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Do You Know How To Leverage Influencers? 7 Influencers Speak Out On What Brands Should Be Doing

What if you could find out exactly what influencers are looking for in collaborations? What it would take for an influencer to feature your product and show your crazy cool treasures to their humungo audiences?    What if you could ask 7 top influencers what they loved (and didn’t love) when working with businesses?

Would you be flailing your arms like a wild banshee to hear what they had to say??  Well, keep those arms up high and start screaming because I’ve got them on today's Because I CAN life podcast!  Fresh in for you because your #TuesdayHabit of listening to the podcast is live!



what influencers are looking for



Do you know what influencers are looking for when collaborating with businesses?

Head over there and let me know what you think…they were so gracious to leave us huge nuggets on the secrets of what influencers are looking for when they team up with companies.


These ladies have MILLIONS of combined followers and they know what they’re talking about.


Let me know if you follow any of these gals…and which one gave you an ‘ahh-haa’ and maybe I can bring them back on for an entire interview just for you!


Because…you’ve heard myself and countless others talk about leveraging the power of influencers in growing your business. There are countless stories of influencers helping businesses make more in one day than they do in an entire year. But can that be you? 


Do you know what influencers are looking for from businesses?


Maybe you’ve tried it and it failed miserably.


Maybe you haven’t tried it because you didn’t know where to start


Or, maybe something in between.


Whatever the case, by the end of this episode you will feel empowered in getting out there and growing your business by leveraging influencers. 


I’ve brought on 7 wildly successful influencers onto my podcast (separately, not all at the same time) to tell you first-hand how they choose businesses to work with. Influencer marketing is here to stay and this podcast episode will help you make the most of it.


These 7 influencers tell you what influencers are looking for from the businesses who want to work with them!

Sadie Sabin

For Sadie, she says it’s all about the relationships – both with the brands and with the audience that will see those products.

Here were some of her tips on what influencers are looking for:

  • Build relationships with the influencers
  • Have a mutual understanding of what both parties can bring to the table
  • Trust the influencer to make decisions based on how their audience receives content
  • Don’t restrict the influencers creativity in how they promote the brand’s product


Holly Homer

Holly views working with brands as a win-win when done right. If she can position the products properly in front of her audience, they will eat it up, and look at her as the source of all the cool things. But, she says that most of the pitches never make it to her, because they approach emailing the pitch all wrong.

Here were some of her tips on what influencers are looking for:

  • Send a super short personal note about what is in it for the influencer
  • In your email, detail how the product is a perfect fit for their community


Savannah Poulsen 

Savannah likes to work with brands most often on an affiliate basis as she thinks this provides a way for everyone to benefit the most and leads to a long-term relationship.

Here are some of her tips on what influencers are looking for:

  • Show that you care and respect the opportunity to work together
  • It’s not a one-person has the upper-hand scenario
  • Have clean and open communication as you work out the details
  • Consider each other’s feedback during the process


Shelley Coates

Shelley is actually a business partner of mine for HowDoesShe. We’ve had that business for over 10 years and that business alone has pushed 10’s of million in sales for brands. The amount of followers we have and the length of time that we’ve been in this influencer world, gives us some unique perspectives on what works and what doesn’t.

Here are some of her tips on what influencers are looking for:

  • Make sure it’s a good match with the influencer’s audience
  • Sell the vision of the product and how it will help the audience
  • Send samples with no strings attached, then followup in a week or so
  • Prove your product and commission structure has great potential 


Camille Beckstrand

With almost 10 years in the industry, Camille has some great insights to share. So take out the pen and paper and jot these down in your notebook.

Here are some of her tips on what influencers are looking for:

  • Interact with the brands content on social media before and after the pitch
  • Do you research before you reach out so you understand what they like
  • Make it a win-win-win – a win for the brand, the influencer, and the audience


Ashley Johnston

Like most influencers, Ashley gets pitched by a lot of brands and she just can’t say yes to everything. But there are some things that she has found that make the best win-win relationship for both the brand and the influencer.

Here are some of her tips on what influencers are looking for:

  • Make sure your products mesh well with the influencer’s audience
  • Make sure your website and visual branding is appealing
  • Make sure you have great images of the products
  • Make the email personalized, short, sweet, and to the point.


Camille Walker

For Camille, it’s all about clarity and trust from the beginning of the relationship with a brand. If you can clearly convey what you need and show some trust in the influencer, it can turn into a long-term relationship. 

Here are some of her tips one what influencers are looking for:

  • Give clear expectations around the campaign
  • Offer to have a conversation to discuss in more detail
  • Give the influencer creative liberty to make the best judgment for their audience
  • Have your ducks in a row on what you want from the influencer to limit back and forth


If you implement the insights shared by these 7 wonderful ladies, then your business will be in a whole new place 6 months from now. The power of leveraging influencers is an amazing thing and something I recommend to anyone with an online store, whether you are just getting started or already doing millions.


Additional Resources…


Listener Love…

  • Thank you Bev and Alison!
    by help would be nice! from Canada

    Absolutely incredible podcast. Thank you ladies for being real, clear and motivating. So empowering. A true testimonial to “Because I Can!”

  • Scary
    by irenesq from United States

    Yup! Alison is scary...not in a bad way though. Its all in a good way. Why? Well, first of, I think Alison is not only an e-commerce expert but also has a psychic ability. I am only on the fifth episode of her podcast, and listening to it made me think like, “how does she know what I’m thinking?” All the fears and self doubts and negativity. She talks about life experiences that are relatable. Somehow whenever I listen to her, she connects with me like as if she was talking to me. I just love her and really blessed to have found her and be part of her clan. Thank you Alison!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me. It just keeps getting better and better! Especially today about making offers! Sometimes we don’t always think of the little things it make offers daily to weekly. I know I can amp up my orders and I will be digging deep this week!

  • Clear advice to give you confidence
    by MintBillyCat from United Kingdom

    I love this podcast so much-it is my favourite I’ve found among all the business podcasts. It’s targeted at women who are at home with kids or in a job dreaming of running their own business and making more money. Alison is really relatable, clear and supportive in her advice & delivery and there are tons of good nuggets here for any aspiring or active mumpreneur.

  • Inspirational
    by Greenwichound from United Kingdom

    Some of things that Alison discusses in her podcast are really simple. But sometimes you need it laid out in these terms for it to just go in. And go in it does. Meaning you leave each episode full of confidence and aspiration with a check list of to do’s or things to try out. She shares information bombs that others in her position would never share (fear of giving away their secret sauce) and every step of the way you feel like she’s championing your specific journey. She is golden and this show should be in the library of everyone thinking or currently doing Ecommerce. Keep it up Alison! X

  • Fantastic, just Fantastic
    by 2shopornot from United States

    I just went back and caught up on all the podcasts and can I just say I should’ve done this a long time ago! The content is so clear, Alison brings in guests that are so willing to share. Truly an amazing listen. If you haven’t joined Alisons group I strongly recommend that you not wait any longer! Your future is waiting!

  • Amazing Content for Entrepreneurs!
    by galithoc from United States

    Alison is very knowledgeable and presents information in a very easy way for newbies. My entire family listens to her every week. She has motivated my two daughters into starting their own business, they are 14 and 11!!!!. Thanks for this podcast, its amazing.

  • Very optimistic and useful!
    by AJM.44 from United States

    I find these podcasts useful, filled with good tips backed by her experience. She’s also very optimistic and makes me feel like I can do it! Which is why I want to get started! Ok Alison, this question is for you - I want to start selling online in an effort to fund my college education! Obviously I don’t have a lot of time, and more than that, I don’t know where to start lol! Do I create a Shopify store? Do I start selling on someone else’s site (and whose?!)? Do I do a ClickFunnel thing?!

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    So many helpful tips and positivity. Love listening!

