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Should You Be Lowering Your Prices?

Before we get into the topic of if you should lower your prices, let me tell you about a little horror story that happened to me the week before Black Friday.

You know about my family recently moving to Puerto Rico and I’ve told you too many times to count, how awesome it is here. And just when I thought it couldn’t possibly get any better, my family took a week-long trip to a little island off the coast.

should you lower your prices to compete

 

Let me tell you, this place was magical! There were probably 40 times when I thought to myself, is this place really real?!

Butttttt… this magical place had one curse on it.

The WiFi was basically non-existent! Yea, as online business owners this is our worst nightmare. Then on top of this, it was going into the busiest week of the year! Eckkk!

Although it did give me a few extra gray hairs up top, it didn’t ruin my week. You know why? Because I have a team and systems in place to have things run without me

Please, please, please make sure the foundation of your business is strong so that it can withstand even the most inconvenient situations. Build your team and have the systems in place that will guide them WITHOUT you.

Now, I’m back in the land of 4 bars and all is well again.   Four bars is truly a glorious sight for me.

Back to today’s topic discussing whether you should lower your prices.

So, pricing related questions are one of the most common questions I get and I recently had one from a student that I thought might benefit you big time.

Have you ever thought this?…

“Should I drop the price of my product to match or even go lower than my competitors, or even go lower than or match Amazon prices so that I can sell more?” 

 

This was the question that came in from the student and I think it’s possible that you might have a similar question as well about lowering your prices. (or at maybe I’m getting to you before you have it, in that case – awesome!)

Here’s the thing, pinky promise me you won’t compete in the price race to the bottom.  

Um. NOPE

BECAUSE if you do this, you’ll be working for pennies and I know you are worth so much more that that!.

You should be making money and putting it in your pocket. 

That's what businesses do!  If you are not making money, that’s considered volunteer work and that can be done elsewhere.

There will be a ton of others who are willing to play the race to the bottom game and I say let them!

Let them work for pennies and you can focus on making dollars! You OK with that?

Heck YES! I thought you’d be. 🙂

So, how the world do you keep making dollars when so many others seem to be okay with making pennies?

It all comes down to giving them a concert experience and that’s exactly what I am talking about in today's podcast episode.  Yup, creating a concert in your online business so you can charge more and not lower your prices. It’s really not hard to do, it’s can just take a few tweaks, but it can make a world of difference.  So get ready to turn up the bass…podcast episode 11 is about to rock your cash machine world!  

 

Key Takeaways:

  • When you feel you have to continually lower your prices… ([6:41])
  • They can work for pennies. You are worth way more than that ([7:43])
  • Odds are you're willing to pay more to shop in the online store you love ([9:28])
  • Your online boutique or store can deliver an entire concert experience ([11:31])
  • How to win while you keep the prices where they need to be ([13:12])
  • You can copy public domain content sans permission or paying fees ([14:54])
  • These platforms can help deliver the concert experience ([15:16])
  • How your website can help ([19:05])
  • With every package I ship out, I add this ([19:20])
  • Delivering that wow-worthy experience in a simple yet effective way ([20:27])
  • Fostering a customer base that is loyal to you and your brand ([21:45])

 

Additional Resources…

https://www.gutenberg.org/wiki/Main_Page

Download your free personal bundle at https://alisonjprince.com/bundle

 

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  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is becauseicanlife.com/bundle. This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

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    by BevSchweig from United States

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  • Thank You Alison!
    by Savjack28 from United States

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  • So inspiring!
    by Heather of come home from United States

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  • Finally!!
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  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

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  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

  • BEST COACH EVER!!!
    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

  • INCREDIBLE!!
    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by StartupDadHQ.com from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.

 

Transcript…

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00:00 You'd know when you have that feeling that you have to continually drop prices in your online store to beat out the competition or you won't make any sales. Well, I get that feeling. I actually get that feeling way too much, but if you look at the big picture on the way of this thinking, it's like a rat race to the bottom where someone will be willing to beat you out on the price and I say let them!

