Want to know what a whole lot of online store owners struggle with? Product pricing problems.
The stuff they go through in their heads sounds something like this:
I love my product and I think other people are going to love it too.
But is it worth what I’m charging?
What if my product pricing is all wrong? What if it’s way too expensive? Then what?
Okay, maybe I’ll lower the price a little bit. I think that will help.
That cuts into my profit margins, but that’s okay. Isn’t it?
Should I reduce the price even more? Or raise it? Should I do that? Ugh!!!!!
And…there goes the overthinking overload!
Here’s what they’re not thinking about, though—and it’s a lesson that pretty much we all have to learn if our ecommerce businesses are going to be successful.
It’s not a product pricing problem. It’s seeing the VALUE you’re offering through your products.
And that’s what Norma was having a really hard time with when I had the opportunity to chat one-on-one with her during a virtual training session. She was randomly selected to jump into an online hot seat so that she and I could evaluate what was going oh so right in her business and where she was feeling a little stuck.
The best thing about hot seats is that while Norma was learning and getting clarity for her business ,everyone else in the training session got to learn too.
And now, I’m opening it up to you. YOU get to learn about Norma’s AMAZING product, look at product pricing and value through a new lens, and hopefully pick up some great pointers for your own online store while you’re at it.
Key Product Pricing Takeaways
- Show the VALUE of your product.
- Consider other ways to connect with customers and sell your product.
- Showcase why your product is convenient.
- Remember: there’s only one “low-price leader” and you’re not them.
Jump on in now and start listening.