  • Great information!
    by Stellar92677 from United States

    I’m learning so much and I love your optimism. thank you!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program! Loved the episode that you did of Puerto Rico and why you moved. I loved how you testified of how God works in our lives and if we trust him we can do anything. Thanks for being a light and a mentor to me.

  • Thank You Alison!
    by Savjack28 from United States

    If you want to make real money and get out of the rat race of working for someone else, follow Alison J Prince. You will learn SO much!

  • I’m obsessed!
    by Stormy Hinkle from United States

    Alison is as smart as she is relatable. Every podcast episode is full of brilliant nuggets to help you along your entrepreneurial journey. With Alison on my team, I know I will find the courage to go for my big dreams!!

  • Beca Miller
    by Beca Miller from United States

    Alison is full of gold! I used to do all the work myself. The minute I took her advice and hired out, my sales started going up!

  • Life changing!
    by Future CEO MR from United States

    I bought your course last summer right in the middle of taking graduate courses to increase my salary lane as a teacher. No need to say that the increase in salary has not made any mayor changes. I always had the desire of doing an e-commerce business but did not know how to start. I still have not taken the time that I am supposed to dedicate to the course, however these podcasts had filled me with the courage I need to start doing it. Thank you Alison for your words of wisdom every Tuesday.

  • Thank You Alison!
    by Savjack28 from United States

    The best. If you’re serious about wanting to make real money online, you must listen to this podcast.

  • Awesome Podcast!!!
    by Clarisse Gomez from United States

    Alison, host of the Because I Can Life podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better! Wow! Today’s episode in February is amazing! Literally I sell wholesale and know what it takes. But now I’m wanting to really create more retail sales and I have since being in your program!

  • Thank you!
    by gigisomar from United States

    Allison, I really have so enjoyed your podcasts. Thank you for putting out all of this wonderful information.

  • Inspirational
    by Missladyamy from United States

    Alison.. love having your podcast available to help me keep going. I can listen to it while I do my makeup in the morning and get ready. You inspire my day and give me hope. Thank you. I am already in e commerce but want to take a different route in this area and excited for the new ideas you provide. - Renee @beprosperity

  • Wow
    by M.Murawska from United States

    I have been Alison’s student for almost 2 years. I am still learning!!! This pot cast was a piece of information that I was missing! Let’s make $$$$ with influencers! Thank You Alison❤️

  • Gold
    by Brandeerose from United States

    I’ve been a Alison fan for over a year! She gives so much great content and she over delivers ‘all the time’! I’ve been following her system and am a happy customer. Her 100k system is THE bomb! I’ve tried so many other courses and she’s the real dill. Lol. Thank you so much Alison for all you do. You’re truly a blessing. Instagram handle @threadsofarmor ❤️

  • Episode 15
    by -akoboe from United States

    Loved this episode and how broken down and step by step the details were. Question for you: How do you decide on a business name and shop for an e-commerce store if you don’t have a niche? Or do you only recommend opening a store for those who do? In the beginning, you sold a lot of random things that didn’t relate to each other, so did you use third party selling websites to sell or did you start your own store and how do you do that without a specific product or niche?

  • Excellent
    by B-Rex1 from United States

    Alison continues to offer great teaching moments with love and enthusiasm!!

    by twimoonlight from United States

    I love your passion and love for this business. I love that you have worked so hard to give us such an awesome mentor, business Opportunity guidance, tools, and a Facebook group that we all can draw from and count on. Thank You!!!

  • Amazing!
    by Lissy Eubank from United States

    Alison (and her course) is amazing!!! Listen, learn and apply! You won’t regret it!!

  • The best!
    by Polarbe88 from United States

    Alison knows her stuff!! I love listening to her!!

  • Love this Podcast!
    by newmama4 from United States

    I loved learning from Alison & Dave and can’t wait to check out the show notes! Sara & I started thanks to Alison’s Because I Can Clan, we are still in the beginning, but I sense big things to come and wouldn’t be where we are right now without you Alison!! XOXO!

  • Episode 10 - LOVED IT!!!
    by drewtheclue from United States

    I have liked and learned a bunch from all of Alison’s episodes as well as from her YouTube channel and her courses. I really really enjoyed Episode 10 though - so many great quotables & gold nuggets were shared...I saved it and will take notes when I listen again!!!

  • Alison knows E-Commerce
    by Lwisdom69 from United States

    Seriously I wasn’t into podcast, Meh- But once I heard this “Because I can Life” with Alison J Prince, she’s Amazing in every way!!! She shows you what she is doing & walks you through her process. She is so transparent in every way. She shows us how to kick Fear in the teeth! She’s my go to momma bear!! I love this podcast- Your Truly, Lillian Wisdom

  • Alison knows her stuff! This works!
    by c_beckstrand from United States

    I have followed Alison’s journey for the past few years and never met anyone who is so willing to share what she knows to help others. There are so many golden nuggets from these podcasts that you can take and apply to your own business. She is the real deal!! Following her strategy, I now have a business of my own that is THRIVING because of the plan that she has laid out. She is changing lives!! Listen to this podcast- you won’t regret it!

  • Alison Is The Real Deal
    by awishandakiss from United States

    Have you ever watched fresh water pour out of a spring? That is what Alison is like. She shares and teaches so much good, over flowing with the very best! Love this podcast! Thank you Alison for wanting and giving the steps to success, for those that you teach. -Melinda L.

  • Truly An Inspiration!
    by Alohalovelife from United States

    Alison, I am LOVING your podcast!!! You are crushing it! You are such an inspiration! Thank you for stepping out there to share your story! You have helped me transform my mindset and my life! xoxo Michon

  • Awesome!
    by SACP12 from United States

    Love listening to Alison. She is inspiring and gets it. It’s making me move forward and giving confidence in doing so. Kick fear in the teeth.

  • Thank you!
    by Gkeith88 from United States

    Loving it all. Thank you for coming out from behind the scenes and sharing your real life. We all benefit from your knowledge and the joy you bring.

  • Alison knows what she is talking about
    by J0di8 from United States

    Alison gives such awesome advice on starting and growing a business even kids can do it! That's awesome!

  • Right to my soul.
    by LiviaLight from United States

    Alison is genuine, sincere, and has a passion and a fire that gets right to my heart. She has a great desire to help others and shares important content. Her energy and light can help you see possibilities for yourself that you never imagined. We are all humans on this journey of growth. Invite Alison to be part of your journey and you won’t regret it.

  • Don’t miss out!
    by P. Cram from United States

    This Is your chance to learn from one of the masters of e-commerce. Alison’s style of savvy business advice in an easy to understand and implement format will take your business to the next level! If you’ve ever thought about starting your own online business the first step is Alison’s program. Trust me, this is the road map to success you’ve been looking for!

  • Alison Prince is great!
    by Shanda2005 from United States

    Alison Prince gives great advice about how to run an online business. This is a great podcast. A must listen for entrepreneurs!

  • An entrepreneur who GETS IT!!!
    by AshleyJohnston from United States

    This girl just gets it. She understands doubt, she has lived hard days, she knows what it’s like to start from zero.....and then climb out of that crap. I think what I appreciate the most, is that she genuinely enjoys helping others find success. Truly a gift.

  • Motivating and Inspiring
    by Lisa fruit pop princess from United States

    Alison is great at motivating and inspiring! She has so much great info that she shares! You definitely need to listen to this if you've ever thought of becoming an entrepreneur!

  • Pushing forward with Alison
    by Gyetvaimom from United States

    What a great podcast with such great information on how to build my very own e-commerce business! Alison is relatable, knowledgeable, and very inspiring. I enjoy these episodes while driving my kids to their activities, while making dinner, or while getting ready. Listening to ALISON motivates me to push forward in my new business.

  • A dreamer/doers podcast heaven!
    by ReesieO from United States

    Alison is so upbeat, so knowledgeable, and so passionate about what she does! This podcast shows all of that! If you don’t know where to start - START HERE! The information is GOLD! You’re in the right place and this girl will give you wings! Seriously, even if you’re just having a down day - Alison will lift you up and help you believe in your dreams again!