00:33 Hey, Hey, you are listening to the Because I Can Life podcast, where we believe we can decide our own income, choose happiness, kick fear in the teeth, and never ever stop. Why? Because we can. I'm your host, Alison J Prince, and I went from being a junior high science teacher to building four online, multi-million dollar businesses with four kids, at my feet. Each week, I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle, so that you can get the answers you need to craft your Because I Can life as well. Take that first step and commit now to your Because I Can life by downloading your free personal bundle at AlisonJPrince.com/bundle. Let me start out by saying life without wifi is a whole lot of mess. Over the Thanksgiving break, my family and I decided to hop on a boat and stay on a tiny island called Vieques just right outside of Puerto Rico.

01:35 We thought, why not? We live in Puerto Rico and it's only a $2 ticket to hop on a ferry that takes us to this magical land of sand as soft as powdered sugar, ocean water that feels like a warm bath and wild horses that roam the streets. Now, some of you actually may be hitting the stop button at this point because you don't want to hear about my family vacation, right, but hold on because this is about you. All right, so let me keep going. We hauled our dog, four kids, a frozen turkey on a boat and got off to a dock to where it looked like we were on a movie set for an entire week and I think I must have said at least 40 times - How is this place actually real? Now, while kids were playing on the sand, my plan was to double-check the holiday cells that I had set up for my online stores, after all, we were headed into cyber week, like black Friday, Cyber Monday, small business Satur
day, and because there are lots of online holiday shoppers.

02:44 Right. And then the second thing was to answer questions from my students about selling products online. I love to hear about their success and watch them grow. But I soon found that the wifi was non-existent. We were staying, and I'd like to say that I was chill about it, but you know what? The stress started to set in the house that we were staying in. Couldn't even get one bar, nada. I could manage to get one bar well on the beach to look at a lot of [inaudible] uploaded social posts, but couldn't even get the login to my email account and if you're anything like me, I need who I buy. And so I honestly think that it spurred, I don't know, like 15 new gray hairs. Why? Because the holidays are considered game time in the eCommerce world, right? Everybody's shopping online. You want to be ready for the big game.

03:43 Now do you remember this show called Waynesworld when they shouted game on game off game on when they were playing hockey in the road? Well, maybe not, but my husband and I shout out each year when the holiday seasons begin game on because it's the time for buyers to come and buy-in and without wifi. I couldn't check the game scoreboard also known as the number of cells. We like to imagine our business being in the playoffs with us taking home the Superbowl trophy with one of our products being the MVP and I couldn't watch the pregame or the kickoff. Now I do have an amazing team to set it up when I can't be there. And that week I was so dependent on them when I was Mia. And I guess I'm pretty serious when I talk about setting up your systems to run without you because you will have times that you literally cannot do it.

04:41 Now I have built an amazing team to step up when I can be there and that week I was really highly dependent upon them when I was missing an action. So I guess I'm pretty serious when I talk about setting up your systems to run without you because you'll have times in life when you literally can do it because you are on some magical Island or the complete opposite. You're snowed in and a cabin up in the mountains drinking hot chocolate and the wifi has completely gone down. So whether it's the wifi that's non-existent or maybe there's some unforeseen illness set up your systems to run so you can keep generating income. And this is why I'm so passionate about setting up an online business. You can keep it running when you can't or when you just want to hang out on the beach with your family.

05:33 Anyway, back to black Friday, black Friday finally rolled around and we were actually headed home and I was sitting on the dock ready to board the boat and I looked down at my phone and I saw the beautiful though wonderful four bars on my phone. I swear I was singing praises at that moment. I was so excited to see how the cells were coming along and to see where my students were at. Now, one of the questions that I got from my students over this time, I actually wrote this whole podcast about, because it is super worth bringing up because I think it'll get the wheels turning in your noggin because I think some of you are actually having the same question. The question was wondering if they should drop the price of their product to match or even go lower than their competitors or even go lower or match Amazon prices so that they could sell more.

