

  • A must for all entrepreneurs
    by heidilynn82 from United States

    Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.

  • Love Alison
    by EricaWoodbury from United States

    I absolutely loooooove Alison and her emery is so contagious! ❤️

  • Hopeful:)
    by Polka. Lover from United States

    So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️

  • LOVE HER!!!
    by IChooseYouCo from United States

    Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.

  • Fab!
    by vbl<3 from United States

    I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!

  • So much help and valuable information!!
    by ealshfs from United States

    We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!

  • LOVE the heart and deep dive!
    by XefishX from United States

    Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!

  • Love Alison Prince
    by irsaguar from United States

    Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!

  • Because I can!
    by shesgotdetermination from United States

    Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!

  • So worth listening to!
    by Orpheus Phunk from United States

    Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!

  • Inspiration
    by JLDiaz10x from United States

    Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!

  • You Need to Listen to This!
    by Brookie Jane Boutique from United States

    Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!

  • Listen! You’ll love it!
    by llc732 from United States

    Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!

  • Thank you!!
    by jesygirl from United States

    Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.

  • Mind Blown!
    by LuluAndHarley from United States

    Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)

  • Amazing information
    by kdirk25 from United States

    These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.

  • Inspirational
    by DoeRaeMegan from United States

    Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!

  • Wonderful
    by stacemt from United States

    Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.

  • So inspiring!
    by raeggett from United States

    I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!

  • Inspirating and Motivating
    by Jgb9 from United States

    Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!

  • Great Info
    by Tam4040 from United States

    I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!

  • Femmepreneur
    by Suncreature from United States

    Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.

  • So inspirational and motivating!!
    by jayveetally from United States

    This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!

  • Keep the podcasts coming!
    by SHefel87 from United States

    Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.

  • I can? Yes, I can!
    by Too hard to review from United States

    Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.

  • Obsessed!
    by Hidequa from United States

    Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.

  • Get inspired!
    by DistinctlyDawning from United States

    Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!

  • Thank you
    by clanner90 from United States

    I appreciate your passion and for sharing

  • The Real Deal
    by momof5forlife from United States

    This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!

  • Fairly new to podcasts
    by simplyLudic from United States

    I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.

  • Thanks
    by DeVonya M from United States

    Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!

  • Awesome!
    by SACP12 from United States

    She is such an awesome coach. It will open up doors you never thought you could go through!

  • Great information
    by ACP2545 from United States

    Alison is so inspiring and gives such great info

  • The Best Podcast!!
    by Micah Hyde from United States

    I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!

  • Love it!
    by Shanluvsry from United States

    Love her story, love her driver, love her willingness to share! This lady ROCKS!

  • Because I can is the best podcast out there!
    by GmaSheriE from United States

    Alison and her team are inspiring and changing lives! Join the clan! Because you can!!

  • Love this!
    by kcraven683 from United States

    Alison you are awesome, way to go! And thank you for this!

  • You are amazing
    by StazzyLynn from United States

    You are an inspiration. Truly talented.

  • Positivity
    by sophster78 from United States

    If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.

  • The best podcast!
    by Bloodbath000 from United States

    She is the most honest, intelligent business woman out there. Love listening to her!

  • Inspiring
    by Snyder,A from United States

    I love how down to earth and real Alison is. Motivating podcast!

  • So encouraging
    by lovesstraberries4 from United States

    Alison always has relevant content and always so encouraging.

  • Inspirational and Real!
    by Greenski Beanski from United States

    I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!

  • Treasure Trove of Expert Goodness
    by linescrew from United States

    If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.

  • She’s Changing Lives!
    by TaraGlutting from United States

    Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!

  • The Real Deal
    by CecOlpin from United States

    Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!

  • Real deal!!!!
    by AnnieBoz from United States

    Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.

  • Love love love Allison!!
    by BreakingYarn from United States

    I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!

  • Alison is Thee Female Entrepreneur To Follow!
    by JaimeCross77 from United States

    She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.

  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

  • I LOVE MY MOM❤️❤️
    by bridges!! from United States

    WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!

  • She’s the coolest little buddy
    by Emmaisbeast from United States

    She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel

  • 5 starz
    by camila_hernandez from United States

    she is so awesome and i love this podcast so much!!!!

  • AMAZING!!!
    by Dad in church from United States

    Seriously love you!

  • Best Podcast!
    by Thesimpsoncrew3 from United States

    Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!

  • Stop whatever you are doing and subscribe
    by 534426783 from United States

    Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!

  • Wow! So powerful!
    by BevSchweig from United States

    I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!