  • Great Stuff!
    by AKP419 from United States

    My husband and I are part of Alison’s Clan and we are so excited to have all this extra great info in podcast form!

  • A must for all entrepreneurs
    by heidilynn82 from United States

    Love Alison’s Enthusiasm and passion for sharing her knowledge about all things business! It’s a must listen.

  • Love Alison
    by EricaWoodbury from United States

    I absolutely loooooove Alison and her emery is so contagious! ❤️

  • Hopeful:)
    by Polka. Lover from United States

    So far I’m really excited about this podcast....and hoping it doesn’t all lead to what so many other podcasts I’ve listened to have, which is “I’ll tell you just enough to get you excited and start to believe you can do it, but to really start to change your life it’s time to pay for the membership/course and if you can’t afford it that’s just an excuse”. I’ve become a bit of a pessimist in the self-improvement journey while trying so hard to get started but not having much cash to do so. I’m that mom stuck living credit card payment to credit card payment which doesn’t exactly leave money to get started. I’m hoping this podcast is what I’ve been searching for to guide me on how to finally get something going that will bring hope and real change for my future. I love Allison and I have faith that she’s who can help me change my life!♥️

  • LOVE HER!!!
    by IChooseYouCo from United States

    Alison is AWESOME! She knows her stuff and is so generous in giving and teaching others. I am so glad I found her to help me along this journey of e commerce.

  • Fab!
    by vbl<3 from United States

    I’m new to podcasts, but wow...what a fabulous cast! I’m a fan and will be continuing to listen!

  • So much help and valuable information!!
    by ealshfs from United States

    We love Alison!! She gives such valuable information on how to run your online business. Through this podcast she will help you, inspire you, and encourage you. Through following her course my husband and I have sold over 15K so far in one of our businesses and are headed towards the 10k mark with our second business. Thank you Alison!!

  • LOVE the heart and deep dive!
    by XefishX from United States

    Thank you so much for the useful information and VALUE in these episodes- I’m totally hooked!

  • Love Alison Prince
    by irsaguar from United States

    Thank you for this amazing podcast. I cannot get enough of Alison and her amazing knowledge of E commerce, marketing and selling online she is awesome!!!

  • Because I can!
    by shesgotdetermination from United States

    Alison is a great mentor! She has a great amount of enthusiasm and determination towards her businesses. She really tries to motivate the clanners and get us excited about our businesses. I’ve learned a lot from the FB group! There’s so much information there. Thank you everyone for supporting each other!

  • So worth listening to!
    by Orpheus Phunk from United States

    Alison KNOWS what she’s talking about. She teaches from the knowledge of having taken the steps herself, to launch and scale profitable businesses. This podcast inspires you to stop making excuses and get to work building your own business. I love it!

  • Inspiration
    by JLDiaz10x from United States

    Alison is such an inspiration! She’s a real life woman who you can relate to! Love listening to her!!

  • You Need to Listen to This!
    by Brookie Jane Boutique from United States

    Listen to the Because I Can Life podcast if you want to be successful. Alison shares the “secrets” of making your business work. By the end of episode two, I knew the approach I needed to take in my new business to help my products sell themselves. Thanks Alison!

  • Listen! You’ll love it!
    by llc732 from United States

    Alison is amazing! She encourages you, helps you, and strengthens your resolve to do more, do better!

  • Thank you!!
    by jesygirl from United States

    Thank you for sharing all of your knowledge and excitement! It is contagious. I am glad you finally came out with a podcast.

  • Mind Blown!
    by LuluAndHarley from United States

    Wow! So amazing!!! I love these podcasts because as I listen to them I feel as if Alison is speaking directly to me. It’s like she’s in my brain and truly understands what I’m going through with my business- then helps me continue to the next step! Her voice is cheerful, yet calming and she is full of reassurance- I think she believes in me more than I believe in myself at this point!!!:)

  • Amazing information
    by kdirk25 from United States

    These podcasts have amazing information to help you with your business!! They are insightful, and a must for anyone who wants to sell anything including you Mr. Eskimo who I will sell ice to... because Allison tells you how.

  • Inspirational
    by DoeRaeMegan from United States

    Alison is the one who has inspired me to start something of my own. Her guidance makes magic happen! Only good things come from Alison!!!

  • Wonderful
    by stacemt from United States

    Allison and her business strategy have had my attention for awhile now. I am thrilled to be able to listen and apply her wisdom from these podcasts.

  • So inspiring!
    by raeggett from United States

    I love all that I have learned from Alison and her amazing way of leading and teaching so many of us to create our own businesses!

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    by Jgb9 from United States

    Alison is the real deal! She is all of us.... where we have all been and truly wants to help us succeed. She shares so much wisdom and knowledge and has blessed many lives!

  • Great Info
    by Tam4040 from United States

    I appreciate the information that Alison is providing as she teaches us how to overcome fear and self doubt while encouraging how we CAN have the lives we want!

  • Femmepreneur
    by Suncreature from United States

    Allison is so inspiring. She is so supportive and gives us so many tools to help us reach our goals. She is the ultimate #Femmepreneur. She is empowered and wants all of us to feel empowered as well. “Because I can” is such an empowering statement that can lead us to success. I feel so blessed to have found her course and podcast.

  • So inspirational and motivating!!
    by jayveetally from United States

    This was such a motivating podcast! The priceless information she spills about how to be successful selling online is interesting and exciting. I can’t wait to hear more!!

  • Keep the podcasts coming!
    by SHefel87 from United States

    Alison has such an enthusiastic outlook and so much knowledge to share regarding business ventures. Have thoroughly enjoyed the first few ‘Because I Can’ podcasts. I look forward to listening to her future episodes.

  • I can? Yes, I can!
    by Too hard to review from United States

    Allison does a great job of punching a hole in all of your excuses for why you can’t do this. She’s a down-to-earth cheerleader for everyone. Great podcast.

  • Obsessed!
    by Hidequa from United States

    Holy cow- Alison I can feel your energy through my phone as I listened to your podcasts today! I’ve just recently stumbled across your Instagram and even two weeks ago watched a webinar by you as well. I can not tell you how much I feel like you are talking to me, yet I feel myself hearing you, as if I am the one talking. I have felt for a long time that I have something bigger than me I need to do to help people but like the lady in your podcast with the epi-pen, I’m kinda closer to that side of things right now. BUT I feel like I am on my way and I hear your passion for helping people. I can’t wait to listen to more of your podcasts and see where this will take me in the future. Thank you for sharing your loving heart with others.

  • Get inspired!
    by DistinctlyDawning from United States

    Alison is so inspiring, knowledgeable and encouraging! She’s been there, done that and continues doing so which allows her to provide real time helps for your business. You can’t resist but to feel uplifted and ready to go after your dreams after listening to her!

  • Thank you
    by clanner90 from United States

    I appreciate your passion and for sharing

  • The Real Deal
    by momof5forlife from United States

    This girl right here is why I am still building my online business. Thank you so much Alison for the encouragement and great teaching tips! Love it!

  • Fairly new to podcasts
    by simplyLudic from United States

    I have listened to one other before and enjoyed it. I am looking forward to Allison’s as she has so much good stuff to share. Thanks Allison for doing this.

  • Thanks
    by DeVonya M from United States

    Alison thanks for sharing you and your thoughts and ideas!! I have made changes in my life thanks to you!!!

  • Inspiring & Amazing
    by DoohikeyDesigns from United States

    Alison is the real deal! She’s real as she inspires you to reach your best life. She gives you glimpses into how she has made multi dollar million businesses. Alison was called to serve others to help others reach the dreams we have always wanted to achieve. She inspires to help us Rise Up to what God wants us to become! It just keeps getting better and better!

  • Awesome!
    by SACP12 from United States

    She is such an awesome coach. It will open up doors you never thought you could go through!

