From Starting an Online Store to Record-Breaking Months

From: How to Sell Online  with Alison J. Prince

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From Starting an Online Store to Record-Breaking Months

Want your best sales month ever? Do THIS! 

The world you can create for yourself by starting an online store is so exciting. I know I open every episode up this way but when I interview these amazing people from the 0-$100k community that’s the first word that comes to mind. It never gets old to see people who are used to making the same income every month start an online store, and make 4 times what I was making as a teacher.

In this episode, we are chatting with Bev Schweigert about how she went from what she calls “slow going” to record-breaking. In fact, even with all the craziness going on in the world from COVID, she has broken records in her business in March, April, and then May! 

Bev’s “Why” For Starting An Online Store

After helping thousands of people with starting an online store, I’ve learned that everyone has their own little reason for wanting to get started. Maybe it’s to spend more time at home with the kids, maybe it’s to pay off some debt, or maybe you’re just tired of your 9 to 5. 

For Bev, she’d always wanted to get involved in church missions but never had the time. Once her kids were out of the house, she decided that now was the time to do it. But there was one problem. If she quit her job, she still needed another way to generate some income.

So, after consuming all my free content online for a few weeks (Podcast, YouTube, Blog) she was ready to make the leap into the 0-$100k System and press fast-forward on her plans of starting an online store.

By January 2019 her shop was open for business. To help give you some perspective on the amazing results you’ll read about below, it was June 2020 when I had this conversation with Bev – just 1.5 years since opening her store. 

Transitioning From Being a Slow Goer 

I’m not going to lie; starting an online store can be a lot of work in the beginning. There are so many things to get done. Early on, Bev fell into the same routine as so many other new shop owners. 

They focus on things that don’t actually move the needle on their business in terms of revenue. You know what I mean, endless hours tweaking every little detail on the website, retaking pictures 100 times, and planning out the perfect promotion strategy.

If you wait for the perfect time to start an online store or for your website to be perfect, you’ll never get started.

Once Bev put her focus on the things that really mattered and stopped worrying about if that button was in the right place on her site or if she should or shouldn’t post personal stuff on her social media, her store really started to take off.

During a Pandemic She Had Her Best Month

At the beginning of 2020, Bev made a commitment to herself that this was her year. She was out of the phase of starting an online store and was now in the phase of growing an online store. Then comes March when everyone’s plans, no matter who you are, got drastically changed. COVID came in and made everyone panic. Everyone was being told that people weren’t going to buy anything non-essential. 

That didn’t stop Bev though. She hit the gas pedal and began putting out an offer every single day for her products. Whether it was a Facebook Live, email, or social media post, there was an offer going out each and every day.

Guess what happened next?!

In March – during the middle of the pandemic – Bev had her biggest month in sales ever!

Bev realized the power of putting offers out in the world. The only way you can win is if you take the shot, and Bev was taking her shots. Because of this, things grew even more in April! And then May… yea… even more sales than April!

Starting An Online Store 101: Batch Work

If you are starting an online store and you want to quickly gain a lot of efficiency in your business, the number one thing you can do is start batching your work. If you aren’t familiar with batching, it just means that you are going to pick a time and focus on only one type of work. For me, I batch my podcast episodes. I’ll block out time on my calendar and record several episodes at once. That way I’m not constantly thinking about it.

For Bev, she started her online store so she could spend more time with her family so hitting record sales numbers couldn’t come at the expense of that. That meant she had to get more efficient.

She began blocking off time on her calendar to batch things like her social media posts, emails, other routine tasks that had to get done. To help keep track of everything that needed to get done, Bev took me up on what I taught her at our live event in 2019, and implemented Trello. Whether you use Trello or something else, you have to be organized before you can be efficient. 

This was a value-filled episode whether you are a veteran store owner or just starting an online store. I hope you got a few things that you can implement in your business immediately. 

Here were my biggest takeaways from this chat with Bev Schweigert. 

  1. Let your true mission become part of your messaging
  2. Change from sales to service by asking questions to your customers
  3. Don’t waste time on things that don’t drive revenue
  4. Talk about gifting more than selling
  5. Aim to create 30 offers in a month
  6. You don’t need more products, you need more offers
  7. Stay organized using Trello
  8. Batch your work for efficiency 
  9. Plan out deals one month ahead
  10. Don’t give up
  11. Present your customers with one offer at a time


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