Interested in starting your BRAG worthy online store?

Do You Have One of These Types of Online Shops

Funny story… I had been running my online shops for several years before I realized that e-commerce and an online shop were the same thing. E-com was such a funny, intimidating word to me that I didn’t take it on. Looking back, I’m kind of thankful that I lived in my bubble and didn’t know some basic things…like the official name or even that there were different types of online shops.

My lack of awareness was actually a blessing because if I had known all this stuff, I would have likely been overwhelmed. And we both know, when you’re overwhelmed, you tend to overthink it all and ya don’t take action.  Raise your hand…I know we are similar.

types of online shops

Do the many types of online shops have you feeling overwhelmed?

Nowadays, there is way more information about starting an online shop than when getting into this thing. And the fact that you made it here to my blog means you’ve likely been researching how you can start your own online shop. Let’s take a moment and celebrate that thought though.  Starting your very own online biz CHANGES lives, I tell ya. I see it time and time again!

Along the way to finding this blog post,  I’m pretty sure you’ve come across a ton of information, haven’t you? Some good. Some bad. Some contradicting. Some just plain ol’ confusing. 

Chances are, you just might feel overwhelmed right now, trying to decide which path to take. Dropshipping, affiliate marketing, FBA, Branded products – there are so many options. Head spinning yet?

In this episode, I’ve got your back!  I want to help squash your overwhelm and get you started down YOUR path.

The Easy-Hard, Hard-Easy Rule

When you are starting your online shop, you are presented with so many choices and have to make decisions on more things than it seems you can handle. With all these decisions that you are making, you need to be aware of something called the Easy-Hard, Hard-Easy Rule.

It relates to how the decisions you make impact your business over time.

Easy-Hard: If you take the Easy-Hard path, that means that in the beginning, things will be easy to get going, but they’ll progressively get harder as your business grows.

Hard-Easy: If you take the Hard-Easy path, the choices you make in your business might seem more difficult or challenging now, but they can make your life easier as the business takes off.

Like I’ve said before, I realllllly don’t like using the word “easy” when talking about business because building a business is not easy. But, the path you take can determine if it gets harder or easier as you grow your online shop.


Types of Online Shops & Their Rating

I’m going to do my best to give you an overview of these businesses, without bias. But I am human, and you might hear my favorite shine through as I go over them all.

Type of Online Shop: Dropshipping  |  Classification: Easy-Hard

Let’s talk about dropshipping! I’ve made it known before that I’m not the biggest fan of dropshipping, but that doesn’t mean that some people haven’t had success with it. Although I’m not a big fan of these types of online shops, I’ve learned a lot about it in the past 10 years of being in the e-commerce world. And you know what, it might actually be the perfect fit for you.

The first thing you need to know if that a lot of people dropship their products from China. That means that if you choose this route, you need to be extra cautious due to the ever-changing trade regulations with China. You surely don’t want to spend your precious time building a business around products that you can’t get inventory of later due to a spat between countries.

But let me back up a minute and tell you what dropshipping is. So, let’s say someone is browsing the internet, and they run across an online shop selling cute earrings, and they order them. If that store is a dropshipping store, then that order may come into the store owner and be sent over to a manufacturer in China (or any country). From there, that manufacturer would take the product, pack it up, and ship it straight to the customer – without you touching it.

This is the model that most people think of when dropshipping comes to mind but there are other ways as well. One of the most overlooked is the local dropshipping model. This is the same flow as above, but the manufacturer is in your city, state, or country.

So, why might you want to consider this model? Well, the biggest draw for most people is that you don’t have to hold any of the inventory and you don’t have to ship any products.

Sounds amazing, right?! Why don’t we just stop here and all open dropshipping stores?! Well, hold your horses and let me share some of the cons of running a dropshipping business.

Here are a few things to consider with this model:

  • There could be tons of other people selling the same exact thing as you are
  • The manufacturer often sets the minimum price you can sell the product for
  • If they go out of stock, you just have to wait
  • The average margin is 10-15%
  • You have no control over them stopping production of certain products

So, I say this one follows the Easy-Hard Rule because it’s super easy to get started but hard to keep the business growing due to all of the competition and lack of control you have.


