Is Alison Legit?
We'll let you decide!

So many people think you have to have thousands of dollars to start your own business. But it’s simply not true.

When I started Alison’s Marketplace Intensive program, I didn’t have a lot of money so I had to be scrappy. And thanks to the method that Alison taught in her course, I turned a seven-year-old 350 lb stash of space-wasting candle wax into a money-making learning experience!!! I sold over $960 in less than a month of joining!

From there, I was able to find a product that cost just pennies to create and I was able to build my business using just some paper and my printer.

The program has paid for itself time and time again. It’s been 3 years, my business has generated over $400k in sales and I continue to learn new things from Alison and the community every day! It’s not like those other courses where you have to sit through hours of someone else’s story, Alison jumps straight into the good stuff and helps us take action.

Trish Gower
Business Owner  |  Bored to Brilliant
On the Podcast

“I sold over $960 in less than a month - even though I thought I had nothing to sell!”

Trish Gower

I grew up in what could be considered poverty, navigating my adult life, collecting degrees and trading time for money. But with a seven-year-old and a demanding executive role, I knew there had to be a better way. Enter Alison's course.

After discovering Alison on Facebook, her genuine care for her community drew me in. Joining her course was a game-changer. Within a year, I hit the $50,000 milestone. Shortly after, two more $100,000 milestones followed in rapid succession. But it wasn’t all smooth sailing. Like when my daughter mixed up my brand new glitters, threatening the infancy of Glitter Love. But, even from failures, we found growth. That mix-up? It led to our most loved custom glitter mixes.

The journey in e-commerce is filled with ups, downs, failures, and moments where you just want to throw in the towel. But Alison, her team, and the community they’ve fostered have been the pillars of support that kept me going, reminding me that the key is to persevere and to keep moving even after setbacks.

Alison is more than just a mentor; she's a beacon for all of us trying to carve out a space in the e-commerce world. If you're willing to walk the path, she ensures you're on the right track. And with every stumble, she and the community are there, ensuring you get back up.

Wendy Kesl
Owner  |  Glitter Luv
On the Podcast

“I went from trading a lot of time for income to a thriving online business owner hitting multiple $100k milestones.”

Wendy Kesl

Two years ago, faced with the pandemic and the responsibility of my autistic son, I aimed to sell inspirational items to uplift souls, resonating with my transition from a corporate role to a full-time caregiver. Yet, budgets made that vision challenging.

Using Alison’s Secret Trend Generator, I noticed resin keychains and earrings' popularity. Although initially hesitant because I lacked hands-on experience with resin, my momentum coach prodded me to consider it. Fast forward to today: New Day Inspiration offers 500 products, and I've still never personally poured resin.

What made this journey special? Alison. Her authenticity, the way she doesn't just teach from the past but evolves with us in real-time, inspired me. I first joined her '0-100K' program in December 2020, but it's not just the courses that stand out. It's the community. Losing my mom, my biggest cheerleader, right before joining 'Next Level' felt devastating. But the community enveloped me in warmth, encouragement, and continuous motivation. Through the highs and lows, with Alison's wisdom, Megan's tough love, or my dedicated coach's guidance, I've found the resilience to push through.

For anyone hesitating, remember: entrepreneurship might be messy, but with the right mentor and community, you're never truly alone.

Tammi Phillips
Proud Mom and Owner  |  New Day Inspiration

"I created a business that allowed me to spend more quality time with my autistic son and empower him with skills for his future."

Tammi Phillips

In the face of life's toughest moments, I found solace in colors and humor. That's how Genevieve and Claire, shortened to Gen and Claire, came to life. My journey into print-on-demand shirts was less about business and more about healing, transforming my graphic design hobby into a personal mission.

I've always loved doing things my way, but my day job? It didn't always fill that void in my heart. So, I tapped into creating what I loved: designs that were fun, bright, and lighthearted. The switch from printables to T-shirts came naturally when people began asking for them. And then, there it was—my first $1,000 in sales. It's funny; at first, I downplayed it. But then it hit me: I started at zero. That’s a win in my book.

Jumping into the Print Sprint, then 0-100K was, well, scary. Being a solo parent to three kiddos after losing my husband made every decision weigh a ton. But this? It was more than just a business move. It was a statement to myself. A statement that said, "I believe in what I'm doing." And with a community of experts and fellow go-getters having my back, I've not just found a business—I've found my tribe.

