Ya know, I tell you all the time – you don’t need a huge following on social media to create your own 6-figure business. And, I’ve proved this over and over with student success stories but if you’ve got a passionate and engaged following (big or small) then it definitely isn’t going to hurt things. Today's guest does have that passionate and engaged following and if you've ever wondered how to get more comments on Instagram, you're going to want to listen to this episode.
Today's guest can help you learn how to get more comments on Instagram!
It doesn’t take millions of followers on Instagram, either. Have you read “1,000 True Fans” yet? If not, put that on your to-do list. Understanding that will really set you up for the amazing lady I’m about to introduce you to. Her name is Anna Macfarlane, and she’s so darn awesome.
Instagram is her jam and she’s coming on the podcast today to share something so basic, yet profound – how you engage and communicate with your audience on social media. You know – putting the social back in social media. This is where she will help you understand how to get more comments on Instagram.
When’s the last time you made a strong effort to truly communicate on social media?
At the time Kevin Kelly wrote the above-linked article it was 2008 and social media was just starting out. I don’t know him but I’d guess he had no idea how social media would change the ability to quickly amass a large following. But interestingly, I don’t think it’s made it more easy to amass true fans.
To really get these fans that fanatically support you — see what I did there 😉 You really need to connect and communicate with them. This is Anna’s specialty.
On her accounts…
… she has grown a large following by keeping social, social.
Want to learn how to get more comments on Instagram?
If you are struggling to get your Instagram followers to engage, you should listen to today’s podcast.
Feeling awkward and strange posting on Instagram? You should listen to today’s podcast.
Do you want to learn how to create a connection and how to get more comments on Instagram? You should listen to today’s podcast.
Confused on how to take a small following of people and turn them into “true fans” that will support you for years to come? You HAVE TO listen to today’s podcast.
And you want to know another reason you should listen?!
Because Anna usually CHARGES for this – and you are getting it for FREE! 🙂
Key Points of Discussion:
- Anna has been doing direct mail, SEO, and all kinds of things online ([5:47])
- She loves the fact that everyone can be a marketer on social media ([6:11])
- Understand what Instagram's goals are and what the site wants from you ([6:42])
- It's not the tool that's the problem. It's the way you're using the tool ([7:45])
- Do your audience audit, and invite them in. Get them that value ([11:47])
- Give content, give value – Start with about three values ([15:32])
- Understand and know who your audience is, how old they are ([19:22])
- Practice your captions over and over; get familiar and comfortable ([21:10])
- Social media is not television, it's telephone ([22:56])
- Starting with a quick, easy question, and then you tell a story ([25:07])
- Give them a reason to go below the fold ([25:17])
- Warm people up and give them reason to share things ([26:57])
- Instagram story or Instagram posts or IG TV? Answer: All of the above! ([31:38])
Follow Anna on Instagram:
- I’m obsessed!by Stormy Hinkle from United States
Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!
- Beca Millerby Beca Miller from United States
Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!
- Life changing!by Future CEO MR from United States
I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.
- Thank You Alison!by Savjack28 from United States
The best. If you’re serious about wanting to make real money online, you must listen to this podcast.
- Awesome Podcast!!!by Clarisse Gomez from United States
Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
- Inspiring & Amazingby DoohikeyDesigns from United States
Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!
- Thank you!by gigisomar from United States
Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.
- Inspirationalby Missladyamy from United States
Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity
- Wowby M.Murawska from United States
I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️
- Goldby Brandeerose from United States
I’ve been a Alison fan for over a year! She gives so much great content and she over delivers ‘all the time’! I’ve been following her system and am a happy customer. Her 100k system is THE bomb! I’ve tried so many other courses and she’s the real dill. Lol. Thank you so much Alison for all you do. You’re truly a blessing. Instagram handle @threadsofarmor ❤️
- Episode 15by -akoboe from United States
Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?
- Excellentby B-Rex1 from United States
Alison continues to offer great teaching moments with love and enthusiasm!!
- Yes, BECAUSE WE CAN!by twimoonlight from United States
I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!
- Amazing!by Lissy Eubank from United States
Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!
- The best!by Polarbe88 from United States
Alison knows her stuff!! I love listening to her!!
- Love this Podcast!by newmama4 from United States
I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started Stylingsamy.com thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!
- Episode 10 - LOVED IT!!!by drewtheclue from United States
I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!
- Alison knows E-Commerceby Lwisdom69 from United States
Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom
- Alison knows her stuff! This works!by c_beckstrand from United States
I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!
- Alison Is The Real Dealby awishandakiss from United States
Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.
- Truly An Inspiration!by Alohalovelife from United States
Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon
- Awesome!by SACP12 from United States
Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.
- Thank you!by Gkeith88 from United States
Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.
- Alison knows what she is talking aboutby J0di8 from United States
Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!
- Right to my soul.by LiviaLight from United States
Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.
- Don’t miss out!by P. Cram from United States
This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!
- Alison Prince is great!by Shanda2005 from United States
Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!
- An entrepreneur who GETS IT!!!by AshleyJohnston from United States
This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.
- Motivating and Inspiringby Lisa fruit pop princess from United States
Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!
- Pushing forward with Alisonby Gyetvaimom from United States
What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.
- A dreamer/doers podcast heaven!by ReesieO from United States
Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!
- Great Stuff!by AKP419 from United States
My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!
- A must for all entrepreneursby heidilynn82 from United States
Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.
- Love Alisonby EricaWoodbury from United States
I absolutely loooooove Alison and her emery is so contagious! ❤️
- Hopeful:)by Polka. Lover from United States
So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️
- LOVE HER!!!by IChooseYouCo from United States
Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.
