Interested in starting your BRAG worthy online store?

She Failed Her Way To 6-Figures

is failure a good thing

What's It About…

Everyone thinks that the path to success will be a straight road lined with roses and the sunset on the horizon guiding you to the promised land. 

But that’s rarely – if ever – the reality. (even if people make it seem that way on Instagram) 

It's more like a twisting road with ups, downs, things trying to fail on you from above, bridges collapsing in front of you, and mystery around every corner.

Does that long, drawn-out analogy paint a good picture for you?

In episode 6, I’ll be telling you about a gal I've been coaching on how to grow her business, and she's done over six figures in her online business. ⁣

The interesting thing is the way she's gotten to this point in her business.⁣ She didn’t find instant success⁣, she didn't sell out of all her products on the first try⁣, she didn't have it all figured out before she started⁣.

For a long time on her journey, she did what most of the world calls “failing”. In fact, the exact thing that makes most people quit and shut the doors on their dreams actually made her 6-figures.⁣

She earned her first $100k by failing.

Wouldn't you want to make six figures by “failing”? 

It's OK, you can say “Heck yes” out loud if you want to right now – because who wouldn't want to earn triple a teacher's salary by “failing”?

But the truth is, no one wants to feel like a failure. ⁣This is why failing takes most people off their path and puts them back in their old life – they don't know how to handle and turn these negative thoughts around to work for them.

If we think about this “failure” more like a bump or disruption that is supposed to happen so we can actually get to the thing that we are headed to, then everything changes. Our mindset is now in a whole new place and how we handle the situation will be way different than it would have been before reframing the situation in this way. ⁣

You need to realize that this bump or distraction is actually going to get us on the right course.⁣

Think about that for a second and let it sink in…⁣

This is the topic that we are diving deep into today on Episode 6 of the Because I Can Life podcast.

If you want a few tips on looking at your bumps, distractions, and failures as a gift to help you get to your goals faster, then this episode is for you!

So, click play above or listen on your favorite app here.

Key Takeaways:
  • She was telling her story about how she sells glitter ([2:09])
  • She didn't know how she was going to fix the problem ([3:07])
  • Customers ate this up and actually requested more recipes ([4:27])
  • Often, there has to be disruption before you get to success or mastery ([6:16])
  • Repetitive use of limited ability will produce an increased capacity ([6:27])
  • A baby learning to walk goes downtime and time again… ([9:06])
  • Investing into learning from someone who's been down the path before ([9:28])
  • Learning to work through the disruption and use it as part of our story ([10:10])
  • I had to decide if I was going to let these bumps stop me or prove me ([12:32])
  • The very first bump that helped me solidify my promise to myself ([13:23])
  • How I look at my bump, distraction or my so-called failure differently ([14:11])
  • Four steps to getting past the failure and how you can immediately use them.([14:31])


Additional Resources…

Download your FREE digital bundle here!


Listener Love…

  • Episode 15
    by -akoboe from United States

    Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?

  • Excellent
    by B-Rex1 from United States

    Alison continues to offer great teaching moments with love and enthusiasm!!

    by twimoonlight from United States

    I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!

  • Amazing!
    by Lissy Eubank from United States

    Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!

  • The best!
    by Polarbe88 from United States

    Alison knows her stuff!! I love listening to her!!

  • Love this Podcast!
    by newmama4 from United States

    I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!

  • Episode 10 - LOVED IT!!!
    by drewtheclue from United States

    I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!

  • Alison knows E-Commerce
    by Lwisdom69 from United States

    Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom

  • Alison knows her stuff! This works!
    by c_beckstrand from United States

    I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!

  • Alison Is The Real Deal
    by awishandakiss from United States

    Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.

  • Truly An Inspiration!
    by Alohalovelife from United States

    Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon

  • Awesome!
    by SACP12 from United States

    Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.

  • Thank you!
    by Gkeith88 from United States

    Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.

  • Alison knows what she is talking about
    by J0di8 from United States

    Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!

  • Right to my soul.
    by LiviaLight from United States

    Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.

  • Don’t miss out!
    by P. Cram from United States

    This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!

  • Alison Prince is great!
    by Shanda2005 from United States

    Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!

  • An entrepreneur who GETS IT!!!
    by AshleyJohnston from United States

    This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.

  • Motivating and Inspiring
    by Lisa fruit pop princess from United States

    Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!

  • Pushing forward with Alison
    by Gyetvaimom from United States

    What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.

  • A dreamer/doers podcast heaven!
    by ReesieO from United States

    Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!