For me, Gen and Claire is more than a brand. It's my story of finding light in the darkest times.

Therese Marzouk
Owner  |  Gen and Claire

“Finding my voice in bright colors and funny sayings after life threw its darkest moments.”

Therese Marzouk

Crafting special Easter baskets is my jam. I mean, Easter's magic, right? And with a lively bunch of six kiddos, I needed a business that would let me be "mom" without missing a beat. That's where e-commerce stepped in.

Alison and I go way back. When life threw me a curveball, making me choose between a regular job and diving deep into my online biz, I chose the latter. I mean, if Alison could juggle life and a business, so could I!

Joining Alison’s Program? Oh boy, that was my game-changer. The first thing I learned? Stop just dipping my toes and jump in. Hiring a team was a revelation. No more late-night packing, more time for dreaming up designs. Alison's words, "You're a million-dollar mind working for minimum wage," were like a wake-up call. My business wasn't just about selling stuff; it was about inspiring my young team, sharing life's lessons, and having a blast while at it.

Looking back, I probably should've hopped into Alison’s Programs sooner. But hey, I'm here now, and with the support of Alison, Megan, and the whole crew, I've not just built a business – I've built a life I love."

Natalie Johnson
Owner  |  Ivory Homestead
On the Podcast

"With Six Kids and Little Time of My Own, I Saw That If Alison and Others Could Do It, So Could I."

Natalie Johnson

Our journey began 17 years ago, quite modestly with just 300 hand-signed letters. While the profit was slim and the hours long, my husband saw potential. Over the years, we refined our processes and even tapped into automation. But it was my desire to help my friend from Brazil, living in poverty, to study English in America that truly set our business alight. The challenge? Raising $10,000 to sponsor her, despite living paycheck to paycheck.

With belief and creativity, we utilized affiliate marketing and scaled our profit from a mere $300 to a staggering $8,300 in a year. That accomplishment was more than just money – it was proof of what’s possible. That's why I resonate so deeply with Alison. Her passion for service echoes my own. She is the real deal, authentic and genuinely interested in seeing others succeed. Not only does she over-deliver in her program, but she also offers actionable, tangible advice that I’ve seen work wonders for my business.

One of the biggest game-changers was her suggestion to work with influencers. Though I had a robust following on Facebook, her guidance led to a significant spike in our Christmas and Easter package sales. And her teachings extended beyond just marketing – she encouraged me to truly value the work we put into our products, leading us to adjust our pricing and make a significant leap in profit.

Consistency in business, especially a seasonal one like mine, can be challenging. But Alison and her program have kept me on track, constantly pushing and challenging me to reach my potential. If anyone asks me if Alison is worth it? My answer is a resounding YES. She’s more than just a coach; she’s a beacon, guiding us towards our best selves, in business and beyond.

Mandy Bare
Owner  |  Santa Claus Writes
On the Podcast

“From Seasonal Struggles to Year-Round Success: Alison's Guidance Transformed My Business"

Mandy Bare

My sister and I initially signed up for Alison's 0-100K program, eager to find a way to work from home while juggling our duties as moms. We had our fair share of trial and error, but with dedication and Alison's guidance, we successfully carved out our niche.

Alison's program was instrumental. From the beginning, her content was abundant and invaluable - the weekly live training, training modules and checklists kept us engaged and motivated. And what truly stands out is Alison herself. Even though I don't know her personally, her infectious energy is undeniable. She is the ultimate hype girl, always ready with inspirational thoughts to fire us up every Monday and push us to achieve our very best.

The added bonus of Alison's program is the community. Being able to connect and collaborate with other small business owners has been a game-changer. It's not just about the business insights but the understanding and shared experiences. While I might sometimes miss the early morning daily huddles, their value is undeniable.

Starting this business with my husband has also been a blessing. With him by my side, we've been able to work seamlessly, bringing our shared vision to life. Our journey hasn't been without its challenges, but every step has been worth it. To date, we've achieved sales that make us proud, including our best month recently with $2,500 in sales.

For anyone considering diving into the world of e-commerce, my advice is simple: Take the leap. And if you're looking for guidance, Alison's program is the way to go. The success stories you'll witness in the program will inspire you, giving you the hope and drive you need to push forward. I'm living proof that with persistence and the right guidance, it works."