- Fab!by vbl<3 from United States
I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!
- So much help and valuable information!!by ealshfs from United States
We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!
- LOVE the heart and deep dive!by XefishX from United States
Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!
- Love Alison Princeby irsaguar from United States
Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!
- Because I can!by shesgotdetermination from United States
Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!
- So worth listening to!by Orpheus Phunk from United States
Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!
- Inspirationby JLDiaz10x from United States
Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!
- You Need to Listen to This!by Brookie Jane Boutique from United States
Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!
- Listen! You’ll love it!by llc732 from United States
Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!
- Thank you!!by jesygirl from United States
Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.
- Mind Blown!by LuluAndHarley from United States
Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)
- Amazing informationby kdirk25 from United States
These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.
- Inspirationalby DoeRaeMegan from United States
Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!
- Wonderfulby stacemt from United States
Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.
- So inspiring!by raeggett from United States
I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!
- Inspirating and Motivatingby Jgb9 from United States
Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!
- Great Infoby Tam4040 from United States
I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!
- Femmepreneurby Suncreature from United States
Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.
- So inspirational and motivating!!by jayveetally from United States
This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!
- Keep the podcasts coming!by SHefel87 from United States
Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.
- I can? Yes, I can!by Too hard to review from United States
Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.
- Obsessed!by Hidequa from United States
Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.
- Get inspired!by DistinctlyDawning from United States
Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!
- Thank youby clanner90 from United States
I appreciate your passion and for sharing
- The Real Dealby momof5forlife from United States
This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!
- Fairly new to podcastsby simplyLudic from United States
I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.
- Thanksby DeVonya M from United States
Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!
- Inspiring & Amazingby DoohikeyDesigns from United States
Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!
- Awesome!by SACP12 from United States
She is such an awesome coach. It will open up doors you never thought you could go through!
- Great informationby ACP2545 from United States
Alison is so inspiring and gives such great info
- The Best Podcast!!by Micah Hyde from United States
I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up tagalongites.com about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!
- Love it!by Shanluvsry from United States
Love her story, love her driver, love her willingness to share! This lady ROCKS!
- Because I can is the best podcast out there!by GmaSheriE from United States
Alison and her team are inspiring and changing lives! Join the clan! Because you can!!
- Love this!by kcraven683 from United States
Alison you are awesome, way to go! And thank you for this!
- You are amazingby StazzyLynn from United States
You are an inspiration. Truly talented.
- Positivityby sophster78 from United States
If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.
- The best podcast!by Bloodbath000 from United States
She is the most honest, intelligent business woman out there. Love listening to her!
- Inspiringby Snyder,A from United States
I love how down to earth and real Alison is. Motivating podcast!
- So encouragingby lovesstraberries4 from United States
Alison always has relevant content and always so encouraging.
- Inspirational and Real!by Greenski Beanski from United States
I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!
- Treasure Trove of Expert Goodnessby linescrew from United States
If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.
- She’s Changing Lives!by TaraGlutting from United States
Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!
- The Real Dealby CecOlpin from United States
Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!
- Real deal!!!!by AnnieBoz from United States
Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.
- Love love love Allison!!by BreakingYarn from United States
I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!
- Alison is Thee Female Entrepreneur To Follow!by JaimeCross77 from United States
She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.
- Info needs to be consistentby joness59 from United States
I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is becauseicanlife.com/bundle. This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)
- I LOVE MY MOM❤️❤️by bridges!! from United States
WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!
- She’s the coolest little buddyby Emmaisbeast from United States
She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel
- 5 starzby camila_hernandez from United States
she is so awesome and i love this podcast so much!!!!
- AMAZING!!!by Dad in church from United States
Seriously love you!
- Best Podcast!by Thesimpsoncrew3 from United States
Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!
- Stop whatever you are doing and subscribeby 534426783 from United States
Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!
- Wow! So powerful!by BevSchweig from United States
I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!
- Inspired!by Jen 850 from United States
Alison’s enthusiasm is infectious! I want to get started right now!
- Love!!!by Beastajt from United States
I have been a huge fan of Alison for years now! So excited she has launched a podcast!
- Thank You Alison!by Savjack28 from United States
So glad Alison is now doing a podcast. Very inspiring!
- Because I can! Love,Love, Love!by Mysterious____ from United States
This podcast is really great! Alison is such an inspiration!
- So inspiring!by Heather of come home from United States
Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️
- Finally!!by shellcoates from United States
It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!
- The Because I can Life Podcastby My Beautiful Child And Me from United States
Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard
- Real and Inspiringby lastev from United States
Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!
- An inspirational podcastby Dude202 from United States
I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!
- BEST COACH EVER!!!by Oak&Willow from United States
If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!
- All Entrepreneurs Must Hear Thisby seesnow99 from United States
I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!
- Yes I can!!by A. Nieto from United States
Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.
- So. Much. Info.by An Interpreter from United States
I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!
- Yessssss!by ryanhelms from United States
Thank you Allison for sharing all your knowledge with us!
- Amazing!by sarakappas from United States
Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!
- So true and authentic!by Daxy111 from United States
Alison is seriously the best and most talented business mom I've learned from! You rock!!
- Perfect Morning Pick Me Up!by Arichards130 from United States
This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!
- Lucky us!by Wild Azalea from United States
Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.
- So motivating!by LexHemming from United States
I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.
- INCREDIBLE!!by Dragonmaster191 from United States
Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!
- My new favorite podcast!by JBest4 from United States
I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.