  • Great Stuff!
    by AKP419 from United States

    My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!

  • A must for all entrepreneurs
    by heidilynn82 from United States

    Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.

  • Love Alison
    by EricaWoodbury from United States

    I absolutely loooooove Alison and her emery is so contagious! ❤️

  • Hopeful:)
    by Polka. Lover from United States

    So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️

  • LOVE HER!!!
    by IChooseYouCo from United States

    Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.

  • Fab!
    by vbl<3 from United States

    I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!

  • So much help and valuable information!!
    by ealshfs from United States

    We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!

  • LOVE the heart and deep dive!
    by XefishX from United States

    Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!

  • Love Alison Prince
    by irsaguar from United States

    Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!

  • Because I can!
    by shesgotdetermination from United States

    Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!

  • So worth listening to!
    by Orpheus Phunk from United States

    Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!

  • Inspiration
    by JLDiaz10x from United States

    Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!

  • You Need to Listen to This!
    by Brookie Jane Boutique from United States

    Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!

  • Listen! You’ll love it!
    by llc732 from United States

    Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!

  • Thank you!!
    by jesygirl from United States

    Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.

  • Mind Blown!
    by LuluAndHarley from United States

    Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)

  • Amazing information
    by kdirk25 from United States

    These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.

  • Inspirational
    by DoeRaeMegan from United States

    Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!

  • Wonderful
    by stacemt from United States

    Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.

  • So inspiring!
    by raeggett from United States

    I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!

  • Inspirating and Motivating
    by Jgb9 from United States

    Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!

  • Great Info
    by Tam4040 from United States

    I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!

  • Femmepreneur
    by Suncreature from United States

    Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.

  • So inspirational and motivating!!
    by jayveetally from United States

    This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!

  • Keep the podcasts coming!
    by SHefel87 from United States

    Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.

  • I can? Yes, I can!
    by Too hard to review from United States

    Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.

  • Obsessed!
    by Hidequa from United States

    Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.

  • Get inspired!
    by DistinctlyDawning from United States

    Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!

  • Thank you
    by clanner90 from United States

    I appreciate your passion and for sharing

  • The Real Deal
    by momof5forlife from United States

    This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!

  • Fairly new to podcasts
    by simplyLudic from United States

    I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.

  • Thanks
    by DeVonya M from United States

    Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!

  • Awesome!
    by SACP12 from United States

    She is such an awesome coach. It will open up doors you never thought you could go through!

  • Great information
    by ACP2545 from United States

    Alison is so inspiring and gives such great info

  • The Best Podcast!!
    by Micah Hyde from United States

    I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!

  • Love it!
    by Shanluvsry from United States

    Love her story, love her driver, love her willingness to share! This lady ROCKS!

  • Because I can is the best podcast out there!
    by GmaSheriE from United States

    Alison and her team are inspiring and changing lives! Join the clan! Because you can!!

  • Love this!
    by kcraven683 from United States

    Alison you are awesome, way to go! And thank you for this!

  • You are amazing
    by StazzyLynn from United States

    You are an inspiration. Truly talented.

  • Positivity
    by sophster78 from United States

    If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.

  • The best podcast!
    by Bloodbath000 from United States

    She is the most honest, intelligent business woman out there. Love listening to her!

  • Inspiring
    by Snyder,A from United States

    I love how down to earth and real Alison is. Motivating podcast!

  • So encouraging
    by lovesstraberries4 from United States

    Alison always has relevant content and always so encouraging.

  • Inspirational and Real!
    by Greenski Beanski from United States

    I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!

  • Treasure Trove of Expert Goodness
    by linescrew from United States

    If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.

  • She’s Changing Lives!
    by TaraGlutting from United States

    Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!

  • The Real Deal
    by CecOlpin from United States

    Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!

  • Real deal!!!!
    by AnnieBoz from United States

    Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.

  • Love love love Allison!!
    by BreakingYarn from United States

    I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!

  • Alison is Thee Female Entrepreneur To Follow!
    by JaimeCross77 from United States

    She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.

  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

  • I LOVE MY MOM❤️❤️
    by bridges!! from United States

    WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!

  • She’s the coolest little buddy
    by Emmaisbeast from United States

    She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel

  • 5 starz
    by camila_hernandez from United States

    she is so awesome and i love this podcast so much!!!!

  • AMAZING!!!
    by Dad in church from United States

    Seriously love you!

  • Best Podcast!
    by Thesimpsoncrew3 from United States

    Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!