  • Inspired!
    by Jen 850 from United States

    Alison’s enthusiasm is infectious! I want to get started right now!

  • Love!!!
    by Beastajt from United States

    I have been a huge fan of Alison for years now! So excited she has launched a podcast!

  • Thank You Alison!
    by Savjack28 from United States

    So glad Alison is now doing a podcast. Very inspiring!

  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

    This podcast is really great! Alison is such an inspiration!

  • So inspiring!
    by Heather of come home from United States

    Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️

  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.



Read Full Transcript

What if it products don't sell? switch it to what if it does sell? Think about all the millions of dollars I would have never been able to sell if I had been too focused on what if it doesn't sell? This is what is called the cost of lost opportunity if I didn't start with what I had and I was so focused on oh my gosh, what if my products don’t sell?

Hey, you are listening to the Because I Can Life Podcast, where we believe we can decide our own income, choose happiness, kick fear in the teeth and never ever stop. Why? Because we can. I'm your host, Alison J. Prince and I went from being a junior high science teacher to building four online, multi-million dollar businesses, with four kids at my feet. Each week, I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your because I can as well take that first step and commit now to your Because I Can Life by downloading your free personal bundle at

Hey, this is Alison. Welcome to today's podcast episode coming at you live on May 1st. Yes, I am pre-recording this. Pre-pre-recording this as... if everything goes as planned. You should be listening to this on May 19th. The reason why, is because if you listen to the last episode, you know that the flights, and the scheduling was getting a little bit sketchy as flights were getting canceled. So, I decided to make sure that I can be here for you on a Tuesday habit morning, bringing you a podcast episode, even if for some random reason I'm stuck in Florida, or some random city, and can't get home. So I want to make sure to bring this to you, because I got this question a lot on my social media, a ton. And I think it has to do with something that I posted. So, the question that I got was, "Alison, what if my products don't sell. I want to start an online store, but I am so scared." And, I'm going to read the Instagram post that actually kind of triggered a bunch of this coming as questions into my inbox, which, I love it.

So, I posted a picture of me nine years ago, and if you go over and look at my Instagram, I'll tell you what, it wasn't the prettiest of pictures. Sometimes things are real raw. Talk about bedhead, no makeup, and I had bangs. Yes, I had bangs. So, this is what I posted. And as I posted, I just remember all the emotions coming out as I was writing it, and it said, "Nine years ago on April 15th, was the day I launched my first online store. It felt like yesterday, but also a lifetime ago. I had four babies at the time. I remember nursing the baby while I uploaded the very first picture, filled out the description typing one handed. I was so scared, but I was so determined. I went to school to be a junior high teacher. I had no clue what I was doing starting a business. I hit publish the morning of April 15th. Yes, Tax Day at 7am Mountain Time. I walked away from my computer as I heard the toddler (that would be Davis, rumbling upstairs) I went and got him out of bed, changed diapers, and started the whole breakfast routine." I kept hearing this dinging sound coming from the boys' room. And, you know what, weird sounds.... they just happen when you have little boys. Right?

And I just thought it was one of their toys just going off. A battery dying, who knows, right? Jared, my husband, walks out, and he's like, "Alison, what is that sound", as it was going off randomly. It was fast and then slow, then fast, fast, fast, fast, and then slow. And, I shrug it off as he goes to investigate. He comes back and says, "Alison, you are getting sales. Each time that ding goes off. It's an order." Now, I'm not sure how one body could possibly experience every single emotion in a single split second, but that is how I felt. I was so happy it worked. I was crying because it worked. I was worried because I didn't even know how to ship the products yet. I had so much stress because I still didn't know what I was doing. I was relieved because I'd worked so hard. And I was mad, because I wondered why I hadn't done this sooner. And I was grateful, because I'd heard others making money online, and proved that it could work for me too. What a rush it was. I grabbed the baby, grabbed the toddler, danced around the kitchen screaming loud enough to wake up the two other kids Makayla and Bridges.

And after that moment, I soon sold out made my first two to $300 selling products with a product that was headed to the trash a few days before it was leftover crafting supplies. And today, I'm counting my blessing that the younger version of me pushed through the fear and insecurities of starting, I was not ready when I started. I didn't have money. When I started. My life was chaotic, with four kids when I started, but I did start and now I wish like how cool would that be if I go back and give my younger self a hug? Because she's allowing me to live the life that I get to live today. So when those questions started coming in about Allison What happens if my products don't sell? I can tell you now I bet I thought that a million times before I hit publish, oh my goodness, what if this doesn't sell? What if this doesn't sell? And, in fact, I know for a fact that i thought it because I still have those thoughts today that thought never goes away. But I've learned how to not let it linger in my noggin. So if you are having those thoughts now have them they're totally valid, but don't roll around in them, lather them all up over your body where I'm four months, guess what, you're gonna start to stink and others won't want to be around you.