Type of Online Shop: Affiliate Marketing  |  Classification: Hard-Easy

I’ve personally used affiliate marketing over on for the past 10 years, and it has turned into a multi-million dollar business per year, and we don’t have to ship a thing. 

Buttttt – it took us 4 years to get to that point. If you did the math, we were probably making pennies per hour the first two years, then we started to get some traction. When I say the first part people get super interested, then when I say how long it took, they quickly become less interested. 

So, what is affiliate marketing, and how does it make us millions per year?

It’s actually kind of simple. 

With affiliate marketing, you get paid a commission, either a flat amount or percentage of the purchase price, when you generate a sale for a product. 

Here’s a real-life example: We make a post on HowDoesShe for a kids toy that is for sale on Amazon. Our post contains a special tracking link that Amazon gives us. When someone clicks our link and then purchases the product on Amazon, we get a percentage of the purchase price. 

We work with many sites, not just Amazon, and the commission percentage averages between 8-10%.

This model works well for HowDoesShe, because we have an audience of over 2 million people. If you are just starting out, it is going to be difficult to get the ball rolling without an audience. That’s why I say affiliate marketing follows the Hard-Easy Rule.


Type of Online Shop: Traditional Shop  |  Classification: Hard-Medium

Yea, yea, I know I made up this variation of the rule, but I think it’s fitting here, so let me explain. When I say traditional shop, I don’t mean brick and mortar. I mean, an online shop that is selling both their own products and other company’s products.

This is actually the model I followed for my first online shop, so I’ve got a lot of experience with it. It quickly grew into a complex machine that required a lot of website developers, accountants, and other people, just to make it run. 

That’s not to say it’s a bad online shop model to follow, it just has a lot of complexities. That’s why I bucketed this one in Hard-Medium.


Type of Online Shop: Your Own Branded Product Shop  |  Classification: Hard-Easy

When you start an online shop with your own branded products, it can be hard. I know, because I’ve done it several times now. 

The good thing is that it tends to get easier as you go because you are building a brand around your products. 

With this model, you have more control over the products, customer experience, and margins, but that doesn’t mean it doesn’t come with challenges. Most good brands get other people trying to knock-off their products. I own a pillow-case brand, and I know I’ve experienced this first-hand. 

But another benefit with owning your own brand is that you get to build a community, and if people try to knock off your products, you can leverage them to come out the other side stronger than ever.


Pick Your Journey

Whichever types of online shop you choose to start, it will be the right decision. Because no matter what path you take, you will learn so much about yourself along the way. You’ll learn things that you never knew existed, and you’ll become excited by things you never thought you would. 

Business building is one of the most challenging yet rewarding things you will ever do. Period. 

Maybe the path you choose now isn’t the path you are on 2 years from now, and that’s ok. That’s the beauty of building online stores, you don’t have to have it all figured out in the beginning. You get to grow as a person and as a business owner with each step that you take.

If you are ready to start your brag-worthy online store, go sign up for my free class on how to start and launch your online store to provide a safety net for you and your family, then sign up now!






Listener Love…

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    I find these podcasts useful, filled with good tips backed by her experience. She’s also very optimistic and makes me feel like I can do it! Which is why I want to get started! Ok Alison, this question is for you - I want to start selling online in an effort to fund my college education! Obviously I don’t have a lot of time, and more than that, I don’t know where to start lol! Do I create a Shopify store? Do I start selling on someone else’s site (and whose?!)? Do I do a ClickFunnel thing?!

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    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!

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  • Episode 15
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    Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?

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    This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!

  • Keep the podcasts coming!
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    Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.

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    by Too hard to review from United States

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  • Obsessed!
    by Hidequa from United States

    Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.

  • Get inspired!
    by DistinctlyDawning from United States

    Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!

  • Thank you
    by clanner90 from United States

    I appreciate your passion and for sharing

  • The Real Deal
    by momof5forlife from United States

    This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!

  • Fairly new to podcasts
    by simplyLudic from United States

    I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.

  • Thanks
    by DeVonya M from United States

    Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!

  • Awesome!
    by SACP12 from United States

    She is such an awesome coach. It will open up doors you never thought you could go through!

  • Great information
    by ACP2545 from United States

    Alison is so inspiring and gives such great info

  • The Best Podcast!!
    by Micah Hyde from United States

    I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!

