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The Truth About Shiny Object Syndrome

Have you ever heard of the phrases…  Shiny object syndrome?  Chasing the squirrel?  Glitter catching?

I’m raising my hand to all three as I know them up close and personal.  Holler out loud if you are with me on these.  


shiny object syndrome


 So What is Shiny Object Syndrome?

It feels a little something like this…you open your laptop to work on that big project then 15 minutes later you’re somehow reading an article on the latest Instagram growth strategy and soon find yourself buying products to disinfect your house on Amazon and you don’t even know how you got there?


It’s like we do anything and everything except the thing that we need to be doing.


So, why do we do this to ourselves?!


It’s our brain’s fault.  Yes, our brain finds pleasure in new and exciting things and that big project you’ve been working on for the past 3-months isn’t that exciting anymore. 


The second our brain sees someone commenting on our IG post or a cool new article a friend shared – we pivot and dive into that other thing, trying to find all the juicy details!


All that bouncing around to find the latest and the greatest is killing productivity.  Killing your time and killing those sales that should be putting money in your pocket!   


SO today’s podcast helps get you on the road to crushing shiny object syndrome.  This is something that I’ve had to personally attack head-on. 


Building 4 online brag worthy businesses while listening to the timer of the oven go off, kids wrestling in the background, and notifications dinging in at all times of the day…can make it feel like my own personal zoo.


Want the tools to help you cross the things off the list that are going to propel you forward?  


If you’re ready to overcome shiny object syndrome and start living your Because I Can Life, then you’ve got to understand this simple 3-part method to block the chaos and distractions.


Why You Should Avoid Shiny Object Syndrome

You might go blind.

Figuratively of course. What I mean is, you might lose sight of your original vision. You’ve got goals in your business but if you are constantly pivoting from one idea or product to another, how can you ever expect to make real progress?

You’ll never complete any projects.

If you are constantly chasing the next million-dollar product idea, hip new social media platform, or project management tool, then the items on your project list will never get checked off. Well, they may get crossed off, but only because you’ve got some new project now based on the latest rabbit hole that you’ve got pulled down.

You burn through your cash.

You probably started your online business because you needed the money. So, why do so many of us blow what we make on stuff we don’t need? Whether it’s monthly subscriptions to tools you don’t use or training courses that are supposed to solve all your problems, a lot of us burn through money on things that aren’t actually moving the business forward.

You drive your family crazy.

If you are constantly searching for the next best thing then you’ll not only drive yourself crazy, you’ll start to drive your family crazy as well. 


Our Brain & Shiny Object Syndrome Are BFF’s

Do you ever crack open your laptop and go to Google something only to realize 5 minutes later that you are reading about something that has nothing to do with your original reason for even opening up the computer in the first place? Yea, I get it – one minute I’m looking for the answer to a specific question and the next minute I’m reading about the latest and greatest Instagram growth strategy. 

We end up doing anything and everything except the thing that we need to be doing.

So, why do we do this to ourselves?!

It’s because our brain finds stimulation in new things and it lights up the pleasure centers. Our brain is super powerful and it’s always looking for ways to keep us happy and safe. Let’s face it, sitting down to do things like write that new email sequence isn’t the most joyful activity. So, when we are presented with new and interesting things – someone commenting on your IG post or a cool new article your friend shared – we often pivot and dive into that other thing. 

A 3-hour task ends up taking you 3-days because you are constantly looking for something new and more exciting. Your brain has other objectives that sometimes aren’t inline with yours. Once you understand this, you can start to take control of it and avoid putting yourself in these situations.


Social Media Getting In The Way

Have you ever thought why they call it a Facebook feed, an Instagram feed, or a Twitter feed?

It’s because it feeds your brain and it’s the ultimate shiny object.

Some of the smartest people in the world work at companies like Facebook and their goal is to keep you on their platform for as long as possible. They’ve got really really good at it. Like I mentioned above, when we are presented with new information our brain gets a little high. That’s why the social media feed makes us act like little junkies trying to get a fix. They’ve designed it to feed us with information that is going to excite our brains and keep us coming back – even when we don’t want to.

According to TechJury, the average user spends 2 hours and 33 minutes on social media each day.

How much time did you spend on social media last week?

Seriously, go check. You might be shocked.


Overcoming Shiny Object Syndrome

Have you noticed that the acronym for Shiny Object Syndrome is SOS? Usually, this means “help” but today we are coming up with a new meaning that will help you take control of the madness. 

