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Social Proof | 11K in 7 Hours Part 5

All right, we’ve made it to part FIVE of my series about launching your product or brand, and we’re going to finish strong by talking about SOCIAL PROOF.  Why? Because having social proof on your e-commerce site is one of the best ways to drive future sales.

Social Proof and Follow Up - Alison Prince

So in this series, we've talked about some pretty dang good stuff. That includes how to build excitement for your launch, the techniques to turn online store visitors into buyers, creating really fantastic offers, and how following up with people can boost your bottom line in a massive way.

One of the best ways to drive future sales is by adding the social proof you have gathered in your follow-up.

Adding social proof just takes everything we’ve talked about and blows the doors right on off it!

I want you to think about how you shop for products. Unless you're some sort of shopping unicorn, you probably read reviews before making a purchase, right?

Maybe you ask your friends if they’ve ever used the product and, if so, what their experience was like.

You look for stars or thumbs up or all those things that signal that whatever it is you’re shopping for is (or isn’t) a good choice for you.

All of those things—the reviews, the stars, the friends…all of those are examples of social proof. So you can see that social proof is a POWERFUL thing—because it’s affected how YOU shop.

But how do you use it in your own e-commerce business? Well, you have to ask for it, and you have to make it EASY for them to do. It’s also important to know where social proof (aka the platform) is most important.

Here are a few things I utilize to get feedback and in turn increase my online sales.

1. Ask customers to post on social

As part of my sales process, I encourage people to snap a picture of themselves with the product and post it on social media. I also ask them to tag me so I can see them. That way I can easily share their posts, letting more people know how awesome my products are.

2. Ask for a review

If your customer is happy with the product they’ve purchased from you, most are willing to leave a review. All you have to do is ask. Does that include an ethical, sugar-fueled bribe from time to time? Maybe. (Watch the video—you’ll see what I’m talking about.)

3. Ask for feedback.

Another successful method I've used is to ask for feedback. Yes, in some ways it's the same as a review. But I genuinely like to know what they think about my products. Is the size right? The color? Was my shipping process good? And of course, that feedback (when published) becomes the social proof we’re looking for. (BTW: I let people know that when they leave feedback, I’ll email them a coupon code. That makes a happy customer a REPEAT customer and is another great way to drive future sales.)

In short, whether it’s in the package I ship a product in or any of the emails I send during the fulfillment process, I include a call-to-action that shares exactly what I’d like them to do, how they can do it, and what they get IF they do it. Boom, Boom, Boom!

And then I use what they share to promote the product in the future. (Yay!!!!)

Social proof, Alison Prince, requesting reviews

Speaking of calls to action, I have one for YOU. Click on the link below 👇 👇 👇

Ways to Drive Future Sales

to request an easy-to-download copy of the tips I’ve touched on in this post. It’ll be delivered right to your online messenger.

Debbie

You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.

Debbie

Alison J Prince
5
2016-05-03T18:05:39-06:00

Debbie

You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.

Julie

Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!

Julie

Alison J Prince
5
2016-05-03T18:07:52-06:00

Julie

Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!

Shelly

WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!

Shelly

Alison J Prince
5
2016-05-03T18:24:44-06:00

Shelly

WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
3
Alison J Prince