Mandy Sorensen
Owner  |  Happy and Bright Shop

"Started with home decor, pivoted to microfiber towels, and made $2,500 in one month. All thanks to Alison's 0-100K Program."

Mandy Sorensen

Back in February, I jumped into e-commerce, thinking, "Hey, I've got a laser and real estate's hot right now. Let’s make some fancy boards for realtors!" Well... turned out, my heart wasn’t feeling the fancy board vibe. Tried my hand at pens and leather notebooks next. Fun? Yes. My passion? Nah.

Enter August and bam! Huckleberry Gems' DIY kits happened. Took a shot at a few platforms and what do you know? They ALL welcomed me. So much for all the whispers about it being a hard nut to crack!

Now, you'd think a gal would be thrilled with a huge $1,200 order, right? Well, I was — and also flipping out! How to package? How to design? Too many questions! But get this: every darn month, my numbers just kept climbing, even when folks said January would be a slow-poke.

So, who’s the wizard behind my curtain? Alison! Found her when I was nerding out over marketing stuff. And dang, her modules are golden! But here’s the kicker: it’s her mentorship with 0-100K that’s the real game-changer. Gave me the push, the nudge, the "you got this" pep talks on the days I needed it most. Five-figure month? Check. Four-figure day? Double-check.
Even in a market as packed as a subway during rush hour, I found my groove on Shopify, all thanks to Alison. Heck, Etsy felt like a fish market in comparison.

For anyone teetering on the edge, thinking about teaming up with Alison, I say, "Dive in!" Get all the wisdom, the do's and don'ts, and feel the genuine cheerleading spirit she brings. I was aiming for a sweet $144k this year, but it’s looking like I will hit 200K and am going to shoot for $225K instead. With Alison cheering me on? It’s more than just a dream.


Katie Sager
Owner  |  Huckleberry Gems

"Crafting? Sure. Building a Legacy with 0-100K? Heck, Yeah!"

Katie Sager

If you had told me years ago, when I was assisting my amazing mother-in-law, Jill, in her blog that I'd someday be diving deep into e-commerce, I’d have probably chuckled. I've worn a ton of hats over the years – from managing emails to studio cleanups. Yet, here I am, years later, not just selling essential oils, but also creating home products and, believe it or not, an anti-aging skincare line tailored for our cherished women over 50!
So, what changed my path? Enter Alison. I vividly recall seeing her at a conference back in my blogging days. Fast forward, her email popped up in my inbox discussing AI in e-commerce. Hooked instantly, I binged her podcast episodes in just two weeks! That's when I stumbled upon '0-100K'. Suddenly, it wasn’t just about selling products; it was about building a network, connecting with passionate women entrepreneurs, sharing our journeys, our highs, our lows.
Working from home for over a decade can sometimes feel isolating, but with the Because I Can community, it's been nothing short of empowering. I recall an anniversary sale we ran this April. With only a few days left, I was this close to missing my ambitious sales goal. But picturing the resilient faces, I rallied. I pushed boundaries, tried new strategies, and in the end? I not only met my mark, but exceeded it!
0-100K’s magic lies not just in the strategies but in the spirit of its community. It reminds you daily: Set your goals high, and don’t you dare settle. Whatever you dream, you can absolutely achieve.


Kaitlyn Nystul
Owner  |  By Jillee Shop
On the Podcast

"I transitioned from blog assistant to running a thriving online store, all from the comfort of my home."

Kaitlyn Nystul

"Oh my goodness, how can I even begin to convey my gratitude? Alison, from every corner of my heart, a massive thank you. Seriously, you've played such a pivotal role in my journey. Your authenticity, your fierce spirit, and your unwavering dedication - they're unlike anything I've ever known. The 0-100K program and the 'Because I Can' life... they're not just courses. They're transformative experiences.

Back in June 2019, I bravely took that leap into 0-100K. At that point, it felt like I'd been battling upstream in business for an eternity. But oh, how everything shifted! The community and the support, especially during the challenging days of the pandemic, were my saving grace. And can you believe it? With this community by my side, I breezed past that 2 million mark. Just think, there was a time when reaching my first million felt like climbing a mountain.

And here's the thing: it's not just about the milestones or the figures. It's about the heart of this program: it's wonderful people. Every single woman here radiates support, generously shares her knowledge, and is always ready with a helping hand. That spirit, that camaraderie – it’s a game-changer. With the help of Alison and 0-100K, my journey evolved so beautifully – from handling products in my warehouse in 2019 to embracing the comfort of my home office today.

