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3 Things to Unlearn to Grow as an Entrepreneur

The 3 things we need to unlearn as entrepreneurs.  Bam WHAM….From that very first day of life we come into this world learning. 

Walking, talking, reading, driving, figuring out what to do with the bedhead hair,  and yes, starting your first online shop.

We are in a constant state of learning.

But have you ever considered that some of those things you’ve learned along the way might be holding you back?



3 Things You Need to Unlearn In Order to Grow


You’ve probably heard the story about the woman who, when cooking a ham, would cut it down and end up throwing half of it away. 

When someone finally asked her why she was doing that – you know what her reply was? 

“I don’t know, this is just how my Grandma always did it.”

Then a friend enlightened her as to why her Grandma actually did it. 

It wasn’t because it was a way to get the best-tasting ham, it was because her Grandma had a SMALL oven that a full ham couldn’t fit in. 

All that time she was wasting half of the ham because she was just doing what she’d learned. 

As an entrepreneur, there are things that you need to unlearn (that have nothing to do with ham), THAT CAN really HELP YOU make the progress you are desiring. 

After years of helping people just like you start, grow, and scale their online shops, I’ve noticed 3 things that most entrepreneurs need to unlearn if they want to take things to the next level.

There are so many examples of things we learn that are no longer serving us. In fact, sometimes they are actually hurting us and we don’t even know it. They are things we need to unlearn. And that’s what I want to share with you here – the 3 things that, as an entrepreneur, you need to unlearn. 

1st Thing To Unlearn – Your Stuff Isn’t Just Stuff

You need to make a mental shift and unlearn the thought that you are just selling “stuff”. Your stuff is changing lives, no matter how small of an impact it might be. When I was selling cupcake liners, straws, or twine it was actually changing lives. 

I had to change my mindset about my products and the value they brought. Those people wanted my products in their home for a reason – because it was going to help them in some way. Those cupcake liners, they were going to prevent that mom from spending time scrubbing her pans. Or maybe, they will help bring the family together for a bake-off competition. 

Your products change lives and you have to realize that. If you are just starting out, maybe you aren’t getting that feedback from your customers yet, but I promise you it’s happening. There are so many examples in the 0-$100k System Facebook Group of people who are sharing stories of how their products are changing lives every single day. You need to unlearn that you are just selling stuff.


2nd Thing To Unlearn – Multitasking Is Not Good

We all have our own talents. No two of us are alike and that means what I’m great at, you might not be. Or, what you’re great at, I struggle with. Knowing that, why would you think you should be doing everything in your business? 

At the beginning of your business you are leveraging your time to grow your business. When you start making some sales, you have to start using the money to buy back your time. Running on no sleep and constant multitasking is killing you and killing the potential growth of your business.

I had a call with one of my Insiders Mastermind students recently who is doing over 6-figures per month, after struggling for a while to get traction in her business. She reached out to me saying she was ready to quit. Long story short, she was stretching herself too thin and trying to do everything in her business. We quickly identified a few quick wins that would buy back more than 12 hours per week of her life. That’s huge for her!

So many businesses fail simply because the entrepreneur becomes exhausted. They ran themselves ragged for far too long and it impacted their health, which took down their business. 

Find people that are great at the things you aren’t so you can buy back your time and focus on the areas of the business that you thrive in. You have to unlearn the multitasking in your business and hire the right people for the right positions.


3rd Thing To Unlearn – Being “Busy”

Have you ever seen a fly that is trying to get out of a window that has an opening just inches away but it for some reason it just keeps hitting the glass over and over? Do you ever wonder why it doesn’t pivot just a little bit and go towards the open air where it can fly free and live its fly life outside?

As entrepreneurs, sometimes we are like the fly. We are working hard, trying the same thing over and over without seeing progress. There have been countless times when I’ve put offers out and they were complete flops. After a few times, I would have to halt everything and take a deep dive into what's going on. Was it the percentage off I was offering? Maybe the product description wasn’t resonating with people? Maybe it was just a few small tweaks that would lead to drastically different results. 

Gerard Butler is in my Next Level coaching program and I had an opportunity to do a Hot Seat session with him. He came in and I got to dig into his site. He wanted help on what else he could be offering to the people who came to buy his pug t-shirts and how he could get influencers interested in promoting his stuff. 

We came up with a solution that involved pivoting just a little bit. Kind of like what that fly needed to do. Instead of asking the influencer to just promote his stuff, he’s going to them and asking if there is anything that their audience wants that he can help them make and deliver. You know there are a ton of influencers out there that put a lot of content into the world but don’t know how to create an income from it. So this option of giving the influencer the platform and support to bring ideas to life was a win-win for both of them. But first he had to unlearn the standard approach to influencer marketing.