  • Stop whatever you are doing and subscribe
    by 534426783 from United States

    Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!

  • Wow! So powerful!
    by BevSchweig from United States

    I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!

  • Inspired!
    by Jen 850 from United States

    Alison’s enthusiasm is infectious! I want to get started right now!

  • Love!!!
    by Beastajt from United States

    I have been a huge fan of Alison for years now! So excited she has launched a podcast!

  • Thank You Alison!
    by Savjack28 from United States

    So glad Alison is now doing a podcast. Very inspiring!

  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

    This podcast is really great! Alison is such an inspiration!

  • So inspiring!
    by Heather of come home from United States

    Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️

  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.



Read Full Transcript

00:00          She looked around at what was happening and decided to create a story about the event. Instead of throwing her hands up in the air, walking away, she created a new product about what happened.

00:15          Hey, you're listening to Because I Can podcast, where we believe we can decide our own income, choose happiness, kick fear in the teeth, and never ever stop. Why? Because we can. I'm your host, Alison J Prince, and I went from being a junior high science teacher to building four online multi-million dollar businesses, with four kids, at my feet. Each week, I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle, so that you can get the answers you need to prep your Because I Can life as well. Take that first step, and commit now to your Because I Can life by downloading your free personal bundle at

01:05          You are listening to Episode number six, "She Failed Her Way To Six Figures". I am so excited about this podcast that I'm out to share with you today, because the other day, I got a message from one of my students named Wendy, that said, "Alison, I'm afraid I'm gonna fail." And I replied back to her and I said, "Wendy, I hope you do." Now, that may sound a bit harsh, right, until you know the backstory. So, I've been coaching this gal for a bit on how to grow her business, and she's done over six figures. But the interesting thing is the way she's gotten there is by what the world would call "failing". Think about that. She earned her first hundred thousand dollars by failing. Wouldn't you want to make six figures by failing? You can say heck "yes" out loud if you want to, because who wouldn't want to earn triple a teacher's salary by failing?

02:09          Right? So I got this privilege to hear her speak at one of the masterminds that I hold and she was telling her story about how she sells glitter. Yes. The sparkly stuff that if spilled in your house, you don't try and clean it up, you just burn the house down. Right. She loves this stuff though and I actually love it too, as long as it's contained with no chance of any flakes leaking out. Anyway, urn daughter was helping her get multiple colors of glitter packs together to ship to her customers and what was supposed to be the smooth process. Ended up with loads of spilled colorful glitter everywhere and as she was telling the story, it reminded me of the glitter bombs that you've seen. YouTube. Yeah, that's what I was envisioning in my head. She went on to say how frustrated she was at this point and how she didn't know how she was going to fix the problem.

03:10          Can you imagine that having all your products mixed up together and a huge lump and your products are smaller than a grain of sand? Yeah, not fun. So she had some choices at this point. She could throw all the glitter away and take a loss from the product cost in her business or she could think that maybe it was her signed to give up on the business or she could sort out the glitter colors. Can you even imagine having to sort out glitter colors by piece? I'm not going to happen. Right, but she did none of that. She looked around at what was happening and decided to create a story about the event. Instead of throwing her hands up in the air walking away, she created a new product about what happened. She told the story of how her daughter created a brand new recipe of glitter.

04:09          She took the colors that were spilled, bottled them up into little sample bottles and created recipe cards of the colors that were used in this one of a kind recipe and sent it to her customers as a thank you gift with their order. The reaction from her customers isn't what she expected. They ate this up and actually requested more recipes. In fact, now they have a one of a kind glitter recipe of the month that herd daughter creates. Wendy took what others would have burned down the house for and she turned it into one of her best selling products. So can you see from the beginning of this podcast why I told her that I hope she feels this glitter bomb failure was the exact recipe Wendy needed to be successful. If she would've looked at it like most people look at failures, she would've walked away from what is being handed to her.

05:13          Have you ever thought maybe just maybe the thing that you're going through now is what's needed to help you get to the thing that you actually really want? A lot of us have a hard time when we think we failed. Let's face it, no one, no one wants to feel like a failure. But what if, what if we think of it more like a bump or disruption that is supposed to happen so we can actually get to the thing that we are headed to. What of that bump or distraction is actually to get us on the right course, the right as a humans living today. We've all got bumps in our way. That's part of life. But as humans, it can be in our nature to get so focused on the actual bump or disruption that we can totally miss the thing that's actually being handed to us.