  • Great information
    by ACP2545 from United States

    Alison is so inspiring and gives such great info

  • The Best Podcast!!
    by Micah Hyde from United States

    I have been starting up my own business and this podcast has given me so much motivation to finally get everything done!!! I started thinking up about 2 years ago and my dream is finally a reality !! Thanks Allison for all the motivation!

  • Love it!
    by Shanluvsry from United States

    Love her story, love her driver, love her willingness to share! This lady ROCKS!

  • Because I can is the best podcast out there!
    by GmaSheriE from United States

    Alison and her team are inspiring and changing lives! Join the clan! Because you can!!

  • Love this!
    by kcraven683 from United States

    Alison you are awesome, way to go! And thank you for this!

  • You are amazing
    by StazzyLynn from United States

    You are an inspiration. Truly talented.

  • Positivity
    by sophster78 from United States

    If you want to feel good and get excited listen to Alison. Her enthusiasm is contagious and she is just always happy.

  • The best podcast!
    by Bloodbath000 from United States

    She is the most honest, intelligent business woman out there. Love listening to her!

  • Inspiring
    by Snyder,A from United States

    I love how down to earth and real Alison is. Motivating podcast!

  • So encouraging
    by lovesstraberries4 from United States

    Alison always has relevant content and always so encouraging.

  • Inspirational and Real!
    by Greenski Beanski from United States

    I love listening to Alison because she shares from her heart! You can hear the passion in her voice and how much she loves what she’s doing. I’m excited to be able to listen to her marketing wisdom so I can put it in place in my business. Thank you for being real! Thank you for putting yourself out there and kicking fear in the teeth so I can learn to do the same!

  • Treasure Trove of Expert Goodness
    by linescrew from United States

    If you're looking to learn about building a successful online business, following your passion, and drive from a real person who practices what she preaches, this is the place! Alison is passionate about others successes- you can hear it in her voice. Against her norm of staying out of the spotlight and working behind the scenes Alison pushed past her fears of putting her face out there to follow her inner drive to teach others how she has been uber successful in several online businesses. She is still active in maintaining several online businesses and has taught me (and thousands more) how to build our own businesses. She is unselfish and wants success for all (and teaches how to do it without going into debt!). She gives so much to help others build their own dreams. Alison is the first mentor that I have found that doesn't hold back in sharing each piece to the complicated puzzle of successful business practices from idea to distribution to customer care. She doesn't promise magical overnight success- but gives you the keys you need and reminds you that your success depends on your dedication and hard work. I can't wait to see what her future episodes bring. Thanks Alison, for overdelivering yet again.

  • She’s Changing Lives!
    by TaraGlutting from United States

    Alison gives all her time and energy toward teaching people like you and me how to start a business and make all your dreams come true! This podcast is inspiring!

  • The Real Deal
    by CecOlpin from United States

    Alison is down to earth and relatable yet also extremely knowledgeable and savvy in her approach to business. You will enjoy and come away feeling empowered after listening to her amazing wisdom!

  • Real deal!!!!
    by AnnieBoz from United States

    Alison is the real deal and super legit. She knows her stuff and has helped me reach my goals plus more on many occasions. She is sincere and truly wants to help others and loves to see them grow. She is very motivating and she continues to inspire me in my life and with my business goals.

  • Love love love Allison!!
    by BreakingYarn from United States

    I was so happy to see Allison put out a podcast! She’s a huge inspiration and I admire her and her business sense! Already loving all the episodes!

  • Alison is Thee Female Entrepreneur To Follow!
    by JaimeCross77 from United States

    She’s been around the block, built a family and multiple, multimillion dollar businesses - what’s not to love about this HERo! Alison speaks from her heart and years of proven results. Would not be without this podcast in my back pocket.

  • Info needs to be consistent
    by joness59 from United States

    I missed that you mentioned the link to your bundle at the beginning of the podcast. At the end you mentioned the site is This is an invalid URL. I spent time trying to figure out the link until I saw it posted in the notes of your podcast. My feedback is to make sure the info you provide is consistent. Other than that it was a real good podcast. Hope this was helpful. Stephen Jones (your old Boise neighbor)

  • I LOVE MY MOM❤️❤️
    by bridges!! from United States

    WOOT WOOT!!!!!! Gooooooooooooo MOM YOUR THE BEST!!!!!!!!!!!!!!

  • She’s the coolest little buddy
    by Emmaisbeast from United States

    She’s really cool and everybody should and will Love her and this was the most spectacular thing in the whole universe because she is an angel

  • 5 starz
    by camila_hernandez from United States

    she is so awesome and i love this podcast so much!!!!

  • AMAZING!!!
    by Dad in church from United States

    Seriously love you!

  • Best Podcast!
    by Thesimpsoncrew3 from United States

    Alison is so encouraging and a wealth of information! Real, Genuine and Relatable! So thankful she took the leap as she has paved a way for us to do the same!!!

  • Stop whatever you are doing and subscribe
    by 534426783 from United States

    Seriously, if you are looking for a heart-centered coach who is going to break it down for you and hold your hand to the online marketplace, this is your leader. Follow her. Do what she says. Listen to everything she says. Take notes. Take action. Rinse and repeat. So happy this podcast has been born!!!

  • Wow! So powerful!
    by BevSchweig from United States

    I am loving Alison’s podcast! She is so down to earth and honest! You can hear the passion she has for helping others in her voice! She has over delivered once again. Can’t wait to hear more!

  • Inspired!
    by Jen 850 from United States

    Alison’s enthusiasm is infectious! I want to get started right now!

  • Love!!!
    by Beastajt from United States

    I have been a huge fan of Alison for years now! So excited she has launched a podcast!

  • Thank You Alison!
    by Savjack28 from United States

    So glad Alison is now doing a podcast. Very inspiring!

  • Because I can! Love,Love, Love!
    by Mysterious____ from United States

    This podcast is really great! Alison is such an inspiration!

  • So inspiring!
    by Heather of come home from United States

    Thank you Alison! You always know just what to say to help me get out of my way. I’m for sure going to start recognizing those fake negative thoughts and turn them around. ❤️

  • Finally!!
    by shellcoates from United States

    It’s about time Alison made a podcast!! I’ve been waiting! She is a professional business mastermind, yet so relatable as a mother and woman. Go Alison!!!

  • The Because I can Life Podcast
    by My Beautiful Child And Me from United States

    Alison is the real deal. She doesn’t just preach and leave us on our own. Alison works her online business right along with us and teaches from her own experiences. She shares the highs and lows and gives us the tools we need to succeed. She is kind and welcoming and supports us even when we feel we are failing. The community she has created for us to find like minded people who want to make a difference is the best group I have ever been a part of. I love that she is always up dating her course that we have life long access. The fact that she takes the time to do FB lives a few times a week where she is open to all our questions is remarkable. I am grateful I found her. It doesn’t matter if you are just starting out or a seasoned business owner, Alison offer something for all of us. Connie Leonard

  • Real and Inspiring
    by lastev from United States

    Alison delivers relevant content that works. Most importantly, she is your biggest cheerleader and keeps you motivated to work hard and kick fear!

  • An inspirational podcast
    by Dude202 from United States

    I love listening to podcasts to inspire myself in my business growth. An enjoyable and helpful podcast!

    by Oak&Willow from United States

    If you are looking to start your own e-commerce business, you will be hard pressed to find a more honest, passionate, caring person than Alison. She puts it all out there for you to see how to be successful. This podcast is going to change lives!