I want you to learn the skill of unlearning.

Unlearn that you’re just selling “stuff”

Unlearn multitasking in your business

Unlearn what it means to be “busy”

If you can unlearn these 3 things you and your business will start to really take off like a fly that finally found the opening 🙂 


Listener Love…

  • Thank you Bev and Alison!
    by help would be nice! from Canada

    Absolutely incredible podcast. Thank you ladies for being real, clear and motivating. So empowering. A true testimonial to “Because I Can!”

  • Scary
    by irenesq from United States

    Yup! Alison is scary...not in a bad way though. Its all in a good way. Why? Well, first of, I think Alison is not only an e-commerce expert but also has a psychic ability. I am only on the fifth episode of her podcast, and listening to it made me think like, “how does she know what I’m thinking?” All the fears and self doubts and negativity. She talks about life experiences that are relatable. Somehow whenever I listen to her, she connects with me like as if she was talking to me. I just love her and really blessed to have found her and be part of her clan. Thank you Alison!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me. It just keeps getting better and better! Especially today about making offers! Sometimes we don’t always think of the little things it make offers daily to weekly. I know I can amp up my orders and I will be digging deep this week!

  • Clear advice to give you confidence
    by MintBillyCat from United Kingdom

    I love this podcast so much-it is my favourite I’ve found among all the business podcasts. It’s targeted at women who are at home with kids or in a job dreaming of running their own business and making more money. Alison is really relatable, clear and supportive in her advice & delivery and there are tons of good nuggets here for any aspiring or active mumpreneur.

  • Inspirational
    by Greenwichound from United Kingdom

    Some of things that Alison discusses in her podcast are really simple. But sometimes you need it laid out in these terms for it to just go in. And go in it does. Meaning you leave each episode full of confidence and aspiration with a check list of to do’s or things to try out. She shares information bombs that others in her position would never share (fear of giving away their secret sauce) and every step of the way you feel like she’s championing your specific journey. She is golden and this show should be in the library of everyone thinking or currently doing Ecommerce. Keep it up Alison! X

  • Fantastic, just Fantastic
    by 2shopornot from United States

    I just went back and caught up on all the podcasts and can I just say I should’ve done this a long time ago! The content is so clear, Alison brings in guests that are so willing to share. Truly an amazing listen. If you haven’t joined Alisons group I strongly recommend that you not wait any longer! Your future is waiting!

  • Amazing Content for Entrepreneurs!
    by galithoc from United States

    Alison is very knowledgeable and presents information in a very easy way for newbies. My entire family listens to her every week. She has motivated my two daughters into starting their own business, they are 14 and 11!!!!. Thanks for this podcast, its amazing.

  • Very optimistic and useful!
    by AJM.44 from United States

    I find these podcasts useful, filled with good tips backed by her experience. She’s also very optimistic and makes me feel like I can do it! Which is why I want to get started! Ok Alison, this question is for you - I want to start selling online in an effort to fund my college education! Obviously I don’t have a lot of time, and more than that, I don’t know where to start lol! Do I create a Shopify store? Do I start selling on someone else’s site (and whose?!)? Do I do a ClickFunnel thing?!

  • Inspiring!
    by InspiredLifeCrafts from United States

    So many helpful tips and positivity. Love listening!

  • Great information!
    by Stellar92677 from United States

    I’m learning so much and I love your optimism. thank you!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me.

  • Thank You Alison!
    by Savjack28 from United States

    If you want to make real money and get out of the rat race of working for someone else, follow Alison J Prince. You will learn SO much!

  • I’m obsessed!
    by Stormy Hinkle from United States

    Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!

  • Beca Miller
    by Beca Miller from United States

    Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!

  • Life changing!
    by Future CEO MR from United States

    I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.

  • Thank You Alison!
    by Savjack28 from United States

    The best. If you’re serious about wanting to make real money online, you must listen to this podcast.

  • Awesome Podcast!!!
    by Clarisse Gomez from United States

    Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!

  • Thank you!
    by gigisomar from United States

    Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.

  • Inspirational
    by Missladyamy from United States

    Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity

  • Wow
    by M.Murawska from United States

    I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️

  • Gold
    by Brandeerose from United States

    I’ve been a Alison fan for over a year! She gives so much great content and she over delivers ‘all the time’! I’ve been following her system and am a happy customer. Her 100k system is THE bomb! I’ve tried so many other courses and she’s the real dill. Lol. Thank you so much Alison for all you do. You’re truly a blessing. Instagram handle @threadsofarmor ❤️

  • Episode 15
    by -akoboe from United States

    Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?