From now on, SOS is going to stand for Scream Out & Step Away.

Here’s how this is going to work…


No, I don’t want you to literally scream. What I want you to do is be able to avoid the noise so you can hear when the universe is screaming at you.

A few years ago, I would go to a conference and take pages and pages of notes and leave with the intention of implementing a million new things into my business. Soon after, the overwhelm would kick in and none of those things on my to-do list would get accomplished. Sound familiar?

So, what I started to do at these conferences was not taking any notes when someone was speaking. Instead, I would wait until their presentation was over then I’d jot down the 1-2 key things from there presentation. In the end, I would have a single page of solid ideas and concepts, not pages and pages. 

But the real change came from what I did once I got home. I didn’t hit the ground running with this page of awesome ideas. Nope. I kept moving forward with my existing goals and I waited for the universe to SCREAM at me when something that I learned needed to be implemented. 

Because I didn’t have a million ideas I was juggling and implementing in my business, I had the mental clarity to listen for when the universe was screaming at me. 

Listen more, act less. It might sound backward but this can be so powerful!



Out with new in with the old.

Yup, you read that right. It’s a bit different than the normal saying but let me explain. So many of us are running from one thing to the next because of a fear-of-missing-out. We think that if we aren’t doing the latest and greatest thing, then we’ll get left behind. 

This is especially true when it comes to social media. In fact, I Googled “social media platforms” and found a list of 50 active platforms. I only knew 11 of them! Could you imagine if I tried to be on all of these platforms?! I’d never get anything done in my business and most of it would be for nothing because the platforms will fail.

Stick with the tried and true.

Build on things that are proven – email, influencers, community, branding, etc.

Will you feel some FOMO? Yup! But that’s ok because we are building, long-term, sustainable businesses for our families – not chasing a quick dollar. 


Step Away

Maybe the most important part of our redefinition of SOS is the final piece – Step Away. 

If you want to hear this last piece and to finally kick Shiny Object Syndrome to the curb, you’ve got to click play above or click here to listen on your favorite podcast app.

Make this month the month that you commit to Scream Out & Step Away!





Listener Love…

  • Thank you Bev and Alison!
    by help would be nice! from Canada

    Absolutely incredible podcast. Thank you ladies for being real, clear and motivating. So empowering. A true testimonial to “Because I Can!”

  • Scary
    by irenesq from United States

    Yup! Alison is scary...not in a bad way though. Its all in a good way. Why? Well, first of, I think Alison is not only an e-commerce expert but also has a psychic ability. I am only on the fifth episode of her podcast, and listening to it made me think like, “how does she know what I’m thinking?” All the fears and self doubts and negativity. She talks about life experiences that are relatable. Somehow whenever I listen to her, she connects with me like as if she was talking to me. I just love her and really blessed to have found her and be part of her clan. Thank you Alison!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me. It just keeps getting better and better! Especially today about making offers! Sometimes we don’t always think of the little things it make offers daily to weekly. I know I can amp up my orders and I will be digging deep this week!

  • Clear advice to give you confidence
    by MintBillyCat from United Kingdom

    I love this podcast so much-it is my favourite I’ve found among all the business podcasts. It’s targeted at women who are at home with kids or in a job dreaming of running their own business and making more money. Alison is really relatable, clear and supportive in her advice & delivery and there are tons of good nuggets here for any aspiring or active mumpreneur.

  • Inspirational
    by Greenwichound from United Kingdom

    Some of things that Alison discusses in her podcast are really simple. But sometimes you need it laid out in these terms for it to just go in. And go in it does. Meaning you leave each episode full of confidence and aspiration with a check list of to do’s or things to try out. She shares information bombs that others in her position would never share (fear of giving away their secret sauce) and every step of the way you feel like she’s championing your specific journey. She is golden and this show should be in the library of everyone thinking or currently doing Ecommerce. Keep it up Alison! X

  • Fantastic, just Fantastic
    by 2shopornot from United States

    I just went back and caught up on all the podcasts and can I just say I should’ve done this a long time ago! The content is so clear, Alison brings in guests that are so willing to share. Truly an amazing listen. If you haven’t joined Alisons group I strongly recommend that you not wait any longer! Your future is waiting!

  • Amazing Content for Entrepreneurs!
    by galithoc from United States

    Alison is very knowledgeable and presents information in a very easy way for newbies. My entire family listens to her every week. She has motivated my two daughters into starting their own business, they are 14 and 11!!!!. Thanks for this podcast, its amazing.