  • Love it!
    by Shanluvsry from United States

    Love her story, love her driver, love her willingness to share! This lady ROCKS!

  • Because I can is the best podcast out there!
    by GmaSheriE from United States

    Alison and her team are inspiring and changing lives! Join the clan! Because you can!!

  • Love this!
    by kcraven683 from United States

    Alison you are awesome, way to go! And thank you for this!

  • You are amazing
    by StazzyLynn from United States

    You are an inspiration. Truly talented.

  • Positivity
    by sophster78 from United States

    If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.

  • The best podcast!
    by Bloodbath000 from United States

    She is the most honest, intelligent business woman out there. Love listening to her!

  • Inspiring
    by Snyder,A from United States

    I love how down to earth and real Alison is. Motivating podcast!

  • So encouraging
    by lovesstraberries4 from United States

    Alison always has relevant content and always so encouraging.

  • Inspirational and Real!
    by Greenski Beanski from United States

    I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!

  • Treasure Trove of Expert Goodness
    by linescrew from United States

    If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.

  • She’s Changing Lives!
    by TaraGlutting from United States

    Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!

  • The Real Deal
    by CecOlpin from United States

    Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!

  • Real deal!!!!
    by AnnieBoz from United States

    Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.

  • Love love love Allison!!
    by BreakingYarn from United States

    I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!

  • Alison is Thee Female Entrepreneur To Follow!
    by JaimeCross77 from United States

    She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.

  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

  • I LOVE MY MOM❤️❤️
    by bridges!! from United States

    WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!

  • She’s the coolest little buddy
    by Emmaisbeast from United States

    She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel

  • 5 starz
    by camila_hernandez from United States

    she is so awesome and i love this podcast so much!!!!

  • AMAZING!!!
    by Dad in church from United States

    Seriously love you!

  • Best Podcast!
    by Thesimpsoncrew3 from United States

    Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!

  • Stop whatever you are doing and subscribe
    by 534426783 from United States

    Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!

  • Wow! So powerful!
    by BevSchweig from United States

    I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!

  • Inspired!
    by Jen 850 from United States

    Alison’s enthusiasm is infectious! I want to get started right now!

  • Love!!!
    by Beastajt from United States

    I have been a huge fan of Alison for years now! So excited she has launched a podcast!

  • Thank You Alison!
    by Savjack28 from United States

    So glad Alison is now doing a podcast. Very inspiring!

  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

    This podcast is really great! Alison is such an inspiration!

  • So inspiring!
    by Heather of come home from United States

    Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️

  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.



Read Full Transcript

Alison 0:00
Dropshipping, affiliate marketing, traditional shop your own branded products, FBA, maybe you've even read a little bit about each and found that they have a lot of pros and cons, and that's pretty part of the course. And it can make it hard to make a decision, and honestly, it could make it really hard to get going. So, that's why I recommend choosing what kind of shop you want to create, not solely based on what interests you, but also based on something I call the easy-hard, hard-easy rule.

Hey, you are listening to the Because I Can Life Podcast, where we believe we can decide our own income, choose happiness, kick fear in the teeth and never ever stop. Why? Because we can. I'm your host, Alison J. Prince and I went from being a junior high science teacher to building four online, multi-million dollar businesses, with four kids at my feet. Each week, I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your because I can as well take that first step and commit now to your Because I Can life by downloading your free personal bundle at

Hey, welcome to today's podcast. So, before I get started, I have the funniest story. I was invited to go into an interview with a girl named Natalie Hodson. And, she started explaining to her audience what I did. And she used the word eCommerce, and then someone asked what eCommerce meant. And it made me laugh, because I've been in eCommerce for almost 10 years, but I did not know what that word meant, until about year six or seven in my journey. eCommerce is an online store. And, yes. Although I started one forever ago, I just didn't think that I was in eCommerce, because I thought it was such an ugly word that I never associated it with an online store. So, we got laughing so hard, and so, we decided that we need to start to change the word of eCommerce to something else. It's not... like eCommerce. That's just such a... like not a pretty word. So if you have any ideas, we will support you, and we will make this new movement of calling it something else besides eCommerce. And so, anyways, that leads me into today's topic, about the types of online stores that you have the ability to grow. When I first got started, I didn't even know that there were actually different types of online stores. I just started selling leftover crafting supplies from my house. And in hindsight, my lack of awareness was probably such a blessing, because had I had known all the options, I probably would have been paralyzed with information overload, and had been unable to even make a choice. But now today with so much information out there about starting and building an online store, and knowing now what eCommerce means, maybe you might just feel a little bit overwhelmed by your options out there. And I want you to know, you are definitely not alone. So what I want to do, is I want to start off by asking you a question, if any of these words are currently floating around your head.