  • Excellent
    by B-Rex1 from United States

    Alison continues to offer great teaching moments with love and enthusiasm!!

    by twimoonlight from United States

    I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!

  • Amazing!
    by Lissy Eubank from United States

    Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!

  • The best!
    by Polarbe88 from United States

    Alison knows her stuff!! I love listening to her!!

  • Love this Podcast!
    by newmama4 from United States

    I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!

  • Episode 10 - LOVED IT!!!
    by drewtheclue from United States

    I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!

  • Alison knows E-Commerce
    by Lwisdom69 from United States

    Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom

  • Alison knows her stuff! This works!
    by c_beckstrand from United States

    I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!

  • Alison Is The Real Deal
    by awishandakiss from United States

    Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.

  • Truly An Inspiration!
    by Alohalovelife from United States

    Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon

  • Awesome!
    by SACP12 from United States

    Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.

  • Thank you!
    by Gkeith88 from United States

    Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.

  • Alison knows what she is talking about
    by J0di8 from United States

    Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!

  • Right to my soul.
    by LiviaLight from United States

    Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.

  • Don’t miss out!
    by P. Cram from United States

    This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!

  • Alison Prince is great!
    by Shanda2005 from United States

    Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!

  • An entrepreneur who GETS IT!!!
    by AshleyJohnston from United States

    This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.

  • Motivating and Inspiring
    by Lisa fruit pop princess from United States

    Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!

  • Pushing forward with Alison
    by Gyetvaimom from United States

    What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.

  • A dreamer/doers podcast heaven!
    by ReesieO from United States

    Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!

  • Great Stuff!
    by AKP419 from United States

    My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!

  • A must for all entrepreneurs
    by heidilynn82 from United States

    Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.

  • Love Alison
    by EricaWoodbury from United States

    I absolutely loooooove Alison and her emery is so contagious! ❤️

  • Hopeful:)
    by Polka. Lover from United States

    So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️

  • LOVE HER!!!
    by IChooseYouCo from United States

    Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.

  • Fab!
    by vbl<3 from United States

    I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!

  • So much help and valuable information!!
    by ealshfs from United States

    We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!

  • LOVE the heart and deep dive!
    by XefishX from United States

    Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!

  • Love Alison Prince
    by irsaguar from United States

    Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!

  • Because I can!
    by shesgotdetermination from United States

    Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!

  • So worth listening to!
    by Orpheus Phunk from United States

    Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!

  • Inspiration
    by JLDiaz10x from United States

    Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!

  • You Need to Listen to This!
    by Brookie Jane Boutique from United States

    Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!

  • Listen! You’ll love it!
    by llc732 from United States

    Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!

  • Thank you!!
    by jesygirl from United States

    Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.

  • Mind Blown!
    by LuluAndHarley from United States

    Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)

  • Amazing information
    by kdirk25 from United States

    These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.

  • Inspirational
    by DoeRaeMegan from United States

    Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!

  • Wonderful
    by stacemt from United States

    Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.

  • So inspiring!
    by raeggett from United States

    I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!

  • Inspirating and Motivating
    by Jgb9 from United States

    Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!

  • Great Info
    by Tam4040 from United States

    I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!

  • Femmepreneur
    by Suncreature from United States

    Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.

  • So inspirational and motivating!!
    by jayveetally from United States

    This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!

  • Keep the podcasts coming!
    by SHefel87 from United States

    Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.

  • I can? Yes, I can!
    by Too hard to review from United States

    Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.

  • Obsessed!
    by Hidequa from United States

    Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.

  • Get inspired!
    by DistinctlyDawning from United States

    Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!

  • Thank you
    by clanner90 from United States

    I appreciate your passion and for sharing

  • The Real Deal
    by momof5forlife from United States

    This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!

  • Fairly new to podcasts
    by simplyLudic from United States

    I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.

  • Thanks
    by DeVonya M from United States

    Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!

  • Awesome!
    by SACP12 from United States

    She is such an awesome coach. It will open up doors you never thought you could go through!

  • Great information
    by ACP2545 from United States

    Alison is so inspiring and gives such great info

  • The Best Podcast!!
    by Micah Hyde from United States

    I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!

  • Love it!
    by Shanluvsry from United States

    Love her story, love her driver, love her willingness to share! This lady ROCKS!

  • Because I can is the best podcast out there!
    by GmaSheriE from United States

    Alison and her team are inspiring and changing lives! Join the clan! Because you can!!

  • Love this!
    by kcraven683 from United States

    Alison you are awesome, way to go! And thank you for this!

  • You are amazing
    by StazzyLynn from United States

    You are an inspiration. Truly talented.

  • Positivity
    by sophster78 from United States

    If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.