- Awesome content!!!!!by dtorell from United States
She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others
- Amazingby Sarah Because I Can from Canada
I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.
- Like Rachel Hollis...but betterby Erin_Verb7 from United States
Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.
- Your Millionaire Best Friendby VinaHowell from United States
Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.
- Awesome sauce!by Coolcv1998 from United States
Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!
- Inspiring!!by Olga Bella from United States
Alison just makes me want to jump up and cheer. She is so inspiring!
- ✨SO much goodness!by Briestarr from United States
Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!
- So good!by Trendytikes from United States
I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!
- So motivational! Love it!by elizathere321 from United States
Love all the free advice Alison!
- Awesome Alison!by Chelli C from United States
I’m such a fan of Alison. Her podcast didn’t disappoint!
- Rockstar!by Christine Michelle James from United States
Looking forward to this! She rocks whatever she touches!
- YESSS!! About time!!!by LINDS100k from United States
Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!
- Ready to learn!by tjshrews from United States
Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!
- The best Cheerleader!by KimHenrie from United States
When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.
- From a Dads POVby StartupDadHQ.com from United States
So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!
- Left me wanting more!!!by kristin.sparks from United States
Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.
- Excitingby Queen Bee of three from United States
I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!
- Get Into This Community!by MindYourMomentum from United States
You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan
- Most Caring Coach❣️by 23569 from United States
Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!
- Life changing!by rubyandedie from United States
Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!
- So Grateful!by Brosky1213 from United States
Alison is such an inspiration!
- Love Alison’s authenticityby Sawshee from United States
Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!
- Beca Millerby Beca Miller from United States
“Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.
- Just WOW!by Walter Gro from United States
Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it
- Love love love!by mlci from United States
Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️
- Not aloneby melnemlove from United States
Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!
- Alison is the expertby Mm1982us from United States
Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!
- Best everby nyecreate from United States
This is will help anyone no matter where they are in trying to run their life and business.
- A podcast full of awesomenessby JLO52006 from United States
This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.
- Speaks from the heartby Lisa Dinsmore from United States
Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.
- I’m learning new thingsby Trippy6911 from United States
My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.
- Authenticityby Samantha Richardson from United States
She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!
- Thank you, Alison!by stacyj:) from United States
Thank you for your words today! Very inspiring to me! Can’t wait for the next!
- The best!!by Lacegan from United States
Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!
- This is the best person & podcast to learn E-Commerceby Viciousinc from Canada
Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!
- Life Changingby N Family from United States
Alison is an expert in her field. If you want to change your financial future this is the podcast for you!
- Real Dealby Mashie422 from United States
She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!
- Got my wheels spinningby iRunOnEmpty from United States
Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!
- Alison Prince WALKS THE WALK Like No Other Person I Knowby Supreme Dragon Slayer 69 from United States
Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave
- The real dealby Utah PT from United States
If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.
- So happy Alison finally is releasing a podcast!by Arushi-315 from United States
So ready to listen to all these episodes.
Alison: 00:00 Good day, everyone. I'd say good morning, but with all of the standard daylight saving times changes. I don't know if he'll be morning, afternoon and maybe it'll be even evening. When you listen to this, do the time changes. Bugger up your schedules. Oh, I know. It does. Mine and scheduling podcast interviews from all over the place does a doozy on us. Anyway, I bring this up because I have a monthly meeting with a gal named Anna. We met late spring last year. We started geeking over all the business stuff and hit it off. She started asking me about funnels and marketing and I was asking her about Instagram and conversations. You may know her from the Instagram account @kidsaretheworst, with almost five hundred thousand followers, or her other account. @annaistheworst. Yes. That is the name of her Instagram account. @annaistheworst and you know the name like that.
Alison: 00:57 You're going to find entertainment. Now we have been meeting regularly to discuss business topics at hand, but daylight savings threw us off and we kept missing each other. Puerto Rico doesn't change times and we're all confused by time zones, daylight savings. When the clocks finally aligned, we made it happen. Now as we're chatting, The info she was sharing with me, Oh, it was so exceptional, and I asked her if we could record our conversation and do a podcast interview, because what she was telling me, I know answers some of the questions that you have been asking, like if you're struggling getting your Instagram followers to engage, then this is the podcast episode for you. If you feel stiff, awkward when you're posting on social or maybe you feel a little bit robotic and you don't know what to post, then this is the episode for you. Anna has the ability to communicate, articulate with her audience in a powerful way.
Alison: 01:57 She has learned the skill of conversation and connection on social media. Now she's not into the hype of getting more followers or becoming Instagram famous. She's into the real reason that social media exists. It's to be social and engage. Now, if you don't follow her and make sure to make that happen and all of her Instagram handles in the show notes now in this episode, you're actually going to feel like it feels a little bit rushed. It's because it was, I'm just keeping it real. I only had a short time before I had to take my kids to a youth church event that's an hour away and the kids were in the background getting ready because they needed snacks or the two hour round trip. Then you're going to hear these weird cracking whip sounds. Well that's the Prince family doing our part in keeping the bug population down on the Island.
Alison: 02:51 If you've ever been on an Island, you know it's a thing. We have bugs zappers in the house because they're essential. Now, honestly, was a little bit hesitant. Ask her to record, not because I thought she'd say no, it's because it wasn't this so called professional podcast in a silent studio on my part. I had dying bugs in the background for heaven sakes and felt like they were all the rage for those minutes that we were recording. But I think it's a good reminder that you can still put out brilliant products into the world without it being perfect because if what you have improves lives and helps people, and it would be a loss for so many people who needs your products, because I know you're in the business of helping others, whether it's a physical product, Instagram, post the world needs you. What Anna is saying in this episode I knew would give you the aha moments that you have been looking for and I know you wouldn't mind that occasional whip cracking sound in the background. You guys, I'm real. It's life. I'm here to serve dead bugs and all. So let's dive into Anna's conversation.