If all you're doing is being afraid of starting and having the what if what if what if shut it down, rinse it off, wipe it clean, because imagine if you start today, or if you restart today, what a month, year or even nine years down the road. What it can look like now. It didn't take me nine years to To be successful, oh, that would be for ever right? I remember at eight months later, eight months later after that beautiful morning of April 15 was the day that I started beating out Jared salary. And I've continued to show up over the years with Yes, different ecommerce businesses a blog for the last three and a half years because I can live brand of teaching what I've learned, tested and proven over almost a decade so that others can mete out their husband's salary to or even their own. Now, I know nine years ago looked a heck of a lot different than it does today. All right, so here's a little bit off topic story. I remember buying a stack of coupons, packs of 20 new bonds off eBay for $1 and go to the store. Yep, I was the one that everybody hated to stand behind in the checkout line as I whipped out my coupon book. Now after a few stairs, I started going to the store is it 11pm at night, but I load up my cart with some of my friends. And we would have coupon parties right in the aisle of Albertsons, and it was super fun.

But I soon realized all those 50 cent off coupons would never make enough to be my husband's salary. Heck, it wasn't enough to even beat my old teacher salary. I'd save a little bit here and a little bit there, but nothing that would actually put money into the savings account. And I'll tell you what, I ended up with a bunch of fruit snacks overflowing in my pantry, and I never really wanted anyway, I wanted to figure out how to make a dent in the savings. And I wanted to get away from the feeling that one broken appliance was gonna throw us into debt hated that feeling. So let's fast forward a couple years after the coupon days to that beautiful April 15 morning, where I sold trash. Yep, that leftover crafting supply that was headed to the trash can. The left over roll of vinyl. I didn't even Have a cutter to cut the things out. So I took a pair of scissors and chopped it into 10 1112 inch chunks. I don't remember the exact size. But I didn't even know if that would sell. I had the thoughts of why would they even buy it for me. I mean, Hobby Lobby, we had it. Walmart had it, who was it, I think they would even sell on line. But I knew I had to start somewhere. So when we launched that first product that first sell made me two to $300. I was on fire to say the least until the second day when nothing sold. And then the third day, nothing sold again. This was my fork in the road moment where I had to choose if I was going to quit, or if I was going to continue going. There was no middle ground here. There was no middle path. I had to choose one way or the other. So I chose to continue and it was at this time that

I found that I could really make money. Money just moves Around, right. And it was my job to put value out into the world for that money to land into my hands now, yes, along that journey, I won some I lost some. I lost money. I also made money. So back to the question of what if the products don't sell, switch it to what it does sell. Think about all the millions of dollars I would have never been able to sell if I had been too focused on what if the products don't sell? This is what is called

the cost of lost opportunity if I didn't start with what I had and I was so focused on oh my gosh, what if the products don't sell? If I didn't continue knowing that would be a journey, I would have lost out on way more than the cost of a product or whatever it was to get going. So back to the question of what if it doesn't sell? switch it to what if it does sell I have thought about that. Before that millions of dollars that I never would have had the opportunity to sell if I had been so focused on that question of what if it doesn't sell? This is what's called the cost of lost opportunity. If I didn't start with what I had, if I hadn't continue going, knowing that it will be a journey, I would have lost out on way more. A few years ago, I took a big chunk of change invested into my first business coach, it was $25,000. I know that is a lot of money and it was required to be paid in full upfront. But if I would have walked away thinking, that's too much money, I would have walked away from the millions that I have been able to earn from learning what that first business coach taught me. So focus on how to sell instead of filling your brain with a thoughts of what if they don't sell now I'm not gonna leave you there actually want to dig into some tactical things of what to do if your products don't sell.

I had some humdingers of bombed products, but they were essential for me to learn valuable things. And one of those valuable things was don't buy a ton of stuff. If you haven't tested it, listen up my friend. If you could highlight any part of this podcast, do it right now. Here's why I need to highlight don't over buy, always under buy it is better to sell out, then sit on inventory. If anyone ever tells you to buy tons of products when you get started. Just smile, sing a song and then slowly walk away. Yes, they may think you're crazy, but you are the same one not listening to that crap. Start small. This is exactly where you, my friend are supposed to start.