Dropshipping, affiliate marketing, traditional shop your own branded products, FBA, maybe you've even read a little bit about each and found that they have a lot of pros and cons, and that's pretty part of the course. And, it can make it hard to make a decision, and honestly, it can make it really hard to get going. So, that's why I recommend choosing what kind of shop you want to create, not solely based on what interests you, but also based on something I call the Easy-Hard, Hard-Easy rule. And it goes something like this. You may have heard me tell us in an example. I learned this from a guy named Myron Golden, but I relate it to Disneyland because I kind of like Disneyland. And, I retell it a lot because it just fits into so many things. So, let's say you're going to Disneyland and you want to buy a chair. Okay, so maybe you're not the one that wants to buy the chair. It's more like your children have all ganged up on you, and refused to stop annoying you unless you buy those turtles for them. At any rate, turtles are super expensive from Disneyland. And after the nice worker rings you up, gives you your total, you're about to have a stroke right then and there. Okay, so you've got two options. Option one is the easy-to-hard option. So, you don't have any money to buy these churros. So what do you do? You pull out your credit card, put it on the credit card, and for the next however many years, you're paying the interest off on those dang churros. Right? Or the second option is the hard-to-easy. You know you don't have money. And so you say, "No, we're not going to buy the churros now. We're going to save up some money, and we'll come back later." That's really hard to do. Right?

But it's going to be easy tomorrow when you don't have that bill of the churro. And all the interest weighing on your shoulders. Well, this is exactly how business building works. You can choose to the hard option first, and get it out of the way. And things get easier as you go. Or you could choose the easier way first, and then it gets harder as you grow. Now, I do use the term easy very carefully. business building is not easy. But if you do things right, you can choose an easier process. Now, don't worry, I'll explain how this rolls applies to different online business models that I'm going to be going over with you today. But before we get started If this is your first time tuning in, you may be wondering who the heck is the person with the microphone and why you should listen to what I have to say. Neela totally fair enough. So hi, I'm Alison. I've been running online businesses for over 10 years. I've done blogging over on how does she calm and that's the one we just hit. 10 years on. I've built multiple online stores and here's a hint, I fell in love with online stores.

Yes. The ugly word of eCommerce that we have to figure out a new word besides eCommerce to say but an online store. That's what I fell in love with. Now, I did sell my big eCommerce store called pick your pump, but still run a few shops to this day because I love it. I'm also currently coaching on how to start your own online business. In fact, I teach people how to go from zero to 100 Kay, and show them how to speed up the process. And I love it when I get to meet people who geek out about business building. So those are my street creds. And I can tell you that having an online business for 10 years, I've looked tried tested just about every trick secret, hidden, underground language to figure out how to increase sales create happier customers improve margins, decrease workload as a mom of four who has to juggle so many different things. I am always keen on trying the latest and the greatest strategies to help me get back some of my precious time and I love sharing it with you. So today My goal is to compare the different types of online stores that you can build.

I've tried all of these so I know how the hard easy and easy hard rule applies to eat and hopefully, this will give you valuable insights so that you can change Choose which way you want to go. A lot quicker note, you may hear my favorite come shining through, but I promise to lay it out as much as I possibly can about each. So the four that I want to talk about today, number one, drop shipping, number two, affiliate marketing, number three traditional shops, number four, branding your own product. Alright, let's start off with drop shipping. And I would categorize this and the easy to hard rule. So let me explain why. If you've followed me in the past, you know that I don't sugarcoat things. So let me start by saying that I don't have raving reviews for drop shipping. But I want to lay everything out that I have learned about this model, because you know what, it may actually be the perfect fit for you. Now, if you're drop shipping from China, it is getting harder and more complicated due to a lot of President Trump changes with the ship. from China.