  • The best podcast!
    by Bloodbath000 from United States

    She is the most honest, intelligent business woman out there. Love listening to her!

  • Inspiring
    by Snyder,A from United States

    I love how down to earth and real Alison is. Motivating podcast!

  • So encouraging
    by lovesstraberries4 from United States

    Alison always has relevant content and always so encouraging.

  • Inspirational and Real!
    by Greenski Beanski from United States

    I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!

  • Treasure Trove of Expert Goodness
    by linescrew from United States

    If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.

  • She’s Changing Lives!
    by TaraGlutting from United States

    Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!

  • The Real Deal
    by CecOlpin from United States

    Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!

  • Real deal!!!!
    by AnnieBoz from United States

    Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.

  • Love love love Allison!!
    by BreakingYarn from United States

    I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!

  • Alison is Thee Female Entrepreneur To Follow!
    by JaimeCross77 from United States

    She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.

  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

  • I LOVE MY MOM❤️❤️
    by bridges!! from United States

    WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!

  • She’s the coolest little buddy
    by Emmaisbeast from United States

    She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel

  • 5 starz
    by camila_hernandez from United States

    she is so awesome and i love this podcast so much!!!!

  • AMAZING!!!
    by Dad in church from United States

    Seriously love you!

  • Best Podcast!
    by Thesimpsoncrew3 from United States

    Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!

  • Stop whatever you are doing and subscribe
    by 534426783 from United States

    Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!

  • Wow! So powerful!
    by BevSchweig from United States

    I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!

  • Inspired!
    by Jen 850 from United States

    Alison’s enthusiasm is infectious! I want to get started right now!

  • Love!!!
    by Beastajt from United States

    I have been a huge fan of Alison for years now! So excited she has launched a podcast!

  • Thank You Alison!
    by Savjack28 from United States

    So glad Alison is now doing a podcast. Very inspiring!

  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

    This podcast is really great! Alison is such an inspiration!

  • So inspiring!
    by Heather of come home from United States

    Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️

  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.



Read Full Transcript

Your products matter you are given that feeling to sell that product for a reason. Now yes there is the strategy behind it yes there are ways to help increase that but you are needed your products are absolutely needed so that's step number one is unlearn that your products is just stuff.

Hey, you are listening to the Because I Can Life podcast where we believe we can decide our own income, choose happiness kick bear in the teeth and never, ever stop. Why? Because we can. I'm your host, Alison J. Prince and I went from being a junior high science teacher to building four online multi-million-dollar businesses with four kids at my feet. Each week. I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your business. I can as well take that first step and commit now to your because I can live by downloading your free personal bundle at Allison j forward slash bundle. Welcome to today's podcast. All right before we dive into it, we made it back to Utah safely. Yes, the whole game. We're back and I'll tell you what. It reminded us of how much we absolutely love Puerto Rico and we will be going back in a couple months. But I'll tell you what, driving on smooth streets feels like an absolute luxury now, getting food from restaurants in a matter of minutes versus hours. I just feel like a luxury being back here in good old Kaysville, Utah. We love it. We love it here. We're grateful that we're able to spend a couple months here with friends and family before we head back to Puerto Rico. All right. This week. I had a really cool experience that I want to share with you. I actually posted it on my Instagram account. And as of now it is one of my most engaged posts that I've ever done. And I hope you're okay with me reading it. But it was very powerful. And then I'm going to tell you a little bit more behind the scenes of what happened after I posted it. So I've got a picture of me. I'm with my two boys and we have masks on. Now this post has nothing to do with a virus. You'll see what it's about in just a second. So here we go. I'm gonna read it. It says I was walking through a busy area with my two little guys. I had my hood on I had my mask on. I had a baseball cap, and I looked scary. All you could see were my eyeballs. And I look over and there's this mom trying to talk and plead and yell at her three year old daughter to stop running away. The girl was loud and she was flopping on the floor. The mom was completely frazzled, I could see her sweating. Now she had a baby in one arm, and on the other arm, she was wrangling this toddler. And it felt like every single I was on this mom, including mine, and I could feel the judgments raging. And honestly, I'm embarrassed to say that some more mine If I didn't, I don't think I'd be telling the full truth on this. And as I got closer, something switched in my head. I remembered I remembered the struggle of toddler tantrums. And I walked over to her and asked her if I could help her. I was throwing out all of the rules of social distancing. She paused, looked into my eyes and said, Yes, please. Thank you. I held her baby as she tried to pick up the toddler. We walked over to where she'd been sitting. This mom looked at me After the toddler took a breath in between the screams, and she said, their mom lost custody today. And I'm the only one available to take them. This little one is screaming because she's trying to go back to her mom. Her world was stripped from her today. This is the first time we've met. And as you can see, it's not going very well. The screaming continued the boys and I helped her to get things back together. And as I was typing this out, my eyes were leaking.