  • All Entrepreneurs Must Hear This
    by seesnow99 from United States

    I’ve been following Alison for a while now. I bought into her 0-100K system. My store is up & running thanks to her & a lot of hard work. If you want to have an e-commerce business & have the best support team ever, look no further. I’ve done tons of webinars & online research. Nothing compares to what I have learned from Alison. Her online Facebook group is nothing short of phenomenal. You can post your struggle & ask for help. Five hours later, you come back to loads of encouraging posts from fellow “clanners” who have been there & they’re offering helpful advice. I have been in her course since May 2018 & have watched her course get better & better. That’s because she’s constantly adding to it. The best part about all of this is that Alison is genuine. She really wants to see her students succeed. This podcast is just another way to encourage us & all of you at the same time. I’ve met her in person more than once & her sincerity is more than evident. Sit back & enjoy the podcast! Better yet, take that jump & come join us in the Because I Can Clan!

  • Yes I can!!
    by A. Nieto from United States

    Yes!! Loving the podcast! Real and raw reminding us all that we all start somewhere and we can each be successful.

  • So. Much. Info.
    by An Interpreter from United States

    I've learned so much about being an entrepreneur from Alison. Her teachings have changed my thinking, my shopping, and my future. I'm so happy she now has a podcast!!

  • Yessssss!
    by ryanhelms from United States

    Thank you Allison for sharing all your knowledge with us!

  • Amazing!
    by sarakappas from United States

    Alison is always so fun to listen to and as usual, is giving us amazing content that can really change your life!

  • So true and authentic!
    by Daxy111 from United States

    Alison is seriously the best and most talented business mom I've learned from! You rock!!

  • Perfect Morning Pick Me Up!
    by Arichards130 from United States

    This podcast is the perfect morning pick me up to kick my behind in gear and get motivated to live my best life everyday! I’m still in the beginning stages of my journey, but I’ve seen, heard and felt the real life stories of Alison’s students who continually inspire, support and encourage me to keep walking my walk and doing the work to realize my goals! Like Alison said, usually the best place to start is the beginning, so just jump in!

  • Lucky us!
    by Wild Azalea from United States

    Alison’s passion for helping others comes through loud and clear. I have already learned so much from her and look forward to future podcasts.

  • So motivating!
    by LexHemming from United States

    I’m loving this podcast. I feel like I CAN do whatever I put my mind to. It’s so nice to have such a positive, motivational, sincere example of what you can do when you trust yourself and step out of your comfort zone. Can’t wait for more episodes.

    by Dragonmaster191 from United States

    Seriously Alison is just INCREDIBLE!!! She is such a huge inspiration! She is so honest and real and you know she honestly truly cares about helping others succeed!!! I know she loves celebrating us when we learn from her and take steps to change our lives for the better....Because I Can!!!!! Thank you!!!!!

  • My new favorite podcast!
    by JBest4 from United States

    I’m loving Alison’s podcast! She has been so successful in her businesses and to have the privilege to learn from her is incredibly valuable. I could listen to her all day because she is so genuine and relatable. Her passion for helping others really shines through too.

  • Awesome content!!!!!
    by dtorell from United States

    She is so inspiring and has made the mistakes so we don’t have to. Thanks for your drive to help others help others

  • Amazing
    by Sarah Because I Can from Canada

    I was never one to listen to podcasts. But now I am hooked! Alison is brilliant I am learning and continue to learn from her. She knows the e-commerce business inside and out implement what she teaches it’s amazing! I am definitely enjoying the journey of the Because I Can Life.

  • Like Rachel Hollis...but better
    by Erin_Verb7 from United States

    Alison is inspiring and makes you believe in yourself, but she doesn’t stop with the warm fuzzies. She takes you by the hand and shows you how to turn your money making dream into reality with action steps designed to help you create your own success, not just dream about it.

  • Your Millionaire Best Friend
    by VinaHowell from United States

    Alison’s podcast feels like an invigorating conversation with a best friend. If you’re interested in a life of “more”, learning marketing and e-commerce, and hearing someone whose persistence and authenticity is unmatched, this is the podcast for you.

  • Awesome sauce!
    by Coolcv1998 from United States

    Alison you are in your element!! You are so easy to listen to. This is as real as it gets. Can’t wait for more episodes. Add this to your list for sure everyone!! Just awesome!

  • Inspiring!!
    by Olga Bella from United States

    Alison just makes me want to jump up and cheer. She is so inspiring!

  • ✨SO much goodness!
    by Briestarr from United States

    Alison shares so much goodness in this podcast! If you want tangible tips to take your biz to the next level and get inspired at the the same time, listen in!

  • So good!
    by Trendytikes from United States

    I love that she’s not only shelling out entrepreneur inspiration, she’s giving out real step by step advise for moving forward with business goals!!

  • So motivational! Love it!
    by elizathere321 from United States

    Love all the free advice Alison!

  • Awesome Alison!
    by Chelli C from United States

    I’m such a fan of Alison. Her podcast didn’t disappoint!

  • Rockstar!
    by Christine Michelle James from United States

    Looking forward to this! She rocks whatever she touches!

  • YESSS!! About time!!!
    by LINDS100k from United States

    Love Alison J. Prince! Can’t wait to learn more from her in this amazing podcast!!

  • Ready to learn!
    by tjshrews from United States

    Ready to soak up more info from this lady and her amazing family. Gives great practical tips for growing an online business! And...I just love that her whole family is involved!

  • The best Cheerleader!
    by KimHenrie from United States

    When you are feeling like a failure, you need Alison to cheer you on and to keep you going. She’s always reminding you that you were made for more.

  • From a Dads POV
    by from United States

    So happy Alison has launched this podcast. So refreshing to find parent entrepreneurs who are crushing it in business but at the same time being REAL, TRANSPARENT, and VULNERABLE about what it's really like to build a business with a family (without sacrificing the family)! So many families out there are struggling working 9-5 or more and still unable to provide for their families. Alison's journey is a tremendous inpiration that it doesn't have to be like that and as a Entrepeneur myself I'm looking forward to some solid advice and tips through this podcast. Thank you Alison!!

  • Left me wanting more!!!
    by kristin.sparks from United States

    Alison I love your passion for helping others succeed, it comes through loud and clear. Can’t wait for the next one.

  • Exciting
    by Queen Bee of three from United States

    I’m excited to see how this podcast evolves! We all need a pep talk now and then but I can’t wait until Alison digs in to some more juicy details for those of us already working the program. And I would love to hear interviews with successful fellow clambers. Thanks again!

  • Get Into This Community!
    by MindYourMomentum from United States

    You will never find a more supportive community anywhere else online than in Alison’s Because I Can Clan. Beginner? Everyone’s cheering for you to succeed. Intermediate? Everyone’s cheering for your continued success. Advanced? Everyone’s still lifting you higher. No matter your level, you’ll learn something new every week, if not every day. So excited to now have a podcast to listen to on my daily walks! #becauseican #becauseicanclan

  • Most Caring Coach❣️
    by 23569 from United States

    Alison is the best inspiring coach to help people start their own online businesses. If you have a dream to do this, know that Alison can help, inspire, encourage, and nicely kick you in the butt if that’s what you need! You can do it with her help and with the help of her team, which includes her husband Jared and her children who themselves made $100k in less than a year. Legit legit legit! You can live the Because I Can life!

  • Life changing!
    by rubyandedie from United States

    Alison knows her stuff when it comes to e-commerce. If you have ever wanted to start your own business she is the lady to follow!! Not only that but she helps you build confidence and belief in yourself!! Seriously listen to what she says!

  • So Grateful!
    by Brosky1213 from United States

    Alison is such an inspiration!

  • Love Alison’s authenticity
    by Sawshee from United States

    Alison has a great way of sharing her passions as if she is already your best friend. She’s is truly authentic and wants to bring value to as many lives as she can. I’m loving this already! Keep them coming!!!

  • Beca Miller
    by Beca Miller from United States

    “Because I am not going to settle!” Alison is full of gold! I strongly recommend listening to her podcasts and learn how you don’t have to settle and can reach your dreams.