  • Very optimistic and useful!
    by AJM.44 from United States

    I find these podcasts useful, filled with good tips backed by her experience. She’s also very optimistic and makes me feel like I can do it! Which is why I want to get started! Ok Alison, this question is for you - I want to start selling online in an effort to fund my college education! Obviously I don’t have a lot of time, and more than that, I don’t know where to start lol! Do I create a Shopify store? Do I start selling on someone else’s site (and whose?!)? Do I do a ClickFunnel thing?!

  • Inspiring!
    by InspiredLifeCrafts from United States

    So many helpful tips and positivity. Love listening!

  • Great information!
    by Stellar92677 from United States

    I’m learning so much and I love your optimism. thank you!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me.

  • Thank You Alison!
    by Savjack28 from United States

    If you want to make real money and get out of the rat race of working for someone else, follow Alison J Prince. You will learn SO much!

  • I’m obsessed!
    by Stormy Hinkle from United States

    Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!

  • Beca Miller
    by Beca Miller from United States

    Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!

  • Life changing!
    by Future CEO MR from United States

    I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.

  • Thank You Alison!
    by Savjack28 from United States

    The best. If you’re serious about wanting to make real money online, you must listen to this podcast.

  • Awesome Podcast!!!
    by Clarisse Gomez from United States

    Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!

  • Thank you!
    by gigisomar from United States

    Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.

  • Inspirational
    by Missladyamy from United States

    Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity

  • Wow
    by M.Murawska from United States

    I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️

  • Gold
    by Brandeerose from United States

    I’ve been a Alison fan for over a year! She gives so much great content and she over delivers ‘all the time’! I’ve been following her system and am a happy customer. Her 100k system is THE bomb! I’ve tried so many other courses and she’s the real dill. Lol. Thank you so much Alison for all you do. You’re truly a blessing. Instagram handle @threadsofarmor ❤️

  • Episode 15
    by -akoboe from United States

    Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?

  • Excellent
    by B-Rex1 from United States

    Alison continues to offer great teaching moments with love and enthusiasm!!

    by twimoonlight from United States

    I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!

  • Amazing!
    by Lissy Eubank from United States

    Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!

  • The best!
    by Polarbe88 from United States

    Alison knows her stuff!! I love listening to her!!

  • Love this Podcast!
    by newmama4 from United States

    I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!

  • Episode 10 - LOVED IT!!!
    by drewtheclue from United States

    I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!

  • Alison knows E-Commerce
    by Lwisdom69 from United States

    Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom

  • Alison knows her stuff! This works!
    by c_beckstrand from United States

    I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!

  • Alison Is The Real Deal
    by awishandakiss from United States

    Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.

  • Truly An Inspiration!
    by Alohalovelife from United States

    Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon

  • Awesome!
    by SACP12 from United States

    Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.

  • Thank you!
    by Gkeith88 from United States

    Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.

  • Alison knows what she is talking about
    by J0di8 from United States

    Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!

  • Right to my soul.
    by LiviaLight from United States

    Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.

  • Don’t miss out!
    by P. Cram from United States

    This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!

  • Alison Prince is great!
    by Shanda2005 from United States

    Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!

  • An entrepreneur who GETS IT!!!
    by AshleyJohnston from United States

    This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.

  • Motivating and Inspiring
    by Lisa fruit pop princess from United States

    Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!

  • Pushing forward with Alison
    by Gyetvaimom from United States

    What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.

  • A dreamer/doers podcast heaven!
    by ReesieO from United States

    Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!

  • Great Stuff!
    by AKP419 from United States

    My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!

  • A must for all entrepreneurs
    by heidilynn82 from United States

    Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.

  • Love Alison
    by EricaWoodbury from United States

    I absolutely loooooove Alison and her emery is so contagious! ❤️

  • Hopeful:)
    by Polka. Lover from United States

    So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️

  • LOVE HER!!!
    by IChooseYouCo from United States

    Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.

  • Fab!
    by vbl<3 from United States

    I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!

  • So much help and valuable information!!
    by ealshfs from United States

    We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!

  • LOVE the heart and deep dive!
    by XefishX from United States

    Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!

  • Love Alison Prince
    by irsaguar from United States

    Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!

  • Because I can!
    by shesgotdetermination from United States

    Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!

  • So worth listening to!
    by Orpheus Phunk from United States

    Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!

  • Inspiration
    by JLDiaz10x from United States

    Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!