And as I'm reading this, I can feel the lump in my throat. Again, because I'm sharing this as a reminder of how harmful judging can be especially right now at a vulnerable time for everyone. And she didn't judge me. I looked scary. I had bloodshot eyes from being on an airplane for so long. And that's all she could see. But she trusted me and I could have easily slipped into just looking at her and silently judging her. But that little voice inside of me said Alison, knock it off, you go up and help her. This lady was an absolute true warrior, this woman deserve praises at that moment, but no one knew her story. My heart breaks as I know, that that woman that night, her pillow was probably filled with tears of overwhelm. And I wish for one second that she could see the hero that she truly is. I wish for one second that she could see how wonderful she was doing.

I mean, no, keep the story close to my heart to remind me that I don't know everybody else's story, and it's my job to knock it off and to figure out where I can step in and help. And I posted it on my Instagram account, and over on Facebook, and it kind of went mini viral over there. Then, of course First, I was kind of nervous to post it, a mask with all the controversy out there. But I knew in my heart that I needed to post it because it wasn't about the mask, it was about humanity. And in this time, we all want the same thing. We all want to be healthy. We all want a great economy. We all want to have a big barbecue and invite all of our friends and family over. We all want that. But yeah, this world seems to be so polarizing. And sometimes you just have to shut that down and remember who we are, and listen to that small voice that says knock it off, and step up and help serve we were made to serve. Now, I'm not talking about putting anybody in danger or anything like that. That's not where I'm going. But what a great reminder, it is to remember to listen to our hearts. Remember to listen to those little voices about where we're supposed to be, and at what moment so we can serve and those other people can serve us. I felt that later. It served me so much in that moment. And I wanted to share that with you because you will have moments you've had moments in your life that need to be shared. Because it lifts other people up. There were tons of comments that were said, thank you so much for sharing this. Thank you so much for sharing this. But with all that, I actually this was interesting to me is I actually lost more followers that day. And I have in a very, very long time. And I don't know why maybe it was because of the picture with a mask and people are tired of that or I don't know what that is right. But it was interesting to me that when I told this story from my heart, there was a picture or the story I ended up losing followers. And guess what, I am absolutely okay with that. Because I want people who support me who love me who are willing to step out of the judgment zone and love me for All of my mistakes, all the things that I do and I'm okay to say, you know what, if you don't want to follow me, you don't have to, and grow my community grow my tribe, and not have to feel fake. And so that was just a true reminder. If you're posting stuff and you're like, Oh my gosh, I lost followers today. It's okay. You don't want those people in your life anyway. Focus on those that make you a better person. And you listening to this podcast now You make me a better person. I read your comments. I read your posts, I answer your messages. And I'm so grateful for you. I'm so grateful that you allow me to step into the gifts that God gave me to help you. It is because of you. Thank you for showing up on this podcast every Tuesday it does not go unnoticed. I seriously appreciate you for being here today. Now, I want to dive into today. topic. And it's actually the three things that we need to unlearn. as entrepreneurs, we go through this whole life learning, learning, learning, learning. And then there comes a point where some of the things that we have learned might not be the thing that keeps us from moving forward. Maybe you've heard the story about how this woman was taking this ham and she would cut it down and throw half of it away. And someone came up to her and said, Why do you cut the ham down and then throw part of it away? And she's like, I don't know. My grandma just did it. And they said, You know why grandma did it. It's because it wouldn't fit in her stove. She had to or her oven. She hadn't got it down so she could fit it into her oven. You don't need to cut the ham and waste part of it. And so sometimes we go through this life thinking, Okay, this is the right way. But we don't hold the entire picture. So I want to open your eyes because that's my job right? My job is to show you how to see this some of the things in a different lens so that you can truly see your potential. And so I'm going to dive into the three things that we need to unlearn as entrepreneurs. Okay, so number one, the thing that we need to unlearn I remember in one of my businesses I was going in, I was like, I gotta sell more stuff, I gotta sell more stuff. I gotta sell more stuff. And I had to unlearn that my stuff wasn't just stuff that the straws or the cupcake cleaners or the twine or the washi tape was actually changing people's lives as little as it may seem, those things were needed and wanted in someone's home. And I had to learn that my stuff was powerful, and I had to switch my brain to say These cupcake liners can actually serve my customers because guess what, they're not going to have to