Anna: 04:04 Instagram is just there to serve us and it's a way to understand if you understand what Instagram's goals are and what Instagram wants from you, then you can make Instagram awesome and enjoy it and have fun and find the right people. It's not the tool that's the problem. It's the way you're using the tool so you wouldn't go take a hammer and try to remove a screw with the back end of a hammer. You're going, they'll get a screwdriver to remove the screw.
Alison: 04:39 Hey, you are listening to the, because I can live podcast where we believe we can decide our own income, choose happiness, kick fear in the teeth and never ever stop. Why? Because we can. I'm your host, Alison J. Prince and I went from being a junior high science teacher to building four online, multimillion dollar businesses with four kids at my feet each week. I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your because I can as well take that first step and commit now to your, because I can live by downloading your free personal bundle at alisonjprince.com/Bundle.
Alison: 05:25 All right, Anna got you on. Nobody in my world knows about you yet, but I think you are one of the greatest secrets out there because I've personally followed you. In fact, I actually stuck you, especially your Tuesdays. Will you let everybody know about just a little bit more about you?
Anna: 05:47 Yeah, and love to. I started forever ago in marketing about 20 years ago and I was doing direct mail marketing, so like letters, snail mail. I was writing that to financial institutions and I just loved getting people, trying to get people to open a letter was so fun for me. That changed really quick into doing SEO, all kinds of things online, online marketing, and then social media became obviously the best way to get people to market and I, it was the perfect combination for me because I loved the social aspect. I love that everyone could be a marketer, everyone could be in marketing, everyone could sell, anyone could be a magazine article or spread even more than blogs because we reach people faster and we can share people more easily with our friends. And so when that all happened on Instagram specifically, I was like [inaudible], it's here.
Anna: 06:42 Everything I've been [inaudible] prepping for all my training, all my Rocky training has like, gotten me to this point to help people understand how to make Instagram work for them. And B, just amazing marketers on Instagram. So that's basically 20 years. All kinds of mediums. Okay. So one of my favorite things that you say on Instagram is don't hate Instagram. And it's not about the algorithm. Will you explain that? Yeah, I mean, I thought you're gonna say don't hate the Instagram, hate the game. Don't hate the player. Instagram's the player. And it's not about people want to hate Instagram because it's easy because if they're not doing well, then it must be Instagram's fault. It's not their fault. Right? And Instagram is just there to serve us and it's a way to understand if you understand what Instagram's goals are and what Instagram wants from you, then you can make Instagram awesome and enjoy it and have fun and find the right people.
Anna: 07:45 It's not the tool that's the problem. It's the way you're using the tool. So you wouldn't go take a hammer and try to remove a screw with the backend of a hammer. You're going to go get a screwdriver to remove the screw, and that's the same thing. People are trying to use Instagram to be a tool that is not serving them, but then it's like, but what is your goal for the tool? What are you trying to do with it? And when you understand, Oh, this actually puts nails in and takes nails out, now I understand how to do it and it's actually an amazing, awesome tool. I'm so glad it's in my toolbox because it's a freaking hammer. It's really works well. So that's what Instagram is. It's an amazing tool and if you understand it and figure out how to use it, then you learn to do love it because it's fun.
Alison: 08:29 All right. That was such a great analogy, but can you go a little bit more in detail about the tool that Instagram really is? Is that the hammer is now and how do we use it better in our online businesses?
Anna: 08:42 Yeah. Is it the hammer or is it the nail? This is a very deep spot. The way that Instagram is a tool we think of like you used this analogy, Alison, and I've borrowed it heavily from you of like an invitation to a party. And if you're creating this amazing party, but then you didn't send out invitations, then no one's coming to your party. It doesn't matter if you spent $10,000 on tutoring and have the best DJ around, if nobody's coming to your party, [inaudible] who cares? It doesn't matter. Oh, Instagram is the invitation. It's what it is. It's getting people to your party and you are letting feel like if you sent out a really boring invitation that was just like, Oh yeah, come to my party, it's gonna be amazing, then people will be like, maybe it's not that important.
Anna: 09:27 Maybe I don't need to come. Right? So you need to get people excited for what they're going to come to. If they're gonna come to this amazing party that you need to express to them why it's amazing who's going to be there? Who is it for? Who am I exactly inviting? What are you going to wear? What are you going to bring? Like right? The more you explain to people and get them pumped about the party, then they are going to make sure that nothing else is on their calendar. They are getting to that party. And that's why Instagram can be this powerful tool because it's not just [inaudible] simple hammers saying, yeah, okay, put the nail in. It's like the super hammer that saying, here's [inaudible] all the information of like, Whoa, okay, now I gotta stop with the hammer analogy cause it's crossing off with my invitation analogy.
Anna: 10:11 But really if you're giving an awesome invitation, people are going to make sure their schedule is cleared for your party, right? That's what Instagram is. It's that tool. Get people to your party, which is your website or your shop or you know, anything that gets them to buy, to come to participate that you collect their information. That's what Instagram is. It's not the, it's not the party. That's not Instagram. Agreed. Agreed. Okay, so now that sounds really exciting, especially if you're like Taylor Swift, right? She can have amazing parties, amazing outfits. But what if you're just starting and you're not flashy and you're selling earrings? What would you recommend for something like that? Well, I mean, Alison, honestly, do you want to go to a big party all of the time? Do you want to get dressed up and have to go to some fancy party and meet all the people all the time?