That's where I started. And guess what? That's where Jeff Bezos started And a gal you may have heard of her named Oprah Winfrey, she started small to nail at first, and then you can scale it. Okay, so that was the first thing, start small. The second thing, think of your worst, worst case scenario, you can get it out of your head. Will you go bankrupt and lose your house? Probably not. Those things that are blowing out of proportion, it's your brain telling you all the things and taking you down that rabbit hole pretty darn quick because it wants to keep you super, super safe. Change is hard for your brain. If you get those thoughts out, write it down on a piece of paper, go for a run, talk to your sister, talk to mom, talk to her husband, whoever that person is, whatever.

Whatever you need to do to process those thoughts to get them out of your head. It's going to free your brain so it doesn't fester in your noggin so you can focus on ways to actually sell your product. You can build a business. Now if you're like Allison, I really do have to have a ton of money. My businesses that I've built have all been built with a little amount of money. Yes, it does take a little amount of money, but you don't have to risk your home for it. You can start by selling the crap around your house. All right, let's be honest, do you still have your prom dress in your closet from high school? If you do, guess what it may be worth big bucks. Now, as those trends are coming back, and let's be honest, you're never going to wear it again. Give it to some teenybopper who is so excited that velvet is back in style, sell it and turn it into cash. And the third thing All right, this is what I call the five P's. Now, I do a super deep dive into these into my zero to 100 K system. This is the system where I've taught my daughters how to go from zero to $100,000. I thought it was appropriate to call it the zero time in cases because that's what it is. And can I just celebrate for a moment, we hit over 6000 students this week that have gone through the system. And I was going through right before I did a Facebook Live. I always do a facebook live every Friday with those members and answer all of their questions. And in that Facebook Live before I got on, I was scrolling in the Facebook group and had so many wins, people were posting crazy,

awesome success stories. Katie came in less than a year ago, no, a little over a year ago. And she just hit $42,000 in the month of April. And then I saw another one Maurice she came in was so scared especially sewing during this crazy and then I saw another one from Maris where a few weeks ago she was super scared to put her products out on the With all the chaotic things that are happening right now, but she pushed those fears away, and she's done 20 $700 in two weeks, the stuff that I teach you stuff that I talked about, how do I know it works is because I've seen it happen not only with my businesses, but for the members of the because I can live who invest in the zero to 100 K system, who have learned how to take the thoughts of what if I don't sell and start turning it into what if I do sell, and this is the framework that I'm sharing with you right now that I've shared with my students. Number one, start small number two, worst case scenario, get it out of your head,

and then the five P's. Let's dive into those right now. So you buy your products, right? You put it up out on the wonderful internet. You got traffic coming to your website, but your products aren't selling so Let's look at the specifics to see what's going on with your product. All right, number one, let's take a look at your pictures. Do they stink stinky pictures equals stinky cells. It is a fact if I could do a study on it somehow, I would. If you aren't taking pictures on your kitchen counter at 10pm at night with your yellow toned toned lights, don't expect to hit it out of the park and it might be the reason your products don't sell. Come sales day. No one wants pictures that make the product look like garbage. Take a photo class, hire it out. Friends. You're my friend. Friends. Don't let friends take kitchen counter product pictures. Remember, we're BFFs and I'm not gonna let you do it. Don't do it. Don't waste your time. Let's get you sales faster. Alright, the second thing let's look at the pitch. How are you selling your product? What is the offer? If you're offering a 5% off coupon for me to get off what I'm doing. Let's say I'm scrolling on Instagram and your product. It comes along and you're offering a 5% off coupon. Guess what? It's not going to faze me, right. You better sell me your llama. Yes, I said llama. All right. You may have heard the story, but if you haven't, hold on, it's a good one.

When we lived in Utah, and we drive to Idaho, there is this green gas station. It is in the middle of nowhere. In fact, it has a sign on the front window that says, in the middle of nowhere, and in the middle of nowhere, they've got these llamas and you can go feed the llamas. Every time we're driving to Idaho. My kids plead and beg for us to stop to go feed the llamas. We don't need gas. We don't need any drinks. We don't need to stop but we do to go feed the llamas. Guess what happens? We end up filling up the gas tank, getting snacks for everybody feeding the llamas and we end up spending 50 $60 because of these llamas, it takes us off the free Way, and gets us to go spend money. So think about all the people that are on the freeway of social media, just scrolling, scrolling, scrolling, and they see your product. What is your llama? What are you offering them? to help them to get off that freeway and come spend 50 to $60 with you? I'll tell you what, right now, it is not a 5% off coupon, drop it do something else what's gonna capture their attention. It can be a new release. It can be limited offers it can be there's so many different things that you can do to help people get off the social media freeway, and you have got to test it over and over again to see how you can get more and more people over.