  • Just WOW!
    by Walter Gro from United States

    Alison is so inspiring and informative! We were so moved by her story of creating her business and changing her families future that we’ve got our kids listening too! Love it

  • Love love love!
    by mlci from United States

    Wherever you are in your entrepreneurial journey Alison has the message you need. ❤️

  • Not alone
    by melnemlove from United States

    Having your own business can feel like you are all alone. Alison and her program make me feel like I have a personal coach and cheerleader. Can’t wait to see how far I can go...because I can!!!

  • Alison is the expert
    by Mm1982us from United States

    Alison isn’t just the expert, she is a mom entrepreneur and knows real life experiences and feelings and helps you overcome yourself and get out there! Excited you finally have a podcast!

  • Best ever
    by nyecreate from United States

    This is will help anyone no matter where they are in trying to run their life and business.

  • A podcast full of awesomeness
    by JLO52006 from United States

    This podcast talks about the real life of a success entrepreneur, Alison Prince, and other like it. She tells you how to run a business and have a life too. She’s down to earth, tell it like it is presence, is exactly what people want to hear. She’s honest, open and funny. Take a listen, and you won’t regret it.

  • Speaks from the heart
    by Lisa Dinsmore from United States

    Alison has a great knowledge of business and shares that with us. She truly cares and wants other to succeed just like she has. I’m so excited to continue learning from her as she shares her knowledge.

  • I’m learning new things
    by Trippy6911 from United States

    My garage is full of stuff that I can sell, I had no idea where to start. My cousin recommended I listen to Alison and truth be told I’m beginning to have an idea on how to get my business going. I truly recommend listen to her or even watching her YouTube videos.

  • Authenticity
    by Samantha Richardson from United States

    She’s the real deal and no Bs, her passion to help others shows in everything she does. I love following/listening/ watching Alison because shes knowledgeable and is taking you through her experience! I’m soooooo excited for a podcast! Can’t wait to hear what more I can learn from this woman!

  • Thank you, Alison!
    by stacyj:) from United States

    Thank you for your words today! Very inspiring to me! Can’t wait for the next!

  • The best!!
    by Lacegan from United States

    Alison knows her stuff in the e-commerce world and is so great at showing others the path to success too!

  • This is the best person & podcast to learn E-Commerce
    by Viciousinc from Canada

    Alison is hands down one of the best people on the planet to learn e-commerce from. Not only has she successfully gone through the process and failed forward along the way, she also shares everything and does it with such genuine grace and humility. It’s hard to find people that walk the walk and do it in a way that lifts up the people around them. This is that person. Listen and more importantly apply everything she says. Thank you Alison!!

  • Life Changing
    by N Family from United States

    Alison is an expert in her field. If you want to change your financial future this is the podcast for you!

  • Real Deal
    by Mashie422 from United States

    She is so authentic and her messages are heartfelt and real. So glad to finally have a podcast from Alison!!

  • Got my wheels spinning
    by iRunOnEmpty from United States

    Alison has a way of getting you to not only think about your goals and your dreams, but Act on your goals and your Dreams. I’m ready for that Because I Can Life!

  • Alison Prince WALKS THE WALK Like No Other Person I Know
    by Supreme Dragon Slayer 69 from United States

    Full Disclosure. I met Alison and her amazing family just a few years ago and in that time I have witnessed an incredibly humble person step into even more of her greatness. This is someone who chases Impact over Significance in everything she does. In a world where most “big marketing gurus” who just yell louder to be heard and rely mostly on manufacturing celebrity to become a house hold name... Alison has been actually walking the walk for decades. She is family focused. She is heart centered. But make no mistake. She is one of the most BRILLIANT Marketers and Business Builders in the world. She had proven herself time and time again on her multiple businesses in multiple niches. All. From. The. Ground. Up. So yes. I know her. Which makes me qualified to write this review bc if you do have an opportunity to ever meet her in real life, feel good knowing she is the same in real life as she is on this podcast. Dave

  • The real deal
    by Utah PT from United States

    If you really want to know what it takes to change your life then you better listen. Alison knows what it takes to start and grow your new online business and love your entrepreneur life.

  • So happy Alison finally is releasing a podcast!
    by Arushi-315 from United States

    So ready to listen to all these episodes.



Read Full Transcript

Shelley: 00:00 So if you believe your product is a good fit, sell us the vision. Why would our readers benefit from your product? How could it change their life or solve the problem that they have? Number two, send products with no strings attached. The best way to make me believe in a product is to see it, to touch it, to get excited about it, but the influencer doesn't want to work out all those details. Just simply ask for their address and send it.

Alison: 00:31 Hey, Hey, you are listening to the Because I Can Life podcast, where we believe we can decide our own income, choose happiness, kick fear in the teeth, and never ever stop. Why? Because we can. I'm your host Alison J Prince and I went from being a junior high science teacher to building four online multi-million dollar businesses, with four kids, at my feet. Each week. I'm bringing you real conversations that have led me as well as other experts to step into our dream online business lifestyle so that you can get the answers you need to craft your Because I Can Life as well. Take that first step and commit now to your Because I Can life by downloading your free personal bundle at

Alison: 01:17 Welcome to today's podcast. I don't even know how to contain my excitement with this episode. I got this podcast format idea from a fellow named Russell Brunson.

Alison: 01:28 He sent out a message to his group and asked for our greatest marketing tips of the decade and he put I think about 10 people together in an episode and if you want to listen, it's episode number 273 of his marketing secrets podcast and mine is in there, but you have to listen to this one first because it is so good. It triggered me to start thinking about who I can bring in to help you answer some of the questions that you have. What are some of the things that may be holding you back in your business and ways to help you to get your dream? So I thought, how cool would it be to bring in seven wildly successful influencers and let them tell you first-hand how they choose a business to work with. Now you've heard on other podcast episodes how an influencer has helped businesses make more money in one day than an entire year, right?

Alison: 02:30 Or you've listened to episodes where influencers have helped businesses crush their monthly sales goal by day two. So yes, this is 100% dedicated to answering your questions about how to work with influencers, by the influencers themselves. And they are talking about what they like and what they look for in a business. They're talking about what they, when working with businesses, what tips they have to help you get in the door when trying to work with them and what they expect from a business. Their answers are absolutely note-taking worthy. Now I've sat on the influencer side for ten eight years now over on how does she, so I've seen a lot and I've watched a lot of trends in marketing and I can tell you with a surety that influencer marketing is one trend that will never the trend, is that a word I don't even know, but let's say it is.

Alison: 03:37 I want you to think back to the Michael Jordan days, influencer marketing at its finest when he sold his air Jordans for Nike. And think about Mary Lou Retton when she teamed up with the Wheaties cereal. Influencer marketing is here to stay and learning the power of this will help you accelerate your business growth because it is a constant, yes, the platforms change, TV, radio, social media. But influencers have usually figured out that platform. Yeah, you can go build your own numbers and be an influencer one day if you want to, but it can take years. So why not leverage the power of what's already been built by influencers that can put your product in front of their audience quickly so you can grow even faster. So today's podcast episode, let's dive in and hear out. Influencers choose which businesses they like to work with.

Sadie: 04:41 So for me, it's all about building relationships with brands and not just with brands but with my audience. So relationships are important in our audience, in our space, obviously, but not only that, they have to be able to trust us, not just the brand, but our audience. So I have to make sure that I'm making conscious choices of who I collaborate with and who I decide to say yes to. And it's not ever about the money, honestly. It's about how I can relate to my audience and give them the gift of these beautiful businesses, whoever it is that I'm bringing them to the table. So when I look at different businesses, say I'm looking at two different peanut butter companies, what's the relationship there? I have people that work for me that helped manage my ads and this vice versa. There's a lot of third party people that are working through the board, but you can feel the energy that a business brings.