scrub their pans in the future and take time scrubbing in the sink, right? Or maybe they take these coffee liners and they post this mini Cupcake Wars with their nieces and nephew and they're creating this bond experience. And so taking the products from just stuff to how powerful they were, and then switching it to, I am responsible, I am morally obligated to get this into people's lives as human beings. We have a need to help other people. We have a need to improve other people's lives. How many times have you heard about someone in need, and you're like, you raise your hand you say I'm Let me help you. What can I do? Right, the sick neighbor down the lane. You stand up and you say I can bring dinner to you. Let me help you. Let me help take your kids. We were made. To help serve each other, right, that is who we are. I heard an amazing analogy from my friend, Kathy Heller. And she talked about how we were all created differently. And we look at our fingerprints, no one has the exact same fingerprints, even twins don't even have, right. And it's because every single one of us is meant to be different so that we can serve other people in a more meaningful way. Maybe that neighbor down the road, you're like, I can't cook, right? But you say, Hey, I can take your kids for you. That's your gift. another person's like, Oh, I don't know if I can handle the craziness of kids. But I'm a good cook, let me cook you dinner. We are all meant to be different. And there's a reason for that. When you're going through and picking the product that you were about to sell, you feel something there's a reason why you chose that product. And it's because you can take that product and you can go and you can change other people. people's lives. Now I want to read you a post that came into my private Facebook group called the 0 to 100K. This is where I teach my students to go from 0 to 100K. And I want to share this how this woman learned or unlearned that her stuff isn't stuff. It's actually life-changing. All right, here we go. This is from Mariana. She says I have an incredible report from one of my customers big can win. Inside note, we call our wins a can win due to the because I can. We like to celebrate our wins. So she goes on to say big can when he and his wife are separated and literally live on complete opposite ends of the country from each other. He goes on to say he purchased one of my custom pieces for Mother's Day gift to include all the names and dates of the birth of their seven children as a surprise. He texts me and Said she called him and was so happy and moved to tears to have received it. They have been talking about postponing their divorce guys this is what it's all about hover small or big your products are they mean something to someone a warm cup of tea purchase from your store to bring back memories a cute Hello. To be able to lay down with your precious little girl to be able to lay down with her mommy a pencil with a cool saying to remind that teen that she was going places. If I didn't make any more money than month, this one purchase would have been enough for me. Remember what we're here for to make money? Yes, but more are able to afford to create these memories that we've dreamed about to bring these thoughts into reality to get in that hot air balloon and fill the clouds at your fingertips. We are all here for that and for each other. Don't give up. Keep pressing forward. Why? Because we can i Love that she saw the value in her product. I love that she knows that she was a part of someone else's journey. Now you may not hear those types of stories back from your store. You may not hear that. But if you could imagine all the things whether it's earrings that are sending to a postpartum mom, that brings a smile to her face and she hasn't been able to smile for a couple of weeks. Your products matter. You are given that feeling to sell that product for a reason. Now yes, there is strategy behind it. Yes, there are ways to help increase that but you are needed your products are absolutely needed. So that's step number one is to learn that your products is just stuff. Your products actually change lives now. I did have someone come say, Alison. I just want to sell stuff. I just want to make money. I get it right making money. We have to this is what we have to On and making money is a beautiful thing. And you know, I always talk about how God wants us to have money. So go out and get it. He's trying to hand it to you. We just have to put that value into the world so that it can be given to us. Now, if you go out there and you start just selling your stuff, you're not going to make sells. Find why. Find why your cupcake claims matter. Find why your socks matter. Find out why your lipstick matters, whatever it is, and start talking about that. When you unlearned that you just don't have stuff. You have things that change people's lives. That's the value that you put in the world and you get rewarded by a piece of paper with a guy's face on it that has value called money. All right, that's number one. The second thing that we need to unlearn as we grow our business is something called multitasking. Now, multitasking, we learn to do that as a survival technique. As a new mom. We are bouncing a baby on him. And then we're cooking dinner and pulling the laundry out with our toes. Like it's a survival mechanism that we learn as we get older. Maybe it started in college and you're trying to balance all your classes and work and a boyfriend and then you get married and then you've got babies coming and then you have one kid, you have two kids.