06:41 You know, take a cut on what they'd make so that they could sell more products. Maybe you would wonder that too. Or maybe you've looked at products that you want to sell and you're like, you know what, I'm not going to be able to make any money if I price match that. And so I just don't want to sell it because I'm not about to work for free and I'm with right there. I never want you to be a volunteer in your own business. You should be making money. That's what businesses do. They generate money and you keep looking on Amazon or someone else's shop thinking that you are priced too high and that maybe this just isn't the path for you. So today's topic is, are you tempted to drop prices in your online store to sell more? No. When you have that feeling that you have to continually drop prices in your online store to beat out the competition or you won't make any sales.

07:39 Well, I get that feeling. I actually get that feeling way too much. But if you look at the big picture on the way of this thinking, it's like a rat race to the bottom where someone will be willing to beat you out on the price and I say let them, they can work for pennies because you are worth way more than that. I'm about to show you that the race to the bottom is never the solution to online sell success. It all comes down to delivering what I call the concert experience. Alright, roll it back a little bit. Remember when you used to buy your favorite bands, CDs or cassette or vinyl album aware or wherever you are at the moment that it hit the stores, whether it's been five or $15, you've listened to that piece of musical delight over and over and over again, particularly the one song that just spoke to your teenage heart, but then that moment came that they announced that very singing sensation was coming to concert.

08:53 You'd stay up all night to get tickets snagging your spot in line, even if it meant sleeping on the sidewalk because you got to go listen to them live. You are willing to pay 10 times the cash that you spent on a recording even though it meant hearing your one song just a single time. Why? Because of the experience. People want to be a part of something, whether it's songs or sports or online shopping. We want to connect with someone. Think about yourself for a moment. What online store do you absolutely love? Odds are you're willing to pay just a little bit more to shop there because you know they'll take care of you. Now I'm a fan of one of my students, Brittany of blossom journal company. She has these beautiful journals and I bought a journal from her and it's all about recording your kids' memories.

09:53 Now here's a little information about me. I recorded all of my oldest kids like McKayla and bridges and a lot of Davis' stuff, but with Lucas, you know what? He was the last kid. He just didn't get quite as much journaling time, but she has built this journal that is the guilt-free journal helping me think about what I have done and not compare it with what I haven't done. She's also sent me a handwritten note. It was packaged beautifully. It was like she was delivering me a concert of someone like Yonnie. It was cool. It was calm, relaxing, and absolutely guilt-free. Then Carlene Andreason, another one of my students from hello mango belly. Her package was like a Beyonce concert in a box. I got a box from her with party poppers. I actually love the box so much. I actually brought it out here to Puerto Rico with me.

10:52 Then think of an online store that just ships Brown boxes. You have a hard time getting a hold of customer service and then when you do, it's nothing to write home about. Right. Whenever I order off Amazon, I have no clue of the actual shop that I bought from. I just say I got it from Amazon. Whenever I order from small business and they bring me a concert, I'm shouting their name out because I remember them because they gave me an experience. The best example of that is Amazon. Amazon is the equivalent of delivering CD products that are just that, a product. But this is why you are different. This is why you don't have to lower your prices or compete against Amazon. Your online boutique or store can deliver an entire concert experience. A place where people can have this love, this passion, this experience about buying your product and being a part of something bigger.

11:46 So you want to know how to do it. Are you ready for it? You can do the drum roll now if you want to you the value. Ah, was that kind of a letdown? You already knew it, right? But you have no clue how to actually increase the value without it costing you more money. Right? Okay, so let me be specific on let's say a shirt or whatever it is you're selling. It's a shirt. How do you make a concert out of a shirt? How do you agree it's the value on a piece of cotton with two armholes. I'm going to give you three ways. I'll talk about this shirt is the example, but feel free to insert your product anytime I say shirt. It's kind of like a fill in the blank approach where your product is the King as it should be.