Anna: 11:04 No. Give me sweats and yeah, boy, yes. So you're not gonna want the flashy party. I made it sound exciting so that you understood an invitation. Right. But there are a lot of people who don't want to go to those parties. They want a Chick-fil-A. Yeah. In their sweats kind of a party. They want people who are like, Oh, we all do this kind of thing at our party. And so we start by understanding who that audience is. Who is it that we want at our party? What do they, what kind of Hardy do they want to go to align it with, what kind of party we want to have. And then we figured out how to create that value for them. How to create that invitation so that it's like, this feels like me and they want to join. You know the invitation part of your parties.
Anna: 11:47 So they're, they're there participating with you. But first you got to understand who it is that you're trying to invite. So you've got to like your a brand that your business starting to sell earrings. Okay, who's wearing your earrings? What do they look like? Do your audience audit, understand who they are, what kind of thing that they like, how did they want to feel? What do they want out of it and invite them in. Get them that value so that they feel comfortable. They feel like they can be like themselves. They feel like they found people just like them. Then you can start doing the selling to them to get them to buy your earrings. Love it. Like that makes so much sense and I'm so glad that like me personally, I don't want to be Taylor Swift's like I know are famous, right? I just want to serve my audience, whether it's my pillows that I'm selling online or it's selling people on how to start their own businesses.
Alison: 12:36 So, okay, I love that, but can we dive in a little bit more? Yeah, for sure. See that the type of content, you've taught me this before, and I think it's very brilliant. I know as we're starting our businesses and getting online and getting into the Instagram world, it's overwhelming. Like you make it sound so easy, right? Because you're just in this world all the time. But if you're just starting and you're like, how do I even talk to my people? What do I even post about? Do I talk about my family? Do I talk about the quality of the product? Or talk about the giveaway. How do you know what specifically to post?
Anna: 13:15 So one thing you want to remember is that nobody wants to be sold to. I'm not going to go onto Instagram to just have ad after ad after ad. I'm not going to go on Instagram for that.
Anna: 13:27 Right? We're not gonna open a magazine that's just only ads and be like, Hmm, can't wait to read my magazine full of ads and find one article in there. We want a magazine that gives us a ton of value, a ton of articles that feels like something that's adding value to our lives. So what you need to think about is what am I creating in my little magazine that might just be like one page at a time in someone's daily magazine, right? So I'm Advomatic one little article every day onto my audiences magazine that they're reading, right? So you see it more like that. So what do people want? Do they want constantly ads served at them? Are they going to say, Ooh, yeah, I'm going to follow that because I get advertised to, or do you want to give them something that says, this makes my life better.
Anna: 14:17 This helps me understand what I'm getting. This feels like what is the value you're giving them? If it's education, information, inspiration, motivation. Is it concepts and ideas? Is it different ways they can use your product? Is it how they can wrap your product? To give as a gift. Give them different ways to wrap the very item you're giving and say, here's one way, here's another way, here's things that you can give with it, or here's how you can wear it, here's how you can use it. And if you're creating that type of a feed, then you're adding value to their life. So then they say, Oh, I'm learning something, I'm getting something, I'm growing and I see that this person ads to me. So I'm more likely to follow them and buy from them and want to support them because it's not just me constantly giving them money and them saying, Hey new product, new product, new product, bye bye, bye.
Anna: 15:13 This is why we don't open emails from gap.com cause we're like, yeah, yeah, I know you're just selling me another pair of jeans so I'm not going to open your email. Right. Do you see what I'm saying?
Alison: 15:23 Yeah. I'm totally having flashbacks of like the JC Penny's catalog that would come to us and I'm like, I don't want to look at it. I don't know. I kinda just going to sell me stuff. No, that's great.
Anna: 15:32 I mean it's just, but give content, give value. Yeah. You give that kind of extra love and extra value. So you write these things down, you figure out what this is. And I always say start with about three values. So one could be product, one could be product specific, right? So let's say earrings again, you're selling earrings, you're going to post earrings, right? But another one could be style. And so you're giving people style ideas.
Anna: 15:55 So yes, your picture, your earrings might be in the picture of the person that you're posting, you know? But they also have like a cool layering thing that they did, or a hair, you know, whatever braid and with the earrings and you're giving them extra, even though your earrings are there. And maybe your third one is humor. I dunno why, but it just felt right. So then you're going to do something that's funny. You're going to do a meme or you know, do something that's like, you know, something that's on brand. But that makes sense to your audience. And you're gonna figure out how you put this, what we call it, a matrix. Some people call it you know, different things, but that's how it looks in your feet. So you know that you're going to post every other post is going to be product and then one post is going to be style and then the other posts will be humor.
Anna: 16:41 And so then you know what you're gonna post, you know it, you've got your feet, you haven't figured out in the early Monday you're going to collect all your content for the week because you know I need three product shots, I need two style shots in one humor shot, you clicked it all, you work on your captions, it's ready to go, you know what to post, you know how to connect back and forth with people.
Alison: 17:02 So that's one thing that you helped me with quite a bit from the overwhelm of what do I post, what am I doing now? I put it into categories and it's so much easier for me to think about what to post and especially if I can get it ready earlier. So I'm not frantically asking what am I gonna post today? What am I gonna post today? The contents already there, it's already laid out for me.