Sadie: 05:32 And if that relationship is respected and honored and there is a mutual understanding of what we both can bring to the table, then that is how a brand can flourish. So for example, if a brand comes to me and first of all I have to love the products, I have to believe in them. It has to resonate with my audience and with my life and what I'm doing. And that's the first step, right? And then the second step is do they trust me? Do they know enough about me? Am I just another face? Am I just another number? Do I have a good algorithm or do they know who I am? Do they know that I take a lot of time and effort to make really great content because there's a difference there? If I am just a number, they're going to come to me with a list of items that they want because if they are bringing in the money, if they're paying me, then they feel like they're, they have expectations and they feel like they want to be able to give me this list of stuff, right?

Sadie: 06:34 They are bringing in the money. This is their expectations, but when all of reality it's a win-win for both of us. If I have the freedom to create content that resonates with my readers, then my readers will like it more so. What's interesting is I think brands have this mentality to restrict influencers for lack of a better term because first of all, I think it's led with fear and I also think that there's some liability involved. Obviously when you're, especially when you're working with like health products or whatever it is and that's all needs to be respected, but also the influencer is there and has gotten there because of her creative ability or his or her. And when that relationship is established, then that relationship can go further and that respect is there. And then they can say, listen, these are the points. Of course, we want the product shown.

Sadie: 07:25 Of course, we want you to mention this specifically, but I want you to have fun with this. And that freedom is given. If you know each other better, there is nothing more that I love than working with a brand who honors respects and knows that I will give them content, that they will not see it from any other influencer. And then I have that freedom to not feel so manically held onto so tight. Right? I can let go of that and say, okay, what concepts? And then I can give them my concepts and then we get to talk back and forth. So that's for sure. My number one thing that I look for in businesses is a mutual respect. And relationship. And I know that goes both ways, right? A concept might not be liked by business and I have to respect that and so I need to come back and work with them as well because this is benefiting both of us.

Sadie: 08:18 But the beautiful part about them respecting ultimately is that my readers respect me and I'm technically a third party avenue for that business to my readership. And if I know my readers like an organic photo better than a post photo, they need to trust me in that and then be able to be okay with me butting that out. And then I know that it'll be beautiful, right? Cause I trust my intuition, I trusted my audience and that beauty, like, I mean I could think of a million reasons why a concept or brand didn't work out or I didn't love working with a particular brand. And I think that's fine. I think that there's ebbs and flows in that. But also there's been really beautiful collaborations and I'm so grateful for. And I think understanding that, respect, that relationship, building that and knowing that it's not just another project like behind every company. I don't care if you're the influencer, I don't care if you're Nike, I don't care if you're Adidas, every company there are people and relationships and emotions and they want to be seen and heard and if we can all come and be on a level playing field and have that relationship, then it'll be so beautiful.

Holly: 09:31 Hi, my name is Holly Homer and I run kids activities blog and @thequirkymomma Facebook page. You can find me on Instagram at @kidsactivitiesblog or on my personal @TexasHolly. I absolutely adore working with companies and the reason for that is it such a win-win if they have a product that I know my people will love. And by the way, my community is filled with moms of kids about ages two to seven and so you know the type of products that I could put in an email and they couldn't help but click on or I could put on my Facebook page and it absolutely stops the scroll. Those are the type of things that I'm looking for because when my readers and my followers see me as the source for all these cool things, it helps me as well. Plus makes me some money in general, these relationships with companies usually start with an email and that's where I see the most mistakes made.

Holly: 10:36 In fact, most of the pitches that I get don't even get to me because someone deletes them on the way in because they are so one-sided. Most of them say, this is what you can do for me and this is what you can do for me and this is what you can do for me and this is what you can do for me. And it's just absolutely the wrong approach. What I would love is a super short personal note about what is in it for me and how we can work together because I really do love connections and making relationships along the way. So I was recently speaking on this subject and I said, I don't know why I don't get more emails that have the subject line. Holly, this is going to make you some money because I would add, Oh absolutely. Open that email.

Holly: 11:27 The funny thing was a few weeks later I did get an email that said exactly that from one of the people that were there, but and by the way, we did make some money down the road. So, in the end, put something short and sweet about how this is going, a perfect fit for that influencer's community, how they're going to make money and put something personal in it so we can start getting to know each. I remember when I was an affiliate for Allison's daughters when they were selling scarves. One of my very favorite things besides seeing how much money I had made was that each of their emails was signed, the 13-year-old CEO and that just made me feel like part of a movement so you can find and work with the influencer of your dreams. Just approach it in the right way and make sure it's a win-win for both.

Savanah: 12:21 Hi Alison, thank you so much for this opportunity. I am Savanah Poulsen and I've been a licensed cosmetologist and beauty educator for years as well as the last few years as an online influencer as well. My Instagram account is @savanahpoulsen and I have loved having this platform to be able to educate people and bring them products that I love, that I am truly passionate about and that I think could bless their lives. So it's been a really rewarding and amazing experience. I am excited to be talking on what I look for in companies because this is actually something that's very special to me and that I take very seriously in my business. So first of all, on the business side, I love to work with companies on an affiliate basis. That's my favorite way to work with them. I feel like that provides a way for everyone to benefit from the relationship and for it to easily continue into a long-term and ongoing thing if it ends up being the right fit and is converting in a way that both the company and myself feel that is successful as far as which companies I look for to work with.

Savanah: 13:41 For me it comes down to how much I feel like they care. I want to know that they care about their audience. I wanted to be a very honest company. I need it to be the right fit for me and for my audience. And so a level of care being brought to that and kind of just a mutual respect for each other and for the opportunity we have to work together to help our audiences is key for me. I love working with companies that I feel like are talking to me as if I'm a person and our understanding that we are kind of embarking on this opportunity together in a way that we can both benefit versus it being one person has kind of the upper hand or it's kind of just a more static agreement. I like it to feel a little bit more warm and caring. And so for me that personal touch goes a long way and I want kind of an open communication where we can have different ideas shared and we can see what's going to work for my audience and they can take my input and I can have their input and we ended up working together on a long-term basis a lot better when that is the situation.

Shelley: 14:57 Hey there, I'm Shelley Coates and I am a coal miner and a business called, how does she, have you heard of it? You might have because the amazing and talented Alison J Prince has been a business partner of mine and how does she for over 10 years, how does, she has been in the influencer role for a long, long time and we've helped to push tens of millions of dollars in sales. We've learned a lot about what works and what doesn't and how to make a win-win for both parties. The magic of having a happy influencer and a happy advertiser can create a long-lasting relationship that both parties are super excited about. So we get approached about promoting products often. So it's really hard to sift through all of the proposals, which means a lot of inquiries simply go ignored, sadly.

Shelley: 15:45 But here are three quick tips to make your product stand out from the rest. Number one, make sure it's a good match. Do your research on the audience of the influencer you want promoting your product. Don't try to sell like men's supplements to our audience or flirty dating website memberships. I'm not knocking those products, but that is just an example of what we see in our inbox daily. Not a good fit. So if you believe your product is a good fit, sell us the vision. Why would our readers benefit from your product? How could it change their life or solve the problem that they have? Number two, send products with no strings attached. The best way to make me believe in a product is to see it, to touch it, to get excited about it. But the influencer doesn't want to work out all those details.

Shelley: 16:34 Just simply ask for their address and send it. You'll already have won them over by your thoughtfulness. Add a quick note in the package saying that you thought of them for this and wanted to send it as a gift. Mentioned that if they love it as much as you think that they will, then you'd love to work out a favorable partnership and then follow up like in a week or so. Bam. They won't ignore you quite so easily because to be honest, it would kind of be rude and most people are good and even if the product that you sent ultimately isn't a good fit for someone like me, you better believe I'm going to respond to your email and help in any way I can because you already have my attention. Number three, prove your product and your commission structure have a great potential for them to make money.

Shelley: 17:21 Even the best of the best products are super easy to ignore. If it isn't profitable for the influencer, we'd rather not be the Guinea pig only to see undesirable results. We are all super busy. Most of these influencers are mothers. We have a lot of things we want to balance. So putting our time and energy into promoting something, it's a lot easier for us to say yes if we know that the results could be amazing. So if you have good stats on what others have earned, you will have our attention. So I hope those three quick tips help to get your products in the right hands. Heck, you know how to get, HowDoesShe's attention.