  • You Need to Listen to This!
    by Brookie Jane Boutique from United States

    Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!

  • Listen! You’ll love it!
    by llc732 from United States

    Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!

  • Thank you!!
    by jesygirl from United States

    Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.

  • Mind Blown!
    by LuluAndHarley from United States

    Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)

  • Amazing information
    by kdirk25 from United States

    These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.

  • Inspirational
    by DoeRaeMegan from United States

    Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!

  • Wonderful
    by stacemt from United States

    Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.

  • So inspiring!
    by raeggett from United States

    I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!

  • Inspirating and Motivating
    by Jgb9 from United States

    Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!

  • Great Info
    by Tam4040 from United States

    I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!

  • Femmepreneur
    by Suncreature from United States

    Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.

  • So inspirational and motivating!!
    by jayveetally from United States

    This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!

  • Keep the podcasts coming!
    by SHefel87 from United States

    Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.

  • I can? Yes, I can!
    by Too hard to review from United States

    Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.

  • Obsessed!
    by Hidequa from United States

    Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.

  • Get inspired!
    by DistinctlyDawning from United States

    Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!

  • Thank you
    by clanner90 from United States

    I appreciate your passion and for sharing

  • The Real Deal
    by momof5forlife from United States

    This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!

  • Fairly new to podcasts
    by simplyLudic from United States

    I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.

  • Thanks
    by DeVonya M from United States

    Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!

  • Awesome!
    by SACP12 from United States

    She is such an awesome coach. It will open up doors you never thought you could go through!

  • Great information
    by ACP2545 from United States

    Alison is so inspiring and gives such great info

  • The Best Podcast!!
    by Micah Hyde from United States

    I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!

  • Love it!
    by Shanluvsry from United States

    Love her story, love her driver, love her willingness to share! This lady ROCKS!

  • Because I can is the best podcast out there!
    by GmaSheriE from United States

    Alison and her team are inspiring and changing lives! Join the clan! Because you can!!

  • Love this!
    by kcraven683 from United States

    Alison you are awesome, way to go! And thank you for this!

  • You are amazing
    by StazzyLynn from United States

    You are an inspiration. Truly talented.

  • Positivity
    by sophster78 from United States

    If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.

  • The best podcast!
    by Bloodbath000 from United States

    She is the most honest, intelligent business woman out there. Love listening to her!

  • Inspiring
    by Snyder,A from United States

    I love how down to earth and real Alison is. Motivating podcast!

  • So encouraging
    by lovesstraberries4 from United States

    Alison always has relevant content and always so encouraging.

  • Inspirational and Real!
    by Greenski Beanski from United States

    I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!

  • Treasure Trove of Expert Goodness
    by linescrew from United States

    If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.

  • She’s Changing Lives!
    by TaraGlutting from United States

    Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!

  • The Real Deal
    by CecOlpin from United States

    Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!

  • Real deal!!!!
    by AnnieBoz from United States

    Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.

  • Love love love Allison!!
    by BreakingYarn from United States

    I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!

  • Alison is Thee Female Entrepreneur To Follow!
    by JaimeCross77 from United States

    She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.

  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

  • I LOVE MY MOM❤️❤️
    by bridges!! from United States

    WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!

  • She’s the coolest little buddy
    by Emmaisbeast from United States

    She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel

  • 5 starz
    by camila_hernandez from United States

    she is so awesome and i love this podcast so much!!!!

  • AMAZING!!!
    by Dad in church from United States

    Seriously love you!

  • Best Podcast!
    by Thesimpsoncrew3 from United States

    Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!

  • Stop whatever you are doing and subscribe
    by 534426783 from United States

    Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!

  • Wow! So powerful!
    by BevSchweig from United States

    I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!

  • Inspired!
    by Jen 850 from United States

    Alison’s enthusiasm is infectious! I want to get started right now!

  • Love!!!
    by Beastajt from United States

    I have been a huge fan of Alison for years now! So excited she has launched a podcast!

  • Thank You Alison!
    by Savjack28 from United States

    So glad Alison is now doing a podcast. Very inspiring!

  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

    This podcast is really great! Alison is such an inspiration!

  • So inspiring!
    by Heather of come home from United States

    Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️

  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.



Read Full Transcript

Most of us still have a scarcity mentality. So anything new, shiny grabs our attention, causes us to spin in circles, then wait through the over-abundance of information until we're left in a heap wondering why nothing, nothing is getting accomplished. The bottomline is new information is exciting and it gives your brain a surge of feel-good dopamine and it can actually become addictive.