12:33 Okay, this is, can you hear how excited I am? Like, Oh, I love geeking out about this stuff. Katan number one, you're going to kit your concert. That's right. Kit your concert. Imagine you're a customer and you find two stores selling exactly the same Valentine's shirt, craft, toy, home decor item, whatever you sell, stick it in there. Both stores have identical pricing. Shop a sells it for 24 99 with $5 in shipping and shop C sells it for 24 99 with $5 shipping. One of the shops might be tempted to start the war to the bottom right. We'll hold strong and let me show you how to win while you keep the prices where they need to be. Okay, so shop a 24 99 with $5 shipping shop B 24 99 with $5 shipping. Same price, but let's say shop B decides to kit the concert and provides in addition to the shirt of Valentine's holiday kit including pride and prejudice, the digital download, Romeo and Juliet, the digital download, the great Gatsby digital download of Valentine's banner printable, the height at nine 99 a Valentine sign printable valued at nine 99 a Valentine's coupon code principle book valued at nine 99 and 50 DIY ways to build the love in your home valued at 1499 for a total value of $70 and they're going to get it for 24 99 which online store do you think will sell more?

14:13 A, which is kind of like the CD, right or B, it's the concert. They get the shirt and they get all the other stuff that has a total value of $70 they're going to a heck of a deal for 24 99 that is how you kit a concert. By adding more value to the product, you can set yourself apart by leaps and bounds from the competition. So in this case, shop B is delivering Valentine's concert that no one else can or would touch. And let's be honest, even if their product was priced two to $3 higher, you'd probably still want to buy from them right now. If you're like, seriously, Alison, I can't sell downloads of those Uber famous books, I'd be violating copyright laws or something I don't even know about. Well, I have really good news for you. When a book, any written work enters into the public domain, you can copy it and use it without getting permission or paying fees.

15:16 That's because public domain books are no longer and sometimes never were protected by copyright. I know I will link the entire list in the show notes. You can find the whole list of books that you can get your hands on. Yes, you can choose the one you want. Download it, have it reformatted by someone on Fiverr.com. You can find a designer over there that can make it easy for downloading for your e-commerce customers. Talk about over-delivering, right? And then what about the banner and the printable? Again, use someone on Fiverr to work with or even someone on Etsy to create original pieces. Bundle it all up and you're officially delivering a concert experience. Or you can even do it yourself over on something called Canva. It's an online program that allows you to design your own stuff. Okay.

16:12 Now I might have someone say, well Allison, I don't sell shirts. I sell earrings and I really can't think of any books or printables that go with earrings. That's pretty fair, right? And tell you throw in the type of shapes of earrings or make your face look thinner. Don't know how to do that. Guess what God gave us Pinterest. Go use it. Or what about three ways on how to clean your jewelry with products found in your home. Don't know how to do that. God gave us Pinterest. Go look, or what about 16 ways to store your airing so they don't get lost or eaten by the dog? Don't know how to store them creatively. God gave us Pinterest. Go look. Now I'm not saying copy and paste. I'm saying go learn the information and put it together in a way that you would present it.

17:05 Etsy, Canva, throw it in a PDF and boom, your product is worth even more. Number two, bringing the concert home. Think about it, how great would it be to have a concert brought to your house? No fighting the crowds, standing in lines. Heck, you could sit on your comfy couch and feel like a VIP as you gave high five to the lead guitar player. This could be like offering free shipping to and fro. Ship the concert to them for free. Now you know which company has my heart right now because they bring the concert to me. Zappos, yes, it's a big online store, but to be honest, their prices aren't that great. Can definitely find better deals with a little Googling, but it's free shipping times two here and back. That makes my heart go pitter-patter because I live in Puerto Rico and I'll tell you what shipping makes me green.