Anna: 17:23 Yeah. And it takes out the co the guesswork because honestly the guest's work is one of the hardest parts about any marketing strategy. Amen. Yes. It's just going, well what am I gonna do now? Well, and then what we do is, the wrong thing is we start looking at what everyone else is doing and this is where people get really messed up is they say, Oh, this looks really successful for them or that looks really fun that it's working for them. So I'm going to try to do that thing. And that make sense for your audience. That doesn't make sense for your brand. But we say we get tempted by the success of it or by the shiny object syndrome, like, Oh, that's working. Let me do that. And then that's when we get frustrated because it's not working well or audiences and engaging and they're interacting because we've lost sight of what it is that we're actually doing and the simple of just the layout, you know the simple strategy.
Anna: 18:12 It's already there. You're done. Keep that creativity for your stories or for something else. You know your emails or something like that.
Alison: 18:18 Love it, love it, love it. Okay. Then another thing, when you're writing these posts, and even when you're reading other people's, some of them feel like they're your best friend and then others feel very robotic. How do you become a writer that feels like you're just there, like you're in here sitting in my room or having conversation versus that sales pitch and just the awkward, I don't want to read this. It doesn't connect with me. Let's just scroll on by what I know your strength is communicating. You I think are one of the most brilliant minds of how to articulate yourself and I see, I see it in your Instagram stories. I see on your Instagram feed you are very, very, and I know it's not, you've learned how to do it.
Alison: 19:09 You've got some really good skills that you're able to teach. So what would you recommend for people that just kind of feel like their contents a little bit robotic to get them to go to, Hey, let's be friends.
Anna: 19:22 Totally. Well thank you. First of all, it was really nice to have you. The first thing you have to do is understand who it is that you're talking to. Again, it's like if you understand and know who your audience is, it doesn't become this like giant pool of potentially 2 billion people and how do I write content for all of those people? How overwhelming is that? That's like exhausting. So you have to understand who it is and I get, you know, down to the point where I know exactly who they are, how old they are. I have like one person, I call it my, you know my audience avatar and I know who that person is.
Anna: 19:57 So specifically I'm just writing to her and I know there are other people, it's like throwing a huge fishing net and you're going for the person right in or the fish right in the middle. And then what happens? Do you just get that one fish right in the middle? Where do you get like tons of fish that were all around it? You get tons of fish, right? So if you're fishing with a net, you're going to not want to go on the very edge and just try to grab one person. They're going to go right in the middle, figure out who that person is. And your focus is so directed at that. So when you throw the big net, you're going to get all the other ones. But if I'm trying to speak to all of the people, they're not all gonna come into my net.
Anna: 20:33 So I understand who my audience is and then I just am talking to her. And so it does become like a friend because I'm just talking to one person. And when I'm talking to one person, everyone who reads it feels like I'm talking to them. So I, it's like social media and Instagram specifically is one on one conversations happening, a thousand people at a time. And it's like baffling if you try to understand it and think about it. But that's exactly what's happening when you have one on one conversations and I'm talking to one person, I'm actually ended up having one on one conversations with thousands of people and that's really amazing. And so that's number one is like figure out who that person is. Name her, you know, understand exactly what her needs are, her wants are, what her style is. You know, all the things and then practice your captions and practice and practice and write them over and over.
Anna: 21:20 Look at people who you like, rewrite their captions, don't post them, you know, but just like for practice and then just get really familiar and comfortable. Like maybe text your friend what you would write in your caption and see if that sounds really wooden. And if your friend's like, what the heck are you writing me? And you're like, Oh, maybe, maybe I need to rewrite it again. And like don't say, Hey, I'm sending you a caption. Just like send it to them. He like, so have you ever thought about, you know, dreams? They're like, well, you know, but if you wouldn't send it to your friend and said, you'd be like, I had the weirdest dream last night and it was this. And they're like, yeah, tell me more. Right. That's how you talked to a friend. You don't say. So I was reading about dreams and a in a book the other night and I was like, okay, you're not talking to me anymore. So that's awesome.
Alison: 22:08 Okay, so learning in that, show me you helped me a ton with this. Cause there was a point where I was feeling a little robotic and my caption, because I was trying to serve too many people and you actually handed me my phone and you said, I want you to read this caption as though you're just talking to me. And when I read it, that was my big aha moment. I was like, right. Never talk to you that way. No. And that's when you said, well that's why you're not connecting with this. And as soon as I realized that, because I was just making it too hard, the walls came down and my engagement was completely different.
Anna: 22:47 Well yeah cause we were like, I want to be smart. I want everyone to think I'm smart. So we'd like to start as though we're eating up professor on the stage in front of 10,000 people, you know?
Anna: 22:56 But that professor took a long time to get to the point where he is, where people care, right? And we just expect like who? I want everyone to think I'm smart or I want everyone to think I'm hilarious or whatever. We just had these perceptions of what here, I want people to think this about me so I'm going to start acting like this person. No, no. One-On-One. It's one on one conversations and that's when people go, Oh my gosh, I love listening to her. I love watching her. Cause social media is not television, it's telephone. It's not you performing for everyone. It's having these intimate conversations with people.
Alison: 23:28 Okay. So can I ask one other thing? While we're on this topic, but like one, just one, hang it.
Alison: 23:36 Okay, so now Instagram, what gives you like two or three lines before you have to hit the more button? [inaudible] If you're like, Hey, what's going on? Like you would just talk to your friend. Is there strategy on having something that's very interesting that is curiosity based but not so robotic? Because I can think of a million like headliners of emails to get people to click. But I don't think a headline in your line on Instagram [inaudible] is the best way to go. So how do you break that down for..