Hey, you are listening to the Because I Can Life podcast, where we believe we can decide our own income, choose happiness, kick fear in the teeth, and never, ever stop. Why? Because we can. I'm your host Alison J. Prince and I went from being a junior high science teacher to building four online multi-million dollar businesses, with four kids, at my feet. Each week, I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your Because I Can life as well. Take that first step and commit now to your Because I Can life by downloading your free personal bundle at

Good morning. I'm sitting here with my Makayla and we just want to tell you: Thank you. So we posted on Instagram that we didn't want to pay $15 for the oatmeal at the hotel we were staying with. So you guys gave us some ideas. We ordered some oats from the grocery store, had it delivered, and then we're actually using the coffee maker or getting the hot water, and then pouring it into our oatmeal. So thank you for that tip. We're loving this oatmeal this morning. We appreciate you guys. Okay, so to kick off today's podcast, I want to play a game. So raise your hand if any of these next three phrases could describe how you work: number one, shiny object syndrome, number two, chasing the squirrel, and number three, glitter catching. If you raise your hand at any of these, don't feel bad. I can actually raise my hand with all three of these phrases. In fact, if chasing squirrels were an Olympic event, I would bring home the gold medal. Here's the thing though. These names sound kind of cute, right? But the truth is, they're syndromes and they can wreak havoc on your life, particularly if you are trying to start a business. If you don't stop trying to catch squirrels and glitter all the time, here's a few things that can happen. Number one, you go blind, okay? Not actually, but it does become very easy for you to lose sight of your original vision. The second one, it never ends, your project that is. I can tell you personally that completing projects is next to impossible when you're always chasing after the latest greatest tool, social media platform, product, etc. Of course, the bare problem within this problem is that you chase after the newest thing and never complete the older thing. You never see any substantial results after your initial efforts. Eventually, you interpret this lack of results as a lack of ability on your part. And maybe you even throw the towel in altogether. The third one, you burn through the cash. Now, most people I know who tried to start a business online do so because they really needed to earn some extra money. But I've known people him Okay, maybe he spent a little money over here on this monthly subscription to have some must-have tool that the only use for two weeks and a little money over there to have someone build a website they never market and a little over here to buy yet another program because it's going to be the one that solves all their problems. You get the point - jumping from one ship to the next. When all of those ships have an entry fee that can really add up the next one and you drive your family crazy. You know you get when you chase a lot of squirrels, you get nuts as in you drive yourself and your family nuts. We are constantly in a state of searching searching for the answers and we never commit to one path, one project one strategy and we can become a bit squirrely ourselves, unhinged and angered and uneasy to be around. If not for yourself, stop the madness for your family. And yes, this message has been approved by my children. Now, if only shiny object syndrome or a superpower that would be so cool, right? If you knew me when I started my first online business, you would have witnessed someone who truly had the gift for chasing all the shiny things. Once I became aware of the fact that I had a problem, I didn't really want to confront the problem because confrontation, and self-reflection can sometimes be painful. Now, it would have been so much easier to pretend that my shiny object syndrome was a superpower. And I could somehow use it for good. You know, I could help people all over the world find their keys in shiny, spare change, right. But sadly, my career is a superhero power it was never to be. And if I wanted a career as an entrepreneur, I was going to have to find out how to harness my powers and use them for good. And today, I want to share with you the tools that will help you harness your own shiny glitter squirrel catching superhero powers. The first thing that I want you to do though, is look at your to-do list or imagine in your head if you're away from it. Is it really long, or is it so short, because you've been too busy on all the other important tasks to write down all the things that you really need to do? Tell me if this scenario sounds familiar to you. Whenever you look at your to-do list, you instantly feel a bit overwhelmed. So instead of tackling all the things that really needs to get done, you instead begin looking for information online that will somehow help you move forward as though someone will have the answer to all your questions. So you start with a quick Google search and soon find yourself on Pinterest and come across the new flashy strategy for Instagram growth. Then find an interesting article on email marketing, then come across a new book about female CEOs that sounds interesting that someone just posted as a notification came flying across your computer. You add the read this book to your to do list and then you find yourself scrolling down a beauty influencers feed to find out how she plucks her eyebrows. You were doing anything and everything but the thing that you actually need to do. Why do we do this? It's because we're stimulating our brain with something new and finds joy in that. It's lighting up the pleasure center in our brain and our brain wants more of it. Let's be real. It's not a thrilling adventure to sit down and write an email sequence. So when you come across something that is fresh and new, it's so easy, easy to become distracted. Have you ever gotten excited by opening up a brand new notebook? I mean, it's blank, no long to do lists yelling at you. It feels like a fresh start. It's new, it's clean, and is thrilling. That is what hopping over on Instagram, Facebook, or even doing a Google search can do. It can feel like a brand new start like cracking open a fresh notebook to a world of possibilities. And ultimately, that bills a tad bit more exhilarating than hunkering down and completing a list of things you should actually be doing to grow your business. Are you noticing a behavior pattern, you fill that new notebook up again with a renewed sense of purpose determination, and then you become bored overwhelmed and go down the dark rabbit hole of endless scrolling and scrolling and searching to fill up that new notebook that you'll never attend to the cycle repeats over and over. Now, while you may be feeling extremely busy, nothing really ever gets done and you can't complete projects. And then you feel so confused. If I'm doing so much stuff. Why is nothing really happening? It's kind of not your fault, though. You can't blame yourself for being distracted. Not entirely. Anyway, let's take a real hard look at how social media actually works. There is a reason it's called a feed when you're looking at the information presented is because all of this information feeds your brain. And remember, our brain gets a little high learning new information. So every day when we spend our scrolling, scrolling, scrolling through all of this new information, it's kind of like little junkies getting our fix and this is not an accident. Some of the most brilliant people in the world work at social media companies to help you get addicted to the shiny objects feed. When you get the feel-good endorphins, you get addicted. So you keep coming back for more. They are stuffing your head full of shiny objects because it's their job, and they get paid very well to do that job as best they can look to you. They're like, how many hours? You've been on social media this week. Go ahead. I don't even know if I'd ever look. Okay, so according to tech jury, the average user spends two hours and 33 minutes each day on social media that adds up to five years and four months of their life all spent on social media. And I'm kind of thinking this is on the low end. These social media companies are very successful. No wonder why you can't get anything done. I think that a social media feed should be renamed Maybe something like a bloat or the gluttony of information or data binge where your excuses can be I can't right now I'm data bingeing. When did we become such a gluttonous society back in my grandparent’s day they lived in scarcity we're buying one set of encyclopedias was a treasure. We're on Christmas if you got one paint set, it was beyond what they could have ever imagined or hope for. Today, most of us live a life of abundance. We have stocked grocery stores, restaurants on every corner, stuff piled high in our garages, Christmas presents pallets so high, you can't even see the tree and you sometimes can't even find your cat. The amount of information we're exposed to on a daily basis is so high. You have a hard time filtering through all the things to find your path. But yet most of us still have a scarcity mentality. So anything new, shiny, grabs our attention causes to spin circles, then wait through the overabundance of information until we're living Left and heap wondering why nothing, nothing is getting accomplished. The bottom line is new information is exciting. And it gives your brain a surge of feel-good dopamine, and it can actually become addictive. And while it's not your fault, per se, you definitely need to get control of yourself if you want to create a successful business and the life that you have been dreaming about, so, I'm going to share some tools with you to help you get