18:06 Sometimes especially when I have to return a product or you know what? Sometimes I just don't have time to go shopping or let's face it. Sometimes I just don't want to. I've ordered seven pairs of shoes before, tried them all on and sent six of them back and I got to do it right in the comfort of my own home. Those other items were funded quickly and I was good to go. Talk about creating a convenient concert, right smack dab in my living room. Can shipping be expensive for you as the business owner? Yeah, but it can also set you apart if you build it into your pricing. You’re again, delivering more value and a remarkably better experience to your customers and some like me are willing to pay extra for it. Now. If you can't do the free shipping, I get it. You could offer faster customer service.

19:05 You could offer a chatbox on your website, a way for them to get ahold of you quickly if there are any issues. Right. It's all about being there, like being their best friend in their living room, helping them when they need it. The third item is brought of the sugar to the concert. That's right. This one's all about the sugar. I have shipped products from my online stores for about a decade, and with every package that goes out, I add a piece of Laffy taffy. Yes, the Laffy taffy. You know that sugary stuff with a joke on the package? Yes. That was my signature. A bonus with all purchases, it was to ship a bit of sugar and a smile. It totally worked. That tiny little inexpensive piece of candy created raving fans and repeat customers. They film videos of their kids running to the front porch, tearing through the box to find the candy.

19:59 They took pictures of their fever, Laffy Taffy joke and told how it brightened their day. I have it sent, sold my first eCommerce business. But to this day I still send out taffies with every package from every online store I operate and I still get pictures of happy customers. Now keep in mind that creating a concert experience for your online shop doesn't always mean it has to be a Laffy taffy or a sweet treat. It can even be the way you package your product. It's all about what you can do to deliver that wow-worthy experience to your customers in a simple yet effective way. So here are just three fast examples, giving a bonus kickback to your customers when they buy from you. Again, Amazon, they don't let you include any discounts to future purchases. Why not bonus your customers with a return by code? Number two, give your customers a wow.

20:54 By the way, it's packaged tissue paper almost like it looks like it came straight from grandma. Number three, add a little bit of ribbon. We tie ribbon around our pillows that we ship out. It's simple. We have gotten lots of compliments on it. So the way to not play the race to the bottom is by throwing concerts for your customers, whether it's building that concert in a kit and adding more value to it. So the way to not play the race to the bottom is by throwing concerts for your customers. And you can do that by putting that concert in a kit, bringing a concert to their home, or adding a bit of sugar to the concert. You really do not have to drop prices. I'm going to try and talk you out of it. You don't have to do in your online store to win over the competition.

21:45 When you deliver a better experience, you'll foster a customer base that is loyal to you and your brand, and they'll even be willing to pay a slightly higher price because of the connection, convenience, and experience that you have created for them. All right, now, this is what I want you to do. I want to hear how you create concerts with your customers. You can shoot me a DM over on Instagram. Just tag me at AlisonJPrince, and I'll be sharing them. Now. Before I sign off, I just want to say thank you so much for taking the time to share this podcast. You are doing such a great job at screenshotting the podcast, uploading into your Instagram stories and linking it to your favorite episode. Let's keep building this together. Why? Because we can. All right, I'll talk to you next week.

22:47 Hey, thank you so much for listening to the Because I Can podcast. Do you have a question that you'd like me to answer raw and uncut on the podcast? All you need to do is head over to Apple Podcast and do three simple things. Number one, leave a rating and review and tell me what you think of the podcast. Number two, in that, review us anything you want related to your lifestyle business and number three, if you want to shout out, make sure to leave your Instagram handle or your name, that's all. Then just listen to hear your question answered, live, raw and uncut. Don't forget to join us next time on Because I Can podcast. We'll see you then.

Debbie

You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.

Debbie

Alison J Prince
5
2016-05-03T18:05:39-06:00

Debbie

You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.

Julie

Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!

Julie

Alison J Prince
5
2016-05-03T18:07:52-06:00

Julie

Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!

Shelly

WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!

Shelly

Alison J Prince
5
2016-05-03T18:24:44-06:00

Shelly

WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
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Alison J Prince