06:16          So I want to take a bit to show you the things in life that have to have disruption before it can lead to success and even mastery. So let's say that you, my friend want to get in shape. Yes, that six-pack is coming your way and you decided the gym, I need to do some leg squats. You are feeling good. Your goal was to do 20 and you sell through that and do 30 you are on fire. What happens the next morning? Now you can't move. In fact, you have to get your husband to help you roll out of bed, hoist you up because the bloody pain of your quads is on fire. Even with a glimpse of muscle movement, you finally get into the upright position and then wonder why in the world you're doing this to yourself. You promise yourself that you'd go to the gym for a week and now you're mad at yourself for making that promise.

07:18          And even mad at yourself for keeping that promise, but you hold true, you lift your legs into your workout clothes, you hobble down those stairs, groaning all the way to lend your tush right back in the gym where you can only do two lunches without falling over and you call it a day. The third day you go back and you're able to hit five. The fourth day you're able to hit 10 and by the beginning of the next week you're back up to 30 and thinking about doing 40 repetitive use of limited ability will always produce an increased capacity. I'll say that again. Repetitive use of limited ability will always produce an increased capacity, so what's that saying? Keep doing it and you'll get better. Now think about a seed that grows into a tree when it's planted. What happens? I mean, it's living in a dark world all by its lonely self, right?

08:30          That seed, that lonely seed living in the darkness actually has to crack. It has to completely break and then after it's broken, it still has to go down before it even has a chance to grow up into a massive towering tree. Do you ever fill like a seed alone in a dark spot and broken just to fill, like you're going to go down again? This is what can happen in life and even in your business. What about a baby learning to walk? That baby goes downtime and time again, and before we know it, we're sprinting to catch that running toddler from diving headfirst into the birthday cake you just bought for your husband. We can also see it when we go to school or invest in an online course to increase our knowledge, the thing that goes down as our bank account to pay for it, right?

09:28          But investing into learning how to do something more efficiently from someone who's been down the path before you that you want to take, cannot only help you get it back to the original investment but increase that bank account tenfold. So when we're starting a business, when we do something to change how we currently live today, we can't act like we're surprised when disruption happens. We can't throw our arms up and quit or say, it must be a sign that it's not for me. When we know for a fact that this is the way it was designed to happen, what we have to do is learn to work through the disruption and even use that disruption as part of our story. The things that you are going through today is what you need. What is being handed to you for you to be a success tomorrow and the next day you have to decide, will this distraction, will this bump, will this failure?

10:32          Will it stop you or will it prove you? As a fella named Mr. Golden said, there is no strength without a struggle. There is no destiny without difficulty. There is no triumph without tragedy. When I decided to set my first products online, I had the same things happen to me. I just hadn't realized that that first bump in the road with my greatest teacher, I was so excited about that. First, sell and that I sold out. I thought I'd figured it all out without the bump and I was on fire. The first product that I sold there were strips of vinyl for crafting. It's kind of like black sticky tape that you can cut out and put on your wall and most people have fancy cutters to make it all pretty. But mine was broken, so that wasn't gonna happen. I used what I had scissors and I cut them into 12-inch strips and that is what I sold.

11:30          I could have said, I can't get this started because of my cutter's broken. I can't get the sir because who's going to buy unfinished crafting supplies? I wasn't about to that first bump, bring me down and I'm glad I didn't because it showed me that people love to buy strips of vinyl. Now the second day came up and I chose some game of boxes that were leftover from a birthday party. I was confident that those were gonna sell, after all, I had bought some, so they were assure a win, right? Zero cells, men, zip, zilch, nada. On the third day, I don't even remember what the product was, but I do remember the results. They were the same, no sows, nothing. I threw my hands up in the air and said, well, I guess this just isn't for me. I got lucky on that first call, but then that little feeling inside of me, the one that bubbles up that says, Oh no, I've got plans for you.

12:32          The one the Lord puts into our brain and says, this is just your beginning and I'm handing this to you for your good. This is where I was at. I had to decide at that point if I was going to let these bumps stop me or prove me, I knew that if I stopped, I was going to regret it. I would have never known the outcome, so I kept going. I told myself that I'm learning and I give myself permission not to be perfect, but that I was going to learn and grow from this because my goal was to learn how to create money so I could afford to live my dream life, and so the I could learn to teach others how to do the same. I kept doing it day in, day out for years, even though it felt impossible, I kept going because it became easier.