off the addiction cycle and go head to head with your head. Have you ever noticed the acronym for shiny object syndrome is SOS? What does SOS usually stand for? Help, right? I want to help you each time you find yourself falling into this shiny object syndrome or wondering if you're chasing something that's not on your goals list, but sounds good at the moment. So from now on, SOS is going to Stand for “Scream Out and Step Away”. Here's how it works. Step one is “Scream”. Yes, scream. But not in the way that you think if you years ago sitting down in a conference taking notes like mad English flying off the paper, I was learning about many chat Facebook Groups products, this platform that platform, this app that app, YouTube, Instagram, this that everything else, and I wrote all down, got home, filled up my to-do list with all the shiny new things that I just heard about. I was going to use my a game to get it all scheduled out. I was on fire and knew I'd be breaking barriers within weeks. Well, those weeks past and I felt like an absolute failure when I hadn't gotten any of my to-do list done. That list was sitting there like a heavy load on my shoulders are reminding me of all the things that I should be doing but wasn't for whatever reason. So last year, I did something different instead of taking notes of the conference I was attending. I just listened Yes, just listen. Sure I had a pen and paper with me. But I didn't write anything down until the end of each presentation. And only then I wrote one to two key things. Instead of pages and pages of content that at the end of the day, I didn't take those notes and instantly converted all to a to-do list. In fact, I didn't do any of that. At the end of the conference, I glanced down the one page of notes, because that's all it was. And I didn't do anything because I was waiting to see what the universe was going to scream at me to do. I decided then and there I would show up each and every day ready to work. But I would wait for direction from the universe, or God or whatever you call that invisible force that seems to know us better than we know ourselves, and want better for us than we could ever hope for or imagine in ourselves. And you know what happened? All of that busy work that I didn't really need to do just melted away I became laser-focused. I became aware of the few things that really needed to do. I call this step screen because I want you to be able to clear the noise in your mind. So that when the universe is screaming for you to do something, all the moaning and groaning of your to-do list doesn't drown out what you really need to be doing. Now I understand this won't work at every conference, I understand that taking notes helps us to remember the important stuff. But what if we are taking notes on the wrong thing that only keeps us busy, but doesn't propel our business forward? That speaker who's up on stage? Have they really tested their strategy? Or is it just a one and done thing that they're excited to talk about? Listen for the things that are long-lasting, listen for the things that you really need. Give yourself permission to all that noise and all that chaos slide. When we go down rabbit holes of information, whether it's social media, or conferences or other places, we tend to get a little trigger happy and it's like we pull the trigger. On every single shiny object that comes our way, but the reality is, a lot of shiny things are garbage and a waste of time. You can throw absolutely everything that you've ever heard or learned at the wall to see what sticks. But you're usually going to end up with a very messy floor, that you've got to clean up. Better throw only two or three things, you know, stick them clean up is a cinch, right? I've learned it is very important to let things go. If something is really important. It'll keep popping up. And when you can't let it go. That's when you should be looking at it seriously. It's almost like that things start screaming at you to pay attention to me. I'm not saying sit back and do nothing and wait for screams. I'm saying work so hard to clear that clutter in your brain so you can hear what direction you should be going. Here's an example of how screaming has happened in my own life. for almost three years the universe has been screaming at me to create the zero 100 K system, but I kept ignoring it. Why? Because I had to really know that's what I wanted. It was a big stretch with e-commerce, I was able to hide behind my computer screen