Camille Beckstrand: 18:00 Hello, my name is Camille Beckstrand and I am one of the sisters who blogs at with my sisters. You can find it on Instagram at @sixsistersstuff. We have been in this industry for a long time, almost 10 years. And so when it comes to what we look for in a company, there are a couple of things that came to mind. The first one is we love the company that interacts with us on social media. Social media is meant to be social and we love when companies take an interest in what we post, whether that's commenting or damning or resharing, things that we share. That means a lot to us and it makes them stand out. The second thing is just a company who's done their research and that goes hand in hand with interacting with us. We love companies that actually learn the types of things that we post and share so that they know if their product would be a good fit for our readers or not. And the last thing is to make us an offer. It's a win, win, win, a win for them, a win for us, and also a win for our followers. If you can pitch us an idea and give us clear expectations and even ideas on how to pitch it to our audience for the greatest success. Okay, makes a world of difference.

Camille Beckstrand: 19:18 All combined. These will lead to such a great partnership and that's the kind of company that we want to work with.

Ashley: 19:25 Hello, because I can life listeners. I'm Ashley Johnston from the blog, make it and love it. A blog stuffed with DIY projects of all kinds like sewing and crafting. I have decorating, there's home renovation and even some recipes. I have several social media channels including Instagram, which is at making it and love it. And you guys have been having a lot of fun in this online world. It can be tricky, but it's been fun. So I was asked by Alison, a longtime friend of mine what it is I look for in a company. So let me tell you, I have been approached by a wide variety of different businesses. And of course, I can't say as to them all. I would like to, I would like to help people out, but I just can't. So here's what I look for. First of all, do they mesh well with my audience?

Ashley: 20:16 So luckily I do cover a lot of topics and technically I could somehow make something like, I don't know, like a car engine degreaser product somehow mesh well into something I could talk about because yes, we drove a car and I could maybe create a little storage container for this so-called degreaser. So my audience could also have a project to make. But really is this something that goes along with my vision and my blog theme? Not really. And really it doesn't excite me that either. So the first thing I look for is does it flow well with my audience. Then second of all, I look at their website, their images, and if the business is visually appealing. So yes, I totally judge a book by its cover. Oh, I know this sounds so judgy, but really an image speaks volumes and it sells itself. So if a business could be coming to me with the most amazing product that perfectly aligns with my vision, if there aren't any good images of the product, then that makes it really hard for me to get excited about.

Ashley: 21:21 But it also makes it really hard for me to quote-unquote sell the product to my readers. And that's what makes it fun, is to have that excitement and that's what they can feel. So pictures are so important, they're so important. Third and lastly, I guess, you know, I should've shared this first, but the way I'm approached makes a really big difference on whether I'm going to team up with a business or not. So if I get a huge long email, that takes forever to get to the point. Yeah, I honestly sometimes don't even finish reading it. I know that can feel really frustrating. Here's the person who's sending in, if you've put your whole heart into this, but truth is, I get so many emails in a day and usually when I'm looking and for I've opened up my inbox, I'm just scanning the subject line and so if it seems span me or if like if the same, if it seems like the same email is going out to 50 other people that they're trying to pitch this to, I really don't even click on it.

Ashley: 22:20 So if it's more personalized though and the message gets straight to the point, sometimes they'll even, you know, almost like, Hey Ashley, I've, I've been looking to your account. I really like what I see. Or if there's something not, I don't need my ego pat or anything. It's just if I can tell that they know who I am and didn't just copy and paste a name in there, I can tell like, Oh, they took the time. I'm going to go ahead and read further. They know what I do and then there's a comprehensible message that I can get through in just a, you know, even a few seconds. Then I'm enticed to like click on their link and check out their website. Those are the ones that I actually read and respond to. Then once I get over to their website that they've linked to, that's when I put on my judge glasses and I see if it's something that draws me in.

Ashley: 23:07 So again, those pictures are pretty important to me. So those are probably my top three. So does it mesh well with my audience? Do they have great images and are they visually appealing? And then how they approached me, how the, the message, what did they say to me and how was their message? And along those same lines of message that I should have mentioned is that I don't respond to messages very often that come through social media. So I prefer an email. I know some are different so but just keep that in mind that some people don't quite see all those messages in their social media message boxes. So those are my three tips. Again, my name is Ashley. I'm so glad that I was with you here today and I hope and wish the best for you all.

Camille Walker: 23:51 Hello, my name is Camille Walker. I blog at @familylifestyle account, all about creating meaningful connections. You will also find me on Instagram at mymommystyle, so thank you so much for having me. What I look for when working with the company is first I like to know what the company's expectations are. I love to see that they've thought through what their goals are and the campaign hashtags and deadlines and dates, and also giving me ample time to achieve that. That is amazing when it's all lined out so I know exactly how to set my calendar with their expectations. The second thing is I love to have a conversation with the company about the company goals. I don't always have a phone call with the company, but I feel like the times that I have had a conversation I have a much better understanding of what they are looking for and how I can help them achieve it with my audience.

Camille Walker: 24:51 I love it when a company gives creativity ideas but also wants to hear what my ideas are and that we can go back and forth and come up with something that really will resonate with the audience. My biggest frustration in that regard is when I have said things in a certain way and the company has asked me to say something that I don't feel comfortable with saying. For example, if I say something like fill in the blank is one of our favorite meals, but then the company comes back and says, no, you have to say it is your favorite and that is where I get uncomfortable. If it is my favorite and I do want to say that, then I'll say that. But if it's something where it is one of our favorites or whatever it might be, that would be something I would say is just be careful about letting the creators speak in a kind way about your company, how they feel comfortable seeing it with their own language.

Camille Walker: 25:49 Otherwise it's going to come across as inauthentic or robotic. And that goes into my next point with trust. I think trust is invaluable both ways. I like when a company trusts me and I like being able to trust the company that they will say and do the things that they have committed to in the contract. And I also like it when the company has an understanding of what they're looking for. And so we don't have to go through a lot of rounds of edits because it's been clear from the beginning what sort of copy or video or creative they're looking for so that we don't spend a lot of time going back and forth with creative efforts. And then the very last thing I would say is I love it when a company is kind. I know that there are times when a company needs a rush order and that's totally fine, but there are some times that a creator may need an extra day or two if they have an emergency that comes along, and that is so appreciated too. So thank you so much for having me and I hope to work with many of you in the future.

Alison: 27:02 Oh, that was so much fun. Thank you so much for listening to Because I Can Podcast. If you haven't already downloaded the Because I Can bundle, then head over to AlisonJPrince.Com/Bundle - the only place you can get access to your personalized bundle. So head over there now and download it. I look forward to you joining and next time on the Because I Can Podcast. I'll see you then.


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison J Prince


You will never learn more, you will never grow more and you will never enjoy more this course and community that Alison Prince has created. Alison is the real deal and the things that she shares is incredible! Do you want to be your own boss? Do you want financial freedom? Then follow Alison and get her course!! Best decision ever.


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


Alison J Prince


Alison's commitment to her course and students is phenomenal. She offers an unrivaled level of support, with weekly trainings, course updates, expert guests and more. She's also created an online group unlike any other I've ever been a part of. Course participants help one another, encourage each other, and share information--and of course, Alison is right in there as well. Highly recommend this course for anyone who is looking to build a sustainable e-commerce business the right way. Definitely 5 stars!


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!


Alison J Prince


WOW, WOW, WOW!!! I have been dabbling in trying to get an online store up and running for over a year, gave up, and then seen Alison's story! There was just something about her that drew me in and am I ever THANKFUL!! I joined the Clan just a couple of months ago. I have learned more in those two months than I think I EVER would have without this! I am already selling on my own site and pushing forward daily!! So excited to see what the future holds!!
Alison J Prince