All right, the second thing plat form. Remember we went through pictures pitching now we're on to platform. Are you selling your products in an online garage sale site and frustrated that no one is willing to pay you the normal From a price that you deserve, I had one product, it was a tray. It made $30 a whopping $30 in one place. And then 20 I believe was $23,000. And another place why the humongo difference was because of the platform. One was a garage sale. The other one was a mecca of home decor. So selling a tray to people that loved home decor. They were willing to pay the Nordstrom price right sell to the crowd who pays you for what they're looking for what they want. Look at where you are selling because it might be the reason your products don't sell The fourth one is pricing. How are you doing on your pricing? Is it completely overinflated or is it completely under valued? I've seen some of my students actually raise their price on jewelry, because people put more value on it. If it's a super low price, people are gonna think it's junk and they don't Want to buy it when the product is actually really good.

So it's not always a race to the bottom, you're looking at value. Now, I want you to check out Episode Number 11, where I talk about giving your people a concert experience your customers want a connection with you. And so how you can give that concert experience how they'll pay more for you. And you can get out of that rat race of trying to lower your prices from your competition to beat out your competition. You don't need to play that game. Listen to Episode 11 to find out how you can actually increase the price so that you can put more money in your pocket because guess what, you are valuable and that's where it should be right. Okay, then the last one product now, your product may just stink. But I put that at the very last step. And I want you to take it with a grain of salt because look at chia pet. Chia Pet is like I don't know the worst product ever. It's a piece of clay and you have to water And then weird things grow out of it, and you have to take care of it. Now the last thing that I want to do as a mother of four is take care of a piece of clay with things growing out of it. So if they can build chia pets to a good jillion bajillion dollar business, I think just about anything in the world will sell,

but you may just be done with it. And so what I recommend at that point is gift it you've got to buy presents anyways throughout the year right Christmas birthdays anniversary, when you bought your product in the first place, you thought it was an amazing product. Other people will think it's an amazing product to if you give it to them as a gift. So I remember we had gifts, and there were plenty of things I gave to my neighbors as gifts when they didn't go as well or as planned. And I'll tell you what, my neighbors loved me. They absolutely loved me.

So to wrap it up when you start the About, am I gonna sell, I want you to switch it around and start thinking about the cost of lost opportunity. Each time you get nervous to invest in, you invest in learning invest in product, I still get scared today to pull the trigger. I'm just like you, I'm just nine years ahead of you. And I've learned that I truly am my greatest investment even with all the hot mess things that are happening in the background. Guess what you really are your greatest investment. I see it,

I know it. Let today be the start or even the restart of your story. Or maybe you're in the middle of it and it's time to write that new chapter where you conquer. You are meant to make money. You were meant to figure this out, because you're going to do good things with it. And I'm going to keep teaching talking, telling sharing showing you how to do it, because I want you to have that money too, because of all the good things that money can do. Alright, hope you enjoyed this episode of The because again life. All right before you go, I'm actually gonna ask you a favor now. I need your help. The only way for me to get this podcast out and keep growing is for you to subscribe to share to rate and review. So take two minutes doesn't take very long. Take two minutes to rate review and share this podcast. Let's keep moving this this movement of helping more people make money together. I am so grateful for how much you have already done to move this podcast forward. Never in a bajillion years Could I alone, get this podcast rated higher and ranked in the entrepreneur category? It's you. You're the one that's making this happen. You're the one that's going it out there. You're the one that inspires me to keep going and giving out free content week after week. So take two minutes, share, subscribe, rate and review. And I will see you next week and hopefully, it will be broadcasting live from Utah and we got there safely. We'll see you then.

Outro 25:27
Hey, thank you so much for listening to the Because I Can Podcast. Do you have a question that you'd like me to answer raw and uncut on the podcast? All you need to do is head over to Apple podcasts, and do three simple things. Number one, leave a rating and review, and tell me what you think of the podcast. Number two, in that review, ask anything you want related to your lifestyle business. And number three, if you want a shout out, make sure to leave your Instagram handle, or your name. That's all. Then just listened to hear you are question answered live, raw, and uncut. Don't forget to join us next time on Because I Can podcast. We'll see you then.






You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison J Prince


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


Alison J Prince


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!


Alison J Prince


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
Alison J Prince