Anna: 24:07 Well does the thing, that's the thing is like, I can tell you different little ways to do it, but the serious answer is you're going to have to practice a ton of different ways because I might say don't do a headline, but someone's brand may need a headline. You know, that might make a lot of sense with their posts to have something like breaking news and it might be like what?
Anna: 24:30 What's breaking news? And people might want to go depending on their [inaudible] feed and their audience. But for people who are like really trying to get people to engage or understand who they are or really trying to pull people in to their, you know, community people like us, then you have to think how, yeah, how would I talk to someone? Lead quickly, get to the point fast. So instead of going, Hey, how you doing? Things are great, blah, blah blah. You know, that's not how you talk to a friend anyway. You say you're never going to believe this. You know there are all those little things like just get into it and say, I can't believe I didn't know this before or I like to start with questions. That's one of my goals and recipes that I share is like starting with a question, a quick question.
Anna: 25:12 Don't make it a long question. An easy, easy, easy question that anyone can answer and then you tell a story. You get people to go below the fold. That's what you call it. You know the read more as below the fold so that people actually want to spend time on it. Give them a reason. There are seriously so many ways to get them beyond, but if it's not going to make you read more, then it's not going to let anyone else read more. So play around and try different things. I don't really think one way is gonna work for everyone. It's just about practicing and your audience and your post. Got it. Okay. That was pretty brilliant. We'll take that. I'll take that. I like how our conversation has gone. We've talked about hammers, we've talked about nets. It's in that I love analogies because they make so much more sense in your brain because when you're talking about like big ideas like Instagram and audience, like it feels so big for people and it feels big for a lot of us, you know?
Anna: 26:05 But if you suddenly go, Oh, it's an invitation, okay, I can do that, then we realize we're so much more capable and powerful than we thought because we can understand it's actually simpler when you compare it to an analogy cause it is. You just have to keep breaking things down and not getting overwhelmed with the hugeness of these concepts. And our brain does a very good job and over complicating and making progress of very simple things. So I've thought I'm right. I'm right there with you on the analogy. Okay. Now the one, how to get people to share, getting people to share your product is, or your brand or your is really like, it's like door to door salesman or I like to say it's like a new neighbor. If someone, he came over to your house and you just moved in and they walked over, knocked on the door and they're like, hi, I'm Anna.
Anna: 26:57 I'm going to be your new best friend. Can you tell everyone we're friends here, take a picture. Cheese. Okay, can you post this for me? You'd be like, Oh my word. Let's like talk to each other a little more. Let me get to know you better. So really it's about like warming people up and not just suddenly asking them to share things, like give them reasons to share, create this relationship or this community where people want to share because it's a success for them too. It's a benefit for them. If I'm sharing with my friends, like for example, your podcast, if I was just like, Hey everyone to go check out Alison's podcasts, they're like, there's no reason to do that. Right? But if I tell them, this is why I like Alison's podcast and I really think you'll like it too, and I warm them up to it, then they're more likely to follow through because I'm giving them something of value.
Anna: 27:46 So you sometimes need to tell your audience what they are doing to their audience, right? So it's almost like, Hey, if you want it to share this, here's a code that you can share with people. Or Oh, we love seeing how you use our earrings or our Slingshot. We would love to feature you. Please post, I mean there are lots of hacks that I'm teaching my students right now that are, and I hate the word hack, so I can't believe I just said that, but a lot of things that are working right now, it's like little ways that it's the same show. Don't tell. There's like there's a telling like, Hey, we'd love, here's a code if you want it to share it. It's never a directive. It's never a share this post this, it's a, if you share it, please tag us because we'd love to see it or we'd love to repost you.
Anna: 28:29 You're telling them this is what we'll do, or this is why it would be really awesome. You're not saying do it cause I don't like being told what to do. Yeah, agreed. Agreed. But if you're kind of giving me a reason to do it, or you're like showing me what other people are doing, or you're saying people like us by showing me like, Oh look at all these people and resharing them wearing the earrings and I think, Ooh, I want to be featured. I want to feel special. That's how I have to do it. You're showing me how people do it. So it's really just like creating that warm relationship and then letting them know why it's important, why they would want to, and then you give them that opportunity, validate it.
Alison: 29:06 That was amazing. Yeah. Validating. Everybody wants to fill, they're special. Right. So as they get featured, I, heck yeah, I love to feed people and I know you do a really good job with that.
Alison: 29:19 You also do something on Tuesdays that I think is so brilliant, such brilliant marketing. Do you want to share?
Anna: 29:28 I hope it's brilliant. So yeah, every Tuesday, NCI, never say it's Tuesday, but everyone knows it is cause I don't want to like miss a Tuesday. Everyone's like, it's Tuesday. But I do ask Anna and I just have the highlight bubble or the sticker rather than I put up on a highlight bubble. I've been talking about how they bubbles all day. I put a sticker up in my stories that say, you know, it's that time of the week again. So I guess I do say Tuesday anyway where you can ask me any questions and then I'd usually do it Monday night so that by the time I wake up Tuesday morning, they're always, you know, a good handful of questions ready for me. And I just answered them throughout the day randomly.