And multitasking is an absolutely essential life-saving thing as you start bringing more people into this world, but we have to unlearn it for business. Multitasking does not work for business, it can absolutely 100% crush us. Alright, so one of the programs that I have, Alright, so first, I have the 0 to 100K System. That's where I teach people how to go from zero to 100 k, then I have something called the next level where people want a little bit more. And then I have my top tier program called the insiders, and that's where they have direct access to me to be able to answer questions and help grow their business. And I've been working with this gal for almost a year now. And she has gone from an okay amount of money to last month, April 2020, hitting almost six figures in a month. Yes, six figures in a month. And she actually reached out to me yesterday and said, Allison, I want to quit. And I was like, Wait, what? What do you mean, you want to quit your dream, it was to be able to hit six figures that you did that. Now you're hitting six figures a month. I'm kind of confused. Talk to me about it. And she said, I'm tired. I'm balancing email, social media, customer service, product development. And as she started telling me this, I'm like, I got it. She's multitasking. She's multitasking in her business. When we first get started. Maybe we sell 10 products, right? We can easily multitask, right? We can even you know write custom letters to our customers because we can get those 10 packages out the door in a reasonable amount of time. Then the next step, were 100 packages, right? And then we're starting to feel the weight of it, then hundreds of packages start coming in. And then we're up till two in the morning because we think we have to do all the things. No, I have to get the products out. No, I have to make sure that they're taken care of on customer service, and it starts to weigh us down. Because how we have been taught our whole lives a survival mechanism of multitasking spills into our business, when business that is the thing that will crush it. We are not meant to do and we are not supposed to do everything in our business. Remember the imprint that I talked about on your fingerprints, right? You were meant to do a specific thing in your business. Other people have talents that they're supposed to do for your business. So as we kept going on with this conversation, I said, All right, let's take a look at your time. You're not sleeping, you have to sleep you have to take care of you. What are some of the things that you're doing? And she said, Well, I'm doing Instagram And I said, Okay, how long is it taking you? And she said, Oh, just about 10 minutes. I only post two times a week. And I said, Only 10 minutes? Um, can we really look at that? Let's think about all the time that you've stressed over that Instagram account, the number of times you check likes, the number of times you're in there for comments, the number of pictures that you have to edit the times that you write the content, and then you overthink about it, and you go in and you edit it or you delete it, and then you post something else. I said, it's a lot more than 10 minutes. I bet you're spending a good two hours a week on Instagram. And she said, You're right. I am. And I said, Okay, let's talk about getting that off your plate. And then we started talking more and she said, the amount of emails from Customer service is crushing me. And I said, Yeah, when you're shipping out 10 products in a week that looks a lot different. You have only 10 customers versus when you're making selling $100,000 a month. It's a totally different ballgame. You can't do that. Let's Figure out how you can hire a customer service rep. And so as we keep going, we kept talking, we started buying back her time. In the beginning, you don't have a lot of money. And so you're using your time as equity. You're using your time to do all the things then as you start to grow, your time goes away, you have money, and then you take that money to be able to buy back your time. So we went through and I said, Okay, customer service, or Instagram. We've already saved you two hours a week. Let's talk about customer service. How long are you doing customer service in a week, and she said, I think it's about 10 hours a week isn't perfect, Kate, we're gonna find a customer service person. And now you're up to 12 hours, 12 hours that you're getting back that you can sleep let's make sure you're sleeping first. And then we went to the next thing, and then we went to the next thing and we were able to peel it back to where she is now. Focusing on Those things that she is supposed to do the imprint the things that are making a difference in people's lives. That is what she is able to do. And she's learning the process of hiring. And I've seen this so many times of entrepreneurs they get in, and they're so excited make that first cell, so excited to make 100 cells, then 1000 cells hit or whatever that number is, and they're like, what am I doing? And then they feel like their business is starting to run them. And they are afraid to leave their computer, they're afraid to go on vacation. And so many entrepreneurs will quit then. So many entrepreneurs will quit because they don't see the multitasking part of it. They feel guilty. They feel obligated that they have to do all the things and I'm telling you now if you do all the things that your business will fail, and it will fail because you're exhausted business is not meant to exhaust you. Business is meant to exhilarate you To put you on fire, yeah. Is it hard work? Oh, my goodness, or you have days where you want to cry and you want to quit? Yes. I can't even tell you how many times I'm like I quit. I'm done. But I go back to how I felt. And I go back to reading my comments and I'm like, this is why I'm doing what I'm doing. And it lights me up. This is the journey. This is what is supposed to happen. So the second thing is, learn the multitasking, unlearn the multitasking, start hiring things out as soon as you possibly can.