Every single week with Alison is a revelation. We're constantly equipped, updated, and inspired with the freshest insights. That's commitment right there!

To wrap this up, if there's even a whisper in your heart nudging you towards this, heed it. Dive in. The sheer value, camaraderie, and opportunities you’ll discover are immeasurable. Alison, from the depths of my heart, thank you for being my guiding star in this incredible journey."


Jennifer Roth
Owner  |  Birds & Bees Teas
On the Podcast

“I was swimming upstream for years, now I’ve soared past the $2 million mark with 0-100K”

Jennifer Roth

“I've got to share my journey with Alison's course. Working in Utah's largest ER during COVID – and especially after when many just up and quit – I was utterly burnt out. Overwhelmed doesn’t even begin to cover it. I needed a new direction. We already ran a service business, so e-commerce intrigued me. After a bit of dabbling and some well-intentioned advice from a family member, I landed on Alison’s course. I began with the five-day sprint and then progressed to the Marketplace Intensive. Talk about eye-opening!

Before this, I was lost in e-commerce, constantly getting sucked into rabbit holes. It felt like I was wandering aimlessly, but Alison's course? It was like a roadmap appeared in front of me. She’s got a strategy and all I had to do was follow it. Now, I won’t sugarcoat it – it’s not a walk in the park. It’s work. But what made the difference? The coaches. They’re your biggest cheerleaders, always right there with answers, encouragement, and unwavering support.

There were days filled with doubt, wondering if my product or even if I was up to par. But this community, they lift you up, reminding you of your worth. They're right there with you, through thick and thin.

I can't emphasize enough how invaluable Alison’s courses are. When you dive in, you’re not just getting top-notch coaching – you're joining a family. Trust me, you’re going to adore Alison and her coaches. And the friends you'll make? Lifelong. So, if you're reading this, know that Alison's courses are genuinely life-changing. Dive in and watch the magic happen!"


Bonnie Thayne
Owner  |  Weather Wood Design

"I was utterly burnt out, but now I have a clear roadmap with Alison's guidance."

Bonnie Thayne

"Tired of the 9-5 grind, I found my breakthrough with Alison."

Gretchen Hall

When I discovered Alison, I was on a mission to elevate my online retail game. Though I had a good grip on wholesale, my aim was to truly connect with my retail customers, to understand their needs and serve them better. Alison's 0-100K program was a game-changer. It gave clarity to my Shopify store and supercharged my email marketing strategy. Delving into the world of influencers was new to me, and I'm still navigating that, but every aspect, from social networking to analytics, became more accessible with Alison's guidance.

Despite the busy moments in my life, like welcoming our baby and looking after our toddler, I often revisit Alison's course. It's like a well of knowledge you can draw from time and again. The weekly sessions Alison hosts are golden - even if I miss them live, I make it a point to catch up because there's always a gem of wisdom to be found.

If e-commerce is your calling, there's no one better to guide you than Alison. Don't hesitate, especially given the current economy. Dive in and kickstart your business journey with Alison!

Shari Butler
Owner  |  Doohikey Designs

"Elevating my e-commerce game? Alison was the catalyst I needed."

Shari Butler

“As the founder of Sew Kids, I was on the hunt for a program that could truly elevate my business. That's when I encountered Alison J. Prince and her 0-100K program. Right from the start, I was astounded by the wealth of information presented. It genuinely felt like diving into a treasure trove of e-commerce knowledge. The phrase "value for money" doesn't even begin to cover it!

It wasn't long before I was presented with the opportunity to enroll in the Next Level program. Even though I was still new to the initial program, my instinct told me to seize the chance, and I'm so glad I did. Once again, Alison surpassed all expectations with her generosity, knowledge, and impeccable course structure.

But, what's an excellent course without a stellar community? The group of individuals I've had the privilege to interact with are supportive, experienced, and ever-willing to share their insights. Their camaraderie is truly one of the program's highlights.

Recognizing the undeniable results and value, I've committed to a full year of coaching. The daily accountability, combined with tailored coaching, has transformed my business journey. If you're on the fence about joining, I wholeheartedly recommend diving in. You won't regret it. Thank you!”


Giselle Ysidron
Owner  |  Sew Kids

"Discovering Alison's Program Felt Like Unearthing a Hidden Gem!"

Giselle Ysidron