16:13 with coaching entirely new games, I was gonna be the face of the brand. It took me years to become comfortable with that. I'm not shy, but more of an introvert. I had to literally be screamed at to get it done. In e-commerce. If you have hundreds of customers saying hundreds of different things, and you react to all of them. You'll be blown to and fro Yes, listen to what they're saying. But don't act on every little thing. Just listen like I did at the conference. don't fix do try see everything a customer wants. First just listen. And then let the universe scream at you and what you really need to do. If you're trying to be an influencer shop owner, YouTube star TikTok sensation event planner writer can be crappy to all those things if you do them all at the same time. Pick one, crush it, then you can move on to the next. You can be good at one or two things and mediocre at the rest. Okay? We just went overstep one of screaming. Step two is “Out”, as in out with the new and in with the old Yes, I said that backward. It's usually out with old and in with a new but for our purpose, we want to kick new to the curb. And here's why. When Jared and I travel, we usually have a couple of options. Option one is to go to the trendy places that we personally find to be overpriced, get just an okay experience. These places are filled with vendors selling anything and everything. But authentic local products. We laugh about how many times we see the same product, but with different city names and know it's all produced by the same manufacturer. At these places, the authentic nature is completely washed out which is why it'd be Comes known as a tourist trap with overpriced food, trinkets with people holding up signs to take you places for a low, overpriced ticket, right? Or option to school local, summer off the beaten path that has been around forever. It's a complete opposite of the experience of the trending towards destinations. These places haven't been traveled much. And we get local experiences. We don't pay the inflated prices. We get away from the masses of travelers and see as much of the thing that we want to see. We get what we're wanting from our vacation. going on vacation is kind of like starting a business. Think about all the new shiny platforms that come and go on the internet, MySpace, Vine, Google Plus Now we're talking TikTok, and I'm sure there's gonna be a new one that comes along shortly. This is like the trendy tourist trap. people flock to it. But they're missing the real purpose of the visit. Yes, I know people build businesses around social media. How many are doing it for just social numbers? And as broke as can be, you don't go into business as a volunteer, you go into business to make money and to serve people. I just Googled successful media platforms and pulled up over 50. I only knew 11 of the 50. There are so many social platforms already out there. And can you imagine how long it would take you just to get an account on all of them. Your time is limited, your time is precious. Your moments with your family are limited and precious. Don't go after every single shiny platform or thing. Have you ever heard of a guy named Warren Buffett? He uses a $20 flip phone. Even though he owns 5.5% of apple and you want to know what his shares of Apple are worth? Let's just say it starts with a B. I'm sure the company would probably even give him a free iPhone. But he doesn't want it out with a new in with the old let the universe screaming you and then build on one or two platforms. That's it. Go with platforms that have been around for a while versus quick, shiny, new and unproven themes, you'll feel FOMO the fear of missing out or not having the latest and the greatest. But building a business that last four years isn't about running from platform to platform, slow it down my friend, build on platforms have been tried and tested. And I'm not saying to never take a risk on other stuff. I'm just saying if you're gonna put all your eggs in the TikTok basket, you're highly increasing your risk build on all things that still work to this day, email, community, branding, influencers kindness, you get the point, right, we've got step number one is “Scream”. Step number two is “Out”. Step number three is “Step away and distance yourself”. This doesn't mean, isolate yourself. This means to be picky about how you spend your time. So you can think clearly and get more accomplished. Because what we don't do defines us just as much as what we do. Do think