13:23          Looking back on it now, my first bump, the very first bump that helped me solidify my promise to myself was that I was going to learn the process of building this business around my lifestyle of sippy cups and nap times. That giving up was no longer an option that going down before you go up as absolutely essential to growth and that I needed to be okay with it. So yes, that all makes sense. Right? But now you're like, Allison, give me some tactical things. I understand that things have to go down before they go up, but how do I not let that be the thing I focus on and let it distract me? I get it. And it's something that has to be learned and practiced over and over and over. And I'll tell you now, this still happens to me, but there's some things that I do, some tactical things I do to help me look at my bump, my distraction or my soul called failure in a different way.

14:26          And I want to give those things to you right now. So number one, acknowledge the fact that it didn't go as planned and then acknowledge the fact that the thing that didn't go as planned was actually the plan the entire time. Let me say that again because that was a mouthful. Acknowledge the fact that it didn't go as planned and acknowledge the fact that the thing that didn't go as planned was actually the plan the entire time. You know what? This happens in life. Remember the last family vacation? Yep. Didn't go as planned. So why would anything else? If you are expecting things to change or to be mixed up from the original plan, it's a lot easier to absorb. It's kinda like Wendy and the glitter if she was so focused on that glitter bomb. And how much money she was losing. If she were to trash it, then she couldn't have seen the solution, the solution that has given her the leading edge.

15:34          This second one, remove the emotion by putting on your middle name face. I know you're like, what? What did she just say that I'll never make sense until you hear my logic behind this one? Putting on your middle name face. Have you ever given advice to someone and they say, Oh my gosh, I didn't see it that way. You are able to give that advice because it wasn't your own emotions driving the decisions. You could look at it with an objective view. Maybe it's time to give your own advice from another set of eyes. And this is what I call putting on your middle name face. So stay with me on this when this trick has actually helped me quite a bunch now. And another bump that I've had is that I wanted to start another business, but I didn't want anybody to know it was me.

16:29          I was already running a couple of other businesses and I didn't want to muddy the waters. So I started using my middle name Jane versus my first name, Alison. When I had to send out emails and you know what? I realized, it allowed me to take out the emotions so much easier if I got to know from someone that I wanted to work with. I didn't take it personally because they weren't saying no to Alison. They were saying no to Jane and Jane was okay with that. When you remove you from the situation, your name from the situation, you can see the facts clear and make better decisions. Now, if you don't have a middle name, find another, don't mind this bump stop you. Then on the flip side, if you're thinking I can't use another name, how dare Alison even suggest that? You know what?

17:17          I know plenty of actors and actresses that use different names for a variety of reasons. We don't hate on that. You have permission to use your stage name or put on your middle name face so that you can look at the character you are playing with a different view. Okay? The third thing, look at every obstacle is an opportunity. When he took her opportunity to serve her customers better. I took mine to forgive myself from perfection. What is staring at you right now? Maybe it's time to put on your middle name face so that you can see it a little better. Then the fourth one, you're ready for it. It's a good one. Put a plant or a picture of a plant next to your workspace as a reminder of what must happen for growth. We've all got to go through stuff to get stuff right.

18:18          Okay, so that was so much goodness that I actually want to review. Number one, what must go down before it can go up? You, me, humans, seeds, bank accounts. It's how it's supposed to work, because it's the thing that puts us on the right path. The second one, your bumps, distractions, failures are what make you successful, and the last one, you need a plant. Yes. Get yourself a plant. Now, what I need you to do right now is actually go to the reviews and tell me that you're gonna look at your bumps, distractions, and failures as a gift to help you get to your goals faster. And then, I also kind of really want to know if you have a plant or if you're motivated to go buy one today. I know I'll be interested in that, but honestly, thank you for leaving reviews. I read them all. I'm so grateful for them, because it helps me know where you are struggling in your business or where you need some more information, so that you can go and live and afford that dream life that's in your brain. Don't just dream it, live it, and have the money to be able to afford it. Why? Because you can. All right, go get it today and I will talk to you next week.

19:46          Oh my goodness. That was so much fun. Thank you for listening to this episode of Because I Can a podcast. Now, I've had a lot of you reach out to me and say, "Alison, what are some of the products you started with when you didn't have a lot of money?" So what I decided to do is I got 16 products, some of my very first products online that got me to my first million dollars and I have a feeling some of these products are going to absolutely shock you. So you've got to get this free downloadable PDF. Now to do that, just go to All right? I can't wait to talk to you on the next Because I Can podcast.


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.




You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!




Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!




WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!