Come in with the third one. unlearn busy. Alright, let me explain that one. Have you ever seen a fly tried to get out of the house or wherever it's at, and it goes to the window, and the fly just keeps running into that window over and over and over again, and can't get out? Because there's a piece of glass in the way right. But if that fly were to turn, just a little bit, pivot just a little bit, then the door right next to the window that Open, the fly would be able to fly out and go live. It's beautiful, wonderful fly life, but it can't because it's still doing the same thing over and over again and it eventually dies. Because he's not pivoting a little bit. So how I relate that to business is, sometimes we're like the fly. Sometimes we get out there and we put offers out into the world, or we're doing the same things over and over again, but we're not seeing progress. Have you ever asked an influencer to promote a product? Or have you ever submitted your product somewhere? And it's coming back? No, no, no. And you're wondering, Why is this not getting accepted? Well, maybe it's because you're phrasing it the same, maybe it's the same offer, maybe you're not changing. And if you pivot a little bit if you change the offer, if you ask influencers different things, if you change things up just a little bit, just like that fly that fly didn't mean to turn One ad, all he needed to do was just turn a little bit, and then it would set him free. I know that there have been times where I put out offers and they have flopped. And I got frustrated. And I went in, I said, Okay, let me look at this offer. Maybe the percentage off isn't good enough, maybe the product description isn't good enough. Maybe it's just a little tweak here or there. And then I go in and I change it and then I get drastically different results. So one of the examples that I want to bring up is Gerard Gerard Butler. He is in my next level program, and I was able to do a hot seat with him and what a hot seat is, is he comes in and I get to look at his site. I love it. It is so fun for me to look at his site, and he's selling this pug P-U-G, a pug shirt. That's amazing. And he said, Allison, what type of products could I offer what else could I offer? And we started talking about his vision for it and where he was going And how I could start asking influencers to start working with him to sell this specific shirt. And instead of just going to an influencer and saying, hey, influencer, will you sell my T-shirt? We came up with a solution that was moving just a little bit. So Gerard was looking for products to sell additional products to sell. He was also looking for influencers who would sell his product. So instead of going to an influencer and saying, Hey, will you sell my product? He's approaching influencers a little bit differently, and saying, hey, influencer, I see that you're talking about dogs, especially the pug breed. Is there something that you could offer your audience that they would love to buy, and I will help you get that product to your customer. And so Gerard is going in, and he is saying, How can I serve you? And you may know that there's a lot of influencers out there, that they put content out into the world, but they don't quite know How to create income. And Gerard being the implementer he is I already asked that influencer, she said yes. And together, they're creating something. And it's gonna have her signature on it. And so she can go out and say, Look at how cool this product is. I helped to create it because I have served you for so long. I know exactly what you need. And this is creating a long term relationship with an influencer, who will continue to make money who will continue to make sells, Gerard will be able to grow his business, and it worked out with such a win-win. And so if you're asking influencers and you're getting no are you that fly that keeps hitting your head on the window, or can you pivot a little bit? An example would be like what Gerard is doing currently to grow his business and saying, hey, let's work together. What products do you need to have serve your audience? And together, they're co-creating these products so that they can sell and grow each other's businesses really well together. So here's a recap of today's podcast. Number one, unlearn that your products are just stuff, your products change lives, cupcake cleaners, earrings, shoes, whatever you're selling make a difference in people's lives. The second thing to unlearn is multitasking in your business, you have permission to do the things that you love, and permission to hire out the stuff that you really don't like doing. You are in charge, you make the rules. That is the beauty of building and crafting a business around your lifestyle. You're the one that's in charge, you're the one that gets to decide the rules of the game. And then the third thing is unlearn busy if you're doing something over and over and over again. And it's not really working, it's time to pivot. It's time to find the door so that you can get out into the big world and live the life that you want to live, the one that fulfills you the one that makes you absolutely happy. Now, before I go, I just want to tell you, thank you for showing up. Thank you for showing up for you. Thank you for the comments that you leave. Thank you for being you and getting out there and serving the world with your products. Now I actually have a gift for you, which is kind of fun. If you're still trying to decide on a product that you want to put out into the world, one that may change lives. I want to give you 16 of some of my very first products that I sold. And you may be surprised by some of them how simple they are, how easy they are to get and how I was able to leverage Pinterest to help people see the vision These products so if you head over to, because I can forward slash gift gi f t, you're going to find a directory of things that I started selling when I didn't have a lot of money to get started when I hadn't really figured out importing, and I was able to get products quickly and turnaround and serve my customers very fast make money and build my audience and serve the world. So because I can forward slash gift that is my gift to you for hanging out with me on today's podcast. All right, go out there. Put that money in your pocket where it belongs serve the world. And I will see you next week.

Oh my goodness, that was so much fun. Thank you for listening to this episode of because I can

podcast now. Have a lot of you reach out to me and say, Allison, what are some of the products you started with when you didn't have a lot of money? So what I decided to do is I got 16 products, some of my very first products online that got

me to my first million dollars and have a feeling some of these products are going to absolutely shocked you.

So you've got to get this free downloadable PDF. Now to do that just go to because I can forward slash gift. All right. I can't wait to talk to you on the next because I can podcast






You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison J Prince


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


Alison J Prince


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!


Alison J Prince


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
Alison J Prince