about chick fil a. sounds so good right now. What are they known for? Not opening on Sunday, not serving beef, not selling low quality. What they don't offer is talked about just as much in their marketing as what they do offer. There's another store called b&h photo, and it closes their online checkout Friday night to Saturday night due to their religious beliefs. Wait, what? If you've never experienced B&H Photo, it's like the Amazon of just photography and video equipment. They pull in $1.2 billion a year. Yet, they have decided to close their stores and online shopping cart once a week. Even They could automate the process. And it has caused such a big stir about what they don't do that it's probably even more than what they do do. What stuff Won't you do that will define your business? What can you step away from? Okay, so let's go back to that guy named Warren Buffett. The billionaire lives in Omaha, Nebraska. Yeah, most wealthy people wouldn't even step foot in Nebraska. When asked why he lived in Nebraska, Warren Buffett said, it's very easy to think clearly here. You're undisturbed by irrelevant factors. And the noise generally, business investments if you can't think clearly in Omaha, you're not going to think clearly any place. Buffett chose to step away from the madness of Wall Street so he could focus on growing his company. So what can you step away from in your own life when blogging conferences were all the rage I decided that I needed to skip the age. I went to over three, over the course of 10 years that I've been blogging. It wasn't because I didn't think I would learn. I just didn't want to get caught up in all the stuff I knew my goals, saw my dream and then got to work. I do think socializing and getting to know people is vital to business growth. Having a community, talking to people face to face is absolutely essential, and it can take your business to the next level. But when you're going just to get away, it can be a major distraction. Step away from consuming a social media. If you're gonna be on social media sites, be a producer of the content. I am my kids biggest fans, but there's no doubt when I watch them consuming social media. I kind of want to ground them all on the spot. They are consuming so much content in such a short period versus getting good at developing content. Yes, I do set timers. Yes, I do realize their kids Yes, I am a good mom when I take their phones away. My job as a mom is to help them with self control consumption. And that never ending scroll. The biggest time suck is scrolling social media feeds will stop it. Set timers, get the apps off your phone, leave your phone in the car, turn that dang thing off, replace the hours of social media scrolling, with thinking, allowing yourself time to be quiet to sit still and listen for those screams. So, to review, when you begin to feel like you are looking for the shiny objects or being distracted by them, remember, it's SOS scream out and step away, scream, let the universe tell you where you want to go out, quit chasing the new and go back to the basics as those are the things that will get you to your goals faster, and step away from the noise. So you can think clearly after this podcast, I want you to think about your goals that I want you to start to peel away the shiny object syndrome. So you can get clarity, scream out, step away so you can live your best because it can life. I hope you enjoyed that podcast. It honestly got me revved up if you couldn't hear it in my voice, because I'm so passionate about it. SOS. Alright, I will see you next week.

Hey, thank you so much for listening to the Because I Can podcast. Do you have a question that you'd like me to answer raw and uncut on the podcast? All you need to do is head over to Apple Podcast and do three simple things. Number one, leave a rating and review and tell me what you think of the podcast. Number two, in that review, ask anything you want related to your lifestyle business. And number three, if you want to shout out, make sure to leave your Instagram handle or your name. That's all. Then just listen to hear your question answered live, raw and uncut Don't forget to join us next time on Because I Can podcast. We'll see you then.



You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison J Prince


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


Alison J Prince


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!


Alison J Prince


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
Alison J Prince