Anna: 30:04 It's not just my face, it's you know, the talking face issue that we all can really get tired of super fast. You know, I try to switch it up. Sometimes it's my face, sometimes it's just parts of my house or somebody who was my holiday decorations or it's a store I'm at, you know, and then people kind of feel like they're on a journey with me because it's like, Oh she's not still in her office. Oh I guess she is at the store. Oh I guess she's, you know, in the grass. Yeah. [inaudible] And Christmas with you, the guy. I know your decorations very well. Oh just wait. This Christmas can be so much better. My ask on us are going to be so fun.
Alison: 30:40 One of my favorite questions that was asked though was, Anna, you just make up questions to ask yourself, aye love that one.
Alison: 30:50 But someone thought that you were just in there making up your own questions.
Anna: 30:54 Oh, and I even admitted because one time I did, cause people were not asking the question that I needed to do marketing for and I said, yeah, I've done it once. I don't do it often, but I did it one time because sometimes you're like, nobody's asking me and I really need to talk about this launch. So I shoved it in there and I admit it. I'm not worried about it. But like sometimes you have to, if people are like, nobody's asking me questions, I'm like, sometimes you have to prime the pump and you know, maybe if it's not all sales, if you're like, Hey, what's your favorite color? And you answer it. Nobody's gonna be like, did you ask yourself what your favorite color is? Because then that gives people permission to then ask a question too.
Anna: 31:27 You know, it's not, I don't know. I don't think it's nefarious, but.
Alison: 31:30 Okay. Then I know I said one more, but I got one more. It never ends. You do. You have so many ideas, so much good stuff. Instagram story or Instagram posts or Instagram, TV, IgE, TV.
Anna: 31:44 Um [inaudible] yes, that's my answer. All of the above. You should have a feed. Definitely think about your feed because that's where people that it will go the first time they want to know about you. They're not going to go to your stories. So that's where people go to validate, to verify that you're [inaudible] actually they are, you're breathing, you're alive. Right. And that's okay. Important for future audiences, future future followers, feature buyers. Your stories are where you are connecting at a more base level but a more exciting personal one on one level. And Instagram shares are they value each impression as one.
Anna: 32:27 Okay. So that means, and Instagram story slide is one impression and an Instagram post as one impression. So if you make a story that has three different slides, you were getting three and if you create a post, you're getting one impression. So which one values you more as far as the algorithms concerned as far as your connection to people is concerned. Obviously it's the stories because it's three. You got three different impressions that increase your value and increase your visibility in the future. But you still need to have the posts and you need to keep people on your stories. Cause if they're dropping off after the first slide, because like all this person, they're the worst. They're so boring. You know that's not going to help you. So, and then ID TV [inaudible] is what I always tell my students is if you understand that Instagram wants to, well Facebook, you know who owns Instagram, if you understand that they want to be a video channel and they love video, they are pushing you when you use their tools.
Anna: 33:30 And so when you use their IgE TV they were like, yeah, they're using the thing that we love and that we want to push in that we want to make more money on. So we're going to give them a little bit more attention, a little bit more love, a little bit more push. So when you kind of understand that, you're like make sure it's in your strategy,
Alison: 33:47 Love it, love it. Okay on, I seriously feel like this was a speed round of yeah, totally. How much information like go, go, go, go, go, go, go. What you just gave us. I feel like I need to send you a check for a lot of money because okay, I'll take it. You'll say good. You'll take two. You'll take two. As many as you give me. Send me all the checks. Huh. But what you just gave us was so, so good.
Alison: 34:13 I hope you guys were taking notes on this and on, I know you actually, you also over deliver, you are very good over delivering and you wanted to give everybody and over-delivery do want to talk about that?
Anna: 34:26 Yes. Well, I'm wanting to do a challenge of 14 day challenge for people so that they can really understand how to get in there to change the way they're using Instagram, understand it better and so that they see how they can grow their audience, brother reach, grow their impressions, which actually will create more sales, you know, better, better invitations. I want you to have like amazing invitations that get people to your parties, whatever they are. So we're doing a 14 day challenge of hacks, but if they're like non hacks hacks, they're like hacking the hacks. And so I'm, I'm, I'm offering that over creating it here first for you guys. It's the 14 day hacks, perfect mandate. What's the URL? It's AnnaMacFarlane.com/14hacks
Alison: 35:25 Perfect, and we will leave the link in the show notes just in case you didn't write this. Hey, thank you for this speed round. Oh, this was good.
Anna: 35:34 Yeah, I love it. You know, I love it.
Alison: 35:36 Thank you.
Alison: 35:38 I hope you love the episode so much and were able to get tangible things out of it. I know I wrote a ton of notes on what she was saying, so I have to tell you now that Anna actually charges businesses to go in and help them with what she just told us for free. Major high fives for all this stuff that she shared so freely. I hope you enjoyed that podcast interview as much as I did, and I cannot wait for you to hear next week's episode. Talk to you then.
Speaker 1: 36:17 Hey, thanks so much for listening to this episode of Because I Can podcast. If you've ever been interested in starting your online business, let me show you the three secrets to planning, launching, and growing your online store. Even if you don't know what to sell, all you have to do is head over to 0-100k.com. That's where you can sign up for my free class. I'll go over why having a shark tank idea will make you sell, the little-known trick that helped me to sell over $1.1 million in pillowcases with zero following, and the secret to running a business when my kids took a nap. And if you are like I was, you just want to earn some extra money for your growing family. That's exactly why I created this system and it has helped thousands of people make their first dollar online and countless others to go on and make their first thousand, 10,000, a hundred thousand, and even crossing the million dollar mark. So go over to 0-100K.com to grab your seat for the next class to find out how you can be the next one. Until next time, we'll see you later.