Now, when you look into dropshipping, make sure you know the current laws, because the last thing you want to do is build a business around something that might just change tomorrow or actually changed yesterday. So be very cautious and make sure you know the current up to date laws, shipping laws with drop shipping. Okay, so, drop shipping is when you actually never touch the product. So let's say the product sitting over in China and a customer orders from your site, the order goes directly to the Chinese manufacturer, the Chinese manufacturer ships it to your customer, you don't have to touch it at all. That is what I'm putting a little asterisk by for you to be cautious about right now. What I'm going to talk about down below is actually local drop shipping. So if you live in the United States, that's Say you live in California and you've got a drop shipping company that lives in Utah, then you're going to have better luck with that. Okay, so for this purpose from now on out, we're talking about local drop shipping. So here are the pros of drop shipping, you don't have to have the inventory. That's a plus, right, the drop shipping company holds all the inventory for you. You don't have to ship the products. The drop shipping company ships, your products to your customers house, you don't have to store it in your garage or even on a kitchen table. You don't have to take product pictures until manufacturers you don't have to wait months to sell products. You can live the laptop life and watch your bank account stack as my kids call it now. And these are some of the realities and promises that attracts so many to drop shipping, but sometimes it sounds too good to be true. So now I need to talk about the cons of drop shipping. Now to start you don't have to deal with manufacturers. It's true. But you're going to be selling a whole lot of what other people are selling. And it's not a brand, it's not your brand of products you are limited in your ability to price your products because the company that you buy them from usually sets the rates. If they run out of stock, you have to wait you have no control over the inventory. Your margins, the highest I've ever seen or heard is like a top of 30% margin but most settle with 10 to 15%. So you have to sell $100,000 to make 10 to $15,000 in my book, that's a lot of work for a little pay

10 to 15% a whole lot of work. Okay, your branding your pictures, they're gonna look very similar to others so you're gonna have a lot more competition. It's harder to step out and brand john shop and it's harder to brand your packaging because you never get to touch the product. The product just goes straight from the warehouse to your customers hands. And then if they want to stop the design, no matter how much you've loved, it promoted it, you can't sell what they don't have. Now you are in control of your customer service, which can be nice because it's always fun to spoil your customers, right. But if the drop shipper slacks on their end and is late or delayed, you have no control over fulfillment and the customer is going to be mad at you and not the drop shipping company. Now, with all the pros and the cons drop shipping can work for some people, people who have little to no space to store products, this can be a great way to start having some extra sort of money coming in is better than no money coming in, right. So if this is the model that you are interested in, make sure that you research local drop shipping companies before you start building out your entire business strategy. So in my book and drop shipping follows The easy to hard rule, super easy to get into hard to keep going with all the competition and the lower margins. Okay, so drop shipping. That was a super fun topic, right.

Okay, next let's dive into affiliate marketing. Now I think affiliate marketing follows the hard to easy rule. Now. I've used affiliate marketing over on how does she I started this blog with two friends about 10 years ago, we each invested $125. And it has grown into a multi-million dollar business a year brand. And we personally never have to ship a thing in that business. But it did take us about three to four years to get to that point. In fact, I was at the bank the other day depositing a check for $39,000 from a monthly commission from a company that we work with now when I handed the teller The check. The teller was like what is how does she and I told him that it was a blog and he leaned in and became very interested, his eyes got big. And he was kind of rubbing the check. And his voice was so enthusiastic. And I couldn't blame him a check for almost $40,000. That was way more than my teacher salary ever brought in, in an entire year. And he asked what we blogged about and I told him that he quickly asked, Well, how long have you been blogging for? And I replied, we're coming up on our 10th year, and oh my goodness, it was like someone else has stepped into his soul. He quickly pulled back, shook his head changed the subject and basically said, I'm not interested. It was too much time and too much effort. And that is why affiliate marketing tends to be the hard easy rule. Apparently the teller wasn't a fan of working Hard upfront to have the easy money for later, we worked super hard for about three to four years before we ever saw real money. I think the first year, we averaged around five cents an hour. And the second we double it, probably do about 10 cents an hour. But we knew what would happen if we kept going. Affiliate Marketing is when you sell other people's products and earn a commission for them. So let's say we're talking about the coolest kids toy. Over on Amazon, we post a link that Amazon gives us. And if one of our readers clicks on that link and buys we make a percentage and the percentage range with each site that we deal with, but it averages around eight to 10% of the cells. Now, this type of business works best if you have a large following. We have over 2 million followers over on Facebook. So it makes sense for us to use this type of strategy for making money. So why it's the Hard easy. It's because of affiliate marketing, you're looking at building a very big fan base. And that's going to take time to be able to get the type of following that you need to actually make real money. And then the easy part comes into when you post a product, you can start driving hundreds, thousands of people over to buy that product and getting the eight to 10% Commission in sales.

Okay, now let's dive into the third one of a traditional shop. This one, I'm going to call it the hard to medium. I know medium. I stuck that in there because it's kind of a mix. Okay, traditional store things about Walmart. Walmart has some branded items as well as other manufacturer’s products right, which they take a commission on. So starting an online shop with a mix of other people's products and your own branded products has a lot of moving pieces. Will you pre-buy other products Or they dropship them What if your customers buy your products, and then someone else who's gonna eat the shipping price, there's definitely a lot to think about when you get started on this model. Now if you decide to go the traditional way, I'd recommend doing one or the other first, before adding in the other. So you'll either start with your own branded products first and then eventually sell others or focus on selling other people's products while you figure out your own brand. Now, this traditional shop is what my first eCommerce store morphed into. And I actually and I'll tell you about this one in just a second your own products. We started out there, but then we morphed into a traditional store where we were selling other people's products. And it started to get very confusing. We had to bring in developers, we had to bring in accountants to split the money and the shipping, and there was just a lot of moving pieces at that point. It is a great model, the traditional shop is a great model. Just know, it's got more complexities. Then this last one that I'm going to talk about. And this is your own product, which would follow the hard to easy rule.

Okay, so when you start with your own branded product shop, you're basically going to be starting from scratch, and starting from scratch is hard. I know I've done it. And I feel like I've done a bajillion times now but it tends to get easier because you're growing a brand around your own products. You're not competing like you do with drop shipping, like you're not competing with other companies, but you will run into challenges. You do increase the risks of knockoffs of your own product. But if your brand is built on a community, it's harder for people to steal it from you. I currently have a pillowcase business and we've had it knocked off more times than I I can count but no one has been able to touch our quality. So we keep shouting that out to the world. And that is why this business will stay solid is because no one can touch the quality. No one can touch the community that we have built around this business. And so that's why I give your own branded product, the hard to easy. Yes, you've got to start from scratch. But when you build this community, when you build this product that no one else can touch, it tends to stay easier. Okay, so those are the four main types of online shops that you can choose from drop shipping, affiliate marketing, traditional shops, or your own branded product, whichever one you choose, or even if you decide to do some type of a hybrid business building allows you to create a stream of income. You get to learn more about yourself. Discover your strengths in the abilities that you do. even know you had, you'll soon be using phrases like profit margin and trending products at the dinner table you'll wake up to see new cells have come through and you'll see that your hard work is paying off. And it is so incredibly exciting. Now if you don't know what type of online store you want to go with, know that you can mold as you grow. I started with branded products and grew into a traditional shop. This is the beauty of building online stores. You don't have to have all the answers of what you're going to do for the entire rest of your life. You get to allow yourself to take a step at each time and grow into your passions. Alright, I hope that this opened up your eyes and helped you to see some of the possibilities of the type of online store that you want to get started. Thanks so much for listening to this episode of the Because I Can Live podcast and make sure you tune in next Tuesday. We'll see you then.

Outro 21:12
Hey, thanks so much for listening to this episode of Because I Can Life Podcast. If you've ever been interested in starting your online business. Let me show you the three secrets to planning, launching, and growing your online store even if you don't know what to sell. All you have to do is head over to That's where you can sign up for my free class. I'll go over why having a shark tank idea will make you fail. The little known trick that helped me to sell over $1.1 million in pillowcases with zero following. And, the secret to running a business when my kids took a nap. And if you were like I was, you just wanted to earn some extra money for your growing family, that's exactly why I created this system. And it has helped thousands of people make their first dollar online, and countless others to go on to make their first thousand, ten thousand, a hundred thousand, and even crossing the million-dollar mark. So, go over to to grab your seat for the next class to find out how you can be the next one. Until next time, we'll see you later.


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison J Prince


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


Alison J Prince


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!


Alison J Prince


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
Alison J Prince